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Working with Airbnb VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA | MAY 2017

VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

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Page 1: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

Working with AirbnbVELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA | MAY 2017

Page 2: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford
Page 3: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

3 Million

TOTAL HOMES ON AIRBNB

Page 4: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

191

COUNTRIES

34k

PLACES

Page 5: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

2,000,000

NEW YEARS EVE 2016

Page 6: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford
Page 7: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford
Page 8: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

8

Real people. Real homes.Real experiences.

Page 9: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford
Page 10: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford
Page 11: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

Our Community: South Africa

Page 12: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

16 000

HOSTS

Hosts in SA

50%Use the income to afford

to stay in their home

16 daysNights hosted per year for

a typical listing

R28,000Annual earnings for a typical

host

76%Renting out their primary

residence

Our Community in South Africa (2016)

43%Are freelancers,

entrepreneurs or self

employed

Page 13: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

Who’s travelling on Airbnb?

Page 14: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

+ 296 % 30%Would not have come

without Airbnb

Guest Arrival in South Africa (2016)

85%Choose to live like a local

191 000Arrivals in Cape Town

Page 15: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

37%Guests are from South

Africa

Page 16: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

Why work with Airbnb?

Page 17: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

7 Reasons to work with Airbnb

Global reach

+296% guest growth

Distinctive & authentic hospitality

3% Commission

Nightsbridge integration (wip)

iCal integration

O cost, it is instant

Page 18: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

Its easy to list

Page 19: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford

Our commitment to being a good partner

Page 20: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford
Page 21: VELMA CORCORAN | REGIONAL MARKET MANAGER, SOUTHERN AFRICA …fedhasa.co.za/wp-content/uploads/2017/06/Airbnb... · 2019-07-17 · 16 000 HOSTS Hosts in SA 50% Use the income to afford