16
UWE BRISTOL OVER 30,000 STUDENTS MEDIA PACK 2013

UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major

UWE Bristol

Over 30,000studentsMedia Pack2013

Page 2: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major
Page 3: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major

the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major events are on the Frenchay campus with Freshers’ Week hosting the Freshers Fair and Allstars party.

The university has a large and diverse

population of students. As UWE is a multi-

site university we have a presence across

all 4 campus sites: St Matthias, Glenside,

Hartpury and Bower Ashton. A large range

of marketing opportunities to reach the

student population are available such as

a newspaper, plasma screen, the website

and poster boards. We believe we host the

biggest Freshers Fair in the country with

an approximate footfall of 16,000 students

(2012). We are flexible to meet the client

needs in these changing times.

Facts and FigurestOtal students 30,000Male - FeMale ratiO 57%/43%internatiOnal students 2,636

iNtroDUCtioN

Page 4: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major
Page 5: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major

Freshers Guide

Advertise to our new students before they

get to university in our popular and widely

read Freshers Guide. It is mailed out to the

homes of students in the Freshers mailing

and can be read by both students and

parents. Beat your competitors and get your

name known to our students in the only

print guide before they get to UWE Bristol.

We distribute over 10,000 copies of the A5

colour welcome guide with 3,000 unique

views online. We offer a range of advert sizes

to suit any budget, starting from £300 for a

quarter page.

Full Page £800½ Page £500¼ Page £300Back cOver £900

Direct Mail inserts

Each year we send out the Freshers’ Guide,

full of information of what to expect when

students get to university. We distribute

10,000 to our freshers between mid

August and early September. Included in

this mailing, we offer the opportunity for

businesses to pay for inserts inside the

packs.

Quantity 1,000Price . . . . . . . . . . . . . . £1,750

If you are more interested in mailing

students who will be returning for their

second or third year we are able to offer an

email sent directly to these students; see

dedicated promotional email.

FrEsHErsPrE-ArrivAl

Page 6: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major

ArrivAl Freshers’ newspaperGet your advert seen in the first newspaper issue for the Freshers’ term. ‘Western Eye’ is the only official newspaper of UWE Students Union Bristol. You will find the freshers newspaper being distributed across all campuses, in halls of residences, handed out when all the students arrive (Welcome Weekend) and all through Freshers’ Week. This issue will have a print run of 6,000 and be available online; it is read both by freshers and returners.

range OF advertiseMent sPace availaBle FrOM . . . . . . . £350

Wall plannerGet your advert seen on the walls of students’ accommodation, 2,200 beds on campus and an additional 1,475 around the city , by placing your advert on our official Freshers’ Wall planner. We offer companies a ‘business card’ sized advert around the diary of the wall planner. This publication is an A1 size that can be folded down to A4, with a 2,000 print run. The wall planners will be distributed to halls of residences and

available during Freshers’ Week.

Quantity 2,000Price £400 PEr ADvErt

There is also a unique opportunity to have the wall planner branded to your own company colours at £2,000; please enquire

for more details

Freshers t-shirtsGet your logo seen on 2,000 t-shirts at the white t-shirt, an event during Freshers’ Week where students spend the night customising their t-shirts.2, 000 t-shirts are given to students which serve as a great memento of their time at university. We offer businesses the opportunity to sponsor the t-shirts by

having their logo on them.

Price £1 A t-sHirt (MiniMuM Quantity OF 1,000)

student Membership & Discount cardsYou have the opportunity to be in 20,000 students’ pockets for an entire year. These popular cards are sold to students to gain extra discounts at local businesses across Bristol. This is an exclusive opportunity for one corporate business to have their logo and contact details on the front and back of

up to 20,000 cards.

Quantity 20,000Price £3,000

WristbandsHave your business logo on 200 students’ wrist for a week. Advertise your business on these 200 exclusive and well sought after and kept wristbands, available to an exclusive amount of fresher students. Students can buy these wristbands at £70 each which gives them VIP entry to all the

events in Freshers’ Week.

