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Visa Checkout for Add Company | Month XX, Year Visa Confidential Visa Checkout New and Improved Emails June, 2015

VCO Email Review 06.17.15

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Page 1: VCO Email Review 06.17.15

Visa Checkout for Add Company | Month XX, Year Visa Confidential

Visa Checkout New and Improved Emails June, 2015

Page 2: VCO Email Review 06.17.15

New and Improved U.S. Account Service Emails

Old Version

Page 3: VCO Email Review 06.17.15

New and Improved Global Account Service Emails

Old Version

Page 4: VCO Email Review 06.17.15

New and Improved U.S. Welcome Email

U.S. Only

Page 5: VCO Email Review 06.17.15

New and Improved Global Welcome Email

U.S. Only

Page 6: VCO Email Review 06.17.15

Outsourcing Email Critical to Long Term Success of Visa Checkout

• Outsourcing email management frees up valuable Product and Technology development and PM time to focus on product enhancements for consumers, issuers and merchants • Current process to update emails and/or create new ones is

cumbersome with extremely long lead times o This can take up to 6months o Goal is to reduce this to 5-10 days

• Building a best-in-class email practice is critical for Visa Checkout to be competitive, maintain momentum and gain share.