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Social media in your professional life: Networking & Profile RaisingJessica Holloway Swift, Careers Network
Outcomes of session• Understand how LinkedIn can:
– Be used to raise your profile– Be used for networking– Profile raising via other blogging
platforms• Learn how Twitter can
– Be used for networking – Promote your personal brand
• Raising profile through blogs & posts
Personal objectives/ questions
My 3 social media identities• Personal – Facebook/ Snapchat
– Nothing is 100% private • Public – Twitter/ Instagram• Professional – LinkedIn
What does the next image mean to you?
What do we mean by personal brand?
Simple tips to your online brand • Determine how you want to be
perceived– Where are you an expert?– You are not a Mars bar – be authentic &
human• Audit your digital footprint
– Google yourself • Create value in your online presence• Share content with a purpose
Networking basics• Organisation & planning• Find the right people• Asking the right questions• Stay in touch without asking for
anything (at first)• Be generous – give as much as take• Be enthusiastic and reliable
Social media helps you find and maintain you networks and promote your personal brand
LinkedIn profile tipsPhoto – headshot
Headline – not just job title but who you are
A bit about yourself in a professional context Media rich files to
make yourself stand out
Networking LinkedIn – finding your networks• Reviving old friendships – school,
university, past jobs• Meeting face to face vs online• Mutual connections• Interest groups• Advanced search/ alumni tool
Alumni tool
Advanced search tool
Networking LinkedIn – making connections• Send a personalised
message• Post on groups • Ask for an introduction• Send LinkedIn requests
when you meet people at events
LinkedIn – staying in touch• Liking, sharing, commenting,
posting on groups• Endorsements &
recommendations• Send personalised messages
on work anniversaries/ promotions
• Relationship management tool – LinkedIn’s best kept secret
LinkedIn Posts
• Raising profile• Increases profile views• Demonstrates expertise• Opens conversations
Blogging/ writing posts
Benefits to you• Professional development• Expand on areas of interest• Strengthen your personal brand• Reflect on topics of interest• Expands networks• Opens opportunities
Successful blog writing• Personal experience to demonstrate
key points• Interesting and relevant topics• Humour/ empathy to connect with the
reader• Photographs and images to break up
text• Links to further resources
Different platforms• LinkedIn• Wordpress / Blogger• Tumblr (Twitter/blogging crossover)• Choose what works for your purpose
& brand
Twitter & Instagram
Twitter overview• Short text (140 characters)• Images get more engagement • Public space but be authentic• #hashtags for events/ livetweeting /
shared interests• Build relationships with
followers/people you follow
Instagram overview• More like a visual Twitter• Image/ video sharing
social network• Hashtags to discover
images• Many people use it for
personal use but can use professionally
Making connections • Following• Mentioning• Using hashtags• Direct messaging
Giving to your networks• Help with queries• Like/ retweet interesting tweets• Sharing interesting articles
Risks vs potential
Use common sense
Any further questions
