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PORTFOLIO EXERCISE DEMONSTRATING THE PERFORMANCE
OF CERTAIN WORKS AS INVESTMENT VEHICLES FOR THE
YEARS 1996-2005 WITH COMPARISONS TO FINANCIAL
MARKETS FOR THE SAME CALENDAR PERIOD
SUBMITTED TO FULFIL REQUIREMENTS FOR
SOTHEBY’S INSTITUTE OF ART – LONDON
MAAB PROGRAMME 2005/06
ART MARKET VALUATION
STUDENT 0068
SIAL MAAB Programme 2005/06
Art Market Valuation Final Assessment
Student 0068
1
AUTHOR’S NOTE: UPON CONSULTATION WITH (AND SUBSEQUENT APPROVAL
FROM) DR. IAIN ROBERTSON, DIRECTOR, MAAB PROGRAMME, I HAVE
STRUCTURED THIS ASSIGNMENT AS A FICTIONAL EXCHANGE BETWEEN A NON-
EXTANT ART ADVISORY FIRM AND AN EQUALLY FICTITIOUS HIGH NET-WORTH
CLIENT. ALL DATA PRESENTED IS FACTUAL AND IS DULY CITED. ANY
RESEMBLANCE TO ANY PERSON(S), LIVING OR DEAD, IS PURELY COINCIDENTAL.
30-31 Bedford Square / Bloomsbury / London WC1B 3EE / United Kingdom
T: 44+020.123.456.789 F: 44+020.123.456.790
1330 Connecticut Ave. NW / Washington DC 20036-1704 / USA
T: 1+202.555.7890 F: 1+202.555.7891
12 May 2006
Dr. Harlan Ellison
10 Decoctor Way
Greenwich, CT 06830
Dear Dr. Ellison,
It was good to hear from you so soon after the holidays. I hope that you and yours are
doing well and enjoying the best of the New Year. Per your request, deltaAXIS LLP is
providing a detailed analysis of certain key works of art that were sold by our firm on
your behalf within the last year. In your attempt to streamline your investments and
prepare for your pending retirement from New York University, this report highlights
some of our more prominent successes in your portfolio.
We have chosen six works that fall roughly into a ten-year time span from date of
acquisition to date of sale. While your sizable collection reflects an interest in a variety of
genres/sectors, we have focused on Modern US Paintings (1945-75) and Rare Books/
Manuscripts to best illustrate to you the performance of your investments over time.
Should you decide to reinvest any/all of the proceeds from these and other sales, we
believe these to be among the best sectors to pursue in terms of risk and projected rate of
return. The state of the art market has never been stronger, with auction houses
reporting record sales for the calendar year 2005, and attendance to the major art fairs has
never been higher. This bodes well for the perceptive investor who may be looking to art
for an alternative to the more traditional securities instruments.
Please feel free to contact me or any of my staff with any questions or concerns you may
have regarding this report. Thank you for choosing deltaAXIS LLP for all of your art
investment and advisory needs.
Sincerely yours,
Morris G. Newman
Vice-President, Client Services
North American Office
ΔΔ AAXXIISS LLLLPP
ffiinnee aarrtt aaddvviissoorryy sseerrvviiccee
Investments Collection Management Conservation Storage / Shipping
Insurance
Personal and Confidential – Dr. Harlan Ellison Valuation Report
SIAL MAAB Programme 2005/06
Art Market Valuation Final Assessment
Student 0068
TABLE OF CONTENTS
PERFORMANCE OF SELECTED WORKS FROM PORTFOLIO
EXHIBIT A: MODERN US PAINTINGS (1945-75)
OBJECT A1 – JOSEF ALBERS, HOMAGE TO THE SQUARE (GREEN TENSION)
OBJECT A2 – ALEXANDER CALDER, UNTITLED (PAIR OF GOLD CUFFLINKS)
OBJECT A3 – CY TWOMBLY, RAMIFICATION, 1971
EXHIBIT B: RARE BOOKS/MANUSCRIPTS
OBJECT B1 – BESLER, BASILIUS. HORTUS EYSTETTENSIS, SIVE DILIGENS
ET ACCURATA OMNIUM PLANTARUM, FLORUM, STIRPIUM, EX VARRIIS
ORBIS TERRAE PARTIBUS[…]
OBJECT B2 – HAMILTON, SIR WILLIAM. CAMPI PHLEGRAEI, OBSERVATIONS ON
THE VOLCANOS OF THE TWO SICILIES AS THEY HAVE BEEN COMMUNICATED
TO THE ROYAL SOCIETY OF LONDON. [WITH:] SUPPLEMENT[...]
