A N N U A L C O N F E R E N C E VIRGINIA BEACH, VA JULY 28 - 31, 2015

S T R A T E G I E S T H A T M A K E L E A R N I N G L A S T

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www.vame.org

Bella Monte International Marketplace and Cafe

1201 Laskin Road #100

Virginia Beach, VA 23451

(757) 425-6290

Doc Taylor's Restaurant

207 23rd Street

Virginia Beach, VA 23451

(757) 425-1960

Holiday Inn Express Hotel & Suites VA Beach

Oceanfront

2607 Atlantic Avenue

Virginia Beach, VA 23451

(757) 491-6900

Ocean Lakes High School

885 Schumann Drive

Virginia Beach, VA 23454

(757) 648-5550

Sheraton Virginia Beach Oceanfront Hotel

3501 Atlantic Avenue

Virginia Beach, VA 23451

(757) 425-9000

OFF-SITE CONFERENCE LOCATIONS

SHERATON OCEANFRONT HOTEL

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W E D N E S DAY

8:00 am – 10:30 am

Conference Registration Ocean Grand Foyer

7:45 am – 10:30 am

W!SE and NRF Testing Ocean Lakes HS

11:00 am – 1:00 pm

Opening Luncheon Session Capes Ballroom

1:30 pm – 2:15 pm

POWERShare Roundtables

2:30 pm – 3:15 pm

DECA Update Capes Ballroom

4:30 pm – 6:30 pm

Taste of the Vine Bella Monte

T H U R S DAY

7:00 am – 8:15 am

Buffet Breakfast Capes Ballroom

8:30 am – 3:00 pm

Marketing Exhibitors Ocean Grand Foyer

8:30 am – 3:15 pm

Workshop Sessions

4:00 pm

Live Auction Doc Taylor’s

F R I DAY

7:45 am – 8:45 am

Buffet Breakfast Capes Ballroom

9:00 am – 10:45 am

Workshop Sessions

11:00 am – 12:30 pm

Closing Luncheon Session Capes Ballroom

T U E S DAY

7:00 am – 4:30 pm

Shadow Day Experience Various Locations

9:00 am – 12:00 pm

Virtual Business Workshops Ocean Lakes HS

1:00 pm – 4:00 pm

Virtual Business Workshops Ocean Lakes HS

8:00 pm – 9:00 pm

Conference Registration Ocean Grand Foyer

K What do you already know?

W What do you want to know?

L What did you learn at the conference?

CONFERENCE AT A GLANCE

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www.vame.org

STATE STAFF

Sharon Acuff

Specialist, Marketing and Related Clusters

Virginia Department of Education

Ryan Witzig

Virginia DECA Specialist

2014-15 VAME BOARD

President Beth Markwood, Patrick Henry High School, Ashland

President-Elect Randy Poland, Heritage High School, Leesburg

Secretary Kim Radford, Blacksburg High School

Treasurer Katy Roche, Chancellor High School

Public Relations Director Richard Totten, Patrick Henry High School, Ashland

Region 1 Director Jason Uhry, Sherando High School

Region 2 Director Sarah Hinkhouse, Robinson Secondary School

Region 3 Director Whitney Ketchledge, Kecoughtan High School

Region 4 Director Jason Ewers, Bayside High School

Region 5 Director Lesly McBride, Colonial Heights High School

There is an incredible amount of work that goes into planning and implementing a conference that will provide the caliber of professional development activities that marketing teachers in Virginia have come to expect year after year. The members of the VAME Board have selflessly volunteered their time and effort to make the 2015 conference one that our organization’s members will find diverse, enlightening, and pleasurable. Special appreciation is expressed to Winnie Totten for maintaining the VAME website and facilitating the conference registration process. And, as always, the conference would not be possible without the remarkable work of the conference coordinators, Julia Dieter (Virginia Beach Public Schools) and Lisa Ebert (Virginia Beach Public Schools). Kudos to all of you—the Board, the conference coordinators, and attendees—for making this conference a fantastic kickoff to the 2015-16 school year.

VAME TEACHER OF THE YEAR JUDGES

Pat Burch, Retired, Marketing Teacher

Mike Foley, Retired, Marketing Teacher

Susan Loizou, Retired, Marketing Teacher

SPONSORS

Rally Cap www.rallycap.com Johnson & Wales University www.jwu.edu

Virginia Lottery www.valottery.com

ACKNOWLEGEMENTS

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7:00 am – 4:30 pm

Offsite Locations Shadow Day Experience

First Team Auto, Nordstrom, The Virginia Beach Field House, The Virginia Beach Neptunes Baseball Club

Teachers participating in this pre-conference activity will have the opportunity to

network with business professionals in various marketing fields, observing first-

hand the 21st century skill sets businesses are looking for from their employees.

This interactive experience will also provide educators with insight on current trends

and business practices in the modern workplace.

9:00 am – 12:00 pm

Ocean Lakes HS Virtual Business Workshops

Jason Uhry, Sherando High School

This training will allow teachers to explore the online world of Virtual Business

simulations. The Virtual Business series of simulations is now completely web-based.

This makes the programs more flexible as students may access the programs from

home or school. These programs are now co-curricular as they include reading

material, reading quizzes, math quizzes and a simulated exercise for each lesson

offered. The software is Mac, PC and tablet compatible. Presenters will offer

teaching tips about how to incorporate the simulations into the instruction for the

marketing courses offered throughout Virginia.

12:00 pm – 1:00 pm Lunch on Your Own

1:00 pm – 4:00 pm

Ocean Lakes HS Virtual Business Workshops

Jason Uhry, Sherando High School

This training will allow teachers to explore the online world of Virtual Business

simulations. The Virtual Business series of simulations is now completely web-based.

This makes the programs more flexible as students may access the programs from

home or school. These programs are now co-curricular as they include reading

material, reading quizzes, math quizzes and a simulated exercise for each lesson

offered. The software is Mac, PC and tablet compatible. Presenters will offer

teaching tips about how to incorporate the simulations into the instruction for the

marketing courses offered throughout Virginia.

TUESDAY

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7:45 am – 10:30 am

Ocean Lakes HS W!SE Certification and NRF Testing

8:00 am – 10:30 am

Ocean Grand Foyer Conference Registration

11:00 am – 1:00 pm

Capes Ballroom Opening Luncheon Session

Scott Ridgely, Keynote Speaker

1:30 pm – 2:15 pm POWERShare

Cape Henry I Entrepreneurship

Ann King, Landstown High School

Cape Henry II Personal Finance Donna Roush, Lee-Davis High School

Cape Charles Marketing Suzanne Campbell, King William High School

Cape Hatteras Fashion Sarah Hinkhouse, Robinson Secondary School

Atrium Sports, Entertainment, and Recreation Jason Uhry, Sherando High School

Atrium Hospitality and Tourism Debbie Myers, Landstown High School

Atrium School-Based Enterprise Cheryl Daley, Broad Run High School

Donna Celio, Stone Bridge High School

2:30 pm – 3:15 pm

Capes Ballroom DECA Update

Ryan Witzig, Virginia DECA Specialist

4:30 pm – 6:30 pm Taste of the Vine

Bella Monte

WEDNESDAY

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Scott Ridgely joined Virginia529 in January 2012. As Director of Marketing

and Communications, he is responsible for all external and internal marketing,

communications, and educational outreach initiatives at the agency.

Prior to joining Virginia529, Scott served as the Director of Customer Marketing

for A.C. Moore Arts & Crafts, a position he held for three years. In that role, he

was responsible for the development and implementation of the A.C. Moore

Rewards customer loyalty program and all customer email communications.

Scott has extensive previous experience in customer loyalty programs, marketing

research, and online marketing.

Scott has a bachelor’s degree in business administration from the University of

Richmond and a master’s degree in marketing from Wake Forest University.

He is currently an active member of the American Marketing Association, the

College Savings Plans Network, and the College Savings Foundation.

WEDNESDAY

Notes:

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www.vame.org

7:00 am – 8:15 am

Capes Ballroom Buffet Breakfast

8:00 am – 3:00 pm Ocean Grand Foyer Marketing Exhibitors

8:30 am – 9:15 am WORKSHOP SESSION 1 Capes Ballroom Entrepreneurship and Innovation

Scott Kelly, Marketing & Entrepreneurship Instructor

Elon University

Scott A. Kelly joined Elon University after many

years in the corporate world (IBM & KeySource

Bank) and previous teaching stints at Ohio State and

North Carolina Central University. Mr. Kelly is an

Instructor of Marketing, Adviser to the

Entrepreneurship Living Learning Community, and

Coordinator at the Love School of Business working

with the Doherty Center for Entrepreneurial Leadership.

In Fall of 2011, he launched Startup High, a summer innovation and

entrepreneurship program for high schoolers where students engage

entrepreneurs, leverage LinkedIn, engage in rejection therapy, and present

ways they will solve problems in the world. He lives in Hillsborough, NC

with his wife, Angie and three children, Olivia (10), Andrew (9), and Kathryn

(7). He loves backpacking, rock climbing, tennis and riding bikes with

the family.

