Using Social Media to Improve WorkPlace Communication

A Companies Guide to Social Media

Why Social Media is Important Today

Most Popular News Source Everyone uses some type of social media Quick and efficient Allows communication to mass audiences.

The Power of Social Media

Spreads like wild fire. Power can be negative in a crisis! People trust social media

Benefits of Social Media

Speed Efficiency Cost Delivery

Disadvantage of Social Media

Intent of message Misunderstood communication Social Media Backfiring During Crisis

Activity

Your company just released a new product and you need to inform your customers as quickly as possible! You decide that a mass social media post will do the trick. Write this message for thousands of your customers to see!

Summary

Be ready for crisis control! Know what audience uses what social

media outlets. Make sure you are providing the correct

information! Social media is fast, be ready for anything!

References and Resources

http://www.rawhideandvelvet.com/wp-content/uploads/2013/06/SMIcons.jpghttp://buckeyeempire.com/wp-content/uploads/2013/01/social-media-logos.jpghttp://oursocialtimes.com/6-examples-of-social-media-crises-what-can-we-learn/