OBJECT B3 – AMERICAS [VISSCHER, NICOLAES II]
OUTLOOK FOR THE FUTURE
EXHIBIT C: CONCLUDING REMARKS
APPENDICES
I. SUPPORTING CHARTS & TABLES
II. PRICE HISTORY OF WORKS
III. MARKET DATA USED IN THIS REPORT
IV. ARTIST DATA USED IN THIS REPORT
BIBLIOGRAPHY
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Art Market Valuation Final Assessment
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PERFORMANCE OF SELECTED WORKS FROM PORTFOLIO
EXHIBIT A: MODERN US PAINTINGS (1945-75)
We are truly pleased with the results of our sale, via Sotheby’s, of the works in your
portfolio representing Modern US Paintings, 1945-75. The three works highlighted
here best represent the sound investment decision made by our selective purchasing
in the mid-1990s of pieces from this sector. While each of the artists presented
demonstrates a wide range of investment characteristics over the past ten years, we
believe them to be prudent in any discussion of the potential found in the art market.
In this section of the report, we will discuss the actual performance of this sector as a
whole in relation to other potential investment arenas for the years 1996-2005. In
citing both internal and external factors unique to the art market, we hope to present
a clearer picture of the mechanisms behind the figures.
Included with this are analyses of investment risk in this and other markets,
paying particular attention to the ability these works have shown in outperforming
inflation1. Concluding this section is a brief summary of the actual highlighted
works and their sales history for the same period. A more than cursory examination
of the three artists shown in this sector is included to demonstrate the differences –
both subtle and direct – that can occur within a single sector of the art market. This is
no more evident than in Modern US Paintings. The next section of the report will
give the same consideration and analysis of the other highlighted sector in your
portfolio – Books and Manuscripts. To conclude, an attempt is made to divine the
1 All figures and data in this report are in USD ($); subsequently, data for inflation is taken directly from
US Government sources. The only exception is the indexing of the commodity market for gold. For
these figures, we have turned to the London market for data, as it represents the largest volume of
trading in this sphere, thereby presenting a more accurate picture of its performance.
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future for both of these sectors in the art market and their continued potential for
investment.
SECTOR ANALYSIS
The sector of Modern US Paintings 1945-1975 is difficult to pin down as far as
investment potential is concerned. On one hand, some of the greatest prices for art
were achieved in recent years with art from this particular sector of the market, with
2005 being no exception. According to a leading art market researcher, three of the
top ten artists at auction for 2005 were in this sector – Andy Warhol (2), Mark Rothko
(5), and Willem de Kooning (7). (Artprice 2006: 16-18) These rankings and
sometimes astronomical auction prices overshadow a fact often overlooked by those
who simply buy art in the hope of its appreciating in value. This is perhaps the most
volatile – in terms of investment – sectors in the art market today.
When compared with other sectors of the market, time “has not tested the
strength of its artists’ price indexes.” (Artprice 2006) Our own analysis of the sector
in comparison to other financial markets bears this out. In addition, we have
undertaken an analysis of the three artists from this sector represented in your
portfolio – Josef Albers, Alexander Calder, and Cy Twombly. All have produced
works that buck the trend in post-war American art and defy the assumption of
volatility in that sector.
We would first like to turn your attention to Modern US Paintings and its
performance when viewed against other financial markets. By indexing market data
from 1996-2005, we have established evidence to indicate that the pundits are right –
at least in regards to the sector’s volatility. However, the sector easily outpaces two
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disparate other markets in terms of value (App. I, Chart 2). In fact, the annualised
rate of return (ARR) for the years 1996-2005 in Modern US Paintings outpaces both
the S&P 500 and Gold Indexes by 29.87% and 77.23%, respectively (App. I, Chart 6).
Assuming one could invest in this sector of the market as a whole2, the risk is
great. This is in keeping with their rate of return. Our analysis shows the volatility
of this sector to be among the highest we have seen with a standard deviation (the
industry standard for measuring risk in any given investment by observing past
performance) of 5.11%, well above the figure computed for the S&P 500 and Gold
(App. I, Chart 5).
INDIVIDUAL ARTISTS IN PORTFOLIO
As stated before, the elements of your portfolio represented in this sector exceed all
expectations in relation to the sector in all aspects of our analysis. We have examined
each piece sold by our firm at auction on your behalf and produced a brief insight
into the mechanisms behind this astounding performance. Our first in your portfolio
to come up for auction was Homage to the Square (Green Tension), by Josef Albers. We
first acquired this work for you at auction in 1997 for $33,014. In November, it
fetched a respectable $200,000 at Sotheby’s Contemporary Art Morning Sale.
Adjusting for inflation, this represents a net gain of almost $160,000, giving you a
497.86% return on your investment. This represents a Compound Annual Growth
Rate (CAGR) of 22.22% over the 8-year period you owned the piece.
2 While it is not possible to invest in a fund that tracks the performance of any given sector of the art
market (cf. SPDR – the fund that tracks the S&P 500 and invests accordingly), it is useful to establish the
position of the sector in relation to other potential investments for purely illustrative purposes. Later
discussion of individual artists’ performance is more indicative of performance over a given period of
time.
