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THE MOTOROLA FX7500

Alejandra Forero DSC RPM

THE MOTOROLA FX7500

Alejandra Forero DSC RPM

BUSINESS-CLASS FIXED RFID READERBUSINESS-CLASS FIXED RFID READER

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FX 7500

All-new high performance Motorola RFID RadioTechnology

Next Generation Business-Class Fixed RFID Reader

KEY FEATURESFASTER – 1200+ Tags/ SecHIGHER – Sensitivity and Excellent noise rejection INTELLIGENCE- Adaptive intelligent HIGHER - Security ENHANCE – Communication PRICE – Same as FX7400

Reduce time and labor cost Reduce Power Reduce Errors when scanning Reduce Time searching tags Implementation cost savings

CUSTOMER BENEFITS

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ONE PAGE OFFERINGS

TECHNOLOGY

-Adaptive Intelligence-High Sensitivity -Noise Reduction -Echo Cancellation -Fast Read rates

CONNECTIVITY

-Ethernet with auto negotiable -USB ports-Bluetooth -Wi-Fi

ARCHITECTURE

-GPIO-Linux OS-256 MB RAM-512 MB Flash-Defense grade security

POWER

PoE/ PoE ++24V DC Power Lower PowerIdle Mode

SOFTWARE

-EMDK-RFID 3 API-C, JAVA (Host + Embedded)- .NET (Host only) -Customization

STYLE

-Compact-LED Lights -Easy mounting-Standard Plugs

BUY MORE, PAY LESS

KEY SELLING POINTS

WORKS BETTER, COST LESS Offers up to 1200+ tags/sec tag reads and excellent dense reader performance at FX7400 price

MOTOROLA DESIGNED RADIO TECHNOLOGY Higher sensitivity, improved interference rejection and echo cancellation

LESS TO BUY, LESS TO DEPLOY AND LESS TO MANAGE-Optimize your customer´s RFID read field-Fewer devices means faster and simpler deployment -Flexible network architecture is SW upgraded

2 AND 4 PORT CONFIGURATION OPTIONS

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PRODUCT POSITIONINGFX7400 VS. FX7500

1. Superior performance 2. Adaptive Intelligence

3. Wireless communication

4. Faster, Flexible Platform 5. Higher security

6. Powering Options – Low power mode

7. High Capacity, GPIO

PERFORMANCE

List Price (USD)

FX7400 FX7500

FX9500

$1285*

DESCRIPTION D1 LIST PRICE

4-port Gen2 RFID reader 1A $1285.00

2-port Gen2 RFID reader 1A $1185.00

$1695*

*4 ports reader price

FX7400 EOL- JUNE 30, 2014

JUNE 30, 2014

1. FX7400 and FX7500 share same host based API (“RFID3”) retaining host application compatibility.

2. For embedded application development migration from FX7400 to FX7500 please visit our website for SDK and detailed application development notes to write applications in C or Java

3. FX7500 is compatible with all FX7400 accessories.

MIGRATION PLAN

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FIXED READER PORTFOLIO

PERFORMANCE

List Price (USD)

FX7500

FX9500

$1285*

$1695*

*4 ports reader price

Business

IndustrialFX9500 8 port

FX9500 4 port

FX7500 4 port

FX7500 2 port

FX9500 FX7500

LIST PRICE $ 1695 – 4 Port$ 1995 – 8 Port

$ 1285 – 4 Port $ 1185 – 2 Port

ENVIRONMENT Up to moderately dusty environments such as DCs, Warehouses

Carpeted space, in-store retail, office environment with relatively clean spaces

APPLICATIONS Industrial – Rugged, Performance intensive, dense tag environments (case/item-tagged pallets), Dock-DoorsSpecialized apps – Supply Chain , T&L

Business Class - High-performance in a wide variety of horizontal applications where sealing is not essential - Asset Management, In-store retail & Office Environments

OTHERS IP-53 SealedBistatic / Monostatic Operation

No Sealing Monostatic Operation

WHO IS OUR COMPETITION??

