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Design Brief by HMG
The proposed design project is directed towards giving a creative change to the already existing uniforms of the staff and employees of the hotel. The Hotel has the following departments :1. Reception staff2. Waiter3.Supervisor 4. Kitchen staff5. Guest Relations staff
Most of them wear Kurta with dhoti or pyjama with Gandhi cap.The client does not want to deviate from the conventional design of the outfits but wants to work on the details and the styling so as to make the uniforms more versatile in terms of sizes and perhaps more interesting in terms of appearance. The staff turnover is sometimes high and the uniform of the staff that leaves has to be worn by the new staff. There is lack of Hierarchical structure between the employees as well as within the departments.
Project Objectives
1. To design a range of distinguishable yet traditional uniforms for various staff members or employees at the hotel keeping in mind the heritage value of the hotel as well as the comfort and flexible options for the wearer.
2. To understand the emotions of the categories in uniforms and sensitize the experience of uniform wearing as well as the welcome experience of the hotel residents.
3. To understand the values of the hotel family, their tradition , culture and emotions.
4. To study and understand the operations of the HMG hospitality industry as well as similar set-ups , and its relevance in contemporary lifestyle.
5. To understand the social responsibilities revolving around the arts and crafts of India , its retail potential and satiety value.
Fabric and Function
Bandhani Print - CottonFor - Apron
Bandhani Print - CottonFor - Apron
Lining fabric - PoplinFor - Apron
Lining fabric - PoplinFor - Apron
Milky-White Pre-shrunk FabricPolyester-Cotton (67%-33%)For - Restaurant Staff and Reception
Restaurant
Current uniforms of the restaurant staff at and comprising of Supervisor,Waiter,and the Cooks.
Agashiye GreenHouse
supervisor
waiter
cook
restaurant Identifying problems
++++
++
++++++Ill-fitting
Construction
Size problem
IrregularPocket
placement
UncomfortableDhoti, while
Cooking
Light colorVisible stains
++Super whiteColored fabric
Supervisor Waiter Cook
++No Hierarchy
Similar uniformsNo Identity
Solving problems
The current uniforms comprise of only one style i.e. Kurta for top and Pyjama/Dhoti as bottom Which results in lack of a hierarchical structure within the staff/employees..
is created by inducing a textural change in the Kurtas, like adding Pin-Tucks on the front , which increase in number as the rank/designation rises.
The current uniforms are all costructed in single fabric andcolor which results in lack of between the categories.The super-white color is thus replaced with Milky-white andcolor highlights on the caps demarcate the difference betweenthe various categories. Eg: Agashiye is Red, Green-House is Green.
HIERARCHY
IDENTITY
restaurant Design Solutions
Full Sleeve with cuff
Pin -Tucks for Hierarchy
Pockets along the wrapboth small and big
Draw-String with Zip FlyPyjama - with Dhoti Drape
restaurant Cook
Half Sleeves Kurta with twin Pin-Tucks Front Down
Full Pyjama with zip-fly and waist tying
restaurant
Full Pyjama with zip-fly and waist tyingHalf Sleeves Kurta with tripple Pin-Tucks Front Down
Waiter
restaurant
Half Sleeves Kurta with Pin-Tucks Front Down
Full Dhoti-Drape Pyjama with zip-fly and waist tying
Supervisor
Identifying problemsreception
++
++++Ill-fitting
Construction
Size problem
UncomfortableDhoti
++Super whiteColored fabric
++No Hierarchy
Similar uniformsNo Identity
++ Simple, non-formalDesign
Solving problems
The current uniforms comprise of only one style i.e. Kurta for top and Pyjama/Dhoti as bottom Which results in confusing itwith the rest of the Kurta-Pyjama Uniforms of Restaurant staff.
is created by inducing a textural as well asdesign change in the Kurtas, like stylizing the details while keepingthe silhouette the same.
The current uniforms are all costructed in single fabric andcolor which results in lack of between the categories.The super-white color is thus replaced with Milky-white andcolor highlights on the caps demarcate the difference betweenthe various categories. Eg: Reception - silver-grey or Golden-yellow
DIFFERNCE
IDENTITY
reception Design Solutions
Placket till bottom- Formal Address
High Neckline
Full sleeves
Loop Buttonmade with same fabric
Solving problems
The current uniforms comprise of Dull Rust colored sareesin cotton, with traditionally designed blouse, Which gives thewomen a very average and insignificant appearance, whereas theirjob profile requires them to attract as well as gauge the interestof the customers residing at the hotel or visitors shopping at theboutique.
is created by designing a Gujarati Style KurtiBlouse ( Choli ) using the famous Bandhani Print-pattern fabric,and the saree can be plain khadi cotton-silk blend or vice versa, draped in traditional Gujarati Style with Pallu out in front over the shoulder.The idea is to represent the essence of Gujarat to suit the rich cultural ambience of the hotel.