Personal and Confidential – Dr. Harlan Ellison Valuation Report
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These results are entirely in keeping with our research into Josef Albers’
works and their performance in the marketplace. Recent exhibitions at several major
galleries and museums have brought his works to the forefront of the art world’s
consciousness and his work has been performing especially well in the last two years
(App. I, Chart 3). The ARR on his work is also worthy of attention. Over the last ten
years, his works have netted a return of 132.37%. Compared again with other
markets, this is phenomenal growth in an artist from the post-war period (App. I,
Chart 6).
The next artist in your portfolio presents similar results. While more widely
known for his large mobiles that grace practically every major museum of modern
art in the world, Alexander Calder also made jewellery in the latter part of his career.
The purchase of Untitled (Pair of Gold Cufflinks) in the summer of 1996 is a testament
to both your taste and eye for the future. No one piece in your portfolio saw such a
dramatic return on your investment, with a net return of 960.53% from an initial
investment of $2,863 USD (adjusted for inflation). This represents a CAGR of 28.58%
over the ten-year period in was in your portfolio, well ahead of artwork examined in
this report. Comparing with an overall CAGR of 12.5% for his entire market
performance over the same period, this bodes well for his lesser-known œuvre.
Of the three artists in this sector within your portfolio, Calder proves to be the
most historically promising. With a total rate of return of 120.04% over the ten-year
period 1996-2005, and a standard deviation of only 1.71% (App. I, Charts 6 & 5,
respectively), his works represent the greatest rate of return with the lowest risk.
This can be understood if one looks at the prominence of the artist in the public
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consciousness among both connoisseurs and those who are not so familiar with his
work. His name embodies a “mythic status” among American artists (Benhamou-
Huet 2001: 53), thereby enhancing his status within the marketplace. His
omnipresence in most major museums has already been commented upon; it is
perhaps the scale of these works that so firmly fixes his name in the canon of
American art.
A somewhat different picture emerges upon examination of the final post-
war artist in your portfolio, Cy Twombly. Somewhat of an enigma during his long-
spanning career, Twombly’s works are often met with more questions than solutions.
Your recently divested piece, Ramification, is no exception. In his signature ‘stream of
consciousness’ style, Twombly created a work of unusual depth and understatement.
The art market seems to agree; it was snapped up at auction for a healthy $260,000
USD. This represents an inflation-adjusted return of 450.86% and a healthy CAGR of
16.25% for the period of holding.
Upon closer analysis, Twombly’s performance in the art market is as
contentious as the reaction his work often elicits. As a whole, for the years 1996-2005,
Twombly’s risk one of the highest figures for any of the examined sectors, markets,
or artists with a standard deviation of 4.06%. While this may, at first glance, seem
high, it still represents a slightly lower risk than the S&P 500 (App. I, Chart 5). It is
only in the last two years, that his overall index has overtaken the S&P 500 (App. I,
Chart 3). This risk is not without reward. Our analysis shows both the highest Total
Rate of Return and CAGR of any examined market, sector, or artist in this report –
142.79% and 14.23%, respectively (App. I, Charts 6 and 4).
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SECTOR/ARTIST PERFORMANCE VS. INFLATION
In all respects, the artists from the US Modern Paintings all outperform inflation for
the period 1996-2005. Evidence from our examination shows these artists to be
unrepresentative of their sector. For purposes of comparison, our analysts created a
model to demonstrate this fact. Given a $1000 USD initial investment over the ten-
year period 1996-2005, all of our artists produce a final figure well in excess of
inflation and its related investment vehicles, such as bonds (App. I, Chart 8). These
investments still represent a safe way for a guaranteed rate of return over time, but in
no way do they match the results of fine art as demonstrated in our calculations. As
is often said, the higher the risk, the higher the return.
Reasons for this outperforming of inflation are hard to divine. It is possible
that the current growth of the global economy has led to an overall increase across all
asset classes. As investors may still be wary of investing in the equity markets after
the dotcom bubble burst in the early part of the century, alternative asset classes may
present a new way for the returns sought after by the investing public. As this
demand increases and more players enter the market, the natural inclination is for
prices to rise. The strength of the current portfolio under analysis shows that it beats
inflation for all the years under examination, except 2000, the year of the
aforementioned bust (App. I, Chart 9).
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OBJECT A1 – JOSEF ALBERS, HOMAGE TO THE SQUARE (GREEN TENSION)
DATE OF ORIGINAL PURCHASE 11 December 1997
PURCHASE PRICE $33,014
DATE OF SALE 10 November 2005
SALE PRICE $200,000
ADJUSTED PURCHASE PRICE3 $40,172
PERCENTAGE GAIN/LOSS 497.86%
COMPOUND ANNUAL GROWTH
RATE (SEE NOTES FOR
APPENDIX III)
22.22%
3 Adjusted Purchase Price reflects the original purchase price, adjusted for inflation, calculated using the
Federal Reserve Bank of Minneapolis Consumer Price Index Calculator.
