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UX FOR EVERYONE
PICCIA
INEVITABLY EXPRESSING IMMEDIATE EXIT INTENT
A crap experience sends your users away
PICCIA
FEED THEM ON YOUR DREAMS
Treat your users well Make them happy
PICCIA
WHAT UX IS TRULY ALL ABOUT
UX= user-centred design
PICCIA
A method to gauge UX
THE SIMPLEST BREAKDOWN PICCIA
Look
1ST BASIC COMPONENT OF UX PICCIA
Feel
2ND BASIC COMPONENT OF UX PICCIA
Usability
3RD BASIC COMPONENT OF UX PICCIA
Does the product give value to the visitor that uses it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Does the visitor find it simple to use and navigate
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
And do they actually enjoy using it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Look 0 out of 10Feel 0 out of 10Usability 0 out of 10
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
INEVITABLY EXPRESSING IMMEDIATE EXIT INTENT
A crap experience sends your users away
PICCIA
FEED THEM ON YOUR DREAMS
Treat your users well Make them happy
PICCIA
WHAT UX IS TRULY ALL ABOUT
UX= user-centred design
PICCIA
A method to gauge UX
THE SIMPLEST BREAKDOWN PICCIA
Look
1ST BASIC COMPONENT OF UX PICCIA
Feel
2ND BASIC COMPONENT OF UX PICCIA
Usability
3RD BASIC COMPONENT OF UX PICCIA
Does the product give value to the visitor that uses it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Does the visitor find it simple to use and navigate
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
And do they actually enjoy using it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Look 0 out of 10Feel 0 out of 10Usability 0 out of 10
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
FEED THEM ON YOUR DREAMS
Treat your users well Make them happy
PICCIA
WHAT UX IS TRULY ALL ABOUT
UX= user-centred design
PICCIA
A method to gauge UX
THE SIMPLEST BREAKDOWN PICCIA
Look
1ST BASIC COMPONENT OF UX PICCIA
Feel
2ND BASIC COMPONENT OF UX PICCIA
Usability
3RD BASIC COMPONENT OF UX PICCIA
Does the product give value to the visitor that uses it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Does the visitor find it simple to use and navigate
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
And do they actually enjoy using it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Look 0 out of 10Feel 0 out of 10Usability 0 out of 10
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
WHAT UX IS TRULY ALL ABOUT
UX= user-centred design
PICCIA
A method to gauge UX
THE SIMPLEST BREAKDOWN PICCIA
Look
1ST BASIC COMPONENT OF UX PICCIA
Feel
2ND BASIC COMPONENT OF UX PICCIA
Usability
3RD BASIC COMPONENT OF UX PICCIA
Does the product give value to the visitor that uses it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Does the visitor find it simple to use and navigate
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
And do they actually enjoy using it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Look 0 out of 10Feel 0 out of 10Usability 0 out of 10
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
A method to gauge UX
THE SIMPLEST BREAKDOWN PICCIA
Look
1ST BASIC COMPONENT OF UX PICCIA
Feel
2ND BASIC COMPONENT OF UX PICCIA
Usability
3RD BASIC COMPONENT OF UX PICCIA
Does the product give value to the visitor that uses it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Does the visitor find it simple to use and navigate
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
And do they actually enjoy using it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Look 0 out of 10Feel 0 out of 10Usability 0 out of 10
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Look
1ST BASIC COMPONENT OF UX PICCIA
Feel
2ND BASIC COMPONENT OF UX PICCIA
Usability
3RD BASIC COMPONENT OF UX PICCIA
Does the product give value to the visitor that uses it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Does the visitor find it simple to use and navigate
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
And do they actually enjoy using it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Look 0 out of 10Feel 0 out of 10Usability 0 out of 10
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Feel
2ND BASIC COMPONENT OF UX PICCIA
Usability
3RD BASIC COMPONENT OF UX PICCIA
Does the product give value to the visitor that uses it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Does the visitor find it simple to use and navigate
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
And do they actually enjoy using it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Look 0 out of 10Feel 0 out of 10Usability 0 out of 10
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Usability
3RD BASIC COMPONENT OF UX PICCIA
Does the product give value to the visitor that uses it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Does the visitor find it simple to use and navigate
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
And do they actually enjoy using it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Look 0 out of 10Feel 0 out of 10Usability 0 out of 10
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Does the product give value to the visitor that uses it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Does the visitor find it simple to use and navigate
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
And do they actually enjoy using it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Look 0 out of 10Feel 0 out of 10Usability 0 out of 10
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Does the visitor find it simple to use and navigate
