VS

MAGGI…… The company came into existence in 1872 in Switzerland Nestle group of companies introduced Maggi brand in India in 1982 , with the launch of

Maggi noodles

Over the years Maggi has launched several products under its Brand Name.

With more than 15 flavors in stock, it is widely tasted & admired for its Original Maggi Flavor

Now it enjoys around 90% market share in this segment

Cuppa ManiaVeg. Atta Noodles

Rice Mania Maggi Tomato

OVERVIEW OF COMPANY

It is a Product Of Indo Nissin Food Goal was to create food that could be

eaten anywhere any time In 1958 Nissin Introduced “Chicken

Ramen” as the first instant ramen Nissins has over 21900 employees and

Net sales of $3.2 billion per year It operates 29 plants in 11 countries

ENTRY IN INDIA It was launched in India 1991 For past 10 years it has been distributed by

Marico Brand is credited with Innovating a new

category of Cup-noodles in Indian Market Top Ramen holds 90% share in the Cup-

noodles Market It is also credited with the launch of Curry

noodles in India

HYPOTHESIS1. H0 – There is no significance difference

between customer preference for Maggi and Top Ramen

H1 – There is more customer preference for Maggi

2. H0 – There is no significance difference between Brand recall for Maggi and Top Ramen

H1 – There is more Brand recall for Maggi

Sampling Method:- Non-Probability Sampling

Convenience Sampling

Questionnaire type:- Closed ended questions

Coverage Area:- Mumbai, Thane.

Sample Size:- 120

In your free time which snacks do you prefer?

76%

24%

MaggiTop Ramen

How frequently do you eat these snacks?

12%

53%

35%

DailyWeeklyOccasionally

Which pack size do you prefer?

One pack Two pack Family pack0%

10%

20%

30%

40%

50%

60%

80%

20%

Which brand's latest advertisement you can recall?

Maggi

Top Ramen

0

10

20

30

40

50

60

70

80

Poor Average Good Excellent

Availaibility

Maggi

Top Ramen

0

10

20

30

40

50

60

70

Poor Average Good Excellent

Packaging

Maggi

Top Ramen

0

5

10

15

20

25

30

35

40

45

50

Poor Average Good Excellent

Offers Provided

Maggi

Top Ramen

H0: There is no significant difference between customer preference for Maggi and Top Ramen.

H1: There is more Customer Preference for Maggi.

Chi-square method:-

X2cal =32.02

Table Value=3.84X2

cal > Table value

Therefore, null hypothesis is rejected and alternate hypothesis is accepted.

H0: There is no significant difference in brand recall for Maggi and Top Ramen.

H1: There is more brand recall for Maggi.

Chi-square method:-

X2cal =43.2

Table Value=3.84X2

cal > Table value

Therefore, null hypothesis is rejected and alternate hypothesis is accepted.

LIMITATION Limited sample size

Limited coverage area

Not consider other competitor

Not consider substitute

RECOMMENDATIONS FOR TOP RAMMEN

In promotion front Top Ramen failed to make an impact.

Aggressive marketing strategy

Focus on rural market

Enter into new segment

RECOMMENDATIONS FOR MAGGI Strengthen the distribution channel of the

rural areas

Advertisement campaign with the brand ambassador

Constant eye on competitors

CONCLUSION Increase in per capita income of an

Indian

But time is limited

So fast to cook ready to eat food market is booming

Innovation is the key

REFERENCE Kothari,C. Panneerselvam,R.

WEBLIOGRAPHY www. Mofpi.nic.in www.marketing practice.blogspot.com www.toprammen.com www.nestle.in

Thank You