Presented By Azeem Rahman K.M

Organisation Structure Training

INTRODUCTION

Organisational study is done in order for the purpose of acquiring practical knowledge of working and functioning of the company. It shows the different departments in an organisation.

V guard industries is a company which has created a niche for itself and has been nurtured by quality consciousness, passion for hardwork and will to succeed. The organisational study was undertaken mainly to study the departmental functions of V-Guard Industries ltd. Established in the year 1977, from the vision of one man, Kochouseph Chittilappilly.

BOARD OF DIRECTORS

EXECUTIVE VICE-CHAIRMAN

MANAGING DIRECTOR

CFO AND FINANCE

DIRECTORMARKETING AND

STRATERGY

JOINT MANAGING DIRECTOR

FINANCE AND ACCOUNTS

COSTING

SECRETRIAL

CUSTOMER SERVICE

HEAD CORPORATE

COMMUNICATION

ZONE 1 VP

ZONE 3 VP

ZONE 2 VP

JOINT MANAGING DIRECTOR

R &D Electronics

& Power Products SYSTEMS

Sr VP(SCM &

Admin)

VP Cable

VP - EMD

VP- MED

VP Electroni

cs & Power

Products

DIRECTOR

ADMIN

GM Admi

n/ Civil

Sr GM/H

R

GM SCM

DGM SCM

EMW Coimbator

e

KalaambFan Unit

CABLE DIVISION

Kashipur

DGM

DEPARTMENTS

Finance & Accounts

Human Resources

Corporate Communications

Mechanical & Electrical

Electromechanical

Systems

Supply Chain Management

Customer Service

Marketing

Finance & AccountsFUNCTIONS

Preparation of Profit & Loss account and Balance Sheet

Disbursement of wages / salaries. Scrutiny and approval of funds

needed by various departments of the organization

Total analysis of income and expenditure accounts.

To check whether accounting system is properly maintained or not.

OBJECTIVES

Develop an Accurate Budget Coordinate Activities With Other

Departments Procure Funds Pay Off Debts Maintain Transparency

CHIEF FINANCIAL OFFICER

CHIEF OFFICER (HEAD

ACCOUNTS)

CHIEF OFFICER (INTERNAL

AUDIT)

COMPANY SECRETARY (SECRETARIAL)

CHIEF OFFICER (COSTING)

DEPUTY MANAGER (STATE AND LOCAL TAX)

SENIOR DEPUTY MANAGER(INVENTORY MANAGEMENT)

MANAGER (INDIRECT TAX &VENDOR MANAGEMENT)

CHIEF OFFICER (LEGAL COMPLIANCE)

Department Structure

Human Resources Department

HR POLICY Recruitment based solely on merit

without discrimination.Sustain motivated and quality work

force through appropriate and fair performance evaluation, reward and recognition systems

Identify training needs and implement those need

Maintain a quality human resource management system

HR PRACTICESRecruitmentTraining Performance appraisalBenefits and perquisites

Department Structure

Senior GM

DGM

Chief Officers

Senior Officers

Officers

Senior Executives

Executives

Trainees

Corporate Communications

FUNCTIONS

Advertising budgeting Media planning Buying spots in media Creative development function Discussions with ad agency Designing of new packaging

methods

OBJECTIVES

Publicity Information Collaboration To promote and enhance the

organization’s image To ensure corporate

announcements are delivered. To plan and strategize the internal

and external communication process

CHIEF OFFICER SENIOR OFFICER

EXECUTIVE

DESIGNER DESIGNER

ASSISTANT MANAGER

Department Structure

Mechanical & ElectricalOBJECTIVES

To provide the best quality water heaters and fans to the customers.

To provide products with advanced technology

To develop the product as per the market requirements.

To provide products with consistent performance

FUNCTIONS

Manufacturing To convey the design to the

production units To design and develop the product

as per the requirement To produce and develop water

heaters and fans Overall improvement of the

products

GENERAL MANAGER

(MANUFACTURING GROUP)

CHIEF OFFICER (ADMINISTRATION

GROUP)

DEPUTY MANAGER (DESIGN GROUP) CHIEF

OFFICER (PRODUCT

GROUP)

SENIOR MANAGER

(MANUFACTURING)

CHIEF OFFICER (OUTSOURCING)

QUALITY CONTROL

ENGINEERS

WATER HEATERS

QUALITY CONTROL

ENGINEERS

FANS

VICE PRESIDENT

Department Structure

ElectromechanicalOBJECTIVES

To provide cost effective and reliable products.

