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Venture Plan
HarmAlarm Gary E. Ball
21 Century: The Security Age
Personnel (Automatic)
Physical(Manual)
Cyberspace (Automatic)
Evolution
• Security Systems• Cyberspace • Personnel• Physical
• Evolved as Independent Systems• Each operates autonomously• Each provides “protection”
Cyberspace
• Computers are in charge• Windows of vulnerability
• Financial, • Operational, • Movement of Goods & Services
• Cyberspace Threat• External and Internal
Personnel
• Identification
• Verification
• RF-ID (next generation)
Physical Security
• Surveillance• Event reconstruction• Manual until now• Real time operators
• human judgment• Labor & Cost intensive
• Market entry point, and why?
Market Strategy
• “Green Security”• High cost of electric power
• Home Security, • Threat Detection before entry (first)• Negates lying-in-wait threat• Mass market, retail merchandizing model
• Wireless Foothold, • Adds value added revenue• Advanced applications, wireless intensive• Home Security Wi-Fi• Fully automatic total security – The Future
“Green Security” Market
• Physical Security System markets• Electric power illumination used for security
• Secured Area examples• Car lots, late night• Correctional facilities• Small businesses
• Equipment payback time < 6 months from power savings.
• Market Size• > 1,000,000 units
Home/Estate Security System(HESS)
• HESS detects intruder prior to entry• Industry First, 10,000,000 units• Patent Issued, June 15, 2010• Owner’s response to a threat
• Confrontation, (not recommended)• Notify authorities, (too slow, dangerous)• Avoidance, (must understand the threat)
• Owner is provided empowerment• Precise location of the threat, real time• Number of intruders, together or separate• Image of Intruder (visual information: weapons,
intruder size, & probable intent)
Home/Estate Security System
• Negates the lying-in-wait threat (most vulnerable)• Single greatest threat: forced armed entry• Threat is detected and verified from afar• Owner receives information by wireless link• Owner is empowered through knowledge• Owner from a remote location can warn occupants
• Mass Market model (one stop retailer)• Market estimated at 10,000,000 homes USA• 250,000 first year, 1 million per year• Requires no technical support or installation expertise• Basic single area coverage, $ 1,000 retail target
• The Addition of collateral areas, • Wireless cell-phone (option), $ 40 per month
Wireless Foothold
• The Infrared based Security System has a huge and diverse market
• The more complex application utilize advance wireless technology
• By controlling the applications market you control key telecommunications portals
• IAI’s future is to grow by acquisitions or to be acquired.
• IAI’s ownership and stakeholder in Wireless will enhance our value.
TechnologyFuture Growth, 2013
• Total Solution Offering• Cyber-space, major acquisition• Personnel Security
• Response Provider (option)• RFID acquisition, blended technology • Integrated Threat Definition
• Total Security offering, one stop• Common Integrated Security Database
• HarmAlarm is the lynch pin that makes the automation work.
Conclusion
• H/A is a short term venture opportunity• Two immediate markets
• “Green Security” & • Home Security
• H/A medium term growth is Wireless• Home security now,• Vertical Sourcing
• H/A will obtain a maximum plateau street value in two years
• H/A will need to be sold or expand again in 2014