THURSDAY

Notes:

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9:30 am – 10:15 am WORKSHOP SESSION 2

Cape Henry I Running a State Officer

Ryan Witzig, Virginia DECA Specialist

Do you have a student who has the potential to become an Epic leader? Learn

more about Virginia DECA's association officer process from start to finish. This

year the process has changed and improved. Advisers new to running an officer

and those who are experienced will walk away with tools and answered

questions about what some students claim is an experience of a lifetime.

Cape Henry II Question Formulation Technique Meghan Timlin, Virginia Beach City Public Schools

The Question Formulation Technique is an instructional strategy that empowers

students to ask the questions that they will then find the answers to during the

learning process. Participants in this session will actively engage in using the

Question Formulation Technique to have a deeper understanding of the

importance of students writing and answering their own questions.

Cape Charles Social Entrepreneurship and the Next Generation of Makers Sam Weatherly, MakerMex 3D

This workshop will focus on business development through the creation of open

platform growth and mutual reciprocity. President and cofounder Sam

Weatherly will explain the correlation of business profit, while being conscious

of people and planet.

Cape Hatteras The Economic Impact and Marketing Nuances of Luxury Products

Deidra W. Arrington, Virginia Commonwealth University

Luxury brands express their place among modern consumers by following

esoteric movements and the mood, culture, art, and Zeitgeist of the times as well

as through effective marketing techniques. Enchanting experiences must

accompany luxury products, enthralling consumers away from the moderate and

bland and into a world of quality and richness. Furthermore, the backstory for

every luxury brand is unique, demanding the attention of the customer and

intoxicating them to the point of purchase.

THURSDAY

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10:30 am – 11:15 am WORKSHOP SESSION 3

Cape Henry I Diary of a Hospitality Sales Manager James Caralivanos, Sherri Waghalter, and

Sabrina Rinaldo, Virginia Beach Convention Center

Walk with sales and catering managers through the tasks involved in securing

hospitality contracts and then what’s involved once they are sold. Get a sense of

the goals these hospitality professionals are challenged to meet and how their

success is measured. Along the way, you’ll hear a few anecdotes from three

experienced hospitality professionals’ careers.

Cape Henry II Membership Today Leads to Money for School Tomorrow - VA DECA Scholarships

Ryan Witzig, Virginia DECA Specialist

Postsecondary education is expensive and VA DECA and the VA DECA

Foundation want to help our members succeed after high school. Learn tips and

tricks to navigating the scholarship process as well as get a detailed walk-through

of completing the application, submitting supporting information, and ultimately

having a scholarship winner.

Cape Charles Building Stronger Brands: Best Practices on Connecting Brands with Customer Experience

Dr. Salah S. HassanGeorge Washington University,

School of Business

In today’s turbulent markets, brands around the world are facing the challenge

of sustaining performance. Only few are actually strong, differentiated, and

enduring brands. Participants in this workshop will learn how to strategically

manage brands to boost customer engagement and overcome intense

competition in local and global markets. Further, this workshop will give a

special focus on how leading brands establish a meaningful customer experience.

Cape Hatteras Forecasting Fashion Trends Teresa Fary, Instructor of Fashion Marketing and

Management, The Art Institute of Virginia Beach

Researching a trend is more than browsing fashion magazines. It is a study of

cultural and social issues, analyzing past trends and predicting the future using the

appropriate sources for research. Enjoy a look at the Doneger Report for insight

into one forecaster's prediction for 2016.

THURSDAY

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2:30 pm – 3:15 pm EXHIBITOR WORKSHOPS

Creating Your New CTE Resource Center Website

Kevin Reilly, Administrative Coordinator, CTE Resource Center

Join the CTE Resource Center for a facilitated discussion about what is working or not working for you; what needs improvement; and how the site is used, followed by a short brainstorming activity in which you show us how a redesigned CTE

Resource Center website might look and what features it would contain.

iCEV Implementation: Certification, Automatic Testing & Grading

Kelly Adams, Convention & Dealer Director, CEV Multimedia

From automatic testing and grading to managing your class roster to industry-

backed certifications, iCEV’s new course-management tools make classroom

implementation even easier. The online platform provides time-saving lesson plans,

as well as thought-provoking student projects and interactive activities to enhance

student learning and retention. Organized by subject area, users can access CEV's

ENTIRE business, marketing, and finance curriculum library, allowing multiple

courses to be taught from one location.

EverFi Sponsored Programs

Hunter Gros, Schools Manager, EverFi

Imagine a free suite of online resources that also fulfill core competencies within

your curriculum. EverFi's sponsored programs do just that! Whether it’s teaching

responsible financial decision making, safe Internet and technology use, engaging

in civic discourse, or exploring the world of STEM—all are taught and assessed

through EverFi’s online courses. In this presentation, participants will learn how to

register and navigate EverFi's free software, map out best implementation

practices for their classroom, and learn how to take advantage of getting real-

world professionals into your classroom.

Total Sportswear Solutions Fall Assortment Ned and Sue Jones, Founders, Total Sportswear Solutions

We will present our diverse product line of spiritwear and accessories that has

given us the opportunity to be a major supplier for many of the school stores in

Virginia. We offer a complete line of apparel, blankets, bags, socks, knitwear,

and spirit items. Our low minimums, low price points, and on-time delivery allow

our customers to plan their purchases, maintain low inventory levels, and maximize

their profits.

THURSDAY

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11:30 am – 1:15 pm WORKING LUNCH

Capes Ballroom Lunch and Learn Teacher of the Year Sharon Acuff, Virginia Department of Education

Virginia DECA Foundation

1:30 pm – 2:15 pm Workshop Session 4

Cape Henry I Zaption

Randy Poland, Loudoun County Public Schools

Tired of showing an entire video when you only want to show a specific

portion? Zaption will easily turn your YouTube or Vimeo video into an interactive

learning experience. You can download a video, choose the sections that you

want to share, and insert questions for your students to answer or comment about

in order to reinforce learning.

Cape Henry II Getting Recognition for Chapter Activities... Navigating the Annual Report Ryan Witzig, Virginia DECA Specialist

Chapter advisers work diligently with their chapter members on programs and activities that extend beyond competition. In this session, learn how to navigate through the annual report, get questions answered on the details, and the

rationale behind different sections.

Cape Charles Financial Planning Skills Students Need in the Modern World Justin Fulton, Client Strategist, Family Wealth Advisers

This workshop will cover the major financial skills that students will need from

the viewpoint of a financial planner. Topics will include items such as building

smart money habits for saving, basic investing strategies, essential knowledge

for handling debt, and strategies for insuring life, health, and liability.

Cape Hatteras Interdisciplinary Product Development: From Inception to Completion

Christine Miles and Aubrey Kanagy, STEM and

Professional Studies, Old Dominion University

This workshop will detail costing, manufacturing, selling, and shipping logistics of a retail item from the perspective of a merchandiser. A merchandising item complete with competencies, worksheets, and a hands-on example of an idea

will be provided.

THURSDAY

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www.vame.org

7:45 am – 8:45 am

Capes Ballroom Buffet Breakfast

9:00 am – 9:45 am WORKSHOP SESSION 1

Cape Henry I Tips from a Chick-fil-A Owner/Operator

on Teaching Entrepreneurship

Follow what it took for a student with ADD to become a teacher, assistant principal, and then Chick-fil-A franchisee business owner by age 30. Along the way, learn what you can share with your students about why they should consider being an entrepreneur, what it really takes to make it as an entrepreneur, how Chick-fil-A chooses who will run their restaurants across the

country, and what it takes to run a successful Chick-fil-A restaurant.

Cape Henry II How to Put Butts in Seats Joe Pinto, Vice President and General Manager

Virginia Beach Neptunes Baseball Club

The key to a successful promotion and event is making sure you have an

audience. Butts in seats is the #1 revenue generator for any sports

organization. I’ll show you my recipe for success.

Cape Charles Systematic Selling

Jamie Fuqua, Senior Vice President and

Chief Marketing Officer, Towne Insurance

From qualifying to closing, every successful salesperson has developed a

systematic system they are comfortable delivering with every sales process.

This program will discuss a five-step process in closing the sale.

Cape Hatteras Content Marketing: The Trend Away from Selling to Telling Dan Cawley, Director of Public Relations

DIA: Marketing, Advertising & Public Relations

We will explore both the generational and technological changes behind

what’s making branded content such a big part of content marketing

strategies. More and more, from successful national brands to local companies

trying to compete with them, companies are melding PR and advertising in

content designed to engage with customers, and it’s proving to be a successful

way to build awareness and loyalty. We will look at the tactics that work well

when marketers have a story to tell.

