Using the Web for Business Assignment

Batch: BABM7

Group F team members:1. Catherine Lim Ying Xin2. Ashraf

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• Introduction• Business model• Website benefits• Website limitations• Website architecture• Use and usability• Survey Poll

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Content

Website: http://www.lenovo.com/uk/en

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About: Lenovo UK

• Lenovo was established in Year 2004 and is now the world’s second largest PC vendor and is a US$21 billion personal technology company. Lenovo is a global corporation with no world headquarters and has more than 26,000 employee worldwide serving customers in more than 160 countries.

• Long the market leader in China with more than 30% market share in PCs, Lenovo continues to grow and win market share rapidly all over the world.

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Website Evaluation Methodology

• Using Research-Based Web Design & Usability Guidelines (Koyani, Bailey and Nall, 2004)

• Number of guidelines used: 63

• Levels of “Relative Importance” reviewed: 5, 4, 3, 2, 1

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Business Model

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• Manufacturing(Direct) business model

• Worldwide network coverage• Implore shareholders to partake in business view by

including company vision and goals• Incorporation of various payment methods• Links to various social media• Appear in Top 30 of search results• Having a homepage that appears like one

Company vision and goals

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• Outlines expectations of future business growth and development

• Professional corporate image• Underlining the intent of Lenovo

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• Payment methods such as Visa, Mastercard, American Express and Paypal

• Multiple avenues to do their transactions

Incorporation of various payment methods

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• Better marketing and advertising • Capable of watching review videos and marketing videos of

products

Links to various social media

Top 30 of search results

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• Better positioning and creates greater confidences • Top results provided by search engines• Reflection of reputation

Homepage

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Website Benefits

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• Good structure of items placed consistently• Placing important items at top centre• Providing clear category labels that reduces time• Site maps that allows easy navigation• Search tool feature that aids in getting specific data

conveniently• Usable search results that links to relevant sites• Provides comparative table analysis

Consistency of items

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• Good structure allows data to be search easily• Items on top centre gives great emphasis on main focus of

the website• Provides clear path to other pages

SonyLenovo

Clear Category Labels

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• Reduce time used to search for required information• Able to connect to relevant links

Site Maps

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• Orient users and gain access to the different areas• Shorter path and easier navigation

Dell

Lenovo

Search Tool & Usability

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• Value added functionality to aid users in getting information• Access to information within few clicks

Comparative table

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• Value added functionality to aid users to compare products• Able to provide the best option based on analysis of

customer requirements

Website Limitations

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• Unavailability of assistive devices• Insensitivity to choice of colours• Un-friendly user interface on smartphones and tablets• Connection speed of internet• Downloading speed of information• Downloading time indicator• Intensive amount of graphics• Absence of data entry

Unavailability of Assistive Devices

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• Not allowing someone with disabilities to gain access• Worldwide of more than 750 million people with disabilities

Proposal:- Usage of adaptive, alternative technology-assistive or

haptic devices into website

Insensitive to Tone of Colours

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• Tone of text is similar to background colour• Users with colour vision deficiencies will not be able to view

the website correctly

Proposal:- Selecting colours critically that gives better emphasis and

avoid using red, green or blue

SonyLenovo

User Interface Issues

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• Unfriendly user interface via smartphones and tablets• Possibilities of clicking wrong links

Solutions: User Interface

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Proposal:- Considering different interface in designing a website- One of which can be tile based user interface which Acer

has adopted

AcerAcer

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• Downloading time is slow• Internet connection of users not taken into consideration• No icon indicating percentage of download

Proposal:- Reducing and limiting the number of images- Include a download bar that indicates percentage

Issues: Connection & DownloadTime Indicator

Solutions: Connection & Download Time Indicator

Fujitsu

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• Not equipped with data entry that reuse user session data • More time required to re-enter information

Solution:- Require an application server, database and scripts to store,

generate and respond to request so that Lenovo can reuse user session data for the next session

Absence of Data Entry

Website Architecture

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• Designed to provide a platform that addresses user requirements clearly

• Mitigate any prevalent attacks from untrusted machines

Website Architecture

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• Provides high quality web content• Hierarchical method used • Emulate Real-World Objects• Important information laid consistently • Layout and design that slows down performance• Overwhelming animated graphics and pictures that

increases bandwidth• Lack of customer account login• Having appropriate white space• Absence of screen flicker