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OBJECT A2 – ALEXANDER CALDER, UNTITLED (PAIR OF GOLD CUFFLINKS)
DATE OF ORIGINAL PURCHASE 07 June 1996
PURCHASE PRICE $2,300
DATE OF SALE 10 November 2005
SALE PRICE $27,500
ADJUSTED PURCHASE PRICE $2,863
PERCENTAGE GAIN/LOSS 960.53%
COMPOUND ANNUAL GROWTH
RATE (SEE NOTES FOR
APPENDIX III)
28.58%
Personal and Confidential – Dr. Harlan Ellison Valuation Report
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OBJECT A3 – CY TWOMBLY, RAMIFICATION, 1971
DATE OF ORIGINAL PURCHASE 16 November 1995
PURCHASE PRICE $45,000
DATE OF SALE 10 November 2005
SALE PRICE $260,000
ADJUSTED PURCHASE PRICE $57,667
PERCENTAGE GAIN/LOSS 450.86%
COMPOUND ANNUAL GROWTH
RATE (SEE NOTES FOR
APPENDIX III)
16.25%
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PERFORMANCE OF SELECTED WORKS FROM PORTFOLIO
EXHIBIT B: RARE BOOKS/MANUSCRIPTS
It is in the analysis of this sector within your portfolio that caused the most
excitement amongst our team of analysts. While we could not perform as rigorous
an assessment on these works, we believe that our results will still show that
Books/Manuscripts represents a strong choice for fine art investing, albeit for
different reasons.
Data on this often overlooked sector of the art market is hard to come by,
with most of the focus placed upon modern first editions and works of more obvious
historical importance. The unique nature of each of the pieces represented in your
portfolio also created its own set of difficulties, as both of the books are singular in
their condition and presentation without being solitary in their origin. Multiple
editions exist for each with varied conditions and provenance affecting their overall
value. The work by Sir William Hamilton best demonstrates this premise. Your
copy, which according to our records, is an inheritance from your great-uncle, the
Rev. John Tewkesbury, does not have an established provenance that could
potentially elevate its value. The same work sold for just over $133,000 USD at an
auction in 2001 (Sotheby’s 2001: 89-90, with gatefold).
As a result, Hamilton’s work was the lowest performer on the auction block
in this sector. The other two works greatly exceeded their presale estimates by an
astonishing percentage, with the Visscher map selling for $260,000 USD, 278.4% over
its presale maximum estimate of $68,704 USD. The Besler volume, with its now
iconic botanical images performed almost as well. Selling for $249,052 USD, 61.1%
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over its presale maximum estimate of $151,584 USD, Hortus Eystettensis...was the star
of the auction. While not achieving the highest sale price, our attendance at the
auction and its preview allowed us to witness firsthand the excitement that this work
brought to the marketplace.
SECTOR PERFORMANCE VS. OTHER MARKETS AND INFLATION
It is in the analysis of this sector compared to other markets that the most surprising
data emerges. Over the period 1996-2005, Books/Manuscripts shows the lowest risk
compared to all other markets, sectors, and artists, 0.37%. The only artist that comes
remotely close to matching this low of a risk is Alexander Calder. This low risk
would lead the casual observer to conclude that returns were in kind, low but
consistent. This could not be further from the truth. Both CAGR and total rate of
return for the sector outperform the other markets included in our analyses, Gold
and the S&P 500 (App. I, Charts 4 and 6). Its correlation to the S&P 500 presents a
value of 0.18, the highest value for any examined sector or artist in this report. This
positive correlation indicates a closer relation to the results found in the more
traditional equity market (See Apps. III & IV). Our assessment of Books/Manuscripts
as a sector when compared to inflation proved to be just as telling (App. I, Charts 7 &
8). Results of our analysis show a constant return greater than produced by those
equities that either index to inflation.
Personal and Confidential – Dr. Harlan Ellison Valuation Report
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OBJECT B1: BESLER, BASILIUS. HORTUS EYSTETTENSIS, SIVE DILIGENS ET
ACCURATA OMNIUM PLANTARUM, FLORUM, STIRPIUM, EX VARIIS ORBIS
TERRAE PARTIBUS, SINGULARI STUDIO COLLECTARUM, QUAE IN
CELEBERRIMIS VIRIDARIIS ARCEM EPISCOPALEM IBIDEM CINGENTIBUS,
HOC TEMPORE CONSPICIUNTUR, DELINEATIO ET AD VIVUM
REPRAESENTATIO. [NUREMBERG]: 1613
DATE OF ORIGINAL PURCHASE N/A
PURCHASE PRICE N/A
DATE OF SALE 17 November 2005
SALE PRICE $249,052
PRE-SALE ESTIMATE (MINIMUM) $120,232
PRE-SALE ESTIMATE (MAXIMUM) $154,584
PERCENTAGE BY WHICH FINAL
HAMMER PRICE BEAT ESTIMATES 107.1% / 61.1%
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OBJECT B2: HAMILTON, SIR WILLIAM. CAMPI PHLEGRAEI. OBSERVATIONS ON
THE VOLCANOS OF THE TWO SICILIES AS THEY HAVE BEEN
COMMUNICATED TO THE ROYAL SOCIETY OF LONDON. [WITH:]
SUPPLEMENT TO THE CAMPI PHLEGRAEI BEING AN ACCOUNT OF THE
GREAT ERUPTION OF MOUNT VESUVIUS IN THE MONTH OF AUGUST 1779.