FRIDAY

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www.vame.org

10:00 am – 10:45 am WORKSHOP SESSION 2

Cape Henry I The Rebranding of a 40-Year-Old Homegrown Favorite Amy Jordan, Director of Marketing, Public Relations &

Events, Taste Unlimited

Founded in 1973, Taste Unlimited has long been a familiar name to most in Hampton

Roads. Amy Jordan, the company’s Director of Marketing, Public Relations and Events,

will walk us through what led to the decision to rebrand and the process they went

through with the help of Otto Design & Marketing to evolve and refine their identity

as TASTE.

Cape Henry II See Why It's Different Out Here: Niche Sports Sponsorship and Marketing Trends Kelly McAnally, Partnership Manager

Kingsmill Championship (LPGA)

With all eyes on mainstream professional sports such as the NFL, MLB, NBA, NHL,

PGA TOUR, and NASCAR, it's important to also understand how niche sports offer

customized opportunities for small to large corporations to reach specific target

audiences and how to best show return on investment.

Cape Charles Practicing Pre-Launch Entrepreneurship in the Classroom Anton Yakushin, Director/Cofounder, VentureBlocks LLC

Many entrepreneurship students jump into business ideas without first understanding

what customers need. Students must learn how to take what they have learned from

interviews, create customer insights, and identify potential business opportunities.

Topics will include: the changing pedagogy of entrepreneurship education, student

engagement, learning through simulation, understanding the customer, opportunity

identification, and design thinking.

Cape Hatteras Stay Ahead of the Curve: Teaching about Supply and Demand Ruth Cookson, Program Manager, Center for Economic

Education, Old Dominion University

Teaching about supply and demand can be fun and interactive! Use these active

learning techniques from the Council for Economic Education to help your students

conquer the curves. Classroom-ready lessons and resources provided.

FRIDAY

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11:00 am – 12:30 pm

Capes Ballroom Closing Luncheon Session

Certificate of Attendance

FRIDAY

Who are three people you met at this

conference?

What are three things that you think you could implement into your class-

room right now?

What are three things that you want to learn more about in order to bring

into your classroom?

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We would especially like to thank the following:

SHADOW DAY BUSINESS PARTNERS

First Team Auto

Nordstrom

The Virginia Beach Field House

The Virginia Beach Neptune’s Baseball Club

CEV Multimedia

Classic Cookie Fundraising

CTE Resource Center

DECA Images

Dews Screenprinters

EverFi

Glencoe/McGraw-Hill

Goodheart-Willcox Publisher

Henthorn Fundraising

Johnson & Wales University

Knowledge Matters, Inc. Otis Spunkmeyer/

SouthernSheets

Old Dominion University

The Art Institute of Virginia Beach

Thirty-One Gifts

Total Sportswear Solutions, LLC

Tritan Tumblers

Virginia Council on Economic

Education

Virginia Diner

Virginia Division of Securities

Virginia Lottery

Vistar

Winning the Training Game

Y Street

Yankee Candle

CONFERENCE EXHIBITORS

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www.vame.org

Year Name School Region/Area 2014 Theresa Caffee Western Branch High School 4

2013 Jason Uhry Sherando High School 1

2012 Beth Markwood Patrick Henry High School–Ashland 3

2011 Janet Jennings Eastern Montgomery High School Western

2010 Casey Hepner Robinson Secondary School Northern

2009 Donna Roush Lee-Davis High School Eastern

2008 Donna Celio Stone Bridge High School Northern

2007 Susan Loizou Fairfax High School Northern

2006 Kathy Chrisman Potomac Falls High School Northern

2005 Don Gresham Deep Creek High School Eastern

2004 Jacqueline Lucki Cave Spring High School Western

2003 Deborah Rogers Nottoway High School Western

2002 Bevin Pulliam Bluestone High School Western

2001 Kim Creamer Classroom on the Mall Pembroke Eastern

2000 Linda Amburn Carroll County High School Western

1999 Jenee Pinns Courtland High School Northern

1998 Nancy King Woodson High School Northern

1997 Suzanne Campbell Lee-Davis High School Eastern

1996 Paul Wardinski Fairfax High School Northern

1995 Sharon Acuff Virginia High School Western

1994 Diane Bakaysa Deep Creek High School Eastern

1993 Dianne Tremblay James Monroe High School Northern

1992 Dede Stone Christiansburg High School Western

1991 Kim Wilkerson Jefferson Forest High School Western

1990 Ina Baker Broadway High School Northern

1989 Sandra Motley Glenvar High School Western

1988 Irene Wheeler Heritage High School Western

1987 Kelly Parnell E. C. Glass High School Western

1986 Woody McCain Martinsville High School Western

1985 Bonnie Stone James Monroe High School Northern

1984 Bernard Glaser Norview High School Eastern

1983 Russell Holliday Stafford High School Northern

1982 Toni McLawhorn Patrick Henry High School Western

1981 Paul Desantas Stonewall High School Northern

1980 Rick Calhoun William Byrd High School Western

TEACHER OF THE YEAR RECEIPENTS

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Reitha Abed has been teaching marketing for nine years and currently teaches at Mountain

View High School in Stafford County. Prior to becoming a marketing teacher, Reitha was a business owner, and he is now able to bring those experiences into the classroom to benefit his students. Reitha has been involved in DECA since he was in high school, when he served as the Virginia DECA State President! He then attended Johnson & Wales University in Providence, Rhode Island, where he received his bachelor’s degree in marketing and advertising. He continued his education at the University of Mary Washington, where he received his master’s in

education with an endorsement in administration and supervision.

Reitha currently serves on the VA DECA Board of Trustees and gives back to his community by working with the Stafford County Social Services Adopt-A-Family program, the Fredericksburg Area Food Bank, and the Rappahannock Big Brothers/Big Sisters program. He is currently working towards taking more of a leadership role in education so he can “continue giving

marketing, DECA, and CTE a voice.”

Reitha was married in 2000 to Nehad Abed, and they have an 8-year-old daughter named Amna. Growing up in a family with 11 children, family is very important to him. He recognizes that his family is everyone that has made an impact in his life, and he wants to continue helping and impacting others everywhere he goes. Congratulations to Reitha Abed for being selected as

a VAME Teacher of the Year Finalist!

VAME TEACHER OF THE YEAR FINALISTS SPONSORED BY

With nine years teaching marketing and experience owning a small business prior to coming into

the classroom, Duke Gardner is a wealth of knowledge for his students. Duke currently teaches

at Riverbend High School in Spotsylvania County. He attended Ferrum College and graduated with a bachelor’s degree in business management and finance as a member of the school’s first four-year graduating class. During his first year teaching at Riverbend, Duke was selected as the

New Teacher of the Year, and his success in the classroom has continued.

In and around the school, Duke is currently a member of Life Point Church, VAME, DECA, the PTSO, Fredericksburg Christian Business Men, and Lee’s Hill Homeowners Association. He gives back to his community through the Adopt-A-Highway program, Souper Bowl Food Drive, Neighborhood Watch, and volunteering at the Spotsylvania Battlefield Cemetery. He has been serving as the lead DECA adviser for eight years and has mentored three new marketing

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Karen Gray previously worked in business management as the Director of Operations for

PCA International. While working for this company, she received the Company Leadership Award, which no person from her division had ever received. She also led the expansion of a division of PCA from $3.5 million to $8 million by integrating 50+ employees from another company. She then moved into marketing education and has been teaching at Oscar Smith High School in Chesapeake for five years. Karen attended Campbell University, where she majored in business administration and went undefeated in singles and doubles play on the tennis team her senior year. Karen enjoys traveling and has been to England, Scotland,

France, Italy, Japan, and Cozumel.

Karen is a member of Alpha, VAME, SEVA, and the CTE Advisery Council. She has been serving her community through activities with the South Norfolk Community Watch Program, National Night Out, South Norfolk Heritage and Fall Festival Committee, South Norfolk Civic League, and the Cuffee Recreational Center. She has worked on major projects with her students including the Middle School Global Entrepreneurship Project and the Buy Local

Chesapeake project, which was presented to the mayor and city council members.

Karen would most like to highlight her “faith and the belief that we are all capable of being a positive influence in the lives of those around us.” Congratulations to Karen Gray for being

selected as a VAME Teacher of the Year finalist!

teachers. He also runs the school-based enterprise at Riverbend High School. He has worked with Riverbend DECA to help them become the largest in District 18, the largest in Region 3,

and one of the largest chapters in the state.

Duke was married to his wife Jennifer in 1993 and they have twin girls, Hanna and Hallie. Their girls have been members of the US Youth Olympic Developmental State and Regional teams and signed letters of intent to play soccer at Radford and the University of Mary

Washington. Both girls are currently attending college.

Congratulations to Duke Gardner for being selected as a VAME Teacher of the Year finalist!

Duke Gardner (continued)

Thank you to Johnson & Wales University for

their continued support and recognition of

Virginia's Marketing Educators.

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Pat Burch

Most of the VAME membership will recognize the name Pat Edwards for her 25

years of service to Fairfax County Public Schools (FCPS), VAME, and VA DECA.

