S E O + U XC H E C K L I S T F O R S U C C E S S

02

O P T I M I Z E

01

P L A NFigure out your users’ problems first. And solve

them with the right content.

Does the SERP match the actual content on

your page? Quickly confirm that you have what

they came looking for.

It’s not just about rankings; focus on the UX of

the search engine results page (SERP). More

visually appealing listings entice clicks,

despite your ranking.

Always be fast, ensuring fast loading time

for your page. Use free tools from Google

to test them out.

Get to the point quickly with content. Develop

content that is easy to skim, but also allows the

user to dive deeper and expand in if their

interest is piqued.

Uncover UX challenges in Google Analytics.

Seek out common GA metrics for usability

beyond bounce rate; Work with your UX

team to interpret.

Use clear calls to action and simple to fill-in

forms in highly visible places on your page. You

got them there; don’t lose them.

Create a common language between your

UX and SEO teams. Lose the jargon and

ditch the silos to win customers. Conversion

Rate Optimization (CRO) is about SEO and

UX getting together.

If the intent of your page isn’t clear from a

three-second glimpse, it won’t be clear to your

users. Build instant brand equity with clear UX

and calls to action.

Do Your Research

Align the Messages

Give Good Schema

Build forSpeed

Develop LightContent With Heavy Context

Lead With Data

Don’t Forget The CTAs

Speak the Same Language

Follow the Three-Second Rule

Go With the Flow

Leverage tools from BrightEdge to make

your SEO workflow automated and scalable.

Also develop common goals between UX

and SEO teams.

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