NAPLES: [FOR PETER FABRIS], 1776-1779
DATE OF ORIGINAL PURCHASE N/A
PURCHASE PRICE N/A
DATE OF SALE 17 November 2005
SALE PRICE $51,528
PRE-SALE ESTIMATE (MINIMUM) $42,940
PRE-SALE ESTIMATE (MAXIMUM) $51,528
PERCENTAGE BY WHICH FINAL
HAMMER PRICE BEAT ESTIMATES 20.0% / -
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OBJECT B3: AMERICAS [VISSCHER, NICOLAES II]
DATE OF ORIGINAL PURCHASE N/A
PURCHASE PRICE N/A
DATE OF SALE 17 November 2005
SALE PRICE $260,000
PRE-SALE ESTIMATE (MINIMUM) $60,116
PRE-SALE ESTIMATE (MAXIMUM) $68,704
PERCENTAGE BY WHICH FINAL
HAMMER PRICE BEAT ESTIMATES 332.5% / 278.4%
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OUTLOOK FOR THE FUTURE
EXHIBIT C: CONCLUDING REMARKS
All investments present a risky proposition to the investor. Nowhere is this more
evidenced than when one decides to invest in fine art. Recent years have seen an
unprecedented boom in the sales of fine art, with a turnover of $4 billion USD in
2005, outpacing the record set the year before of $3.6 billion USD (Artprice 2006).
The factors contributing to this growth are not as easy to pin down as are
comparative figures in other markets. Whereas stocks and other equity investments
are a homogenous product, each capable of being analysed on its respective merits,
fine art defies this type of examination4. Other anomalies found in this attempt to
examine art as a bona fide investment category include transaction costs, lack of
positive dividend generation, and lack of long-term equilibrium pricing (Sagot-
Duvauroux 2003: 57 and Ashenfellter & Graddy 2004: 19).
There is a guarded sense of interest in seeking to exploit the art market as a
potential source of wealth creation for investors. Phillip Hoffman’s Fine Art Fund is
a singular example in today’s marketplace of investment opportunities. Currently in
the process of setting up a second fund to match the performance of his first
successful attempt, Mr. Hoffman remains the sole player in a market that is slowly
gaining momentum. In a recent lecture to business students at a leading London
postgraduate institution, he indicated that of the 18 funds similar to his, only he (and
4 This is not to say that it has not been attempted. In a recent essay, noted German sociologist Olav
Velthuis attempts to construct a paradigm for determining the values of contemporary art in both
Amsterdam and New York by combining elements of economic and sociological modeling techniques.
While not conclusive, it does manage to underscore the difficulty in understanding what, if any,
definitive mechanisms can be ascribed to the process. (cf. Velthuis 2003)
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possibly 2-3 others) had managed to survive and prosper. This would seem to
indicate a concept in its nascence, with the accompanying birthing pains.
In a related move, London-based Barclay’s Bank PLC included a section on
the potential for art as an investment in their Barclay’s Capital Gilt Report 2005.
Alongside other lucrative investment categories, fine art was given a thorough
analysis that reached the conclusion that it represented a good investment potential
with some caveats attached. Firstly, fine art, unlike equity investments, requires a
substantially longer ‘holding period’ in order to maximise returns and lessen risk.
This long period was also emphasised as a means to hedge against inflation, based
upon their research. (Kochugovindan 2005) The exact length of this time period
remains a matter for conjecture and debate. The analysts at Barclay’s indicate a
minimum of 10 years for a portfolio to outperform other markets and inflation in an
appreciable way. Some critics even assign a minimum of 35 years for one to see
appreciable results. (Adam 2005: 54)
Another international financial services giant, ABN-AMRO, has looked at the
potential to be found in fine art funds as an investment vehicle and reached many of
the same conclusions, albeit with a slightly more cautious tone. They emphasise the
inherent problems of liquidity – art cannot be ‘spot traded’ in the same way that
equities can along with issues surrounding historical performance and potential
conflicts of interest. They conclude by stating that
“From an investment perspective the highly volatile
nature of the Art market leads us to maintain a positive
however somewhat lower allocation into the Art
market than the results would suggest given the
returns over the previous 40 years. A second line of
caution lies in the more long-term nature of the Art
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market. High volatility stems from the whimsical nature
of the Art market...” (ABN-AMRO 2005: 13, emphasis
mine)
It is only a matter of time before other players in the field look to diversify their
clients’ portfolios with the addition of fine art funds, with no attention paid to
whimsy, perceived or otherwise.