However, in May 2013 she found the right match in the church choir and married

Chuck Burch. She officially retired January 1, 2014.

As the Hospitality Management instructor, she helped hundreds of students

explore the hospitality field, many of whom now are professionals with their own

businesses—wedding planning, event management, restaurants, and hotel careers

with Marriott and independent hotel companies.

Her impact on VA DECA was felt from the beginning on the old Policy and

Planning committee and the DECA Board of Trustees. Her students won at the

district and state levels and were top 10 international finalists. Pat ended the

drought of national officers from Virginia DECA in 1999, when her student Tony

Lofaro was elected as the Southern Region Vice President.

Pat was twice elected President of VAME, serving one extended term due to

personnel changes. Her meeting-planning skills were put to use each year along

with the VAME Board to make each conference meaningful. She was instrumental

in bringing us to Virginia Beach!

Pat doesn’t seem to know how to retire. Just before officially leaving FCPS, she

starting working part-time at the Hilton Springfield, where her students used to

train and where she was Director of Sales when Eleanor Burgess recruited her to

begin her teaching career. In addition to the Hilton position, Pat is also the

Ambassador trainer for Visit Fairfax, the county’s destination management

organization. She conducts sessions and leads tours to teach hospitality

professionals about the attractions and events available in Fairfax County so

guests will want to “stay one more day.”

She continues to be on the FCPS substitute list and is a grandmother to a very

happy 18-month-old boy, Christopher. She and Chuck are looking forward to

some serious traveling “when things settle down.”

Mike Foley

A familiar face and voice around Virginia marketing venues for many years,

Mike holds bachelor’s and master’s degrees from Virginia Tech. During his 30-

plus-year career in education, he served DECA as a district adviser, an adviser to

three state officers, a member of the Policy and Planning Committee, and SLC

event adviser. For the last few years, you have heard Mike’s distinctive voice

announcing the award winners at SLC. Mike has also been a member of VAME

TEACHER OF THE YEAR JUDGES

21 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST

www.vame.org

since 1975 and VARME since his retirement in 2008. This is Mike’s second year as

a Teacher of the Year judge.

After three years at Fauquier High School, Mike taught marketing at Osbourn

Park High School, where he was DECA adviser in addition to coaching golf,

wrestling, softball, and boys’ tennis. He has been the “Voice of the Yellow

Jackets” since 1990, and he has served on Osbourn Park’s scholarship committee

as chairman.

Mike’s belief in volunteerism is evident in his service as a reader at Learning Ally

in Bethesda, Maryland, a lector at his church, and a Red Cross blood donor since

1976. An avid golfer, Mike shot a hole-in-one on August 12, 1994. But his

proudest accomplishments, along with his wife, Marykate, are their children

Joshua, Erin, and Natalie. Thanks, Mike, for your outstanding service to VAME.

Susan Louis

Some people view retirement as a time to relax, but Susan has found herself

busier than ever. An accomplished realtor, heading the group of Louis Properties,

Inc., and a volunteer for the Northern Virginia Association of Realtors, she finds

time for golf, travel, and her beloved twin granddaughters. Susan was named

VAME’s Teacher of the Year in 2007. After her successful career teaching

marketing with Fairfax County Public Schools, she has given back to marketing

education as a member of the Virginia DECA Foundation, the SLC Scholarship

Committee, and now as a VAME Teacher of the Year judge.

A personal highlight for Susan was finishing the Dick’s Sporting Goods Pittsburgh

Half Marathon. As she crossed the bridges spanning the rivers surrounding

Pittsburgh, she believed that her competitive spirit was fostered from her years of

teaching marketing and student competitions and events. She is honored to be a

part of such an amazing group of marketing educators. And, VAME is honored to

have Susan as a Teacher of the Year judge!

TEACHER OF THE YEAR JUDGES

Mike Foley (continued)

Now accepting nominations at vame.org.

22 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST

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DELROSE ADKINSON Hampton City Public Schools Marketing Education Family and Consumer Sciences CLAUDETTE ALLEN Fairfax County Public Schools Marketing Education Business and Information Technology LATIZZIA BRAGG-BULLOCK Henrico County Public Schools Marketing Education Business and Information Technology MONICA BENTLEY Fairfax County Public Schools Marketing Education Business and Information Technology LISA BOWDEN Poquoson City Public Schools Marketing Education LISA EBERT Virginia Beach City Public Schools Marketing Education FAHRYKA ELLIOTT Henrico County Public Schools Marketing Education Business and Information Technology KATHRYN CAVANAGH ELLIOTT Hampton City Public Schools Marketing Education LAURA GRAHAM Henrico County Public Schools Marketing Education Business and Information Technology

KAREN GRAY Chesapeake Public Schools Marketing Education Business and Information Technology Family and Consumer Sciences GLENNON HUCK Newport News Public Schools Marketing Education WHITNEY KETCHLEDGE Hampton City Public Schools Marketing Education Family and Consumer Sciences MICHELLE KOVAC Salem City Public Schools Marketing Education CAROLINE MYERS Virginia Beach City Public Schools Marketing Education Business and Information Technology HELEN STAHL Williamsburg-James City County Public Schools Marketing Education KIMBERLY RADFORD Montgomery County Marketing Education Business and Information Technology DONNA ROUSH Hanover County Public Schools Marketing Education

NATIONAL BOARD CERTIFIED TEACHERS

23 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST

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AGENDA

Sheraton Oceanfront, Virginia Beach, Virginia

July 31, 2015

Presiding Beth Markwood

Appointment of Parliamentarian

Minutes Kim Radford

Financial Report Katy Roche

Financial Report 2014 - 2015

Proposed Budget 2015 - 2016

Reports

Years of Service Recognition Whitney Ketchledge

Presentation by Jennifer J. Mullen,

Communications Manager for the Virginia Lottery

Program of Work 2015 - 2016 Sarah Hinkhouse

New Board Members 2015 - 2016 Randy Poland

New Business

Recognition of Departing Board Members Randy Poland

Beth Markwood

Kim Radford

Katy Roche

Whitney Ketchledge

Announcements

Adjournment

ANNUAL BUSINESS MEETING

24 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST

www.vame.org

Jennifer Johnston Mullen serves as the Communications Manager for

the Virginia Lottery. In this role, Jennifer oversees employee communications, social media, public relations efforts and, her favorite, education-related initiatives. All of the Virginia Lottery’s proceeds support public education K-12 in the Commonwealth, and Jennifer is fortunate to head a program, the Super Teacher Awards, which recognizes eight outstanding educators across the state each spring.

After graduating from Virginia Commonwealth University with a B.S. in Mass Communications in 1995, Jennifer began her career in communications as a news producer for NBC-12 in Richmond. While the television news business offered much excitement, Jennifer decided to try her hand at public relations work with the Virginia Lottery beginning in 1998. PR work took her to Circuit City for a couple of years and she then returned to the Virginia Lottery’s Communications Department in 2005.

Jennifer is married to a former news-producer-turned-public relations freelancer, so it’s all in the family! She and her husband, Steve, have two children, Hannah and Jackson.

(Though Jennifer graduated from Orange County High School, she attended Grymes Memorial from kindergarten through the fourth grade.)

VAME is very proud to introduce the

Virginia Lottery as the sponsor of the

Years of Service Recognition.

25 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST

www.vame.org

26 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST

www.vame.org

YEARS OF SERVICE

5 Years

Wes Anderson

Janet Balestino

Christine Good

Monika Guerrero

10 Years

Bruce Chadwick

Stacey Ellis

Gloria Govan

Sarah Hinkhouse

Chad Pendleton

Peney Williams

15 Years

Chris Pendergraft

Chris Robinson

Dee Strauss

20 Years

Deandra Jones

Theresa Caffee

Amy Granahan

Michael Hill

Melvina Robinson

25 Years

Cynthia Earl

Jenee Pins

Don Gresham

Phyllis Slachter

30 Years

Sharon Acuff

Lisa Baynes

Jim Cridlin

Karen Jewette

Sharon Mason

Debbie Myers

Tammy O’Brien

Kim Ringwald

Donna Roush

35 Years

Virginia Dodson

Michele Duncan

40 Years

Frank J. Gabriele Marketing Teacher/Coordinator

DECA Sponsor

While majoring in marketing at Virginia Tech, I began my teaching career. At Virginia Tech, I had the privilege of being taught by Lucy Crawford, who was instrumental in creating the Marketing course competencies that are used today. After attending the full, four-year marketing program at Virginia Tech, in 1975 I graduated with a bachelor of science degree in distributive education. Now the program is called marketing. Upon receiving my certification to teach in Virginia, I spent my first two years teaching in Central Virginia. After that, I returned to my hometown, Norton, Virginia, and this year I completed my fortieth year as a marketing teacher/coordinator and DECA sponsor for the Wise County Public School system. Through the marketing curriculum and DECA, over the past forty years many of the students that I taught have enjoyed much success in their lives. I still enjoy teaching. As long as I am able, it is my hope to continue to teach at Central High School in Norton, Virginia.

