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USING
SOCIAL MEDIA& REVIEWS
TO GAIN NEW BUSINESS
SINCE 2004
ALLOWS CUSTOMER REVIEWS
ALLOWED CONTENT
DEMOGRAPHICS
1.4 BILLION USERS
• VIDEO• IMAGES
• TEXT• LINKS
• PAID ADS
77% ofWOMEN
in the USmajority
18 - 44
72% of ADULTS who make over $75K
SINCE 2006
ALLOWED CONTENT
DEMOGRAPHICS
300 MILLION USERS
• VIDEO• IMAGES
• TEXT - limited• LINKS
27% of ADULTS who make over $75K
EVEN split of MEN &
WOMEN18 - 29
DOES NOT ALLOW CUSTOMER REVIEWS
SINCE 2011
ALLOWED CONTENT
DEMOGRAPHICS
600 MILLION USERS
• VIDEO• IMAGES
• TEXT• LINKS
28% of USERS make $60K to $100K
74%are MENmajoritybetween27 - 48
ALLOWS CUSTOMER REVIEWS
REVIEW SITE FOREVERY
INDUSTRY
DEMOGRAPHICS
140 MILLION USERS83 MILLION REVIEWS
55% of USERS make over $50K
60% areWOMENmajoritybetween
18 - 54
SINCE 2004
SIRI uses YELPresults in search
ALLOWS CUSTOMER REVIEWS, CHECK-INS & PHOTOS
SINCE 2003
ALLOWED CONTENT
DEMOGRAPHICS
350 MILLION USERS
• VIDEO• IMAGES
• TEXT• LINKS
60% of USERS make over $75K
53% are MENmajoritybetween30 - 64
ALLOWS TESTIMONIALS & RECOMMENDATIONS
SINCE 2000
REVIEW SITE FORTRAVEL &
HOSPITALITYINDUSTRY
DEMOGRAPHICS
250 MILLION REVIEWS
70% are WOMENmajoritybetween24 - 64
ALLOWS CUSTOMER REVIEWS
SINCE 2006
REVIEW SITE FORRESTAURANT
INDUSTRY
DEMOGRAPHICS
20 MILLION USERS*used to be URBANSPOON
66% areWOMENmajoritybetween
19 - 45
MAJORITY of USERS attended GRAD school ALLOWS CUSTOMER REVIEWS
SINCE 1995
REVIEW SITE FORSERVICE &MEDICALINDUSTRIES
DEMOGRAPHICS
3 MILLION USERS
65% areWOMENaverage
age is50
65% of USERS make over $250K
ALLOWS CUSTOMER REVIEWS
OTHER REVIEW SITESOFTEN GEARED TOWARD SPECIFIC INDUSTRIES
REAL ESTATE
WEDDING INDUSTRY
MEDICAL INDUSTRY
ONLINE DIRECTORYWITH REVIEWS
WHY DO
ONLINE REVIEWSMATTER?
of shoppers saytheir first-time
buying decisionshave been
influenced byONLINE REVIEWS90%
Number courtesy MarketingLand.com
REASON #1
REASON #2
THE TOPGOOGLERESULTSARE BASEDON USERREVIEWS!
STANDARD
S.E.O.TECHNIQUES AREBECOMING MUCHLESS EFFECTIVE
REASON #3
SEE THE ARTICLE IN YOURPACKET FOR MORE INFO
HOW CAN YOU GET
ONLINE REVIEWSFOR YOUR BUSINESS?
STEP #1
CREATE orCLAIM YOUR
LISTINGAT THE TOP
REVIEW SITES
higher Google Search ranking
most comprehensive / most members
review site for every type of business /best for iPhone search results
GATHER REVIEWSFROM YOUR BEST
CUSTOMERSA.K.A. - ASK THEM!
STEP #2
Dear <Customer Name>,
Would you please take a moment to review us at:
http://gather.reviews/sugarlove
Thanks,<BusinessOwner>
postcard / handout
an email
PUBLISHREVIEWS
ON SOCIALMEDIA
STEP #3
STEP #4
RESPONDTO THE
REVIEWSYOU GET
THINGS TO
AVOID WHENDEALING WITH
ONLINE REVIEWS
DO NOT
DELETENEGATIVEREVIEWS
CREDIBILITY
DO NOT RESPOND TO
NEGATIVEREVIEWS
IN A NEGATIVE WAY
STAY POSITIVE
DO NOT OFFER SOMETHING
FOR FREEIN A RESPONSE TO A
NEGATIVE REVIEW
ENCOURAGE TRUTH
DO NOT OFFER TO
PAY FORPOSITIVE REVIEWS
CREDIBILITY
THANK YOU!
QUESTIONS?