Quantity 200Price £200

Page 7: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major

Events lanyardsDo you want to have your lanyards distributed to 3,000 students upon entry to the largest student event held in Bristol and is the main UWE freshers’ event; The Allstars Party. This is an opportunity not to

be missed.

Quantity 3,000Price £500

Freshers Entertainment rep polo-shirtsWe employ over 25 reps consisting of 5 event teams. You have the opportunity for your logo to be on the polo shirts which will be worn throughout Freshers’ Week. As these reps are the main point of contact for all new students you will be guaranteed the

highest exposure.

Price £750

Allstars sponsorshipThe Allstars party is the main event of Freshers’ Week on the Frenchay campus hosting over 3,000 students in Bristol. The Allstars sponsorship hosts a range of packages to suit a client’s needs from stage sponsorship to sponsorship of the entire event. Please enquire for more details.

sPOnsOrshiP Package Based On 2,000 PeOPle:

sPOnsOr a stage/tent £1,500 (Fee dePending On line-uP)

an insert in “Festival guide” £250-£600 a6 lanyard given tO every attendee (Price dePendent On Final event size)

actual lanyard FOr allstars guide, attending Pitches FroM £250 (nO Flyers allOwed)

drink cuPs FroM £1000 (including Print)

Plus all usual event sPOnsOrshiPs

Post-ArrivAlFreshers’ FairWe believe we host the largest Freshers Fair set in a prime Exhibition and Conference Centre, with a 5,000 square feet, on the Frenchay campus. We host 220 stalls inside and outside with 16,000 students attend regularly which is around 2/3rds of our student population. We can accommodate large displays with success from last year’s

campaigns such as Domino’s, Bristol’s nightclubs and Relentless. There is also the opportunity to accommodate larger advertising vehicles in the outside arena

space.

a range OF Packages are availaBle FOr all clients’ needs; Please enQuire FOr MOre inFOrMatiOn

Page 8: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major

student led teaching Awards

The Student Led Teaching Awards recognise

the good practice of teaching and support

staff around the university. Last year’s

awards had 10 categories ranging from Staff

Mentor/Placement Supervisor Award to

the Student Experience Impact Award. The

target audience for promotional material

is all students on campus, encouraging

them to nominate staff to receive awards.

A ceremony will be held in the city centre

in March to celebrate achievement of both

staff and students.

Please enQuire FOr sPOnsOrshiP Packages availaBle

varsity

We have a strong varsity tradition at UWE

Bristol that is held in various high profile

city centre locations. The events are all

highly populated with the rivalry between

both universities in Bristol. The top 3 profile

events are rugby held at the Memorial

Stadium, rowing at the harbourside and polo

held at Badminton Polo Club.

a range OF Packages and OPPOrtunities are availaBle FOr sPOnsOrshiP OF a series Or single event Please enQuire FOr MOre details

Page 9: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major

sPECiAl EvENts

refreshers Fair

This event is smaller than the Freshers Fair

but still offers the opportunity for students

to sign up to societies, networks and sports

clubs. We are offering a limited and exclusive

amount of stalls for commercial companies.

Price start at £300

summer Ball

A tradition has started with an end of year

summer ball which is a day/ evening event.

Opportunities include: (Based on 2000

people) Sponsor a stage/tent (fee depending

on lineup, from £1500). Sponsor fireworks

display (£1000-£2000 depending on final

event size). An insert in “festival guide” – an

A6 lanyard given to every attendee (£250-

£600 depending on final event size). Actual

lanyard of festival guide (free on donation).

Attending pitches (from £250 – no flyers

allowed). Drink cups (from £1000 including

print). Plus all usual event sponsorships

Please enQuire FOr MOre details

Special offers and sponsorship can be

available on request, such as Hub Radio,

RAG, Accommodation Fair, Elections and

£1.50 Friday: sponsor a bar/ club night.

