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VCIC ® Team Prep Session VC 101 This PPT was created for organizers of internal events to help prepare

Vcic Prep Session Vc 101

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Page 1: Vcic Prep Session Vc 101

VCIC®

Team Prep Session

VC 101

This PPT was created for organizers of internal events to help prepare

student teams to compete.

Page 2: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

What is a VC’s Job?

• Return 20-25% to LPs

Page 3: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

VC’s Job Duties

1. Fundraising

2. Sourcing deals

3. Investing

4. Growing ventures

5. Exiting

Page 4: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

VC’s Job Cycle

Fundraise

1. Close Fund Source Deals

2. Invest Grow Ventures

3. Exit Fundraise…

Page 5: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

VC’s Job Cycle

Fundraise

1. Close Fund Source Deals

2. Invest Grow Ventures

3. Exit Fundraise…

Page 6: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Raising a Fund

• VC fund is a partnership

• GPs (general partners) are the VCs who actively invest the fund in startups

• LPs (limited partners):– Financial investors with no active role– “Institutional”: pension funds, university

endowments, insurance companies, etc.

Page 7: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Raising a Fund

LP2LP2

LP3LP3

LP4LP4

VC Firm(GPs)

Fund 1$$$$

LP1LP1

LPnLPn

Pledge $$

Commitments only. No actual cash changes hands.

Pledge $$

Pledge $$

Pledge $$

Pledge $

$

Page 8: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Raising a Fund

CalPERSCalPERS

Parish CapitalParish Capital

VC Firm(GPs)

Fund 1$$$$

UNC Endowment

UNC Endowment

AIGAIG

Pledge $$

Pledge $$

Pledge $$

Pledge $$

Pledge $

$

ExampleNC Pension

FundNC Pension

Fund

Page 9: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Sources of Funds

Pension Funds42%

Endow & Found21%

Individ & Fam10%

Corps (as LPs)2%

Financial &

Insurance25%

Page 10: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Example Portfolio Diversity of LP

VC is a subset of private equity.

Page 11: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

VC Firm vs. VC Fund

• One firm manages multiple funds

• Firms are LLCs with no end date

• Funds are LLPs with 10-year lifespans

Roizen: small and large firms.

Page 12: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Fund Size

• Large: – New Enterprise XIII, $2.2B,12 GPs– Kleiner Perkins XIII, $700M

• Local RTP, for example: – Intersouth IV, $275M– Southern Capitol II, $15M

Page 13: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

New Enterprise Associates hauls in nearly $2.5B for new fund

10/19/09: BALTIMORE, MD - New Enterprise Associates has secured commitments for $2,457,680,000 for its NEA 13 fund, targeted at $2.5 billion, according to a regulatory filing. NEA, which focuses on IT and healthcare investments, currently has $8.5 billion under management in 12 funds. more...

Imagine you are a start-up that needs $1M in funding. Can this

firm help you?

Imagine you are a start-up that needs $1M in funding. Can this

firm help you?

Page 14: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Year 0 510

Fund Life: 10 Years

Invest and Reserve

Follow-On Rounds

Harvest

“Raise” Fund

Page 15: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Example Successful Investment

Invest and Reserve

Follow-On Rounds

Harvest

Ser

ies

AS

erie

s A

Due Diligence

HitMilestones

HitMilestones

Ser

ies

BS

erie

s B

EX

ITE

XIT

0 2 3 5 8 10

Fin

d D

eal

Fin

d D

eal

Series A ROI is calculated on 6 yearsSeries B ROI is calculated on 3 years

Page 16: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

A Pattern That Repeats

AA BB Exi

tE

xit

0 2 3 5 8 10

Page 17: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

One of Many

0 2 3 5 8 10

AA BB

Exi

tE

xit

Page 18: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

0 2 3 5 8 10

AA BB

AA BB

Portfolio of 10-25 InvestmentsAA BB

AA BB CC

AA BB

AA BB

Bu

stB

ust

AA

Bu

stB

ust

BBAA

Bu

stB

ust

AA

Bu

stB

ust

AA BB CC

AA

DD

BB

Exi

tE

xit

Exi

tE

xit

Big

Exi

tB

ig E

xit

Exi

tE

xit

Page 19: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Big

Exi

tB

ig E

xit

0 2 3 5 8 10

AA BB

AA BB

Portfolio of 10-25 InvestmentsAA BB

AA BB CC

AA BB

AA BB

Bu

stB

ust

AA

Bu

stB

ust

BBAA

Bu

stB

ust

AA

Bu

stB

ust

AA BB CC

AA

DD

BB

3

2

5

6

8

9

11

10E

xit

Exi

t

Exi

tE

xit

Exi

tE

xit

4

1

7

Page 20: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

0 2 3 5 8 10

AA BB

AA BB

Exit ScenarioAA BB

AA BB CC

AA BB

AA BB

Bu

stB

ust

AA

Bu

stB

ust

BBAA

Bu

stB

ust

AA

Bu

stB

ust

AA BB CC

AA

DD

BB

Exi

tE

xit

Exi

tE

xit B

ig E

xit

Big

Exi

t

Exi

tE

xit

??

