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Social MediaIATSEApril 2012
Session Objectives
• Defining web terminology• Overview of online tools to help us in our daily
tasks• Marketing 101• Hands-on exercise• Leave with several ideas of how you can use
social media
What is Social Media
• Define Terminology• Web 2.0• The Cloud• Social Media• RSS feeds• Tags
• Your experiences• It’s all about sharing
Social Media and IATSE
• Getting involved and to influence• Current campaign – digital piracy• Immediate distribution of information – Egypt
organized protests online.• Appreciating members – creates better
relationship with members/locals• More transparency & awareness – leads to trust
Social Media and IATSE
• Facebook: www.facebook.com/iatse• Many people on Facebook, easy to create a sense of
“community,” share photos
• Twitter: www.twitter.com/iatse• Be directly involved with member conversation• Show some personality
• Flickr: www.flickr.com/groups/iatse• Community sharing of photos
• Youtube, Google+, Pinterest
Examples
• Power of Images• Photo sharing – Flickr• Presentation sharing• - SlideShare
• Video – YouTube, Animoto• Blogs• Blogger• Wordpress
• Social Networking• Facebook• Wide-spread use makes it
easy to participate• Easy to use
• Create a professional-only profile• Reduce irrelevant personal information• Be careful about the “friends” you add• What are you sharing?
• Facebook • Set up account• Privacy settings• Add comments on the wall
• Twitter• Think short answers• Quick, unstructured, sharing of
ideas, comments or links• Not for in-depth, threaded, detailed
conversations
• What can you do with Twitter• Reminders• Updates, schedule changes• Reference to further information
Increasing Productivity
• File sharing• Dropbox
• Web Office applications• Microsoft 365• Google Docs
• Web Conferencing• GoToMeeting• WebEx• Skype
Using Social Media
• Purpose• Name recognition, visibility, presence• Relationship building• Spreading the news• Determine the influencers• Improving business processes
• Benefits• Saving money on marketing • Reach large numbers of prospects
Investment
• To be successful• Significant investment in time• Human resources needed• Establish goals• Planning• Integration with other organizational activities• Identify target markets
DragonFly Model
• DragonFly Model• Focus• Grab Attention• Engage• Take Action
The Dragonfly Effect, Quick Effective Powerful Ways to Use Social Media to Drive Social Change
A. Smith & J. Aaker
http://www.dragonflyeffect.com/blog/model/
Maintain Presence
• Community does not maintain itself• Skill in facilitating online discussion• Frequent monitoring and check-in• Content creation on a regular basis• Life cycle of a project
• What media are your prospects already using?• Demographic information about your audience• Quantcast.com• Alexa.com
• Geographical information• Twitter users: http://search.twitter.com/advanced• LinkedIn users: www.linkedin.com/search• Facebook users: Search
Marketing 101 – Audience
Marketing 101 Continued
• Professional appearance• Communicating values• Emotional appeal• Testimonials• 5 seconds to interest your reader
Content
• Tell a story• Good content shares or solves, not sell• Think of content as a social object that can be taken,
retold, and shared by others
• The lines between marketing, public relations and member services are blurring
Culture
• Mindset to engage audience• Transparency• Sharing• Loosen control• Trust
• Create a culture of organizing
Do’s and Don’ts
• DO• Use common sense• Update consistently• Show your personality• Type like you would write• Log on to your account and experiment
• DON’T• “Rage”• Use excessive shorthands• Type all capital letters
All Caps is Internet Yelling