That being said, it becomes apparent that a more thorough methodology is
needed to assess the state of the market and its pricing. Currently, all indexes used
by professionals to gauge the performance of fine art are limited by the source and
scope of their data. While some, such as the Mei-Moses Index, utilise analysis of
repeat sales of works, others such as Art Market Research and Art Net use hedonic
pricing models to determine the values of their indexes. By no means do these
indexes include all of the art sold in a given period by a particular artist. The only
publicly available price data is that of auction sales (Guerzoni 2005: 54). Prices of
works sold privately through art dealers, galleries, or agents are not available for
analysis as those sales figures are now, and likely to remain, private transactions.
These indices also come under scrutiny for their seeming fixation on only including
paintings, which only account for 30% of overall art sales in any given period (Ibid).
Comparing this finding to other markets and their respective indices suggests that
this practice is akin to only looking at pharmaceutical companies and software giants
when gauging the performance of the NASDAQ, FTSE, or S&P 500.
The overall consensus seems to indicate an inclusion of fine art in any well-
diversified portfolio. Accompanying the more traditional investment sectors of
equities, bonds, and commodities, the high-risk nature of the market for fine art can
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help to increase overall portfolio returns, while providing certain intangible returns
these steadfast contenders cannot. Psychological aspects of aesthetic appreciation
and the contribution to society via the loan value of such works are just two of these
intangibles given credence by experts in the field (Grampp 1989: 153 and
Worthington & Higgs 2004: 264).
A result of “complex interactions that can usually not be explained by
economic theory (such as) the name of an artist...reactions of dealers, critics, museum
directors, art historians, collectors, and investors” (Ginsbugh 2003: 40), the art market
remains an exciting, and potentially hazardous, place for investment. Rewarding the
investor who has the practical understanding and the knowledge to navigate its
largely uncharted terrain successfully with returns that meet or exceed those in other
markets can provide a hedge against the ever-present threat of inflation.
The explosive increase in turnover in recent years has made the art market
more lucrative than ever, with no readily apparent signs of slowing down. Once
again, the sale of a Picasso masterpiece has attracted the world’s attention. With a
hammer price in excess of $90 million USD coming off a pre-sale estimate of $40-50
million USD, it well exceeded everyone’s expectations. This can do nothing but
improve the position of the art market in the eyes of investors. In the diversification
of a portfolio, fine art investment looks to be a sensible and rewarding choice, one
that will only get better with time and further developments to make it increasingly
attractive to a wider range of investors. Far from being the “unnatural couple [with]
marital infighting” (Benamou-Huet 2001: 121), it could prove to be a marriage made
in heaven, for collectors, investors, and artists alike.
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APPENDICES
I. SUPPORTING CHARTS & TABLES
CHART 1 – THE MARKET FOR BOOKS/MANUSCRIPTS VS. THE GOLD MARKET, S&P 500,
AND US CPI, 1996-2005
CHART 2 – THE MARKET FOR MODERN US PAINTING 1945-75 VS. THE GOLD MARKET,
S&P 500, AND US CPI, 1996-2005
CHART 3 – ART MARKET PERFORMANCE OF SECTORS/ARTISTS IN PORTFOLIO VS. S&P
500, 1996-2005
CHART 4 – COMPOUND ANNUAL GROWTH RATE COMPARISON - INCLUDED SECTORS
/ARTISTS VS. OTHER MARKETS (1996-2005)
CHART 5 – RISK ANALYSIS AND COMPARISON (STANDARD DEVIATION) / ALL
INCLUDED SECTORS/ARTISTS AND OTHER MARKETS (1996-2005)
CHART 6 – COMPARISON OF TOTAL RATE OF RETURN FOR ALL INCLUDED
SECTORS/ARTISTS AND OTHER MARKETS (1996-2005)