??

??

BustBust ExitExit ??

Page 21: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Year 0 510

First Fund

Invest and Reserve

Follow-On Rounds

Harvest

“Raise” Fund

Page 22: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Year 0 510

First Fund

Raise $$ Invest Follow-On Harvest Fund 1

Page 23: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

0 510

0 510

Multiple Funds

Raise $$ Invest Follow-On Harvest

0 510

Raise $$$$ Invest Follow-On Harvest

Raise $$$ Invest Follow-On Harvest

Always fundraisingAlways investingAlways growing

Fund 1

Fund 3

Fund 2

Page 24: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Multiple Deals in Multiple Funds

Fund 1

Fund 3

Fund 2

Imagine you are this entrepreneur

Raise $ Invest Follow-On Harvest

Raise $$$ Invest Follow-On Harvest

Raise $$$$ Invest Follow-On Harvest

11 Deals

16 Deals

25 Deals

Page 25: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

VC’s Job Cycle

Fundraise

1. Close FundSource Deals

2. Invest Grow Ventures

3. Exit Fundraise…

Page 26: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Source Deals: Focus

Page 27: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Source Deals: Network

• Lawyers, CPAs, CFOs, bankers

• Other VCs (syndication)

• Serial entrepreneurs

• Conferences

• Universities – Technology transfer– Teach, coach, mentor, judge

Page 28: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

The Wall Street Organization, Inc.

Page 29: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Page 30: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Stages of Equity Funding

Friends/Family

$1,000-$50,000

Seed or Pre-Seed

$25,000-$250,000

Angel or Early Stage

$50,000 - $500,000

VC Rounds 1, 2, 3… or A, B, C…

(Institutional)

$500,000 - $50M

IPO

Page 31: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Typical Growth of Bootstrap Venture

Normal bootstrap businessGrows steadily (if you’re lucky)

Page 32: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Rounds

• An investment / stock issuance occurs in something called a “round”

• VCs purchase preferred shares, which means they have rights over “common”

• Most ventures need multiple rounds (Series A, Series B, etc.)

• Each round dilutes previous shareholders• Valuation occurs at the moment of a round

(other times difficult to value illiquid asset)

Page 33: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

VC Investment Math

• Pre + Investment = Post

• % Ownership = Investment ÷ Post

Page 34: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Example: $3M Post

Preferred Shares

Common Shares

Page 35: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Negotiating Points

• Pre-money valuation• Investment size• Option pool• Board seats• Liquidation preferences• Dividends• Anti-dilution• Closing conditions

Determine % ownership

Some of the “rights” of

preferred shares

Page 36: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

VC’s Job Cycle

Fundraise

1. Close Fund Source Deals

2. Invest Grow Ventures

3. Exit Fundraise…

Page 37: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Growing Ventures

• On the Team– “Active” participation = board seat(s)– Advisors (connections, strategy, etc.)

• Future rounds– Valuation – Milestones– Syndication

Page 38: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Board Seats

• Board of directors controls the venture (unlike board of advisors)

• Small ventures have small boards that meet often (quarterly), 3-7 members

• Odd number to prevent ties

• % ownership should be reflected on board, majority controls

Page 39: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Advisors

• Even if not on board, VCs will have strategic input

• VC network benefits– Management team additions– Customers– Partners– Competitors

Page 40: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Future Rounds

• Future rounds are the norm, not the exception (most entrepreneurs do not realize this)

• VCs help find “syndicate” investors– Later rounds can be much larger– New network benefits

• Up round: valuation is higher and investment is (usually) higher

• Down round: valuation is lower

Page 41: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Future Rounds

• VCs in Series A almost always join Series B– “Pro rata” means they invest to keep same %

ownership– aka, “maintain position”

• In a hits-driven business, not maintaining a position is as bad as no hit– “Last money in” dictates the terms

Page 42: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Series A and B Conflict

• Series A investor, like the entrepreneur, wants a high pre-money valuation for Series B

• Series B wants lower pre-money valuation

• A VC who is in both rounds is trying to find middle ground

• VCs are generally trying to find a “fair market price” to avoid a future conflicts

Page 43: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Example Up Round• Series A: “1 on 1”

– $1M Pre-money valuation

– $1M Investment → $2M post-money valuation

• Series B: “2 on 3”– $3M Pre-money

– $2M Investment → $5M post-money valuation

Page 44: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Inv = $1M

Series A Series B

Post = $5M

Pre = $1M

Post = $2M

Inv = $2M

Pre = $3M

Shares at $1 Shares now $1.5

1M VC shares

1M Founder shares

2M total shares

1.33M Series B shares

2M Series A shares

3.33M shares

Ownership

Series A VC Shares1M/2M = 50%

Diluted to 1M/3.33M = 30%

Series B VC Shares 1.33M/3.33M = 40%

FoundersSame as Series A VC

shares

Things go well

Hit milestones

Increased valuation

Up Round: 1on1, 2on3

Page 45: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Dilution

Original Shares

Added SharesNew

Share Pool

Original Shares

Same quantity of blue. Lower percentage.