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
And do they actually enjoy using it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Look 0 out of 10Feel 0 out of 10Usability 0 out of 10
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
And do they actually enjoy using it
THE 3 QUESTIONS GOOD UX MUST ANSWER PICCIA
Look 0 out of 10Feel 0 out of 10Usability 0 out of 10
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Look 0 out of 10Feel 0 out of 10Usability 0 out of 10
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
PICCIA
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
10 out of 10 in all 3
PICCIA
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
PICCIA
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Look 10 Feel amp Usability 0Ignore your users at your peril
PICCIA
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
PICCIA
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
10 out of 10 in all 3
PICCIA
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
WHAT THE SUCCESSFUL PROJECTS HAVE IN COMMON
The main ingredient of great UX empathy
PICCIA
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
BE CAREFUL HOW YOU EMPATHISE
We canrsquot know exactly how someone else feels
PICCIA
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
THE BEST FORM OF EMPATHY
Informed empathy and acceptance other peoplersquos truth is as valid as yours
PICCIA
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
PICCIA
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
BIGGEST LESSONS TO LEARN
1 Put humans not your business at the centre of the experience
PICCIA
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
BIGGEST LESSONS TO LEARN
2 Give those humans agency
PICCIA
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
BIGGEST LESSONS TO LEARN
3 Give those humans options
PICCIA
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
BIGGEST LESSONS TO LEARN
4 Be playful
PICCIA
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
IT JUST WORKS
Look feel and usability 10 out of 10
PICCIA
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
PUTTING THE BUSINESS FIRST DOESNrsquoT ALWAYS HELP
Donrsquot put the business before the users
PICCIA
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
NO AGENCY NO OPTIONS NO FUN
Look feel and usability 3 out of 10
PICCIA
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
GIVE AGENCY GIVE OPTIONS GIVE WARMTH
How UX can be for everyone
PICCIA
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
INVOLVE YOUR USERS FROM THE BEGINNING
Involve users from the beginning of the process
PICCIA
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Make decisions based on what customers really need
DONrsquoT RELY ON THE PAST OR ON PERSONAL PREFERENCE PICCIA
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
lsquoWe need to improve our web traffic this month by 50 We want to buy adsrsquo
IS THIS WHAT THEY REALLY NEED PICCIA
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
The UX approach starts with asking lsquowhyrsquo
THE CRUCIAL FIRST QUESTION PICCIA
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Why arenrsquot the current users convertingrsquo
THE CRUCIAL STARTING POINT PICCIA
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
A fairly typical situation
JUST A TEMPORARY SOLUTION PICCIA
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Employing a user-centred process will help you solve this situation
START FROM THE USER PICCIA
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
hellipyes even with a small team and or no UX budget
START FROM THE USER PICCIA
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
This is my process
THIS IS HOW I DO UX PICCIA
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
EMPATHY amp RESEARCH
DEFINITION amp DESIGN VALIDATION
OPTIMISATION
THE 3 PHASES OF THE ABBREVIATED UX PROCESS PICCIA
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
RESEARCH
Stakeholders interviews Users interviews
PHASE 1 RESEARCH
PICCIA
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
PHASE 1 RESEARCH Stakeholders interviews
Questionnaires Workshops
Define
PICCIA
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
PHASE 1 RESEARCH Users interviews
Questionnaires Surveys
Facebook pollsWorkshops
User personas amp define
PICCIA
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
User personas are the ideal human being you want to serve
START FROM THE USER PICCIA
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
THE BOUTIQUE TRAVEL AGENCY IDEAL CUSTOMER AVATARWHO Sharon 55+ North American retired good income time on her
hands likes the outdoors WHY She and her husband have a burning desire to complete the Camino de
Santiago to fulfil a promise made to a relative who passed away FEARS They are not sure they are fit enough They are worried that they
might need to speak Spanish to get byAnd they are not sure if they left it too late to go this year or not
NEEDS They also like to have a comfortable time and theyrsquore concerned about having to rough it out on route
A REAL-CASE AVATAR PICCIA
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Myth 1 UX is just for big teams
MYTH 1 PICCIA
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Reality you can carry out your version of the UX process on your own
YOU CAN DO IT AS A TEAM OF ONE PICCIA
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
RESEARCH
Sitemap Users personas
PHASE 1 RESEARCH
=Defining needs
amp solutions