27 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST

www.vame.org

PROGRAM OF WORK

2015-2016

Enhance the career clusters and pathways

instruction in the classroom by providing

professional development activities at the

VAME annual conference.

Provide activities for industry certification

at the VAME annual conference for

marketing educators.

Support co-curricular activities of DECA by

providing updates and training to

marketing educators.

Publish the VAME newsletter and maintain

the VAME website to provide vital

information to marketing educators.

Maintain professional connection with the

Virginia Association of Career and

Technical Educators (VACTE) in support of

their legislative initiatives.

Sponsor an annual student scholarship

through the Virginia DECA Foundation.

28 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST

www.vame.org

PRESIDENT ELECT - Jason Uhry began his Marketing

Education career as a student in New Hampshire for three years at Manchester West High School. His passion for the class and DECA program awarded him one of the few International DECA awards New Hampshire has earned when he placed second overall in the Creative Marketing Project. The impact Marketing and DECA had on him academically and personally helped him decide to teach Marketing Education. Jason wanted to impact students in the classroom, as well as provide all the wonderful opportunities DECA has

to offer students.

Jason studied Marketing Education at Southern New Hampshire University in Manchester, New Hampshire, was selected as outstanding Marketing Student of the Year, and was given SNHU’s Award of Merit in Education. Jason began teaching at Sanborn Regional High School (NH) in 2003, transferred to Alvirne High School (NH) in 2005, and finally relocated to Sherando High School in 2007. Jason has taught all types of marketing classes between two states: Entrepreneurship, Marketing, Advanced Marketing, Fashion Marketing, and he currently teaches

Sports and Entertainment and Travel and Tourism Marketing.

Since arriving in the Commonwealth of Virginia, Jason has participated in the District Leadership Conference, State Leadership Conference, and International Career Development Conference. At these conferences, Jason has had a few finalists over seven years, including three different international finalists. Jason has served as district adviser for District 9 for the past five years. Jason holds a master’s in education and a master’s in marketing from Southern New Hampshire University and is certified in Marketing and Business Education. Jason coaches his son’s U8 coed soccer team with Blue Ridge Youth Soccer Association. He has been married to Amanda Uhry for

15 years and has two sons, Colin and Owen.

SECRETARY - Kellen Scott has been teaching Marketing

Education and been a DECA Adviser in Fairfax County for 10 years. She holds a Bachelors of Science in Business Administration from JMU and her Masters’ in Career and Technical Education from Virginia Tech. She is beginning her tenth year at South County as a Marketing teacher! She has always been a part of very active DECA chapters at both South County and Robinson. She can’t imagine teaching marketing without running DECA as well, and she is proud of all of

their success!

She is a member of the Virginia DECA Board where she is currently serving as co-chair. She loves working to improve the organization for students and advisers. She is a Redskins, Nationals, Wizards and Caps fan. She loves to travel, and has spent the past

three summers travelling with FCPS CTE international career travel program.

TREASURER - Terri Palmer lives in Stafford, VA with her

husband, John and beagle, Buddy. They love to travel and go to VT football games - Go Hokies! She loves to read and do crafts. Mrs. Palmer has taught 22 years at Courtland High School in Spotsylvania County. She graduated from James Monroe High School in 1988 where she took marketing with Bonnie Stone and was active in DECA. She graduated from Virginia Tech in 1992 with her bachelors in Marketing Education and in 2012 with her masters in Curriculum and Instruction. She served as VAME Public Relations Director from 1996-1998 and Secretary from 2001-2003. She has also served on several

state curriculum writing teams and as a co-DECA district adviser and CTE department chair at

Courtland High School.

VAME BOARD NOMINEES

29 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST

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REGION 1 DIRECTOR - Melvin Barrow, Jr. is entering his

second year teaching in Loudoun County Public Schools at Potomac Falls High School. His previous experience includes two years as an Executive Team Leader with Target, and prior to that, seven years of teaching Marketing Education with Fairfax County Public Schools. He is a former member of the Virginia DECA Board of Trustees until resigning from his teaching position with FCPS in 2012, and an alumnus of Old Dominion University—class of 2005. Each year at our Virginia DECA State Leadership Conference you may recognize Melvin as the conference Facilities Director. He has been involved with DECA and Collegiate

DECA in some capacity since 1998, and has attended 12 ICDCs as a competitor, intern,

chaperone or adviser.

Melvin as been married to his beautiful wife of almost 5 years, and is father to two amazingly energetic children. He is a lover of sports (all American, and most international), music, and movies; he has been a fan of comic books since childhood—HUGE Star Wars enthusiast and he

owns a “pretty decent” sneaker collection as well.

REGION 2 DIRECTOR - Sarah Hinkhouse has been teaching

Marketing Education and been a DECA Adviser in Fairfax County for 10 years. She holds a Bachelors of Science in Business Administration with a marketing concentration from UNCG and her Masters’ in Career and Technical Education from Virginia Tech! She is beginning her first year at Fairfax High School as a Marketing teacher. She has always been a part of very active DECA chapters at both Robinson and Madison and plans to continue the same path at Fairfax. Sarah can’t imagine teaching marketing without running DECA as well, the hard work these kids put forth

is what makes it worth-while!

Personally, she is a career bartender who loves to play board games. She has a Jack Russell Terrier who is truly entertaining and keeps her busy. But she thinks the most important thing to know about her personally is that she is a die-hard Green Bay Packer fan! She travelled to Green Bay for the play-off win this year, to Dallas to be in the presence of a Super Bowl Championship; Seattle to witness the “play that ended the strike” and have sat in the snow/cold

numerous times at the frozen tundra of Lambeau Field!

As a member of the VAME Board for the past four years, Sarah has been able to develop relationships throughout the state with marketing teachers and businesses that work to make our jobs easier! If re-elected she hopes to continue to work on bringing some new and exciting ideas…and business contacts…to the organization. She hopes to serve the VAME Board the way she served her Robinson DECA chapter, with an open, creative mind that listens to the ideas presented and use them to keep VAME successful. She wants VAME to be for you what we all work hard to make DECA for our students; a place where you feel supported, can get new ideas,

find your passion and have fun!!

REGION 3 DIRECTOR - Dr. Christopher Pendergraft was born in Memphis, TN and moved to VA as a child after his father returned from Vietnam. He earned his B.L.S. in Business Management and his M.Ed. in Secondary Education from the University of Mary Washington. He completed his Ph.D. in Educational Leadership from Capella University in 2014. Dr. Pendergraft is a career switcher who left his underwriting position at Geico to become a Marketing Teacher at Massaponax High School in Spotsylvania County where he has been teaching for 15 years. He is married to an educator and has four daughters in ages from 9 to 31 and has 11 grandchildren. Hobbies include gardening, hunting,

horseback riding, playing guitar and dating his wife.

VAME BOARD NOMINEES

30 INSTRUCTION THAT STICKS STRATE GIES THAT MAKE LE ARNING LAST

www.vame.org

VAME BOARD OF DIRECTORS

NOMINATION FORM

Board positions available for 2016-17

school year are:

President-Elect

Region 4 Director

Region 5 Director

Public Relations Director

After one year as president-elect, the officer will

assume the office and duties of president. The other

board positions are two-year terms.

I nominate the following marketing teacher as a

candidate for the VAME Board of Directors.

(All fields are required)

Nominee:

____________________________________________

Nominee’s School:

____________________________________________

Position:

____________________________________________

(A specific office may be indicated or left blank.)

Nominated By:

_________________________________________

Positions descriptions can be found in the VAME

Constitution online at www.vame.org.

VAME TEACHER OF THE YEAR

NOMINATION FORM

I nominate the following marketing teacher

as the 2015-16 VAME Teacher of the Year

for their outstanding professionalism,

contributions to Marketing Education,

impact on marketing students and

participation in their community.

Nominee:

________________________________________

Nominee’s School:

________________________________________

Nominated By:

________________________________________

Your Email:

__________________________________

Nominations can also be submitted online at

www.vame.org.

