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10 common user experience mistakes startups make (and how to avoid them) Laurence McCahill Digital Product Designer, Spook Studio

10 common UX mistakes startups make (and how to avoid them)

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Full article now available at http://www.netmagazine.com/features/10-common-ux-mistakes-startups-make-and-how-avoid-them ‘How can I improve the user experience of my website/app?’. A frequently asked question and one that doesn’t have a standard response. Thankfully there are some steps you can follow to ensure that a customer’s experience of your product is a positive one. Here I’ll be highlighting some common mistakes we regularly come across that can easily be avoided.

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Page 1: 10 common UX mistakes startups make (and how to avoid them)

10 common user experience mistakes

startups make (and how to avoid them)

Laurence McCahill Digital Product Designer, Spook Studio

Page 2: 10 common UX mistakes startups make (and how to avoid them)

http://www.flickr.com/photos/quinnanya/3588989219/

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IMPROVE PRODUCTS

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HA!Y CUSTOMERS

http://www.flickr.com/photos/crazyunclejoe/686220770/

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TRANSFORM YOUR BUSINE"

http://www.flickr.com/photos/safari_vacation/5961260280/

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POSITIVE PR =FR# MARKETING

http://www.flickr.com/photos/safari_vacation/5961260280/

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http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg

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WHAT UX CAN’T SOLVE

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CRA!Y PRODUCT

http://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg

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P$R TEAM

http://www.flickr.com/photos/xracz/1172356402/

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GREAT EXPERIENCE, WRONG PRODUCT

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DOING IT T$ LATE (AND HALF-HEARTEDLy)

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STRATEGY

design technology

STARTUP DREAM TEAM

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NO CLEAR VALUE PROPOSITION

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LACK OF FOCUS

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NOT ENOUGH OBSERVATION ‘IN THE WILD’

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THE $300M BU%ON

http://www.flickr.com/photos/lucamascaro/4642288538/

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FORMS FROM HE&

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LE%ING DEVELOPERS WRITE COPY

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NO STORY, NO PERSONALITY

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TECHNOLOGY AS A BA'IER

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LAUNCHING T$ S$N (OR T$ LATE)

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STEALTH MODE

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IN SU(ARY (HOW TO GET IT RIGHT)

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BUILD THE RIGHT PRODUCT BEFORE THE PERFECT ONE

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INVOLVE UX EARLY IN THE PROCE"

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HAVE A CLEAR VALUE PROPOSITION

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FOCUS, FOCUS, FOCUS

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TEST & REFINE WITH USERS

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MAKE FORMS FUN

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MICROCOPY IS YOUR FRIEND

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DEVELOP A PERSONALITY

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MAKE TECHNOLOGY HUMAN

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SHIP IT (& START LEARNING)

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