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Hi, I’m Martina. I design for humans.Martina Ferro Lead Experience Designer & Product designer | Freelance
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“I make people's lives easier.”
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I am | Toolbox | Service | Projects | Pricing | Contacts
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I am Toolbox Service Projects Pricing Contacts
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I amHi
Learning path
Experience path
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Hi, I’m Martina.
I am
I’m Lead Experience designer & Product designer with more than 10 years of knowledge in to digital products and services.
I’m also Facilitator and design lead. I help
my team through to design process to align
the client’s business objectives up to fulfillment a best
user experience.
I work every day in synergy with the product team
and Stakeholders to create tangible value
for the digital projects and services made
“with and for” people.
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I am
Learning pathI improve my learning goals, day by day, going to different training
courses, conference, workshops and sector events.
Topics: Leadership, Meeting design, Design system, Interaction,
Data driven design, Design Ops, A11y…
From 2003 to today
COURSE
COURSE
COURSE
WORKSHOP
COURSEWORKSHOP
COURSE
COURSE
2003 | 2008 Secondary School Degree @IPSS B. Montagna Graphic design
2009 | 2012 Bachelor @IUSVE International Degree Design & Marketing
2008 | 2009 Junior Designer @Ovostudio Brand & Design
2016 | 2017 Interface designer @Gnv&Partners UX & UI design2014 | 2015
Course FSE @RedOddity Mobile IxD Interaction Design
2017 Design Sprint with Jake Knapp @Google Design approach
2015 Value of Experience @Sketchin User experience
2017 | 2019 Experience designer Project manager @Tangible UX & UI design
2012 | 2016 Interface Designer @Worldwide UX & UI design
Today Experience designer @Worldwide IxD & Product design
2018 Adaptive Leadership @Acumen Leadership
2019 HC Service Design @Ideo Design
2018 Leading for Creativity @Ideo Leadership
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I am
Experience pathI designed digital experience to Bologna Airport, Burgerking,
Chanel, Pampers, Kasanova, TeamSystem, Unicredit, Vimar
and many others brand. I was able to work with startups and
agencies worldwide.
2003 | 2008 Secondary School Degree @IPSS B. Montagna Graphic design
From 2008 to today
2009 | 2012 Bachelor @IUSVE International Degree Design & Marketing
2008 | 2009 Junior Designer @Ovostudio Brand & Design
COURSE
2012 | 2016 Interface Designer @Freelance UX & UI design 2016 | 2017
Interface designer @Gnv&Partners UX & UI design
Today Experience designer @Freelance IxD & Product design
2014 | 2015 Course FSE @RedOddity Mobile IxD Interaction Design
2017 Design Sprint with Jake Knapp @Google Design approach
2018 Adaptive Leadership @Acumen Leadership
COURSE
COURSE
WORKSHOP
COURSE
2015 Value of Experience @Sketchin User experience
WORKSHOP2019 HC Service Design @Ideo Design
COURSE2018 Leading for Creativity @Ideo Leadership
COURSE
2017 | 2019 Experience designer Project manager @Tangible UX & UI design
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| ToolboxDesign flow
Skills abilities
Soft skills
Tools
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Toolbox
Design flowMy experience is hybrid between Design thinking, Lean design, Scrum
and Agile method. Every project could have a flexible approach,
but the most important things are the goals and results.
Discover Research
Define Insights
Ideation Brainstorming
MVP Vision
Statement Kickoff
Launch Golive
Design & Develop
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Toolbox
Skills abilitiesI perform with confidence for all process “end-to-end” design flow.
I’m a good Team leader and Handoff player and I connect all key
element in to right phase of the project.
Discover Research
Define Insights
Ideation Brainstorming
MVP Vision
Statement Kickoff
Design to scale Design system
Test + Quality Assurance
Implementation
Launch Golive
Design & Develop
Improve from feedback
Presentation
Project management
Scope + planning
Connecting dot from different view
Business Acumen Goals + KPI
Identifying the Problem
Co-design
Understand require. Business + Tech + User
Finding a Solution UX Strategy
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Soft skillsMy soft skills completing and making more efficient my design flow.
I can be flexible and adaptive teamworker for increase potentially
design project.
Discover Research
Define Insights
Ideation Brainstorming
MVP Vision
Statement Kickoff
Launch Golive
Design & Develop
Empathy
Active Listening
Problem Solving
Critical thinking
Positive attitude
Remote workflow
Critical thinking
Taking responsibility
Time management
Leadership
Accountability
Decision making
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Toolbox
Tools
User Journey e Flow
IA e Sitemaps
Wireframing
Prototyping
Motions
Interface design
Design System
Handoff
UX monitoring
Quality assurance
Project management
…
…
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High confidence Medium confidence Early confidence
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| ProjectsWeb
App mobile
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Projects
DesiveroDesivero.com is a new concept e-commerce where users and Architects
like co-creator could find the right solution to their home renovation of
dreams. Fast customer service, good material, and design are
characteristics of this service.
