Value Creation through Internal Physical Environment in Ethnic
Restaurants CASES OF THREE ETHNIC RESTAURANTS IN HELSINGBORG SWEDEN
Katarina trangarov
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CONTENT Introduction Results & Recommendation Additional
Results & Results Model
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INTRODUCTION
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DESCRIPTION OF THE RESEARCH TOPIC Rapid development of ethnic
restaurants Internal physical environment as a way for creating
values for customers Concept of ethnic restaurant Customers
perspective
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FORMATION OF THE RESEARCH Research aim Research question o How
internal physical environment in ethnic restaurants contribute to
creating values for customers?
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Choice of case ethnic restaurants in Helsingborg
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RESULTS & RECOMMENDATION
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INTERNAL PHYSICAL ENVIRONMENT ELEMENTS & SERVICESCAPE
DIMENSIONS Layout Furniture layout Area of the space Coziness
Aesthetics Interior design Decorative details Ambience
LightingMusicFragrance Servicescape Dimensions Elements of the
Internal Physical Environment
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ADDITIONAL RECOMMENDATION Globalization & Consumption
trends maintaining ethnic authenticity and cultural identity -
opportunity to learn different cultures Changes & Improvements
reflecting customers needs, desires and preferences in order to
perceive them as values
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RESTAURANT PHOTOS Thai Corner Restaurant
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RESTAURANT PHOTOS Brooklyn American Restaurant
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RESTAURANT PHOTOS Italy House Restaurant
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ADDITIONAL RESULTS & RESULTS MODEL
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ATMOSPHERE Atmosphere Nice atmosphere is very important
Relaxing atmosphere is important Atmosphere should reflect the
culture Romantic atmosphere is desired Warm and welcoming
atmosphere is desired Friendly atmosphere is important
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FOOD & PERSONNEL Food Choice of the ethnic restaurant is
influenced the most by the food quality. Personal Personnel should
also reflect the country and the culture. Kind personnel is
important.
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RESULTS MODEL Internal physical elements Servicescape
dimensions Atmosphere Environment Layout Furniture layout Area of
the space CozinessAesthetics Interior design Decorative details
AmbienceLightingMusicFragrance
