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21.09.12& 1&
Using the lessons of tobacco control for cancer control
Paula Johns
Executive Director – ACT Brazil Chair – FCA – Framework Convention Alliance
ACS Global Cancer Ambassador Ashoka fellow
21.09.12& 2&
• A&mul+sectoral&na+onal&coali+on&that&goes&beyond&health&&
• >&700&members&(+&100&ins+tu+ons)&• Family&farmers,&consumers&groups,&children’s&rights&groups,&legal&groups,&women's&groups,&environmental&groups,&human&rights&groups,&cancer&survivors,&universi+es,&community&based&groups.&
• Respond&to&the&mul+sectoral&nature&of&tobacco&control&
• Mission:&Support&the&implementa+on&of&the&FCTC&and&its&protocols&in&Brazil&
&
21.09.12& 3&
• New&tobacco&law&&(12.546/11)&Higher&taxes&and&prices&!&Na+onal&100%&smoke&free&law&"&Ad&ban&including&POS&(though&allowing&for&product&display)&"&
30%&warning&labels&on&the&other&side&of&the&pack&–&from&2016&
• Anvisa’s&resolu+on&banning&&Addi+ves&–&from&Sep.&2013&&
21.09.12& 4&
• Advocacy&• Monitor&and&campaign&for&the®ula+on&of&the&Law&&• Par+cipated&in&the&elabora+on&of&the&NCD&Na+onal&Plan,&in&the&public&hearing&leading&up&to&the&HLM&and&in&the&HLM&&
• Dialogue&with&other&groups&about&other&&Risk&factors&
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• 90%&support&SFE&• 86%&support&tobacco&ad&ban&• 76%&support&higher&taxes&and&prices&• 75%&support&addi+ves&ban&
Source: Datafolha
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• Taking&advantage&of&opportuni+es&
(Na+onal&No&Tobacco&Day)&
• Campaign&for&social&mobiliza+on&around&POS&ad&ban&
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Our WNTD campaign: “Just like the smoke from cigarettes, the tobacco industry do not respect limits”
21.09.12& 21&
• Ar+cular&novas&parcerias&e&fortalecer&as&an+gas&
• Discu+r&estratégias&• Avançar&nas&polí+cas&de&controle&do&tabagismo&
&
Thanks!!
PAULA JOHNS Tel.: +55 21 2255-0520
http://actbr.org.br