www.vanillafest.comvanillafest Organized by

Riyadh InternationalConvention & Exhibition Center27 April - 2 May 2017

RIYADH FOOD & GARDENS FESTIVAL

CONTENTS

FOOD FESTIVAL

GARDEN FESTIVAL

MEDIA PLAN

ABOUT THE ORGANIZER

ABOUT THE EXHIBITION

WHO SHOULD ATTEND

SUPPORTING SERVICES

LET’S MAKE A GREEN RIYADH

FLOOR PLAN

ABOUT THEORGANIZER

SEMARK is composed of 5 departments

In addition to that, SEMARK provides complete marketing solutions in addition to the planning and execution of events and conventions with the deep and sound understanding of the needs of the market.

Each department has its projects and achievements, where our company has achieved great success in short time and became one of the best companies in Saudi Arabia. We will continue to strive for excellence, to attract every novelty in this �eld for leadership, and to satisfy our customers by keeping high standards in planning and execution.

Saudi Event Management & Marketing Company “SEMARK”is considered as one of the best event management companies in the kingdom.

01

We have reserved and con�rmed our position among mainstream companies inthis �eld within the short period of 7 years since our establishment in 2009.

We have as well won the best organizer award fromRiyadh International convention and exhibition center for 3 consecutive years.

www.semark.com.sa

ABOUT THEEXHIBITION

02

Enjoying the outdoor atmosphere of the spring season when the event starts on the27th of April 2017, for 6 continuous days

Accordingly, The organizing company will forgather all the companies who are related to Food and Beverages, Restaurants and coffee shops, along with garden decoration, the Décor engineers and professionals under one roof

Therefore, the exhibition will be divided into two parts:

FOOD FESTIVAL1 2 GARDEN FESTIVAL

The entrance to the festival will be through a small fee to enable the visitors to taste the delicious food and to enjoy the creativity of mini gardens of the exhibitors.

We are targeting

120 Exhibitors

And it is including the presence of concerned ministries, stakeholders, and International organizations.

We are targeting

30,000 Visitors

FOOD FESTIVAL03

In this stand, the companies will bring the most talented chefs forlive cooking shows to the visitors and public and will introducethe new methods of cooking their products

Who will exhibit?Visitors Appealing Corners• Children’s pavilion• Entertainment pavilion (Stand-up comedy, dances and folklore troop)

Youth Support Area• Saudi pavilion for graffiti artists• Saudi stand for photography• Arts colleges in Saudi Universities (Submit Artworks to the exhibition)

• Big national and International restaurants• Catering companies• Food Trucks• Big Hotels• Food and Beverage products

On the other hand,the targeted participating companies are:

Governmental & Of�cial Area• King Abdul-Aziz Al-Saud Stand

• The United Nations Food & Agriculture Organization

• Saudi Food and Drug Authority (SFDA)

• Saudi Food Bank

• Consumer Protection Association

• Saudi Red Crescent Authority.

• Civil Defense.

• General Presidency of the promotion of virtue and the

prevention of Vices

• Saudi Environmental Society

• Agricultural colleges in Saudi universities.

(Submitting proposals and activities from selected students)

• Suppliers of environmentally friendly building materials • Suppliers of Ministry of Agriculture and Gardens of Amana• Event Organizing Companies• Companies of travel equipment and clothing• Kingdom’s entertainment events• Tourism Companies (domestic and international trip organizers)• Gardens designing and executing companies (Landscaping) • Flowers and plants shops• Big greenhouses• Outdoor furniture

GARDEN FESTIVAL04

The Exhibitions aims to encourage the forestationand agriculture in aesthetic and environmentallevel and to organize entertainment activities forthe targeted visitors

Who will exhibit?

• Readymade houses• Tents and Outdoor decorations companies• Outdoor equipment companies• Antiques • Pottery and crafts.• Fishing and adventures equipments• Stadiums and artificial turf processing companies• Decoration companies.

MEDIA PLAN05

• Invitation Cards – 75,000

• Bulletins – 20,000

• Posters – 3,000

• SMS- 200,000

• Email Messages – 200,000

• News bulletins (PR)

• Advertising banners on Saudi news and entertainment websites.

• Social media campaigns

• 200,000 Whatsapp Messages

• Ads and Articles in specialized magazines

• Newspaper Ads

• Promotion for this exhibition in our other exhibitions

• TV ads

• Website or Complete Website

• Ads on roads

• Ads on Radios

WHO SHOULDATTEND

06

• Professionals

• Farmers

• Families

• Gardens Enthusiasts

• Food and food tasting enthusiasts

• Owners of Villas, Farm house and Palace

• Interior and exterior decoration companies

• Food suppliers

• Food equipment suppliers

SUPPORTINGSERVICES

07

• Provide necessary water and lighting.• Emergency medical services and emergency gates.• Organize registration area for entry and exit.• Sound System.• Professional team to monitor the progress of operations.

• Crowd management.• Areas for sitting and resting • VIP lounge• Security forces

08

There will be more than 100,000 small seedlingsdistributed by young volunteers who aim to encouragethe culture of planting and taking care of plants,under the slogan of “let’s make green Riyadh again”.The environmental awareness initiative includesdetailed media coverage.

LET,S MAKE AGREEN RIYADH

RIYADH FLOWERFrom this point, and as a social responsibility to protect theenvironment, we decided to Hybridize a new flower which will be named as (Flower of Riyadh), attached to it a brie�ngon how to care for this wonderful flower. Through this we inspire the families and children to care other plants too.