Page 10: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major
Page 11: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major

on Campus

As we are a campus university you have the

opportunity to directly advertise to a captive

audience as our students go from halls,

buses, lectures, library and the bar. We have

on average over 6,000 students studying

daily on campus and a further 2,200 living

on campus.

We can accommodate a large range of

campaigns which can include large vehicles

or buses.

a range OF Prices FOr indOOr, OutdOOr, Market traders and vehicles are availaBle; Please enQuire FOr MOre details

Flyers... Product distribution

Come and meet our students face-to-

face. Bring your staff on-site and enjoy a

short burst of canvassing to your target

audience in a perfect location. We can

provide dedicated student staff to flyer on

your behalf and reach out to their fellow

students.

Campus options: Frenchay, Glenside, St

Matthias, Bower Ashton and Hartpury.

student staFF distriButiOn (inc site Fee)

Quantity 2,000 Price £300client staFF (inc site staFF)

Quantity 2,000 Price £200

YEAr roUND oPPortUNitiEs or CoMMUNiCAtioN

Page 12: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major

Western EyeAdvertise in our monthly student newspaper ‘Western Eye’ which has a coloured print run of 5000 per issue* and is distributed across all campuses. The readership total is larger as we also publish online- find us at www.westerneye.net.

tyPe OF PuBlicatiOn tABloiDPrint run 5,000*cOlOur and Pages 32 ColoUr PAGEs*issues 5distriButiOn ACross All CAMPUsEs advert sizes and average Prices Full Page (350 x 265mm) £900 halF Page (175 x 265mm) £600 Quarter Page (175 x 132 5mm) £350 *Subject to time of the year

PostersWe have allocated poster boards at all campuses where we can display any promotional posters. All A3 poster spaces are located in high student traffic areas.

lOcatiOn FrENCHAY CAMPUsPOster size FOrMat A3Price Per POster Per week £50availaBle Quantity 10

High Profile screensGet your adverts seen on our high profile screens situated in Red Bar and Escape Bar on the Frenchay campus. Commercial adverts run alongside our own internal adverts.

Red and Escape Students’ Union Bars

lOcatiOn FUll sCrEENcOst Per MOnth £250artwOrk 1280 x 720 PixElsFOrMat JPEGQuantity 8

Dedicated Promotional EmailAdvertise directly to our student database of approx 12,500 students. Your advert can directly reach a students personal and preferred inbox. Your campaign can have a read rate of 20%.

nuMBer OF eMails 12,500Price £1,000artwOrk HtMl WitH iMAGEs HostED

Page 13: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major

rss News Advertorials

We offer a great opportunity on our website

www.uwesu.org for your company to post

live news articles to be seen by our visiting

web users. This acts as a mini- blog which

will be displayed on our main web page for

24 or 48 hours and filters down the news

feed column which will remain archived in

our web pages on SU News.

24 hOurs £15048 hOurs £300

Artwork: We accept HTML which is 545px in

width and one page in length. We also need

a click through URL, title and description.

Website Banner Advertising

Have your advert seen on our popular

website www.uwesu.org which has

approximately 19,000 registered users and

website traffic on average of 29,000 views a

month. This is a great platform to advertise

to UWE Bristol students and keep them

informed of upcoming events, promotions

and competitions. Our box banners operate

on rotation so that all advertisers get great

exposure. Get connected and book your

banner to go live on our website today! We

are flexible to meet the client’s needs with

dimensions and positioning, please enquire

for more details.

Banner Per MOnth £400Banner Per terM £1,200Banner Per year £2,800

Page 14: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major

UWE Bristol

For more information on advertising opportunities or to

book a campaign, please contact:

eMily lucaseMily l@BaMuk cOM

01172 591 206

www BaMuk cOMwww uwesu Org

Page 15: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major
Page 16: UWE Over 30,000 students Bristol Media Pack 2013 · 2013. the University of the West of England has over 30,000 students across all campuses the largest being Frenchay. All major

www uwesu Org