Utilizing Social Media forCustomer Acquisition & Retention

Jennifer Sable LopezDirector of Community@jennita

Customer Acquisition = $$?

Title of presentation

How To Earn Customers via Social (without spending a shit ton of money)

Optimize Social Sharing

@jennita #SearchLove

Good, but basic.

In-App Sharing

@jennita #SearchLove

Getting better!

Shareable URLs

@jennita #SearchLove

#Win

Show some data

@jennita #SearchLove

Now we’re on to something!

“Pay” with a Tweet/Share

@jennita #SearchLove

“Pay” with a Tweet/Share

@jennita #SearchLove

Social Proof

@jennita #SearchLove

Connect G+ to Adwords

@jennita #SearchLove

CTR #Win

Facebook EdgeRank

@jennita #SearchLove

Not too shabby!

181 Likes45 Shares11 comments

Try something new

@jennita #SearchLove

IMAGES FTW!

271 Likes91 Shares13 comments

Pay For It $$$

@jennita #SearchLove

Le sigh.

Uhm… Ask?

@jennita #SearchLove

Uhm… Ask?

@jennita #SearchLove

Title of presentationKEEP ALL THE CUSTOMERS

Community.

ehem.@jennita #SearchLove

Social Sign In

@jennita #SearchLove

Super, Dumb, EASY

@jennita #SearchLove

Social Sign In

@jennita #SearchLove

@jennita #SearchLove

Use that info, to make it EASY

Want them to contact you?

@jennita #SearchLove

Can they find you?

@jennita #SearchLove

Phone, check.Email, check.Social, CHECK.

Sometimes you gottatake it off Social

@jennita #SearchLove

Examples

@jennita #SearchLove

Wow Them!

Save $$

No, Really.

@jennita #SearchLove

Customer Service

@jennita #SearchLove

1st response = 9 hours

@jennita #SearchLove

Can answer tweets withinminutes

Social Media Manager

Empower the Manager

@jennita #SearchLove

Title of presentationTEST All The THINGS

O RLY?

Yours *will* be different.

Go forth…Acquire + Retain

Thank You!

Jennifer Sable LopezDirector of CommunitySEOmoz@jennita