Page 46: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Why Dilution

is Bad

Original Pool

Every 1% you lose of a 20X Exit

is going to hurt20 times more

Page 47: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Inv = $2M

Series A Series B

Post = $24M

Pre = $4M

Post = $6M

Inv = $12M

Pre = $12M

Shares at $1 Shares at $2

2M VC shares

4M founders shares

6M total shares

6M Series B shares

6M Series A shares

12M shares

Up Round: 2 on 4

12 on 12Ownership

Series A VC Shares2M/6M = 33%

Diluted to 2M/12M = 16.7%

Series B VC Shares 6M/12M = 50%

Founders4M/6M = 67%

Diluted to 4M/12M=33.3%

Page 48: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Down Round

Inv = $1M

Series A Series B

Post = $2.5M

Pre = $1M

Post = $2M Inv = $1M

Pre = $1.5M

1M shares

1M shares

2M shares 1.33 shares

2M shares

3.33M shares

Shares at $1 Shares at $0.75

Remember, these are

negotiated(so you start here, then do the math)The rest is math

VC ownership after Series B

(50% x 1.5/2.5) + 1/2.5

=1.75/2.5 = 70%

OR

2.33M shares ÷ 3.33M total = 70%

1 on 11 on 1.5

Page 49: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Imagine a Scenario

• The venture needs cash

• Early round VCs cannot participate (ran out of dry powder)

• How does this affect negotiations?– Lower pre-money valuation– No ability for earlier VC to take advantage of

lower valuation

Page 50: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Capitalization Table

• A table that shows the ownership structure of a venture

• Includes all shareholders and all classes of shares

• Also called “cap chart”

• Sign up at www.LearnVC.com for cap chart examples

Page 51: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Option Pool

• Negotiated, but the norm is to take it out of the founders’ side (or ‘hide’)

• Result: can severely dilute founders

Page 52: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Inv = $1M

Series A

Pre = $1M

Post = $2M

No Option Pool

1M VC shares

1M Founder shares

2M total shares

25% Option Pool Example

Inv = $1M

Series A

Founders

Post = $2M

25% Option Pool =500K shares

1M VC shares

500K Founder shares

2M total shares

500K option shares Option PoolPre = $1M

Page 53: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Future Rounds Impact on ROI

• VCs want to “maintain their position”– Keep same % of ownership to exit– Requires “dry powder” for future rounds– Probably need syndication – Trying to avoid dilution

• You must estimate future funding/dilution to estimate your ROI

Page 54: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

VC’s Job Cycle

Fundraise

1. Close Fund Source Deals

2. Invest Grow Ventures

3. Exit Fundraise…

Page 55: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

VC Return

• “Top Quartile” venture firms return >20% average ROI to LPs

• Fund has life of 10 years

• Average investments are 5-7 years

Page 56: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

StartupStartup

StartupStartup

StartupStartup

StartupStartup

StartupStartup

Invest

StartupStartup

StartupStartup

StartupStartup

StartupStartup

StartupStartup

StartupStartup

Portfolio

VC Firm(GPs)

$$

$$

$$

$$

$$

$$

Fund 1$$$$

Capital Call $$

Capital Call $$

Capital Call $$

Capital Call

$$

Capital C

all

$$

LP2LP2

LP3LP3

LP4LP4

LP1LP1

LPnLPn

Page 57: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

SingleSingle

Exits

HomeRun

HomeRun

duddud

duddud

duddud

TripleTriple

VC Firm(GPs)

Fund 1$$$$

$$

$$

$$

duddud

duddud

duddud

duddud

SingleSingle

SingleSingle

DoubleDouble

duddud

$$$$$$$$$$

$$

$$

$$$$

$

$

$$

$$

SingleSingle

LP2LP2

LP3LP3

LP4LP4

LP1LP1

LPnLPn

Page 58: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Examples

• 150M fund

• Fees: 3M/year (salaries, rent, travel)

• Carry:– 12 portfolio ventures at $10M avg. investment– To get 20% ROI, we need ~$450M

(20% of 150M = $30M x 10 years)– That’s two ventures going 20X!!

Page 59: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Getting to 20% ROI

• Rule of thumb: 3X on entire fund

• However, each investment is not 10 years– Money not “put to work” until a capital call– Exit could happen before end of fund

• You could reach 20% with only 1.5X

Page 60: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

How do GPs/VCs Make Money?• Management fee (~2%/year to cover

expenses) for 10 years

• “Carry”– % of capital gain that VCs keep– 20% benchmark– Requires liquidity event(s)

Page 61: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Conclusion: VC’s Job Cycle

Fundraise

1. Close Fund Source Deals

2. Invest Grow Ventures

3. Exit Fundraise…

Page 62: Vcic Prep Session Vc 101

VCIC

© 2009 UNC Kenan-Flagler

Understand the “Ecosystem”

Fund 1

Fund 3

Fund 2

The game is not “picking the right

deal.” It is laying the groundwork for

continued success.

Raise $ Invest Follow-On Harvest

Raise $$$ Invest Follow-On Harvest

Raise $$$$ Invest Follow-On Harvest

11 Deals

16 Deals

25 Deals