Value PropositionValue Proposition of Cubparking.com can be based on the benefits, costs, and value

that the business promises to the customers and their reaction from the experience. Since Wrigley Field does not have a designated parking structure for their baseball fans, visitors are on their own to find adequate parking in the area. This website puts parking places in one location based on the available home game days. In the case of this business, Cubparking.com promises to their customers that they will provide a place for local locations to advertise parking spots for Cubs Games in an organized manner that allows for an easier and controlled purchasing flow. Referencing Value = Benefits – Cost. The benefit of the business is for customers to find a parking spot in the area all in one place depending on the date. The cost projection of the business is vowed to stay as low as possible and this is to best compete with other rival websites. By having the process be as simple as possible and customers getting their desired product than they will most definitely return for more service. Both benefits and cost cater to the customer best as possible to provide a better value over other similar competing web services.

• How does site your plan to market and advertise in order to attract consumer interest? (Attract) The site plans to market and advertise by word of mouth and cross promoting among websites that are advertising to visitors of the Wrigleyville Area. A huge draw to the area during regular season is the baseball games when fans are looking for a place to park their cars for games they usually turn to the Internet for information. Thus we can market our website services on the web or maybe also have flyers at local establishments in the Wrigleyville area. Also, there is a special tab that will allow people in the area to sign up their parking spot to anyone that is interested in opening it for game day activities. Then from there Cubparking.com will manage the parking spot through their website.

• How does your site attract different types of customers such as impulsive, patient and

analytical buyers? (Attract) The website attracts all types of customers because it caters to each of their specific shopping needs. Impulsive buyers have all of their options for spots listed and make it easy for them to decide on a parking spot in the matter of a few minutes or so. Patient buyers may compare prices within the website and also a few competitive websites that have parking space prices around similar price ranges. Analytical buyers will most likely visit most of the sites that offer the same services and read the descriptions of each of the websites and what they have to offer. No matter what type of buyer is approaching the website they will be redirected because the prices of the parking spots are guaranteed to be competitive.

E-Commerce Value Chain

E-Commerce Value Chain• What types of tools and features does the site provide to enhance customer

experience? (Interact) The website has an established navigation bar that allows customers to easily find what they are looking for. The welcome home screen also has an informative pictured diagram about how to properly purchase parking spots. From the looks of it, it is as easy as 1-2-3. The tabs at the top on the navigation bar clearly specify what actions they will bring you to do. By keeping the experience simple it will bring all level customers to the website with the possibility of returning in the future. The website has the potential for a high returning factor.

• How does the site process order placement and payment? (Act) The website processes order placement and payment through a tab that allows a customer to sign in with their information or establish an account if they are new to the site. From there they can look for a parking spot and process the order. Then after this the customer must input their payment information and it will be billed to their account accordingly. After the payment information has been linked to the customer than the information for the parking spot is tagged onto the customer account so they can visit in the future closer to the time and day of the game and look at directions for that specific parking spot.

E-Commerce Value Chain• How does the site handle delivery, shipping and returns? (Act)

As far as delivery, the spots are reserved within the website and the information for directions to the parking spots are given to the customer. There is no need for shipping as the information is given electronically and nothing physically needs to be sent to the purchaser. Returns are only given in the event on a cancellation. I believe the spot purchased for the game that is postponed or moved stays linked with the spot purchased. If it is out of control of Cubparking.com then they will accommodate, but if the customer does not show up for their parking spot then no additional returns or fees will be returned. Contact information is provided if there are any questions.

• How does the site maintain customer service and support? (React)The site maintains customer service and support by having the contact information for any questions on the website. Also if anyone visiting the site needs tickets to a game, there is contact information and phone number to get in touch with someone that will lead you in the right direction. The fact that the website is owned and managed by the same people who operate it leave a better chance for the reliability and customer services for any issues that happen.

Design

Information Architecture

DesignNavigation LayoutOur site uses two vertical navigational bars. The one used at the top includes links to the

functional parts of the site. The bottom navigation bar provide links to the informational pages within our site.

Page LayoutThe layout for our site is similar on all pages. Our header includes a navigation bar on the right and our logo on the left. The body of the page includes in the left column a link to login/register, the calendar tool to select a date that a user would like to reserve a parking space, and the facebook widget. In the right column, which is much wider than the left, the information for each page is presented. At the bottom of the site is the footer and it contains the copyright information and there is an additional navigation bar that provides you with links to the informational portion of the site.

Design• Home Page – This page will provide the information for reserving a parking space and additional

information about the site.• Reserve A Spot Page – This page will contain the information a consumer would need so that they can

login into the site and purchase a parking spot reservation.• Sign Up My Spot Page – This page will allow for a seller to sign up and rent out their parking space.

• Need Tickets Page – Will allow for a consumer to find out how they can purchase tickets for a cub’s game.

• Contact Us Page - This page will allow for anyone who needed additional information about reserving a parking space or selling the reservation of their parking space to contact cubparking.com.

• About Us Page – This page gives information about the company.

• FAQ Page – This page lists some frequently asked questions, so that if a person wants to know additional information, they can check this page before submitting an email.

• Cubparking.com and CPS Page – It shows how cubparking.com is donating a percentage of its proceeds to the Chicago Public School System.

• Login Page – It allows a consumer to log into the cubparking.com system and reserve their parking spot or update their profile. If they do not have a login it allows them to register for a user name and password.

• Privacy Policy – Gives additional information about the privacy of the site.

Content for Each Page

DesignDetail Design Requirements• Cubparking.com user interface

uses the standard resolution size of 1024 * 768. This allow the user not to have any problems with viewing the site.

• With our mobile site it is consistent with our web site. We have chosen to go with a 320 * 480 because it is standard for a lot of phones.

• Our site has a basic look that is consistent throughout every page. The logo appears on every page so that we can make sure that we are well branded. The color scheme for the site is blue.

DesignDatabase StructureAn SQL database is used to store customer information, payment information, parking spaces, and

transactions. The ERD Model is below…

Design

DesignSite Interaction with the Database

• Registration - Once a user registers with the site the database will hold the information that is provided. Also a user or administrator will be able to modify the information.

• Login – Once a user login to the site they will be able to modify their profile and make a purchase. The database will validate their login and maintain their transactions.

• Parking Space Reservation – Registered users will be able to purchase a parking reservation. The database will keep account of what is available and what is not.

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Design

Thank YouThis concludes the power point portion of our presentation.

The Contributions that were made by our team are as follows:

Michael Baez: Value Proposition and E-Commerce Value Chain

Nick Napoli: Usability Demo Web and Mobile Site

Zakiyyah Claybron: Design, Power Point Presentation, Class Web Site

If you have any questions, please feel free to do so at this time.