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yourmindframe.com
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225,46025-55 year old college
graduates within 10 miles of Indianapolis, IN
75%Social media users say email is the best way
for companies to communicate
70MTweets Sent a Day
138%increase in spending byemail consumers than traditional consumers
101MLinkedIn Members
1,833,88028-64 who live in Indiana
300,000New Twitter Accounts
Created Every Day
13,44035-55 who live 25 miles
around Spiceland, IN
However...there is a problem
with statisticsand trends
We focus everything on brand awareness
from benches and billboards to direct mail and event
marketing
We forget that the shift is to the customer
It is about WHO instead of how many
Branding and Storytelling Activity
Being Socially Relevant
Blog / Wordpress
• The center point• Content creation
Reasons to Use a Blog
• Updating Your Credibility• Telling the Story• Content for Distribution• Search Results
Educate the people on what you offer, how
and why
Stories give us context and context helps us
understand things
Stories inspire more people to action
Tips to Writing Blogs• Customer stories• 3-5 Blog posts a week• Other ideas?
• Over 180 million users• Average age of user is 35
Reasons to Use Twitter
• Distribution Network• Communication Channel• Initial connection point• Lead Generation
Tweets
Text-based posts of up to 140 characters which are displayed on
the user’s profile page and delivered to other users who have subscribed
to them (followers)
@
RT
#
Types of #Hashtags
•Content Search•Event Search
Lists
Personal Use ofTwitter
Finding the Real Peopleon Twitter
Search
http://search.twitter.com
OtherSites
Lunch
• Professional Facebook• Over 100 million users
Average Income : $140K• Corporate Networking
• Community Development• Largest Social Network• Crowd Sourcing
Community andContent Dev
Facebook Adsfor Lead Generation
YouTube
• Dynamic content (Video)• 2 Billion Videos a Day• Emotional content
Networking
CommunityDistribution
ContentVideoDistribution
Activity
Starting to Capture• Current Customer Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution
Capturing is about engagement with
people
Educate people on what you offer, how
and why
What makes you different from the
competition?
Compel to opt-in and JOIN the community or
fans and customers
Different Types of Community•Forum
•LinkedIN Company Profile•Twitter Account•Ning Customer Community
Ask individuals to purchase via mail, email, Facebook, Twitter, and text
messaging
They first need to be involved in the process
in order to deliver the right messaging, technology, and
product
Allow new and past customers to share
their experience working with your
company
Creating brand advocates is just as
important as creating brand awareness
Activity
Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Company: YourMindFrame.com• Email: [email protected]• Phone: 1-765-610-5965