To provide best quality pumps and motors.

To provide products that are conforming to international standards

To provide high power products with energy saving technology

FUNCTIONS

Product development

Marketing support

Service support

Vendor development

VICE PRESIDENT

DEPUTY GENERAL MANAGER

(PRODUCTION)

ASSISTANT MANAGER (MOTOR)

DEPUTY MANAGER (PRODUCT

DEVELOPMENT)

EXECUTIVES

MECHANICAL

ELECTRONICS

EXECUTIVES

EXECUTIVES

CHIEF OFFICER

CHIEF OFFICER

ASSISTANT MANAGER

EXECUTIVES

EXECUTIVES

EXECUTIVES

Department Structure

Systems DepartmentOBJECTIVES

To ensure High availability of IT services

To reduce the manual labour required.

Proper security of data To collect, store, organize and

distribute information timely.

FUNCTIONS

To procure IT hardware, software and to ensure good services to the users.

To deploy the IT services. Maintain IT equipments installed. Installation and maintenance of

computer hardware and software Administration of the Local Area

Network (LAN) Recommendation of new equipment and

software for public and staff use Administration of the email services.

SENIOR MANAGER

ASSISTANT MANAGER

HARDWARE SOFTWARE CONNECTIVITY SECURITY

EXECUTIVE EXECUTIVE EXECUTIVE EXECUTIVE

DEVELOPER DEVELOPER DEVELOPER DEVELOPER

HEAD OF THE DEPARTMENT

Department Structure

Supply Chain ManagementOBJECTIVES

To reduce lead timeTo reduce order to delivery cycle

timeTo improve On-Time deliveryTo reduce warehouse CostTo enhance customer serviceTo expand sales revenue

FUNCTIONS

Purchase Function Logistics function

DEPUTY GENERAL MANAGER (RAW

MATERIAL PURCHASE)

DEPUTY GENERAL MANAGER (LOGISTICS

CONTROL)

OFFICER OFFICER

VP (PURCHASE AND LOGISTICS

MANAGEMENT)

Department Structure

Customer ServiceTYPES OF

SERVICE

PROVIDED

Service at service spot

Service at dealers spot

Service at customers

spot

CHANNELS FOR REGISTERING COMPLAINTS

Through dealers

Directly contact to service centers

Contact through help line

Register complaints through mail

Department Structure

Marketing DepartmentPRODUCTSStabilizer

PumpThree phase pumpWater HeaterCableSwitchgearInduction Cook TopLT CableSolar Water HeaterDigital UPS ,Battery & TrolleyUPS – online UPS & offlineFan

No of Distributors - 200 nosNo of DMAs -300 nosNo of Retailers -9000 nos

Dealer promotion activitiesMarginSchemesAdvertisement Support- Wall painting, Paper

ads, Glow sign, Hoarding, ExhibitionAdvertisement Policy- Press & TV from

corporate officeDealers Meet

Department structure

Marketing

ZONE 1

Vice President - Marketing

ZONE 2 ZONE 3

Vice President - Marketing

Vice President - Marketing

Product In-charges for various products

SWOT AnalysisSTRENGTHPresence of established

distribution network in both urban and rural area

Presence of well known brand.

In recent years organized sector has increased its share in the market wise than the unorganized sector

WEAKNESSDemand is seasonal and is

high during festive seasonDemand for some of the

products are dependent on good monsoons.

Poor government spending on infrastructure

Low purchasing power of consumers.

OPPORTUNITYIn India the penetration

level of white goods is lower as compared to other developing countries

Unexploited rural marketRapid urbanizationIncrease in purchasing

power of consumersEasy availability of finance

THREATHigh import duty on raw

materials imposedChief imports from

Singapore China and other countries

ConclusionV guard industries are the major company of

producing consumer durables and also a company having high goodwill. Now the company is running successfully. The earnest effort of the management and the willing co-operation of the workers put it on track successfully. Now the company is really in the developed stage and is also moving ahead to import its products. The company is strived to achieve an established position and reputation through its various marketing strategies. The dedicated corporate social responsibility that the company has towards the society and the employees makes V-guard to have a good brand image.

The company is also working hard to achieve its vision “let us endeavour to make V-Guard a trusted household name” and as per their effort put on it will achieve its vision one day.

Thank You