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Full article now available at http://www.netmagazine.com/features/10-common-ux-mistakes-startups-make-and-how-avoid-them ‘How can I improve the user experience of my website/app?’. A frequently asked question and one that doesn’t have a standard response. Thankfully there are some steps you can follow to ensure that a customer’s experience of your product is a positive one. Here I’ll be highlighting some common mistakes we regularly come across that can easily be avoided.
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10 common user experience mistakes
startups make (and how to avoid them)
Laurence McCahill Digital Product Designer, Spook Studio
http://www.flickr.com/photos/quinnanya/3588989219/
IMPROVE PRODUCTS
HA!Y CUSTOMERS
http://www.flickr.com/photos/crazyunclejoe/686220770/
TRANSFORM YOUR BUSINE"
http://www.flickr.com/photos/safari_vacation/5961260280/
POSITIVE PR =FR# MARKETING
http://www.flickr.com/photos/safari_vacation/5961260280/
http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg
WHAT UX CAN’T SOLVE
CRA!Y PRODUCT
http://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg
P$R TEAM
http://www.flickr.com/photos/xracz/1172356402/
1
GREAT EXPERIENCE, WRONG PRODUCT
2
DOING IT T$ LATE (AND HALF-HEARTEDLy)
STRATEGY
design technology
STARTUP DREAM TEAM
3
NO CLEAR VALUE PROPOSITION
4
LACK OF FOCUS
5
NOT ENOUGH OBSERVATION ‘IN THE WILD’
THE $300M BU%ON
http://www.flickr.com/photos/lucamascaro/4642288538/
6
FORMS FROM HE&
7
LE%ING DEVELOPERS WRITE COPY
8
NO STORY, NO PERSONALITY
9
TECHNOLOGY AS A BA'IER
10
LAUNCHING T$ S$N (OR T$ LATE)
STEALTH MODE
IN SU(ARY (HOW TO GET IT RIGHT)
BUILD THE RIGHT PRODUCT BEFORE THE PERFECT ONE
INVOLVE UX EARLY IN THE PROCE"
HAVE A CLEAR VALUE PROPOSITION
FOCUS, FOCUS, FOCUS
TEST & REFINE WITH USERS
MAKE FORMS FUN
MICROCOPY IS YOUR FRIEND
DEVELOP A PERSONALITY
MAKE TECHNOLOGY HUMAN
SHIP IT (& START LEARNING)
spookstudio.com