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LAB SDN BHD
BUSINESS PLAN
LIM TING LE
NGO JIA HAUR
LEE JIA KIAM
WONG QIN KAI
CAFÉ
I B CNTEGRATED US AFE
CAFE DOUBLE DECKER BUS
INTEGRATION
HYBRID
SAVE TRAVELLING COST
PRODUCT AND SERVICES ?
Legal Casino
Epson Moverio BT-100 High Tech Massage Chair
High class western food
Market analysis
Population inWest Malaysia :29.27 million
Customer : Tourism
Focus area : west Malaysia
Prime source for earning our profit is from international and local tourism
Customers that enter our bus will be entertained with amazing services and we ensure that our services are average affordable to everyone.
Rival of our businessThe KL Hop-on Hop-Off Tour.22 designated stops
40 attractions
The double-decker
air-conditioned tour bus pre-recorded multi lingual commentary for each of the attractions and Wi-Fi
24 Hours Operation Hours
Weakness :Doesn’t have attractive
services
Marketing Strategies - Bus Cafe
Marketing Strategies-Main product are Epson Moverio BT – 100 & massage chair.
-What is Epson Moverio BT – 100 ?Epson Moverio is the system that managed by an Andriod powered control module that connect via two wires.
-What’s so good about it ?
Save time as no need connect to computer.
It’s WIFI - enabled and support to the Android apps.
Feel relaxing and comfortable and also not harmful to our eyes.
Marketing Strategies• Main food in our bus is we
stern foods.• We also provide various ki
nd of foods such as :Chicken chopBeef steakLamb chop Mushroom SpagettiButter Prawn
PricingRange of Cost price – RM 6 – 9
Range of Selling Price - below RM 15
Price of our products:Lamb Chop - RM13Chicken Chop - RM10Mushroom Spagetti - RM12Beef Steak - RM14Butter Prawn - RM13
SERVICES BENEFITS
Provide WIFI for Internet access
Provide Online Booking Services
Mini Lisence Casino
Advertising & Promotional Acivities
MANAGEMENTSTRATEGY
BUSINESS’S LEGAL STRUCTURE
PARTNERSHIP
BUSINESS’S LEGAL STRUCTUREPARTNERSHIP
Obtain the Capital
Make Decision or Inspire great ideas
Decrease the risk
BUSINESS’S LEGAL STRUCTURELIMITED LIABILITY COMPANY
Protect Assets
Taxes Free
Flexible management structure
ORGANIZER CHART
OPERATING MANAGEMENT
FOOD & SERVICE
Food & Service
Meal Box and Tray Concept
Food and Service
Meal Box
MAINTENANCE DEPARTMENT
Clean & Positive Environment
Equipment per seat will be renew once the journey
BUS SERVICES
SECURITYD E P A R T M E N T
CASINO
HUMAN RESOURCE
EMPOLYMENT DEVELOPMENT
INTERVIEW
TRAINING DEVELOPMENT
Good Services
Financial Department
Cash Flow
Bookkeeping
Price Monitoring
Inventory Control
FINANCIAL PLAN
42
We decided to contribute RM225,000 for each person.
TOTAL : RM225,000 x 2 = RM450,000
CAPITAL = RM450,000
Double Decker Bus =RM250K
RECORATION & RENOVATION OF BUS = RM 8K
LED Television RM 5,000
30 Massage Chairs
RM 60,000
CAFE
Equipment of Kitchen = RM 20K
Second Floor (Casino)
Tables and Chairs
2 Table = RM 10,000 Chairs = RM 3,000
Advertisement = RM 1.2K
Range of Worker's Salary :15K
-Bus driver -Waiters -Chef
Utility = RM 5,000
Food Ingredients = RM 4,500
Total amount to be expendedto start our business
RM450,000 – RM376,000=RM74,000
Sales Estimate
1week = 120 Passengers1month = 480 Passengers
Forecasted sales and profit of 3 yearsIncome RM Expenses RM
Capital 450,000 Bus 250,000
Income 1,500,000 Recoration &Renovation
8,000
Massage chairs 60,000
LED TELEVISION 5,000
Kitchen’s Equipment
25,000
Advertisement 1,500
Worker’s Salary 540,000
Food Ingredients
162,000
Utility 180,000
Casino Tables & chairs
13,000
Balance C/D 705,500
TOTAL 1,950,000 1,950,000
In three year, we estimate our
profit will be around
RM705,500
Future Plan
-Export our café bus to another country
-Update to Triple-Decker Bus
Thank You
Reference.1. Osaki massage chair. (n.d.). Massage Magazine.
2 .Moverio BT-100 Wearable Display. (n.d.). Retrieved March 22, 2015, from http://www.epson.com/ cgi-bin/Store/jsp/Product.do?sku=V11H423020
3. Jeffs, C. (2008). Strategy management. Los Angeles: SAGE.
4. Recipes - Food - Lifestyle | The Star Online. (n.d.). Retrieved March 22, 2015, from http:/www.thestar.com.my/Lifestyle/Food/Recipes/
5. YOONG, A. (2006, January 6). Malaysian officials to consider proposal for casino on tourist island. AP Worldstream. Retrieved March 22, 2015, from http://www.highbeam.com/doc/1P1-117025823.html?
6. Merton, R., & Bodie, Z. (n.d.). On the Management of Financial Guarantees. Financial Management, 87-87.