• Allows users to systematically look for information• Overwhelming information, resulting in longer loading time

Solution:• Creating additional link pages

Hierarchical Method

• Lenovo United Kingdom does not have a 360 degree interactive graphics

• Cannot visually interact with the product

Issues: Emulate Real-World Objects

Asus

Asus

Proposal: Emulate Real-World Objects

• Like Asus.com, Lenovo UK should incorporate interactive graphics into the display

• Visually interact with it and rotate the product in any angle to inspect its physical specification.

Asus

Proposal:• Similar to Asus, creates interactive flash tabs to significantly

reduce the page content and instead categorize them into various sub groups.

• Allow customers to click on relevant information

Issue: Overwhelming Information & Graphics

AsusAsus

• No customer account login.

Solution:• Allow customers to create their own private account• Manufacturing company’s encourage brand loyalty • Ensure security of transaction between business to

consumer.

Issues: Lack of Customer Login

Asus

• Appropriate amount of white space given• Information easily readable and does not strain users’ • Stands out important elements

• Screen does not flicker• Prevent visual strain on website

White Space/ Absence of Screen Flicker

Use and Usability

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• Unavailability of 24hours support• Information easily accessible• Slow downloading speed due to massive graphics• Consideration of browsers selection• Minimal scrolling to view a page• Interactive display for customers to better understand

product and services• User-friendly comparative table • Push buttons clearly stated• Static menu that provides easy navigation

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Issues: Unavailability of 24Hours Support

• No 24hr support msn messenger unlike Asus’s website. Allows customers to do self-diagnostics with the help of an online personal to allow for immediate response to solve technical issues.

• Not able to receive assistance during urgent situations.

Solution:To implement a similar service support of what Asus provide

Asus

• Includes a comparison table to compare their products, ranging from price, internal specification and dimensions

• Clearly define which product suits their needs• Reduce customer inquiry and make the transaction from

selection to payment a lot more efficient for the company.

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User-friendly Comparative Table

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• Clearly stated its push buttons for customers to link to other of the website services.

• Allow ease usability for customers to navigate the site.

Clear Push Buttons

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In conclusion, we would like to note while there are merits in the website, there are much needed improvements to be made to meet the demands of the target market.

Conclusion

Survey Poll

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Please indicate level of interest in each category describing your opinion for Lenovo UK website, indicating "X" for your answerURL: http://www.lenovo.com/uk/en/

Survey Questions:Strongly

AgreeAgree Neutral Disagree

Strongly Disagree

1 Content of the website is neat and information is well organized 6 14 0 0 0

2 Information is easily accessible 6 12 2 0 0

3 The links of the websites are well maintained 3 9 4 4 0

4 Colours used on the website are pleasing to the eyes 1 11 8 0 0

5 Category labels provides useful and good links to desired information 4 9 6 1 0

6 Minimal horizontal and vertical scrolling is required 5 4 5 6 0

7 Provides good assistance to search for information (ie: search bar option) 4 8 6 2 0

8 Downloading speed of page is fast 0 7 5 5 3

9 Provides good comparison of products and services offered 2 14 2 2 0

10 Consistency of important links 8 6 6 0 0

11 Easily linked to homepage from other page of the website 7 10 2 1 0

12 Content are of high quality, interesting and up-to-date 3 12 4 1 0

13 Provides good technical and service support 0 5 12 3 0

14 Allows easy navigation within the website 2 16 1 1 0

15 Minimal advertisement on the website 2 7 6 5 0

16 Any other comments: 1 Drivers search does not bring you directly to the page2 Comparative table does not compare with other similar

products in the market3 Feedback and ads popping up after click on certain link which

can be annoying 4 Vertical scrolling are too long5 Contents are up-to-date but not interesting as compared to

website such as samsung

Survey Poll

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0

2

4

6

8

Strongly Agree

Agree Neutral Disagree Strongly Disagree

Consistency of important links

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree0

2

4

6

8

Strongly Agree

Agree Neutral Disagree Strongly Disagree

Downloading speed of page is fast

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Questions & Answers

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