CHART 7 – YEARLY RETURNS FOR INCLUDED ARTISTS / SECTORS VS. US YEARLY RATE
OF INFLATION
CHART 8 – HYPOTHETICAL $1000 INVESTMENT FOR THE YEARS 1996-2005 / US
INFLATION RATE (μ) VS. ALL INCLUDED ARTISTS/SECTORS AND S&P 500 INDEX
CHART 9 - COMPARISON OF ELLISON PORTFOLIO VS. THE US CPI AND THE S&P 500
FOR THE YEARS 1996-2005
TABLE 1 – HISTORICAL US RATE OF INFLATION (JAN 96 – DEC 05)
TABLE 2 – HISTORICAL US CONSUMER PRICE INDEX (CPI) (JAN 96 – DEC 05)
II. (A) PRICE HISTORY OF WORKS (US MODERN PAINTING 1945-75)
(B) PRICE HISTORY OF WORKS (BOOKS/MANUSCRIPTS)
III. MARKET DATA USED IN THIS REPORT
IV. ARTIST DATA USED IN THIS REPORT
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Art Market Valuation Final Assessment
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Source: Art Net™/The Price Database, Accessed 08 April 2006
APPENDIX II(B) – Price History of Works (Books/Manuscripts)
Basilius Besler
Title HORTUS EYSTETTENSIS, SIVE DILIGENS ET ACCURATA
OMNIUM PLANTARUM, FLORUM, STIRPIUM, EX VARIIS ORBIS
TERRAE PARTIBUS, SINGULARI STUDIO COLLECTARUM, QUAE
IN CELEBERRIMIS VIRIDARIIS ARCEM EPISCOPALEM IBIDEM
CINGENTIBUS, HOC TEMPORE CONSPICIUNTUR, DELINEATIO
ET AD VIVUM REPRAESENTATIO. [NUREMBERG]
Year 1613
Sale Of Sotheby's London: Thursday, Nov 17, 2005 [Lot 60] Valuable Printed
Books: Natural History, Travel, Atlases, Continental books &
Manuscripts
Estimate £70,000 - £90,000
Sold For £170,400 / $292,679 PREMIUM (£145,000 / $249,052 HAMMER)
Sir Alexander Hamilton
Title CAMPI PHLEGRAEI. OBSERVATIONS ON THE VOLCANOS OF
THE TWO SICILIES AS THEY HAVE BEEN COMMUNICATED TO
THE ROYAL SOCIETY OF LONDON. [WITH:] SUPPLEMENT TO
THE CAMPI PHLEGRAEI BEING AN ACCOUNT OF THE GREAT
ERUPTION OF MOUNT VESUVIUS IN THE MONTH OF AUGUST
1779. NAPLES: [FOR PETER FABRIS]
Year 1776-1779
Sale Of Sotheby's London: Thursday, Nov 17, 2005 [Lot 106] Valuable Printed
Books: Natural History, Travel, Atlases, Continental books &
Manuscripts
Estimate £25,000 - £30,000
Sold For £36,000 / $61,834 PREMIUM (£30,000 / $51,528 HAMMER)
Nicholaes Visscher II
Title Americas
Year c. 1710
Sale Of Sotheby's London: Thursday, Nov 17, 2005 [Lot 210] Valuable Printed
Books: Natural History, Travel, Atlases, Continental books &
Manuscripts
Estimate £35,000 - £40,000
Sold For $296,000 PREMIUM ($260,000 HAMMER)
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Art Market Valuation Final Assessment
Student 0068
Source: Art Net™/The Price Database, Accessed 08 April 2006
APPENDIX II(A) – Price History of Works (US Modern Painting 1945-75)
Josef Albers
Title Green tension
Year 1951
Medium Oil on Masonite
Size 24 x 24 in. / 61 x 61 cm.
Misc. Signed, Inscribed
Sale Of Sotheby's New York: Thursday, Nov 10, 2005 [Lot 145] Contemporary Art / Morning
Estimate $100,000 - $150,000
Sold For $228,000 PREMIUM ($200,000 HAMMER)
Title Homage to the Square: Green tension
Year 1951
Medium Oil on Masonite
Size 24 x 24 in. / 61 x 61 cm
Misc. Signed, Inscribed
Sale Of Sotheby's London: Thursday, December 11, 1997 [Lot 152] Contemporary Art - Part II
Estimate £20,000 - £25,000 BP ($33,540 - $41,925)
Sold For £23,000 ($37,966) PREMIUM (£20,000/$33,014 HAMMER)
Alexander Calder
Title Untitled (Pair of gold cufflinks)
Year 1945 -
Medium gold
Size 1.3 x 0.7 in. / 3.2 x 1.9 cm.
Sale Of Sotheby's New York: Thursday, Nov 10, 2005 [Lot 102] Contemporary Art / Morning
Estimate $8,000 - $12,000
Sold For $33,000 PREMIUM ($27,500 HAMMER)
Title Cufflinks
Medium Sculpture gold
Size 1.3 x 0.7 in. / 3.2 x 1.9 cm.
Sale Of Sotheby's Arcade: Friday, June 7, 1996 [Lot 249] Modern & Contemporary Paintings
Estimate $1,000 - $2,000
Sold For $2,587 PREMIUM ($2,300 HAMMER)
Cy Twombly
Title Ramification
Year 1971
Medium oil, pencil, collage and oilstick on paper
Size 33.3 x 27.2 in. / 84.5 x 69.2 cm.
Misc. Signed
Sale Of Sotheby's New York: Thursday, Nov 10, 2005 [Lot 200] Contemporary Art / Morning
Estimate $250,000 - $350,000
Sold For $296,000 PREMIUM ($260,000 HAMMER)
Title Ramification
Year 1971
Medium Oil on Paper w/pencil & oilstick on paper collage
Size 33.3 x 27.2 in. / 84.5 x 69.2 cm.