A Message from ACTE 2

President’s Welcome 3

Region 1 News 4

Region 2 News 5

Region 3 News 6

Region 4 News 8

Region 5 News 10

DECA Update 11

Marketing Specialist 12

Update

w w w . v a m e . o r g 2

VAME BOARD

Beth Markwood President emarkwood@hcps.us Randy Poland President-Elect randy.n.poland@lcps.org Kim Radford Secretary kradford@mcps.org Jason Uhry Region 1 Director uhryj@frederick.k12.va.us Sarah Hinkhouse Region 2 Director snhinkhouse@fcps.edu Whitney Ketchledge Region 3 Director wketchledge@hampton.k12.va.us Jason Ewers Region 4 Director jason.ewers@vbschools.com Lesly McBride Region 5 Director lesly_mcbride@colonialhts.net Richard Totten Public Relations rtotten@hcps.us Katy Roche Treasurer kroche@spotsylvania.k12.va.us Sharon Acuff Virginia Department of Education Marketing Specialist sharon.acuff@doe.virginia.gov

CONFERENCE COORDINATORS

Julia Dieter Landstown High School Julia.Dieter@vbschools.com Lisa Ebert Bayside High School lmebert@vbschools.com

WEBISTE / REGISTRATION

Winnie Totten 804.387.0681

3 w w w . v a m e . o r g

Welcome to the 2015 Annual Summer Conference of the

Virginia Association of Marketing Educators and the Sheraton

Oceanfront, Virginia Beach. Hopefully everyone had an

opportunity to recharge over the last month and is ready for a

fresh start to a new school year. The VAME Board members

and our conference coordinators have been working hard to

bring together speakers, workshops, and exhibits to provide

valuable information to explore Instruction That Sticks…

Strategies That Make Learning Last.

You will have many opportunities over the next three days to

network, socialize, and learn from each other. I challenge you

to be an active participant throughout the conference. Reach

out and introduce yourself to someone new or reconnect with

an old acquaintance at each session, meal, or break. Share

what works great in your classroom, school store, or DECA

Chapter. Ask questions and take lots of notes on what you

can take back and add to your existing program. What you

may find is routine in your classroom could be just the thing

another teacher is looking for to spice up something in theirs.

Don’t underestimate the creativity that marketing teachers

possess and share your ideas with others.

Thank you for attending the conference. I know you will enjoy

the activities that have been planned, and I hope you will take

advantage of the evening social and networking opportunities

provided at Doc Taylor’s, Tautogs, and Bella Monte.

I have enjoyed serving on the VAME Board for the past three

years. It has been an honor to serve as your president this

year. You are all making very lasting impressions on the lives

of the students you reach out to year after year. I hope the

knowledge you gain at the conference this year will provide

you with just the right piece of knowledge or information that

you can use when you return to school this fall. I’ll end with

a quote:

Education is learning what you didn't even know you

didn't know. ~Daniel J. Boorstin

To view the program, read

workshop descriptions, download

lesson plans and more, visit the

VAME Conference Guide:

w w w . v a m e . o r g 4

Another year is behind us as we look forward to a restful and relaxing summer break! Like

many of you, I am astonished as to how fast this year went, but I reflect on many things.

The year went by, but more students came and left us, leaving their own mark. Whether it

was competing in DECA or just helping out in the classroom, they left us something. As we

continue to grow, we can look back on how our students teach us something different

daily. As my term as Region 1 Director expires, I want to thank you all for your assistance

and guidance. I enjoyed meeting new people and establishing new relationships along the

way. Thank you for a wonderful year, enjoy the break, and see you at the VAME

conference!

Fauquier High School’s DECA students had some real-world event-planning

experience helping to plan the Vibrant Fun Run, which was held on Saturday, April 18,

2015, at 11:00 AM at Verdun Adventure Bound in Rixeyville, Virginia. This colorful 5K run

was followed by an afternoon of music, food, corn hole, hayrides, a climbing wall, face

painting, and more. The students created the promotional materials, contacted sponsors,

brainstormed ideas, and supported the Verdun staff in creating this event. The proceeds

were designated to support military and first-responder families to send their children to

summer camp at Verdun.

Sherando DECA would like to congratulate Austin Duke and Andrew Loudan for

competing at the DECA International Career Development Conference. Austin and Andrew

participated in DECA’s Virtual Business Sports Challenge and placed 11th overall out of

the 22,000 teams who competed in this challenge internationally!

J A S O N U H R Y R E G I O N 1 D I R E C T O R

5 w w w . v a m e . o r g

Greetings from Region 2. I hope everyone is

ready for an amazing 2015-16 school year.

Thanks to everyone in Region 2 for joining

VAME and attending summer conference. It

is greatly appreciated.

I want to start by congratulating Region 2 on

a VERY successful membership push and a

great showing at ICDC in Orlando. Students

from nine Fairfax County Public Schools

(FCPS) high schools were recognized in 20

events as ICDC finalists. These 38 competed

in the second round and seven of them were

honored again as top 10 internationally for

their events; we even had a FIRST PLACE

team in Advertising Campaign from George

C. Marshall High School! The students

and advisers at Marshall, James

Madison, McLean, Robinson, and

South Lakes are very proud of their top 10

finalists! I also want to say “thank you” to

Region 2 adviser Rachael Malenich, who

helped make ICDC a tremendous success

with her assistance running Finance

Operations Research Events.

This year, South County High School

senior, marketing student, and avid DECA

competitor Shane Hulse was selected to the

very prestigious Coca-Cola Scholars Class of

2015. Shane will be continuing on next year

at NYU's College of Business (majoring in

marketing, of course) on an almost full ride

from his scholarship with Coca-Cola.

Because of a letter that Shane wrote to the

foundation, marketing teacher Kellen Scott

was recognized by Coca-Cola Marketing

Executive James Witherspoon and honored

with the 2015 Coca-Cola Teacher of

Distinction Award at the senior awards ceremony

at the end of this year. Scott said of the award:

"To be recognized is always appreciated, but to

be selected based off words from your students is

something else entirely. In this very difficult time

for educators, it makes you feel like maybe you

are doing something right. Thank you so much for

this honor Shane, and to Coca-Cola for

continuing to foster opportunities for our students

to succeed." For more on what this amazing

organization is doing. please visit www.coca-

colascholarsfoundation.org.

We also have a few personal accomplishments

this summer; congratulations to Jenni and Mike

Piotrowski as they welcome their first baby!

Also, Sarah Hinkhouse finished her masters in

CTE from Virginia Tech.

Good luck to everyone in Region 2 for a

successful school year and in your personal

endeavors! Keep us updated on all of your

accomplishments. Hope you enjoy the

conference and think about joining us again

next summer!

S A R A H H I N K H O U S E R E G I O N 2 D I R E C T O R

w w w . v a m e . o r g 6

W H I T N E Y K E T C H L E D G E R E G I O N 3 D I R E C T O R

Happy Summer! I’m sure you have all had a wonderful summer filled with rest and rejuvenation. As

we begin preparing for a new school year, let’s take a look back at the successes and great work

some of our chapters had to share from the end of the school year, and look at what the new school

year will bring!

Hanover County welcomes two new teachers to their marketing programs. Lee-Davis High

School will welcome a new first-year teacher in the fall— Chandler Gilmore, a recent graduate

of Virginia Tech. She is jumping in with both feet, beginning to work with students in July before

she is even officially employed! Atlee will welcome home Cindy Garrett, taking over for Jean

Draper, former VAME Board member, who retired at the end of the 2015 school year.

Cindy has been in Chesterfield this past school year.

Lee-Davis DECA chapter members earned the organization’s highest honors at DECA’s annual

International Career Development Conference in Orlando, Florida, April 25-28, 2015. Taking

first place were Jacob Johnson, Trevor Heath, and Nick Baldwin, who represented the DECA

Chapter’s Creative Marketing Project. This is the first international winner for Hanover County.

The group’s Creative Marketing Project was a yearlong effort working with a new nonprofit,

Scattered Stitches. Project leaders Jacob, Trevor, and Nick developed the research study,

gathered data, analyzed results, and then designed the marketing plan that was presented to

Scattered Stitches. A number of local organizations and businesses were instrumental in the

project’s success. Of key importance were the partnerships formed with the Richmond Chapter

of the American Sewing Guild and All-Brands Sew & Vac owner, Gayla Jones.

Describing the project, DECA Adviser Donna Roush states, “This project was an amazing

opportunity for all the students in the marketing program at Lee-Davis to practice the marketing

skills they have learned in the classroom. Many students helped with the research for Scattered

Stitches. We also had a Community Service project with Scattered Stitches that placed first in

the state competition. Those project leaders, Sam Hanny and Madison Godsey, worked very

closely with the Creative Marketing project leaders. This collaboration of the two groups made

this a unique year for Lee-Davis DECA.” As a part of the project, students worked with

Scattered Stitches to test ideas for the organization, create new product ideas, hold work

sessions to create volunteer kits, help make products, package items to be donated, deliver

items to people in need, and much more.

Jan Lull, founder of Scattered Stitches, was so excited by the marketing plan created by DECA

members that many of the suggestions have already been implemented. Jan explains that “I

have been overwhelmed by the impact that Jacob, Trevor, and Nick have had on Scattered

Stitches. The implementation of their ideas has not only impacted Scattered Stitches now but

their work will impact the lives of this community for years to come as they have helped me lay

a foundation that will enable the company to grow and be sustained for many years to come.”

