Marketing & Sales Consultancy

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Profit from our Expertise

S Y N E R G Ymarketing advisory services


7A/04, Ashirwad CHS New MHADA Colony, Near Poonam Nagar, Andheri (E) Mumbai 400 093. 91-22-2836 5149 / 9322266445 e-mail: [email protected]


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Belief

In Todays Environment

Marketing is Business

&

Brands

The Fu t u r e

ran s are e on y asse s o us ness


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The Brand Terrain

The battles of the brands are

not fought in the towns or

in media or

in the market

ey are oug t in

The mind of the consumer


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x


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o Deve op Unique

and



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o Bui

There by



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o Bui



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b x Tw|

As marketing advisors we:

Plan & Organise

Strategise

Deploy resources

Direct execution

Control & Monitor results


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b x exvx wxx

The Sales Team

Numbers

Hierarchy & Roles

Deployment

Policies & Guidelines

Reporting & MIS


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b x exvx wxx

Advertising

Brand Proposition

Positioning

Creative approvals

Media Mix Decisions

Media Brief, Approval &

scheduling


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b x exvx wxx

Promotions

Trade & Customer

Ideation & Formulation

Timing

Monitoring


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Information Systems

MIS for Decision Making


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The Synergy Edge

As a marketing consultant we believe that our

Sales, Advertising, Promotions, Research and

that

.

Th is is w ha t bu i l ds p ro f i t ab le b rands


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The Synergy Edge ..

In practical terms it means that:

We customise our strategies and Tactics only after an in depth

understanding of the company, the competition and the customer

We work closely with your sales and marketing staff to translate

plans into effective action

We do not shy away from visiting the market

We involve ourselves in all critical areas to ensure integrity of data

and actions


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The Essence of Branding

Branding is creating a unique identity for your

product / service that assures the customer of the

lineage, the quality and consistency of

deliverables / benefits over time at a fair price


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The Price of Branding

Its a mistaken notion that branding is an expensive exercise

e mos as c eve s as s mp e as nser ng a a e w

your name in every pack / with every transaction

The monies you spend on branding depend on your ambitions

and the resources available

It is not how much you spend buthow and whereyou spend


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The Advantage of Branding

Greater control of channel partners

a ua on eyon mme a e

Wider status and recognition

Better resource availability

Lower cost of acquisition and operations

Brandin benefits at multi le levels and not ust in sales


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The Science of Branding

Adop t i on

Ac t ion

A c k n o w l e d g e m e n t

Acceptance

Acceptance of concept Acknowledgement of deliverables Motivation for action Adoption in lifestyle


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The Art of Branding

Brands

Brand Environment

Resources

m e

UniverseOffers

ExpectationsSatisfaction


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The Deliverables of Branding

Aware

Holistic Brand Experience

AspireAssociate

r an

LooksFeatures

AvailabilityAmbiencexper ence


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The Proof of Branding

Wipro SantoorAsian Paints TractorCandid Cream

Wipro Shikakai

Tips & Toes UTI Rajlaxmi

Asian Paints APCA

Colgate Dental Cream

Glentona Syrup

Waghbakri Tea Glaxo Farex

Gini

Ascoril

Glaxo ComplanHawkins

Halo Shampoo Sunflower

and many many more


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Retaining Synergy - Consultancy

Our expertise is retained for restructuring or augmenting existing

.

Synergy can be engaged on:

Re ular monthl retainershi

Assignment for a specific task and for a specific period

Ad-hoc consultation

Trust us to have a solut ion


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Reviewing existing Marketing

plans

New market/New Product

Development

Reviewing existing Brand

Strategy

Review of Distribution

New Business Development

Perception Management

infrastructure and Systems

Brand / Product Portfolio

Analysis

within and outside the

company)

Repositioning an Existing Brand Re ations ip Management

We believe that t here are no problem s

Only solutions and opportunities


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Synergy operates on the basis of planned & structured Strategy & Review meetings

The frequency of the meetings would vary from 1 a week to 1 a month depending

upon the needs of the client

The areas covered would be:

Product

Pricing

Distribution

Strate

Advertising &

Promotions

Segmentation

Feature

optimisation

Channel

structuring

Margins &

Recruitment

Stockist &

retail profiling

Creative &

Media

Trade &

Development Packaging

Discounts Profitability &

Revenues

Policies Reporting &

Evaluation Systems

Consumer Promos Sales Supports

Control & Evaluation

A 360approach to making a winning Brand


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Fields Of Expertise

FMCG (Fast moving Consumer Goods) - Toiletries and Cosmetics,Stationery etc.

Consumer Perishables Foods , Dairy & Farm produce etc.

Consumer Durables Electronics, White goods Refrigerators,

pp ances, c enware e c.

Health and Hospitality OTC, Alternative therapies etc.

- , , .

Service Industries - Hotels, Travel Agencies, Resorts, Advertising etc.


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Profile Vijay Raut

A Management Graduate from the Jamnalal Institute of Management Studies (1979)

with over 20 years of experience in Sales, Advertising and Marketing.

Over the last 30 years I have launched and handled over 25 successful national

brands like Hawkins, Colgate, Glaxo, Standard Chartered, Wipro, UTI, Asian Paints,

Glenmark Pharma, Cipla, Tips & Toes, Waghbakri Tea, V N Jewellers, Pidilite

Industries, Gini Textiles

,

Godrej, D, Mart, Kamani, Kores etc. I have also been a project guide and a visiting

faculty at Jamnalal Bajaj, Narsee Monjee and other prestigious Institutes.


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Contact

Vijay Raut

7A/04, Ashirwad CHS, New MHADA Colony,

Near Poonam Nagar, Andheri (E). Mumbai 400 093.

91-22-2836 5149

M 0 9322266445

e-mail: [email protected]

[email protected]

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Marketing & Sales Consultancy