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My Home Alerts:
Automated listing alert emails
Real Estate Information & Newsletters:
Marketing Emails
What’s in Your Listing Packet?
Alyson Engelbrecht
Trainer & Instructional Designer
What Your Client’s Think
Is she going
to find the
right buyer?
(15%)j
I hope we
can get this
sold in time(20%)
I hope the
house is
priced right(19%)
I hope she
knows how to
market my
home(25%)
Aspects of Your Listing Packet
My Home Alerts:
Automated listing alert emails
Real Estate Information & Newsletters:
Marketing Emails
CMAMarketing
Materials
Tips &
Information
My Home Alerts:
Automated listing alert emails
Real Estate Information &
Newsletters:
Marketing Emails
Before We Get Started
• Do you have your:
1. Cover Letter
2. Photo of property
Image courtesy of Patrisyu at FreeDigitalPhotos.net
What’s In a CMA?
My Home Alerts:
Automated listing alert emails
Real Estate Information &
Newsletters:
Marketing Emails
• Definitions
• Purpose of the report
• Comparables:
- Sold
- Listed
- Pending
- Map Views
• Tax assessors info
• Fair Market Value
My Home Alerts:
Automated listing alert emails
Real Estate Information &
Newsletters:
Marketing Emails
Consider Adding…
• Handwritten
comments on the
comparables:
• Pricing
• Sales
• Days on Market
• Map layout
• Summary graph of
your analysis
• Estimated Sellers Net
Proceeds
What About Other Marketing?
• Single Property
Websites
• Community blogs
• Community /
Neighborhood websites
My Home Alerts:
Automated listing alert emails
Real Estate Information & Newsletters:
Marketing Emails
Buyers…Of course!
• Who is your buyer???
• Where do buyers come from?
• Price / time & perceived value graph
What do Sellers Want?
Helping Your Sellers Prepare
My Home Alerts:
Automated listing alert emails
Real Estate Information &
Newsletters:
Marketing Emails
Give them Articles:
• How do showings work
• Importance of:
• Curb Appeal
• Staging
• How your
brokerage/franchise helps
you sell homes
Drive Home Your Value
My Home Alerts:
Automated listing alert emails
Real Estate Information & Newsletters:
Marketing Emails
• This is your interview
- Stats on purchase price for
agent listed vs FSBO
- How commissions work
- Your marketing strategy
- Your job
- Your philosophy
- Your support after the sale
- Summary of why you are
the right agent for the job
Have Your Best Listing Year Yet
My Home Alerts:
Automated listing alert emails
Real Estate Information & Newsletters:
Marketing Emails
• Prepare materials in advance
• Check out the Sellers Guide
• Use our check list or create
your own
• Get creative and stand out
Radiating Referrals
Join us Next Week!
10:00am Pacific, 1:00pm Eastern
To Register: Learn.MarketLeader.com
Learn the #1
reason you are
Not getting
referrals
Discover how
your Social
Media Strategy
should be
connected to
your referrals
Identify how
Market Leader
helps you
engage clients
to generate
more referrals
Questions?Want More?
Fill out the survey to receive class notes!
Visit Learn.MarketLeader.com