SIGNIFICANCE
Cost Sheet
ITEM NAME1. Full Sleeves Kurta With all over Pin-Tucks (Supervisor)2. Half Sleeves Kurta With Tripple Pin-Tucks (Waiter)3. Half Sleeves Kurta with Twin Pin-Tucks (Cook)4. Full Sleeves Kurta With Loop Buttons (Reception)5. Pyjama - with Draw String and Zip Fly6. Pyjama - Dhoti Drape, with Draw String and Zip Fly7. Full Body Apron Red Bandhani 8. Full Body Apron Green Bandhani9. Waist Apron Skirt Red Bandhani
11. Gandhi CapTOTAL QUANTITY - 178 Uniform Pieces + 65 caps
FABRICWhitePoly-CottonWhitePoly-CottonWhitePoly-CottonWhitePoly-CottonWhitePoly-CottonWhitePoly-Cotton
WhitePoly-Cotton
Bandhani +Poplin LiningBandhani +Poplin LiningBandhani +Poplin Lining
QUANTITY2025694020202015
65
MTR. PER PC
(Lining + Print)1 + 1(Lining + Print)1 + 1
0.40 + 0.50(Lining + Print)
32.752.752.752.503.50
1
FABRIC RATE in Rs.
25 + 35(Lining + Print)25 + 35(Lining + Print)25 + 35(Lining + Print)
404040404040
4010. Blouse ( Guest Relation ) 3 40 Cotton Rubia2
Items Sources
Fabric1. Milky-WhiteCotton-Polyester33%-67%
2. Bandhani - Red & Green3. Poplin - Red &Green4. Rubia - Cotton
Trims1. Buttons - White2. Ribbon Tape (Red & Green)
IMEMON TAILORS79, Capitol Commercial CentreNear Sanyas AshramTown HallAshram RoadAhmedabad - 9
Saurabh CollectionAmbavadiHirabaugEllisbridgeAhmedabad - 6Bandhani SAREE Garvi Gurjari, Ashram Road
2924, Dhalgarwad, Kapad BazarAhmedabad - 12388/1/2, Rani’s Hajira, ManekchowkAhmedabad - 1
Value Additions
Value addition in the Uniforms is done by refining the of the garment that signify the function and the job profile of the employee.
The Following Design Elements are used to Add Value :1.
Details
Surface Texturing Trims Styling Details Color
2.3.4.
Concluding Note
1. To design a range of distinguishable yet traditional uniforms for various staff members or employees at the hotel keeping in mind the heritage value of the hotel as well as the comfort and flexible options for the wearer.
2. To understand the emotions of the categories in uniforms and sensitize the experience of uniform wearing as well as the welcome experience of the hotel residents.
3. To understand the values of the hotel family, their tradition , culture and emotions.
4. To study and understand the operations of the HMG hospitality industry as well as similar set-ups , and its relevance in contemporary lifestyle.
1. The Design of the Uniform remains conventional although the fabric was changed to a morecomfortable fabric and the texture details induce a refreshing change to the same style of uniformsas well as highlight the hierarchy system within the departments.
2. This was achieved by changing the Stark White color of Uniforms to a more soothing Milky-White,as well as giving a brighter color option in the sari of the Guest Relation Staff, which adds to the attractionas their primary job is to gauge the interest of the customers.3. The Values and Tradition of the HMG family are deep rooted in Era Of Gandhi, which reflects in the uniforms,and service of the staff of the hotel. The Gandhi Caps are worn by all the staff as well.Their Hotel is an Old Haveli renovated as a Hotel, Promoting the rich culture of Gujarat by giving a complete lifestyle experience to the customers through Food, Lodging and Celebrating the arts and crafts of the state.This Tradition was notre-designed, but re-surfaced by adding value to the already existing uniform structure.
4. Hospitality at HMG is very much like Home. The staff gives personal attention to the customers, and services are veryprompt. It is unlike a 5-star, where one is formal and intimadated at various levels of communication or experience, whereasHMG allows its customers an intimadation free and eco friendly / organic environment.
Acknowledgements/Credits
1.Mr. Abhay Mangaldas - Chief Executive, House of MG2.Ms. Harshida Ben - Secretary to CEO, House of MG3.Mr. Ambalal - Supervisor, House Keeping , House of MG4.Mr. Ibrahim Memon - Tailor for Sampling, IMEMON Tailors5.Mr. Himadri Ghosh - Visiting Faculty and Project Guide - Apparel Design and Merchandising, NID6.Mr. Somesh Singh - Faculty and Guide - Apparel Design and Merchandising, NID7.Ms. Darshita Thaker - Visual Merchandisor, Reliance Retail, Mumbai8.Mrs. Sunita Pant Bansal - My Mother
R&D and Other Project Sources 1.Research done at literature level - KMC (Library) ,NID2.Mahatma Gandhi - His life , His Philosophy3.History of Gujarat in 1920s-1930s till Independence (1947)4.Industry - Education - Lifestyle @ Ahmedabad(1920s/30s-1947 and beyond)5.Research done Outdoors - Gujarat Vidyapith , Art Reverie VisitThanking You For your Valuable Guidance
Rupees : Twenty Thousand Only.
Shruti BansalApparel Designer NID - PaldiAhmedabad - 380 007GujaratDate: 30 . 04 . 08
M/s. Victoria Capital Ventures Ltd.
PARTICULARS Rs.
1. Professional Fee for Design2. Other Services
Total Rs.
J an - April 2008
20 , 000 / - (As Per Actuals)
20 , 000 / -For : Ms. Shruti Bansal