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
PHASE 2 DESIGN
DESIGN
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
hellipand now Irsquom going to contradict myself
DESIGN IS MESSY JUST LIKE LIFE PICCIA
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
DESIGN
Sitemap Wireframes
PHASE 2 DESIGN
First version
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Myth 2 UX is time-consuming
MYTH 2 PICCIA
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
RealityUX makes the design process much faster
UX SAVES YOU TONS OF TIME PICCIA
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Always map
EVEN IF ITrsquoS NOT QUITE A FULL SITE PICCIA
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
We love user flows
USER FLOWS ARE WHAT MAKES ALL THE DIFFERENCE PICCIA
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
PHASE 3 VALIDATION
VALIDATION
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Usability testing is essential
YOU NEED TO GET YOUR PRODUCT TESTED PICCIA
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Myth 3 UX is expensive
MYTH 3 PICCIA
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Reality you can carry out UX without spending an extra cent
NOT A DIME MORE PICCIA
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
USABILITY TESTING ON A SHOESTRING AND ON DEADLINE Guerrilla
Literally your partner your kids or your parents
Your colleagues online and off
Your friends and their extended family
Facebook groups
Chatbots and surveys
ITrsquoS ALWAYS POSSIBLE TO FIND USERS FOR TESTING PICCIA
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
A FEW ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpshelioapp
httpswwwpickfucom
httpsusabilityhubcom
httpswwwuserlyticscom
httpswwwpixelsniffercom
LOTS OF ONLINE TOOLS TOO PICCIA
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
MORE ONLINE TOOLS TO CARRY OUT USABILITY TESTING httpsuserbrainnet
httpsusabillacom
httpswwwoptimalworkshopcom
httpswwwtrymyuicom
httpswwwuserfeelcom
httpswwwcrazyeggcom
EVEN MORE TOOLS PICCIA
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
VALIDATION
PHASE 3 VALIDATION AFTER LAUNCH = OPTIMISATION
OPTIMISATION
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Myth 4 UX is not worth my time
MYTH 4 PICCIA
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Reality on-going UX optimisation is a great recurring revenue opportunity
A FANTASTIC OPPORTUNITY PICCIA
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
ltlt
ltlt
lt
ltlt
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Style Deploy Optimise
BE LEAN BE AGILE PICCIA
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
facebookcomgroupsdesignforgeeks
httpsbitlyUX4Ecourse
THANK YOUPICCIA
discount code WCNYC
PICCIA PICCIA NERI PICCIA NERI WP PICCIANERI
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Favourite sitemap flow amp wireframing tools Flowmapp ndash best for sitemaps and flows My favourite reallyGloomaps ndash very simple sitemap tool freeSlickplan ndash a more complete site planning system with tools for content and wireframing MindMeister ndash more of a mind-mapping tool but also good for sitemappingCreately ndash it has sitemap templates which can be very usefulBalsamiq ndash simplest of wireframing tools with libraries Marvel ndash good for wireframing as well as flows with code handoutFigma ndash the absolute queen Collaborative all-round tool Fully pro can do complete designs amp code handout Sketch ndash great vector-based all-round tool only for Mac (for now) Axure ndash another all-in-one collaborative tool thatrsquos gaining traction
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
User amp usability testing tools UserTesting ndash has to be mentioned although minimum budget is 15k So perhaps not so much lsquofor everyonersquoHelio ndash you can create projects and test themPickfu ndash start poll in seconds very affordably Userlytics ndash affordable insights from real-world user personasPixelSniffer ndash UI usability test A good start but not always 100 reliable use your own judgementUserBrain ndash videos of real people interacting with your product affordably Usabilla ndash many (perhaps too many) solutions hereOptimalWorkshop ndash another nice set of tools at a nice priceTryMyUi ndash real-world testing that includes pay-as-you-go prices which is nice UserFeel ndash multilingual tool Crazy Egg ndashheatmap tool Heatmaps are SO useful
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
Find out more about Design for Geeks The Design for Geeks Facebook groupFind out more about the UX for Everyone Blueprint course (donrsquot forget your discount code WCNYC)Watch the preview lessons for the first module of the UX for Everyone Blueprint courseBuy the UX for Everyone Blueprint course (direct link to cart with discount applied)Watch the preview lessons for the UX for Everyone Mini course
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
A few more useful resources amp great UX peopleThe Interaction Design FoundationJoe Natolirsquos podcastDon Normanrsquos books and talksMorten Rand Hendriksenrsquos WCEU 2016 Empathy talkEric A Meyer Design for Real Life Steve Krugrsquos Donrsquot Make Me ThinkIDEO coursesThe UX CollectiveThe Toptal blog
UX for EveryoneList of links useful UX resourcesamp your discount
UX for EveryoneList of links useful UX resourcesamp your discount
![[UX Series] 1 - UX Introduction](https://img.pdfslide.us/doc/110x75/563db7f0550346aa9a8f53b0/ux-series-1-ux-introduction.jpg)
