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Vending Best Practice
Vending Best Practice
Gillian WhiteChairman of EVA Task Force Diet & Nutrition
October 2004
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Vending Best Practice
EVA Members
> Corporate Members (food companies)
> Operating Members (vending operators)
> Manufacturer members (vending machine producers)
> National Trade Associations
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Vending Best Practice
EVA Activities
> Promotion of Best Practice across the breadth of vending issues
> Serve as a voice for the vending industry at EU level
> Coordinate with other key global associations, including US and Japan
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Vending Best Practice EVA Task ForceDiet & Nutrition
> Recognise concern about vending in context of obesity discussion
> Provide support to National Associations
> Collate best practice examples by corporate members and associations
> Provide input into consultations, eg WHO strategy
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Vending Best Practice EVA Best PracticeVending - A Matter of Choice
> Positioning: Choice, within boundaries
> Recognises need for nutrition education and promoting physical activity in school
> Ensures that school is decision-maker– Choice in content of machine– Branding on machine– Location of machine– Control through technology
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Vending Best Practice Best PracticeIn Action
> UK - The Educated Choice
> Belgium - Les Automates dans les Écoles: Unequestion de choix
Vending in Schools -The Educated Choice Initiative
Buying groups - vending operators work together in buying groups (AVS,Cover, NIVO, RefreshU) which each hold about 6 meetings a year bringingoperators together in a non-competitive environment where they can and doexchange examples of best practice
AVA committee meetings - the AVA committees which each meet 3 or 4times a year but keep in regular contact, exist to provide a forum forexchanging information
AVA holds regular business and social events on a national level which provideopportunities to share information
AVA MeetingsRegional AVA meetings -the 6 AVA regions (covering the North, the Midlands, theSouth East, the South West, Scotland and Ireland) each meet about four times ayear. They provide an opportunity for formal and informal exchange of ideas
VEND inform, the member magazine, published 6 times a year and provided freeto all those working in member companies and larger vending specifiers. Themagazine can also be supplied to schools
AVA members will seize the following opportunities to exchange best practice onvending in schools:
AVA member exchange of best practice2.12. COMMUNICATION
Automatic Vending Association -July 2004
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Vending Best Practice Vending A Matter of Choice
Belgium
> Outline Belgian case study
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Vending Best Practice Vending A Matter of Choice
UK
> Outline UK - Revive Vending - Case Study
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Vending Best Practice Vending A Matter of Choice
UK
> Outline UK - Vendia - Case Study
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Vending Best Practice Companies Changing behaviour
> Introducing non-branded machines
> Providing more variety of products in machines
> Not vending in primary schools
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Vending Best Practice Vending Non-branded machines
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Vending Best Practice Vending Product choice
> Variety of beverages - soda, diet soda, juice and water
> Confectionery – variety of portion sizes
> Other snacks – yoghurt, yoghurt drinks, fruit, nuts
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Vending Best Practice Vending A Matter of Choice
– July 2003: Coca-Cola to stop marketing to children under 12, including water and juices.
– Nov. 2003: Guidelines for school marketing adopted: No carbonated drinks in elementary schools. Full-array of non-carbonated beverage products to be offered in schools.
– Jan 2004: Logos of Coke to be replaced with cartoons on vending machines in secondary schools.
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Vending Best Practice Vending A Matter of Choice
> Do not vend in primary schools> Provide a wider variety of choice in
machines> Yoghurts in Portugal> Nuts/fruit in Portugal> Different portion sizes
> School is decision-maker – what is the machine and where the machine is
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Vending Best Practice Vending National developments
> Research on vending in schools conducted by Health Education Trust
> Concluded that:– Vending can be positive force for dietary
change– Provision of choice in products is
important– School profits don’t have to suffer
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Vending Best Practice
Conclusions
> Vending provides a flexible distribution channel
> Research has shown that vending can serve as a positive force in changing eating in schools
> EVA and all its members are working to meet the changing needs of consumers
> EVA Best Practice is working!
This paper was produced for a meeting organized by Health & Consumer Protection DG and represents the views of its author on the subject. These views have not been adopted or in any way approved by the Commission and should not be relied upon as a statement of the Commission's or Health & Consumer Protection DG's views. The European Commission does not guarantee the accuracy of the data included in this paper, nor does it accept responsibility for any use made thereof.