7 w w w . v a m e . o r g

The 2014-15 academic year was one of many successes for the Patrick Henry – Ashland

DECA chapter. The chapter members and advisers all came together from the beginning of

the year to continue events like the annual blood drive cosponsored by the Virginia Blood

Service, the annual Pink-Out to raise awareness and money for breast cancer research, and

the Powder Puff game. In addition we took on new ventures, such as expanding the current

offerings of the school store to include t-shirt making and spirit items for the athletic events

and hosting a Miracle Minute to raise money to help provide food and presents to the less

fortunate in our local community. Membership grew by nearly 100 members, and our chapter

achieved recognition from National DECA for our membership and program of work

campaigns. A record number, 18 students, attended ICDC in Orlando and participated in

competitions, leadership training, and acted as voting delegates.

At the annual end-of-year cookout, students were already discussing how they wanted to do

even more next year. The advisers took this to heart and have planned work sessions with

the officers both at the high school and at the VA DECA-sponsored training at Smith

Mountain Lake at the end of August.

Both advisers are also putting in some extra time to get ready for the upcoming year, with one

having attended the Be Epic Adviser training presented by Ryan Witzig and the other having

attended the DECA Amped conference in Charlotte, North Carolina, at the beginning of July.

Tabb High School adviser, Christina Majka was awarded the 2015 Superintendent's Award

for York County School Division for all the community service work she does through DECA,

the Fashion Show, and the CF Foundation outside of school. Way to go Christina and Tabb

DECA!

Tabb's Seventh Annual Fashion Show for a Cause raised almost $3,000 for the Cystic

Fibrosis Foundation (CFF) and #TeamAmanda on May 27th and in the last four years has

raised $10,000 for CFF.

King William High School is proud to recognize three Emerging Leader Award recipients.

These three students will be continuing their education in marketing-related fields in college.

This year, King William DECA collected 900 canned goods for distribution in their local

community through the Corner Stone. In addition, they also collected 3000 box tops, raising

$300 for the art department at Hamilton Holmes Middle School. After sponsoring two blood

drives with Virginia Blood Services, they had the privilege in participating in the Virginia Blood

Services Scholarship Program. They were awarded $750 for scholarship money, and with an

additional contribution from the DECA chapter, they were able to award two $400

scholarships to active DECA members.

Finally, I would like to say so long to all of you in Region 3! This is my final term serving as your

Region Director, and it has also been my final year in the classroom. I have received the position of

Director of Career and Technical Education for Hampton City Schools. While I will not be in the

classroom anymore, I’ll still be involved in DECA and VAME, and always happy to help any of you

with anything you may need! Enjoy the conference, the rest of your summer, and have an amazing

2015-2016 school year!!

w w w . v a m e . o r g 8

Can you believe it is already here? As you look ahead, please make sure to look back and reflect

on the past school year. You have undoubtedly climbed mountains, crawled through valleys,

experienced challenges, and celebrated triumphs. I read a quote from an unknown source the other

day that said, “A good teacher is like a candle– it consumes itself to light the way for others.” This is

so true for the marketing teacher. The hats you wear are many, your days are full, and every

moment matters. On behalf of your students, I simply say thank you. Your sacrifices have mattered

and will continue to make a difference in their lives.

Hopefully, your summer plans included some time for yourself and the opportunity to recharge your

batteries. I look forward to seeing you this week during the annual conference.

Great things are ahead.

Oasis is a private, nonprofit, charitable corporation

whose mission is to provide basic human needs to

the homeless and less fortunate in Portsmouth.

I.C. Norcom DECA was able to help serve the

less fortunate in the kitchen, pantry, and the thrift

store on October 27, 2014.

I.C. Norcom DECA Members went to Dave and

Buster’s on Wednesday, November 12, 2014, for

Virginia DECA Day and participated in various

activities. Students were greeted by Vice Mayor

Cherry of Portsmouth. On behalf of Mayor Wright,

Vice Mayor Cherry presented I.C. Norcom DECA

with a proclamation. After the presentation,

students enjoyed a buffet lunch. Then, students

participated in the Mad Dash, which consisted of

three teambuilding activities.

Eight I.C. Norcom DECA students attended the

State Leadership Conference in Virginia Beach

from February 27-March 1, 2015. Shane Bock,

Dakota Harris, and Jordan Thornton competed in

Individual Series Events. Angel Thompson and

Alexia Trotter competed in a Team Event. Janae

Gatling, John Pham, and Lashelle Price attended

the State Leadership Development Academy.

Shane Bock was a State Finalist in Retail

Merchandising. I.C. Norcom DECA received

J A S O N E W E R S R E G I O N 4 D I R E C T O R

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awards for completing various chapter campaigns

throughout the school year. DECA students completed a

membership campaign, promotional campaign, and

global entrepreneurship campaign. DECA officers

completed our Annual Report to showcase all the great

things that I.C. Norcom DECA has been doing this

school year. Students also supported Ellie’s Hats by

bringing new hats to SLC to donate to the project.

Five of I.C. Norcom DECA students attended the

International Career Development Conference (ICDC) in

Orlando, Florida, from April 24–29, 2015. Shane Bock

and Angel Thompson attended the IGNITE Academy.

Janae Gatling, Jordan Thornton, and Alexia Trotter

attended the THRIVE Academy.

DECA students had to complete a membership

campaign, promotional campaign, Global

Entrepreneurship Week campaign, and community

service campaign to qualify for these academies. The

goal of the academies was to empower DECA members

to provide effective leadership through goal setting,

consensus building, and project implementation.

Students had the opportunity to meet other DECA

members from around the world and trade pins to

remember their experience. Our DECA students

returned home with wonderful memories and lasting

friendships!

Congratulations to Kempsville High School DECA

members Katie Stoakley, Antonio Carrigan, Jeanette

Lam, Ally Will, Sydney Parker, Hunter Sirrine, Rebecca

Schwartzman, and Marie Shoen, who competed at the

DECA International Career Development Conference in

Orlando, Florida, April 25-29.

Sydney Parker, Marie Shoen, and Ally Will were finalists

in the School-Based Enterprise event for Kempsville’s

school store, The Tradin’ Post. Marketing Teacher Lori

Fam and her Advanced Fashion Marketing students

receive the Gold Level Certification Award every year.

Kempsville DECA chapter donated $492 and 35 hats to

Ellie’s Hats this year, as well as $946 to the Leukemia

and Lymphoma Society.

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LC Bird High School is pleased to announce that in

their first year of re-activated membership in DECA they

had one team qualify to attend the International Career

Development Conference. The team of Hubbard/Martin

competed against the best internationally in Marketing

Communications Team Decision Making.

Sean Bissell, Blacksburg High School DECA

President and Executive Vice President of VA DECA, ran

a national campaign for Executive President at the most

recent ICDC in Orlando, Florida. Sean was BHS DECA's

first state officer and he set his sights on national office

early in his junior year. Kim Radford, his DECA Adviser

says that this was one of the most rewarding (and

exhausting) experiences of her teaching career.

Sean took on the responsibility of contacting former national officers and candidates while his

adviser reached out to advisers who had already had experience at running such a campaign.

They found our VA advisers to be very helpful and open about what to expect and how to

structure the campaign. They also teleconferenced with our state adviser, Ryan Witzig, and

she provided valuable campaign tips.

The most challenging part of the campaign was raising money, but their community was most

supportive. With the assistance of local businesses and Blacksburg High School, Sean raised

$10,000 in sponsorships to utilize for marketing, branding and printing of promotional items,

folders and delegate gifts. BHS DECA members helped Sean with the social media portion of

the campaign along with his campaign manager. They also collaborated with their in-house

graphic design class to help with developing a logo.

Mrs. Radford never truly realized the importance of the voting delegates' job until this election.

There is a BIG reason why Ryan has interested students fill out an application. Those who

serve in this role really need to have a vested interest in the campaigns. To be sure, every

vote counts! Sean met the voting delegates from 48 states in 48 hours. It was evident that

while each state approached the candidates differently, all had the overall goal of pursuing the

very best one. Mrs. Radford told Sean after ICDC, “he'll never have another job interview like

that one!”

Although Sean did not win the election, this experience was an amazing one for him, his

campaign manager and Mrs. Radford. They were very proud to represent VA DECA at the

international level and look forward to seeing other VA DECA candidates this year in Nashville

and wish them all the best!

K I M R A D F O R D S E C R E T A Y

11 w w w . v a m e . o r g

Welcome back!

Over the last several months your Board of Trustees and Association Officers have been working hard to ensure a successful and EPIC year for you and your chapter.

Please find some of the exciting updates and events coming up this year below!

#DECAgoesGold

Childhood Cancer Awareness Month

VA DECA will continue our partnership with Ellie’s Hats this year. This year’s focus will be the awareness as well as smaller projects that chapters can do to help out local hospital children units. An information packet it will be provided to assist chapters once again.

