Va n i l l a - f l av o u r e di c e c r e a m t r e n d s

B y P r o vaw o r l d w i d e F l a v o u r i n g t r e n d s

R A N K C O U N T R Y% o f w o r l d P R O D U C T I O N

1 M a d a g a s c a r 8 2 %

2 I n d o n e s i a 5 %

3 U g a n d a 4 %

4 P a p u a n e w g u i n e a 3 %

5 I n d i a 2 %

T o p 5 o r i g i n s f o r va n i l l a

Source: PROVA’s internal secondary data

Source: Innova Market Insights – New products launched worldwide within the last 5 years

Vanilla is the…

…top-ranked flavour…

…for ice creams.

f l a v o u r c l a i m s f o r V a n i l l a i n i c e c r e a m s

R A N K I N G R E D I E N T N e w l a u n c h e s

1 V a n i l l a 5 , 1 1 2

2 B o u r b o n v a n i l l a 2 7 8

3 V a n i l l a b e a n 1 2 7

4 M a d a g a s c a r V a n i l l a 1 1 2

5 F r e n c h v a n i l l a 4 9

Source: Innova Market Insights – New products launched worldwide within the last 5 years for ice creams with vanilla or vanilla flavour/extract

TOP 5B r o w n F L A V O U R S F O R v a n i l l a - f l a v o u r e d

i c e c r e a m s

C A R A M E L

2A L M O N D

3 4C O O K I E D O U G HC H O C O L A T E

1 5B R O W N I E

Source: Innova Market Insights – New products launched worldwide within the last 5 years for ice creams with vanilla or vanilla flavour/extract

CHOCOLATE

1

VANILLA WHITE CHOCOLATEMAGNUM vanilla ice creamwith white chocolate pieces(Vanilla beans + Flavours)

MILK CHOCOLATEIce cream with HEATH and

WAFFLE CONE from BREYERS(Natural flavours + Vanilla)

Source: Innova Market Insights – New products launched worldwide within the last 5 years for ice creams with vanilla or vanilla flavour/extract

Vanilla as an ingredient:The product can contain vanilla, even ifthe packaging does not mention it…

Vanilla as aclaim & as an

ingredient

CARAMEL

2

Source: Innova Market Insights – New products launched worldwide within the last 5 years for ice creams with vanilla or vanilla flavour/extract

SALTED CARAMELIce cream with stevia

from FROZEN BOUTIQUE(Natural caramel flavour + Vanilla)

DOUBLE CARAMELCaramel-flavoured low fat

ice cream with a caramel swirlfrom WEIGHT WATCHERS

(Natural and artificial flavours+ Vanilla extract)

Vanillaas an

ingredient

3ALMOND

Source: Innova Market Insights – New products launched worldwide within the last 5 years for ice creams with vanilla or vanilla flavour/extract

CHOCOLATE, COCONUT AND ALMONDHandcrafted ice cream fromthe brand GRAETER’S(Natural flavours + Vanilla)

Vanillaas an

ingredient

4C O O K I ED O U G H

COOKIE DOUGHDairy-free ice cream from the brand SO DELICIOUS

(Vanilla extract + Natural vanilla flavour + Natural flavour + Vanilla)

Source: Innova Market Insights – New products launched worldwide within the last 5 years for ice creams with vanilla or vanilla flavour/extract

Vanillaas an

ingredient

5BROWN IE

Source: Innova Market Insights – New products launched worldwide within the last 5 years for ice creams with vanilla or vanilla flavour/extract

VANILLA BROWNIEIce cream cones fromNESTLÉ EXTRÊME(Natural vanilla flavour+ Vanilla bean pods+ Natural flavour)

Vanilla as aclaim & as an

ingredient

conclusionW h a t w e m u s t r e m e m b e r

TOP 5 BROWN FLAVOURS FOR VANILLA-FLAVOURED ICE CREAMS ARE…CHOCOLATE – CARAMEL – ALMOND – COOKIE DOUGH – BROWNIE

THERE ARE VARIOUS CLAIMS AROUND VANILLA…BOURBON VANILLA – MADAGASCAR VANILLA – FRENCH VANILLAVANILLA BEAN – TAHITENSIS VANILLA – VANILLA FROM TAHITI

VANILLA CAN ALSO BE ASSOCIATED WITH…COFFEE – NUTS – SWEET NOTES – DAIRY DESSERTS

BEVERAGE INSPIRED FLAVOURS – BAKERY & CONFECTIONERY INSPIRED FLAVOURS

To view this full report, including information about PROVA’s brown flavors for vanilla-flavored ice creams

and flavor rankings for coffee, sweet and bakery notes, nuts, confectionery, dairy and beverages, contact your PROVA sales person or click here.