E-commerce
Project management
DesignOps
Interaction designQuality assurance
User-test
Research
Interface design
Developer Handoff
Web
Agency: EYRole: UX & Interaction designer (Freelance)
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Projects
Bologna AirportBologna Airport is an important connection to Italy. Different
touchpoint into different use contest, define this design challenge. I
and my team built from scratch a new Digital infrastructure, Design
System and Content strategy.
E-commerce
Project management
DesignOps
Interaction designQuality assurance
User-test
Research
Interface design
Developer Handoff
Web
Agency: Tangible.isRole: Project manager & Experience designer (Employee)
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Projects
PinalliPinalli is B2C beauty e-commerce. Different users and different
needs define the articulate structure from details product
to checkout. Major brands in big digital place.
E-commerce
Project management
DesignOps
Interaction designQuality assurance
User-test
Research
Interface design
Developer Handoff
Web
Agency: Workup s.r.l.Role: UX & Interaction designer (Freelance)
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Projects
VimarVimar S.p.A. is a big market player of automation products
to home and business space. The tone of voice soft and friendly
of storytelling to drive the communication with their customers.
Corporate
Project management
DesignOps
Interaction designQuality assurance
User-test
Research
Interface design
Developer Handoff
Web
Agency: Cooee ItaliaRole: UX & Interaction designer (Freelance)
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Projects
Burger KingBurger King is a leader to fast-food market. Their needs it was to
create a connection between their customer to traditional recipes,
events, and exclusive promo. All that, it became reality by
orchestrated a cross-platform experience web + app.
Corporate
Project management
DesignOps
Interaction designQuality assurance
User-test
Research
Interface design
Developer Handoff
Web + App
Agency: Develon DigitalRole: Interaction & Interface designer (Freelance)
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Projects
Deutsche BankDeutsche Bank is a finance reality. The customers are in the
center of their products. The challenge was to build a connection
between products and customers thanks to turning on a direct
relationship thanks to AI and Bot.
Service
Project management
DesignOps
Interaction designQuality assurance
User-test
Research
Interface design
Developer Handoff
App
Agency: Deutsche BankRole: UX & Interaction designer (Freelance)
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Projects
Next sightNext Sight is a medical technology startup. This startup has breveted
a smart machine to the oculist's sector. With this technology, the oculist
analyzes the cornea structure and monitoring the health of the eyes
by a tablet app.
Service
Project management
DesignOps
Interaction designQuality assurance
User-test
Research
Interface design
Developer Handoff
App
Agency: Rawfish s.r.l.Role: UX & Interaction designer (Freelance)
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Projects
Iafy assistantIafy is a digital assistant. It registers all calls to your number and
organizes your agenda and modify your appointments thanks to
AI. Iafy permits you to manage an important call also when you
are occupied. What's else?
Product
Project management
DesignOps
Interaction designQuality assurance
User-test
Research
Interface design
Developer Handoff
Dashboard
Agency: Vocalap s.r.l.Role: UX & Interaction designer (Freelance)
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Projects
GestuaGestua is a central dashboard B2B to manage mantenances
different office spaces around the cities. Big corporate choose
Gestua for monitoring all intervents from their employee. Finally
a complete Admin’s overview.
Product
Project management
DesignOps
Interaction designQuality assurance
User-test
Research
Interface design
Developer Handoff
Dashboard
Agency: Workup s.r.l.Role: UX & Interaction designer (Freelance)
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Projects
Proprietari.itProprietari.it is a new frontier of propriety management. The landlords
manage their propriety thanks to a smart digital dashboard. All info about
tax, service utilities, the status of payments with just click.
Product
Project management
DesignOps
Interaction designQuality assurance
User-test
Research
Interface design
Developer Handoff
Dashboard
Agency: Proprietari.itRole: UX & Interaction designer (Freelance)
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Other Clients
20/20 Europe
AllSaints
Animo Italia
Bologna Airport
Brega
Burger King
Canalplast
Chanel
Coop
Deutsche Bank
Edison
Fazland
Ferplast
GSK
Gas
Loltravel
Nextsight
Pampers
Pinalli
Pirelli
Salvagnini
TeamSystem
Unicredit Bank
Vimar
Wyscout sport
Zoodom
…
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| Contacts
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Contacts
Contact me
Feel free to contact me if you want to collaborate, connect, or just have a chat. Let’s build something great together.
• See pieces of my recent design works at Dribbble
• Read my quick thoughts at Twitter or Facebook
• See photos I take at Instagram
• Link to me on LinkedIn
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Thanks
Martina Ferro Lead Experience Designer & Product designer | Freelance