FX7500

4 PORT READER

IMPINJ R420 ALIEN 9680ALIEN 9900+

COST LESS

2 PORT READER Limited performance Lower performanceNo availableSame 4 Port performance

FIGHT POINTS

GPIO Limited current (100mA)External GPIO box to drive high current

TLL only no optical isolated No SpecsOptical Isolated

WIRELESS COMUNICATION

WIFI + BLUETOOTH No supportNo supportWIFI + BLUETOOTH

SECURITY No FIPS or TAA FIPS

FORM FACTOR Metal Box Metal BoxBusiness class Design

Metal Box

MEMORY Limited Limited - 64 MB/ 64 MB 512 MB Flash/256 MB RAM

Limited - 64 MB/ 64 MB

No FIPS or TAA No FIPS or TAA

PoE Yes NoYes No

USB Yes NoYes No

More Expensive More Expensive Affordable

TARGET MARKETS

Retail

• Stock control • Warehouse management • Price audits/changes • Store receiving • Inventory management • Replenishment

• IT assets and data centers • Capital equipment • Medical devices and equipment • Records/documents • Tools • Library management • Laboratory equipment • Returnable and reusable assets

• Stock control • Warehouse management • Price audits/changes • Store receiving • Inventory management • Replenishment

Applications

Asset Management

Heathcare / Pharma

Government

•Records/document tracking applications •Asset tracking / Guns Tracking•Inventory Management

RETAIL APPLICATIONS

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HEALTHCARE APPLICATIONS

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CROSS SELLING

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PRODUCT AVAILABILITY

REGION COUNTRY STATUS

NOLA Colombia Approved

Venezuela Approved

Puerto Rico Approved

MEXICO Mexico Approved

SOLA Argentina Mid June

Chile New Legislation / Not applicable

BRAZIL Brazil May

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Model Number FX7500

Orderable Jan 08, 2014

First Customer Ship Jan 15, 2014

Region Availability North America, EU (Starting in Jan 2014)

Configurations

FX7500-42320A50-US 4-port, US $ 1,285

FX7500-22320A50-US 2-port, US $ 1,185

FX7500-42325A50-WR 4-port, WR $ 1,285

FX7500-22325A50-WR 2-port, WR $ 1,185

CLASS 2 (NA, LA, APAC) ; 4 (EMEA)

Discount Category 1A

Product Manager Altaf Mulla

CONFIGURATION OPTIONS

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SERVICES FOR LATAMENTERPRISE MOBILITY SERVICES SERVICE DESCRIPTION TIME OF PURCHASE LENGTH OF COVERAGE SERVICE PART NUMBER

Service from the Start Advance Exchange Support

• Advance replacement of devices requiring repair

• Comprehensive Coverage• Full access to technical support resources• Rights to download software releases and

supporting documentation

Up front with the hardware (prepaid) or

within 30 days thereafter

Three years SXB-FX7500-30

Advance Exchange Support

Anytime Three years One year

AXB-FX7500-30

AXB-FX7500-10

Service from the Start On Site System Support

• Fast response time; field service representative responds on site next business day

• Full access to technical support resources• Rights to download software releases and

supporting documentation

Up front with the hardware (prepaid) or

within 30 days thereafter

Three years SOB-FX7500-30

On Site System Support Anytime One year SOB-FX7500-10

Enterprise Mobility Software Support

• Full access to technical support resources• Rights to download software releases and

supporting documentation

Anytime One year SWS-EMFRDR-0250-10 SWS-EMFRDR-1000-10 SWS-EMFRDR-5000-10

Three years SWS-EMFRDR-0250-30 SWS-EMFRDR-1000-30 SWS-EMFRDR-5000-30

FX7500 RESOURCES

LMS Training Courses:

• Product Overview for FX7500

• RFI1002 OLT | 1 Hour

Marketing Assets & Sales Tools

THANK YOU