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SEO AND UX A 10 minutes
introduction
AGENDA
Role
Concept
Q&A
Process
UX – THE CONCEPTWhat is it? What is it not?
WHAT IS UX?
UX = User eXperience
Theoretically: It includes
everything that add to the user
experience.
Practically:
It’s a contextual design –
enabling design to work on users’
needs and the business’s goals
WHAT UX IS NOTIt is not a trendy new name for...
•Web design
•Content strategy
•User-centered design
•Graphic design
•User interface (UI) design
•Information architecture (IA)
•Interaction design (IxD)
•Usability testing
•Customer satisfaction
•Marketing
WHAT UX IS ABOUT…
Ads Google WebsiteShopping
CartPurchase
The experience and not the item
USER AS THE CENTRE
Source: IBM Customer Facing Solution
THE ROLE OF UX AND SEOWhere does it sit?
SEARCH ENGINE IS A USER TOO
I am your super moody, picky ,
disabled user who have millions
of friends. Treat me well and I
will refer you to them.
Probably.
UX AND SEO
Users
SEO role
↑ traffic and ↑ conversion
UX role
keep users happy & engaged
PROCESS AND DELIVERABLESWhat’s involved?
THE ELEMENTS
Functional & Content Scope
User needs
Business objectives
User flow design
Information Architecture
Interface & navigation design
Information design
Visual design
The look and feel
A TYPICAL WEB DEVELOPMENT PROCESS + DELIVERABLES
Gather
requirementsBusiness
Analysis
IA SEO
UX
Design
Usability Tests
Build Accessibility
Usability TestsAccessibility
Tests
Analytics Maintenance
Launch
Requirements, Use Cases, Functional Spec
Code recommendations
Documentation,
result,
recommendations
Reports, Statistics,
Analysis, Amends,
Improvements
Content inventory
Keyword Research
Site Structure
Taxonomies
Navigation
Code
recommendations
Wireframe, User
paths, persona,
prototypes,
sketches
EXAMPLE OF UX DELIVERABLES
Personas Scenarios
SEO and Analytics can
provide information for the
creation of persona
Analytics can tell you how
users currently move within
the site
EXAMPLE OF UX DELIVERABLES
Sketch Wireframe Prototype
AND THAT’S IT FOR TODAY.
Last but not least, always keep the end user in mind.
THANK YOU! BONUS VIDEO: THE ROI OF UX
The ROI of User Experience – Watch it if you have the time
APPENDIX
EXAMPLE OF BAD USER EXPERIENCE – FACEBOOK MESSAGE LABEL
What is “other”?
CONTENT STRATEGY
How your content
will meet
business
objectives
What’s required
for successful
implementation
How content is
prioritised,
organised and
accessed
How people
manage and
maintain
content
Policy,
standards and
guidelines
Framework for content strategy by Melissa Rach, Vice President of Content Strategy at Brain
Traffic