Misc. Signed
Sale Of Sotheby's New York: Thursday, Nov 16, 1995[Lot 193] Contemporary Art Part II
Estimate $45,000 - $65,000
Sold For $51,750 PREMIUM ($45,000 HAMMER)
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BIBLIOGRAPHY
BOOKS/JOURNALS/PERIODICALS
ABN-AMRO. (2005) ABN-AMRO Bank N.V. Art Funds Initiative: 2005 Global Road
Show.
ADAM, GEORGINA. (2005) ‘You can make money on art, but only after 35 years.’ The
Art Newspaper, n157, April 2005, p. 54
ARTPRICE. (2006) Art Market Trends 2005. Paris: Artprice
ARTPRICE.COM (2006) ‘A peak in the art market in 2005?’ [Internet]
http://web.artprice.com/AMI/AMI.aspx?id=MDg0Mzg0MjcxNTQ3OTk=&1=en.
Viewed 15 March 2005.
ASHENFELTER, ORLY & GRADDY, KATHRYN. (2004) Art Auctions. [Distributed Reading
for Valuation Strand/Sotheby’s Institute of Art-London, MAAB Course 2005-06]
BARCLAY’S BANK PLC. (2005) Barclay’s Capital Gilt Report 2005. London: Barclay’s
Bank PLC
BENHAMOU-HUET, JUDITH. (2001) The Worth of Art: Pricing the Priceless. New York:
Assouline
GINSBURGH, VICTOR A. (2003) ‘Art Markets.’ In TOWSE, RUTH. (ed.) (2003) A Handbook
of Cultural Economics. Cheltenham, United Kingdom: Edward Elgar Publishing, Ltd.,
pp. 40-56
GRAMPP, WILLIAM D. (1989) Pricing the Priceless: Art, Artists, and Economics. New
York: Basic Books
GUERZONI, GUIDO. (2005) ‘Analyzing the price of art: what the indices do not tell
you.’ The Art Newspaper, n157, April 2005, p. 54
HEILBRUN, J. & GRAY, C.M. (1999) The Economics of Art and Culture. New York:
Cambridge University Press
HOPE, ALEXANDER. (2005) ‘The nature of supply and demand in the Old Master
picture market.’ In ROBERTSON, IAIN. ed. (2005) Understanding International Art
Markets and Management. London: Routledge, pp. 195-213
KOCHUGOVINDAN, SREEKALA. (2005) ‘Stocks, Bonds...or Art?’ In BARCLAY’S BANK
PLC. (2005) Barclay’s Capital Gilt Report 2005. London: Barclay’s Bank PLC, pp. 61-71
SIAL MAAB Programme 2005/06
Art Market Valuation Final Assessment
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ROBERTSON, IAIN. ed. (2005) Understanding International Art Markets and Management.
London: Routledge
SAGOT-DUVAUROUX, DOMINIQUE. (2003) ‘Art prices.’ In TOWSE, RUTH. (ed.) (2003) A
Handbook of Cultural Economics. Cheltenham, United Kingdom: Edward Elgar
Publishing, Ltd., pp. 57-63
SOTHEBY’S. (2005) Contemporary Day Sale, New York: 10 November 2005, 10:15 AM
SOTHEBY’S. (2005b) Valuable Printed Books: Natural History, Travel, Atlases, Continental
Books & Manuscripts, London: 17 November 2005
SOTHEBY’S. (2001) The Magnificent Scientific Library of Joseph A. Freilich, January 10, 2001
SOTHEBY’S. (1997) Contemporary Art - Part II, London: Thursday, December 11, 1997
SOTHEBY’S. (1995) Contemporary Art Part II, New York: Thursday, November 16, 1995
TOWSE, RUTH. (ed.) (2003) A Handbook of Cultural Economics. Cheltenham, United
Kingdom: Edward Elgar Publishing, Ltd.
VELTHUIS, OLAV. (2003) ‘Symbolic meanings of prices: Constructing the value of
contemporary art in Amsterdam and New York galleries.’ Theory and Society. April
2003, v32 n2, pp. 181-215
WORTHINGTON, ANDREW C. & HIGGS, HELEN. (2004) ‘Art as an investment: risk,
return, and portfolio diversification in major painting markets.’ Accounting & Finance.
July 2004, v44 i2, pp. 257-271
ONLINE DATABASES
ART MARKET RESEARCH – http://www.artmarketreport.com
ART PRICE DATABASE (ARTNET) – http://artnet.com
ART SALES INDEX – http://artauctionresults.com
US BUREAU OF LABOR STATISTICS – http://data.bls.gov
FEDERAL RESERVE BANK OF MINNEAPOLIS: CONSUMER PRICE INDEX CALCULATOR –
http://minneapolisfed.org/research/data/us/calc/
SOTHEBY’S ONLINE CATALOGUES – http://search.sothebys.com