The origin of the name “Riyadh”: Riyadh is considered as the plural form of ( روضه ),thus the derivation of the name. Being the areaof lowland, it gathers the flood water andtherefore plants grow, making the area greenwith plants and flowers that flourish with thefragrant ambrosial smell.

4x10

4x10

4x10 3x8W

C3x8W

C4x10

4x10

4x10

12x812x8

12x8

12x812x8

12x8

5

55

5

44

4

44

44

44

44

4

5x5

88

A10

A18

B11

B19

B10

B18

C11

C19

C10

C18

D11

D19

A20

A28

B21

B29

B20

B28

C21

C29

C20

C28

D21

D29

A30

A38

B31

B39

B30

B38

C31

C39

C30

C38

D31

D39

L10

L19

L20

L29

L30

L39

L40

L49

L50

L59

L60

L69

GARDEN FESTIVAL

12x6V

IP LO

UN

GE

12x6V

IP LO

UN

GE

12x6V

IP LO

UN

GE

EN

TR

AN

CE

EN

TR

AN

CE

EN

TR

AN

CE

EN

TR

AN

CE

FLOOR PLAN09

4x10

4x10

4x10 3x8W

C3x8W

C4x10

4x10

4x10

12x812x8

12x8

12x812x8

12x8

44

5

55

5

44

4

44

44

44

44

4

5x5

44

88

A10

A18

B11

B19

B10

B18

C11

C19

C10

C18

D11

D19

A20

A28

B21

B29

B20

B28

C21

C29

C20

C28

D21

D29

A30

A38

B31

B39

B30

B38

C31

C39

C30

C38

D31

D39

L10

L19

L20

L29

L30

L39

L40

L49

L50

L59

L60

L69

GARDEN FESTIVAL

12x6V

IP LO

UN

GE

12x6V

IP LO

UN

GE

12x6V

IP LO

UN

GE

EN

TR

AN

CE

EN

TR

AN

CE

EN

TR

AN

CE

EN

TR

AN

CE

2

1x11x1

N10N11

N12N13

N14N15

N16N17

N18N19

N20N21

N22N23

N24N25

N26N27

N28N29

N30N31

N32N33

1x11x1

N34N35

N36N37

N38N39

N40N41

N42N43

N44N45

N46N47

N48N49

N50N51

N52N53

N54N55

N56N57

12x612x6

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x44x4

4x44x4

4x44x4

4x44x4

4x44x4

4x44x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x45x10K

ids P

lay Area

33

12x612x6

12x6

33

3

12x612x6

33

33

44

44

44

4

44

22

12x6

E10

E20

E30

F10

G10

H11

G18

H19

H10

I11

H18

I19

F20

H20

I21

H28

I29

F30

G30

H31

G38

H39

H30

I31

H38

I39

I10

J11

I18

J19

I20

J21

I28

J29

M10

M11

M12

M13

M14

M15

M16

M17

M18

M19

M20

M21

M22

M23

M24

M25

M26

M27

M28

M29

M30

K10

K11

K12

K13

K14

K15

K16

K17

K18

K19

K20

K21

12

6

DIA

MO

ND

SP

ON

SO

R12x6

PLA

TIN

UM

SP

ON

SO

R

12x6G

OLD

SP

ON

SO

R12x6

GO

LD S

PO

NS

OR

12x6G

OLD

SP

ON

SO

R

12x6P

LAT

INU

M S

PO

NS

OR

FOOD FESTIVAL

FOO

D T

RU

CK

S

FOO

D D

ISP

LAY

2

1x11x1

N10N11

N12N13

N14N15

N16N17

N18N19

N20N21

N22N23

N24N25

N26N27

N28N29

N30N31

N32N33

1x11x1

N34N35

N36N37

N38N39

N40N41

N42N43

N44N45

N46N47

N48N49

N50N51

N52N53

N54N55

N56N57

12x612x6

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x44x4

4x44x4

4x44x4

4x44x4

4x44x4

4x44x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x4

4x45x10K

ids P

lay Area

33

12x612x6

12x6

33

3

12x612x6

33

33

44

44

4

44

22

12x6

E10

E20

E30

F10

G10

H11

G18

H19

H10

I11

H18

I19

F20

H20

I21

H28

I29

F30

G30

H31

G38

H39

H30

I31

H38

I39

I10

J11

I18

J19

I20

J21

I28

J29

M11

M12

M13

M14

M15

M16

M17

M18

M19

M20

M21

M22

M23

M24

M25

M26

M27

M28

M29

M30

K10

K11

K12

K13

K14

K15

K16

K17

K18

K19

K20

K21

12

6

DIA

MO

ND

SP

ON

SO

R12x6

PLA

TIN

UM

SP

ON

SO

R

12x6G

OLD

SP

ON

SO

R12x6

GO

LD S

PO

NS

OR

12x6G

OLD

SP

ON

SO

R

12x6P

LAT

INU

M S

PO

NS

OR

FOOD FESTIVAL

FOO

D T

RU

CK

S

FOO

D D

ISP

LAY

This

floo

r pl

an is

not

the

fina

l lay

out.

Som

e ad

ditio

ns a

nd a

ltera

tions

may

be

done

by

the

orga

nize

r w

hen

nece

ssar

y

+966 920 003 361 ext.109

+966 11 4559545

tarek@semark.com.sa

Al-Ta’awun Commercial Center, P.O.Box 12476Riyadh 4407 - Kingdom of Saudi Arabia

Tarek TaktakMore Information, please contact:

www.vanillafest.comvanillafest

Organized by