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Using Social Media to Improve Health Outcomes
Felicia R. Phillips Corporate Communications Manager
Health Partners Plans
About Health Partners Plans ● Founded in 1984 ● 190,000 members ● Not-for-profit ● Owned by Philadelphia’s leading hospital
systems: • Aria Health System • Einstein Medical Center • Episcopal Hospital • Hahnemann University Hospital • St. Christopher’s Hospital for Children • Temple University Hospital
Social Media Launch 2013
Social Media Statistics
Social Media Statistics
Facebook: Health Partners Plans
Facebook Content
Healthy Pick of the Week
Biggest Winner Facebook Group (Private)
Health Chats: 600+ views and 100 interactions
Twitter: @HPPlans • Community Partnerships • Event promotion • News announcements • Drives website traffic
Instagram Instagram: @HPPlans • Promoted mostly at events • Life size HPP Instagram frame
LinkedIn • 2,498 followers • Grew organically as career resource
and corporate snapshot
Facebook Future: • Increased, targeted campaigns – 45% Americans 65+ • Targeted, demographic advertising • Contests and promotions to drive engagement • Member service
What’s Ahead?
Twitter Future: • Increased, targeted campaigns • Contests and promotions to drive
engagement • Member service • Media alerts
LinkedIn Future: • Use for leadership positioning • Recruitment • Explore advertising value
Instagram Future: • Photo contests
Questions?