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Using Technology To Differentiate The Customer Experience
Zebra consistently explores new ways to build shopper loyalty
for diverse customers across key industries — often using existing
technologies in innovative ways.
For example, one of Zebra’s major retail customers is breaking
new ground using a proven technology, RFID, in creating a
compelling, differentiated in-store shopping experience. In-
store technologies, including loyalty solutions, help customize
a shopper’s experience, and in the near future, help shoppers
identify other garments they may want to try on through “smart
shelves” in the fitting room.
Despite more and more consumers going online to shop, in-store
purchasing will continue to exist. However, retailers struggle with
“showrooming” — in which shoppers go to brick and mortar
locations to check out items in person before purchasing them
online. Creating a differentiated, personalized in-store shopping
experience, using Zebra technology and solutions, can help
combat showrooming.
During NRF, Zebra is co-presenting with Motorola Solutions on
“Using Technology to Build Personal Experiences for the Omni-
Channel Shopper” on Monday, Jan. 14 from 9:15 -10:00am.
Zebra is previewing a number of new items at NRF, including
a new mobile printer designed to give retailers the ability to
print from a range of mobile devices. iMZ™ series is ideal for
printing receipts for Mobile Point of Sale applications. The
palm-sized iMZ220 and iMZ320 printers support Bluetooth®
connectivity with Apple® iOS operating system software, as
well as with Android™, Windows® Mobile and BlackBerry®
platforms — satisfying retailers’ increasing demand for
mobile printing from iPad®, iPhone® and iPod touch®, plus
other smartphone and tablet devices.
In addition to mobile POS offerings, Zebra and its partners
are demonstrating a wide range of solutions for the retail
industry, including:
• Self-service kiosk solutions that empower shoppers
and help retailers become more profitable
• Price management applications that deliver im-
proved accuracy and greater efficiency
• Consumer loyalty applications designed to help retail-
ers increase repeat shoppers, resulting in higher sales
• RFID inventory accuracy solutions that improve vis-
ibility and the customer experience
• Back-of-store receiving and inventory applications
designed to streamline operations and increase
productivity
One of the major trends in retail is mobile point
of sale; Gartner research shows that retailers are
extremely interested in it as a way to transform
the check-out experience. In its Nexus of Forces
research earlier this year, mobility — including
mobile point of sale — will be a key area of
investment for retailers going forward.
Zebra and its partner network provide retailers
with an integrated portfolio of mobile point of
sale solutions that enables merchants to achieve
their customer experience objectives and grow
their businesses. The solution approach eases
integration, allowing the merchants to quickly
move from installation to satisfied customers.
Connected to the existing infrastructure, the
Zebra solution provides enhanced visibility from
the front of the store to the back, enabling
retailers to improve customer satisfaction and
efficiency, and achieve tangible ROI results.
Contact: Amy BarringtonMarketing ManagerPhone: 847-793-5993Email: [email protected] Booth # 937