BOARD UPDATES

New Board Co-Chairs:

Donna Celio, Region 1, Stone Bridge Kellen Scott, Region 2, South County

2015-2015 Board of Trustees

Donna Celio, Region 1, Stone Bridge Cheryl Daley, Region 1, Riverside Rachael Malenich, Region 2, Fairfax Kellen Scott, Region 2, South County Dee Strauss, Region 3, King George Donna Roush, Region 3, Lee-Davis Julia Dieter, Region 4, Landstown Lisa Quinn, Region 4 Lisa Baynes, Region 5, Tunstall Jane Werner, Region 5, Cosby Amy Granahan, Local Supervisor Fairfax Sharon Acuff, Ex-officio Ryan Witzig, Ex-officio

State Officer Application Process Update Please see the packet for all details.

Dec 18 Applications Due Online

Jan 4-8 Online Testing

Jan 11-15 Phone interviews

March 4 Committee Interviews

March 5 Speeches

March 6 Announcement of New Team

WHAT’S NEW

A committee is forming to review the annual report. If you have feedback email Ryan Witzig.

The State Officer Application has gone completely online.

Re-Alignment/Re-Districting

District 19 is now all in Region 3.

District 25 and District 26 are now in Region 4.

Midlothian is now in District 31.

Matoaca is now in District 22.

Region 2 has been re-districted.

SLC

Advisers and students will all be charged a registration fee this year.

Opening session will now begin at 6:00PM on Friday of SLC. Dinner will follow.

The Election Session will take place Saturday evening (6:30PM) before mini awards (7:30PM).

Students must have a minimum score of 70 in all components of the event to move on to ICDC.

Grand Awards structure has been updated.

ICDC

Pizza gift cards will replace a state dinner. The state meeting stays.

2015-16 STATE ACTION TEAM

President: Isaac Weintz, Clarke County

Executive VP: Alex Snapp, Sherando

Secretary: Alex Patrick, Fairfax

Historian: Cameron Brandon, James Monroe

Reporter: Nikki Reeves, Riverbend

Region 1: Andrew Celio, Briar Woods

Region 2: Claire Heiden, George C. Marshall

Region 3: Nick Baldwin, Lee-Davis

Region 4: Meghan Phillips, Grassfield

Region 5: Marissa Wharton, Blacksburg

CONFERENCES/EVENTS

Aug 21-22 Officer Leadership Retreat at Smith Mountain Lake (Chapter Officers and District Presidents)

Sept 30 DECA Day at the State Fair

Oct 20 Competition Training Fort Magruder Hotel and Conference Center Williamsburg

Oct 21 Competition Training Holiday Inn Tanglewood, Roanoke

Oct 22 Competition Training Northern Virginia Area TBD

March 4-6 SLC Virginia Beach, VA

April 23–26 DECA ICDC Nashville, TN

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S H A R O N A C U F F V I R G I N I A D E P A R T M E N T O F E D U C A T I O N S H A R O N . A C U F F @ D O E . V I R G I N I A . G O V 8 0 4 . 2 2 5 . 2 8 4 6

Curriculum Revisions for 2014-2015

Thanks to the following for their help in the curriculum process for 2014-2015:

The newly revised curriculum frameworks are posted on VERSO on the CTE Resource Center Web site at http://www.cteresource.org.

Hotel Marketing and Travel and Tourism Programs Are Changing

The 8165 Travel and Tourism course was revised and renamed to Opportunities in Hospitality and

Tourism this year and will serve as the introductory course for both the Hotel Marketing and Travel and

Tourism programs beginning this school year. After taking this course, the student can decide to pursue

other courses in Hotel Marketing or Travel and Tourism. New courses are already developed to begin in

2016-2017 since the current advanced versions of both Hotel Marketing (8162) and Travel and Tourism

(8167) will be eliminated. The newly revised second-year course the student takes in either program

enables a completion in that program. The following chart shows the transition schedule.

Marketing Management 8132 Fashion Marketing 8140

Advanced Fashion Marketing 8145

Travel and Tourism Marketing

New Course Title: Opportunities in Hospitality and Tourism 8139

Amber Belako, Spotsylvania County

Kelli Collison, Spotsylvania County

Michele Duncan, Suffolk City

Kristina Gehrki, Fairfax County

Gigi Huck, Newport News

Renee Johannesen, Spotsylvania Co.

Rachael Malenich, Fairfax County

Terri Palmer, Spotsylvania County

Dee Strauss, King George County

Jane Werner, Chesterfield County

Lisa Aberle, Henrico County

Karen Charney, Chesterfield County

Teresa Chavis, Alexandria City

Julia Dieter, Virginia Beach City

Dana Knott, Amelia County

Lisa Quinn, Suffolk City

Kathryn Roche, Spotsylvania County

Melissa Talley, Rockingham County

Aimee Thomas, Bristol City Vera Woodson, Fairfax County

Theresa Caffee, Chesapeake

Kristina Gehrki, Fairfax County

Denise Lawson, Virginia Beach City

Kathleen Lynch, Fauquier County

Debra Myers, Virginia Beach City

Christopher Pendergraft, Spotsylvania Co.

Leslie Perry, Henrico County

Felicia Scales, Portsmouth

Jason Uhry, Frederick County

Lynne Williams, Virginia Beach City

I encourage you to become involved if your expertise lies in the areas listed in the chart below. Procedures

for submitting the Web-based application are available on the Virginia Department of Education Web site at

https://p1pe.doe.virginia.gov/cteaps.

Your input is invaluable for the future success of marketing courses in Virginia. Become involved and have

a vested interest in what is included in the revised course curriculum. As you are fully aware, times are

Hotel Marketing Course Sequences Travel and Tourism Course Sequences

2015-2016 2016-2017 2015-2016 2016-2017

Eliminate

Hotel Marketing

8160

Replace with new

Opportunities in

Hospitality and Tourism

Eliminate

Advanced Hotel Marketing

8162

Replace with new

Hotel Management and

Operations

Eliminate

Travel and Tourism

8165

Replace with new

Opportunities in Hospitality

and Tourism

Eliminate

Advanced

Travel and Tourism

8167

Replace with new

Travel and Tourism

Marketing and Sales

Marketing Curriculum Revisions for 2015-2016

13 w w w . v a m e . o r g

changing and so must the marketing curricula, in order to match what is needed by our industry partners.

Your part of the curriculum revision process will be done electronically, so you will not have to travel and be

away from school during the revision. The revision window for teachers is long to make sure that plenty of

time exists for editing and proofing by the CTE Resource Center writers. You will be assigned a certain

portion of the curriculum to review the task definitions, write process/skill questions, and suggest teaching

resources. You will review the course description and suggest any equipment that might need to be added to

the state equipment list to aid in teaching the course. There is a $150 incentive payment for serving on the

curriculum revision team. We need a total of at least 12 teachers to serve on each program revision and aim

to have a representation of teachers from across the state.

The industry teams meet first to validate and revise the curriculum tasks. These meetings will be face-to-face

in Richmond. I need your help to identify business and industry partners who can be instrumental in serving

on each of the revisions taking place in 2015-2016. Dates of the industry panel meetings are indicated below

along with the dates for the teacher team revision work.

Global Marketing and Commerce 8135 Advanced Global Marketing and Commerce 8136

Industry Panel meets: September 29, 2015

Teacher Review: October 20, 2015 to January 11, 2016

Sports, Entertainment, and Recreation Marketing 8175 Advanced Sports, Entertainment, and Recreation

Marketing 8177

Industry Panel meets: October 27, 2015

Teacher Review: November 17, 2015 to February 12, 2016

Newly Revised Marketing Management Course (8132) Is Eligible for CLEP Testing in 2015-16

The Marketing Management course has been aligned to the CLEP test blueprints for the Principles of Marketing exam. The Virginia Department of Education, in collaboration with the College Board, is pleased to announce a statewide pilot program. The College Board’s College Level Examination Program (CLEP) is a nationally recognized credit-by-examination program that gives high school students the opportunity to demonstrate their mastery of college-level material in introductory subjects and earn college credit. During the 2015-2016 school year, students who are enrolled in the Marketing Management class may volunteer to participate in the CLEP pilot testing.

CLEP is recognized by 48 postsecondary institutions in Virginia and 2,900 in the United States that award credit for passing scores on the examinations. A passing score on particular tests allows students to earn between 3 and 12 credits of college-level coursework before leaving high school, depending on the guidelines of the specific postsecondary institution. The College Board’s CLEP Principles of Marketing Examination is on the Board of Education’s approved list of industry certifications, occupational competency assessments, and licenses. Instructional support and resources are available, including pre-tests, and testing is offered year-round, but the ideal time would be when the student successfully completes

the high school course. There is no penalty for not passing a CLEP exam, so this is a “win-win” opportunity for students. During the 2015-2016 school year, through federal Perkins funding, there will be no cost to the school division for students who volunteer to participate in the CLEP pilot testing for the Marketing Management course. The school division may claim reimbursement through state or federal funding allocations for Virginia’s Pathway to Credentials Initiative. Schools offering Marketing Management that would like to volunteer as a 2015-2016 CLEP pilot site for instruction and testing, please contact Sharon Acuff at 804.225.2846 or sharon.acuff@doe.virginia.gov.