Using Facebook in Adult Education

By Donna Price and Ann Marie Holzknecht

Objectives • Describe how schools and programs use

Facebook to bring in new students • Give examples of ways to use Facebook

for professional development • Describe 3 teachers’ experiences using

Facebook to build community, extend learning beyond classroom and track students

Facebook Pages for Schools: Promotion/Marketing

Using social media carries the promise of more exposure for adult schools to potential learners not currently being served.

Examples of adult schools using Facebook:

• Torrance Adult School

• Downey Adult School

• San Mateo Adult School

• Hemit Adult School

• Milpitas Adult School

• San Diego Continuing Education

Torrance Adult School

http://www.facebook.com/#!/torranceadultschool

Downey Adult School

http://www.facebook.com/#!/pages/downey-adult-school/114448991933286

San Mateo Adult School

http://www.facebook.com/#!/pages/San-Mateo-Adult-School/191085874267584

Hemet Adult School

http://www.facebook.com/pages/Hemet-Adult-School/70360493391

Milpitas Adult School

http://www.facebook.com/groups/148067548545737/

San Diego Continuing Education

http://www.facebook.com/sdce.edu

What they do

• Post on regular basis

-News

-About classes

-Current schedule

• Run contests

-Ask fans/members to share/recommend to others

-Ask fans/members to post their experience in relationship to your program

• Feature work by individual teachers/classes

• Celebrate

OTAN Video: Using Social Media for

Promoting Adult Education Programs

http://www.otan.us/browse/index.cfm?fuseaction=page&catid=33160#social-media

Focused listening:

1) What are 3 ways Downey and Torrance Adult Schools use FB?

2) What are 3 tips discussed in the video on using FB?

Facebook for Professional Development

• OTAN

• CATESOL

• CASAS

• TED

• Facebook in Education

• Gov.ed

Facebook for Professional Development

• OTAN: Outreach Technical Assistance Network

• CATESOL: CA Teachers of Speakers to Other Languages

• CASAS: Comprehensive Adult Student Assessment Systems

• TED: Technology, Entertainment, Design

• Facebook in Education

• Gov.ed: U.S. Dept. of Education

OTAN (Outreach Technical Assistance Network)

http://www.facebook.com/#!/otan4us

OTAN (Outreach Technical Assistance Network)

http://www.facebook.com/#!/otan4us

OTAN (Outreach Technical Assistance Network)

http://www.facebook.com/#!/otan4us

TED: Technology, Entertainment, Design. They share talks, news, conversations,

events, videos, photos and more.

http://www.facebook.com/TED#!/TED

Facebook in Education

http://www.facebook.com/education

Facebook in Education

http://www.facebook.com/education

Facebook in Education

http://www.facebook.com/education

http://www.facebook.com/#!/groups/351172478241285/

Ann Marie’s Poll

Facebook for Teachers

Goals for Ann Marie Holzknect’s Grammar/Conversation class Facebook group:

• Students can connect with other students to build community

• Store & share websites with the class

Goals for Ann Marie Holzknect’s Grammar/Conversation class Facebook group:

• Use English learned in class outside of class

• Share activities in the community

• Get feedback on instruction

ESL in 205 (Ann Marie’s group page)

http://www.facebook.com/#!/groups/351172478241285/

OTAN Video: Using Social Media to Create Community in ESL Classes

http://www.otan.us/video/techintegration/social-media/flash/120319FacebookESL.html

Focused listening: What do Ann Marie’s students like about Facebook?

What are 3 things Ann Marie especially likes about Facebook?

Build Community in the Class

http://www.facebook.com/#!/groups/351172478241285/

Feedback on Instruction

Expanding Instruction

http://www.facebook.com/#!/groups/351172478241285/

Use English Learned in Class Outside of Class

http://www.facebook.com/#!/groups/351172478241285/

Use English Learned in Class Outside of Class

http://www.facebook.com/#!/groups/351172478241285/

Share Activities in the Community

http://www.facebook.com/#!/groups/351172478241285/

Reminders

http://www.facebook.com/#!/groups/351172478241285/

“Would you do a Facebook class group again next semester?”

Yes, definitely!

• Facebook group helped build community

in the class.

• Students stayed connected throughout the

semester more than they would have

without the Facebook group.

Goals for Kathy Campbell’s CNA class Facebook group:

• Students can connect with other students for clarification about homework/assignments

• Announce if there are changes to the syllabus

• Notify about when to wear uniforms

Goals for Kathy Campbell’s CNA class Facebook group:

• Store & share websites with the class

• Reminders to see counselors

• Volunteer opportunities

• Job opportunities and referrals

• Announce upcoming classes

Goals for Kathy Campbell’s CNA class Facebook group:

• Motivational if previous students join and share their experiences

• Share information about conferences and job fairs

• Keep track of students who got jobs (for instructors)

Tracking: From Paula Elizondo, CNA graduate June 2012

Carmen Robinson and I (Fall 2011-Mr. Parker's class) work at Sharp Grossmont Hospital in the float pool. I'm starting nursing school next month at Grossmont College for my ADN-maybe transferring afterwards for my BSN. I absolutely love my job and floating to the different units is challenging but keeps everything fresh and me on my toes. Starting salary is $13.25hr, but I work night shift so with differential the salary is $15.00hr. (pretty decent for entry level).

From Paula Elizondo, CNA graduate July 2012 (cont.)

As far as recommendations go, I suggest volunteering if someone wants to try and get a job in a hospital. My volunteer experience helped me to make connections at the hospital which in turn helped me to get my foot in the door. I volunteer in ICU and applied for a position in that unit, but was not hired because of lack of acute care experience and the manager hired someone from within the organization.

From Paula Elizondo, CNA graduate July 2012 (continued)

Despite that, I was able to demonstrate to the unit/nurses/healthcare partners, my work ethic, ability to learn quickly, care & compassion I have for people, and the unit manager gave a recommendation to the float pool and I was hired a few weeks later. I hope this helps. I constantly refer people to your program because I feel that I've received quality training and education that helped me to be where I'm at today and for that I thank you and Mr. Parker!”

http://www.facebook.com/#!/groups/359664904059988/

Announce upcoming classes

http://www.facebook.com/#!/groups/359664904059988/

Students Connecting with Other Students

Students Connect with Other Students

Students Connecting

Upload Files/Docs

Employment Opportunities Doc

http://www.facebook.com/#!/groups/351172478241285/

To Kathy: “Would you do a Facebook class group again next semester?”

Yes. (same answers as Ann Marie)

• Facebook group helped build community

in the class.

• Students stayed connected throughout the

semester more than they would have

without the Facebook group.

http://www.facebook.com/#!/groups/351172478241285/

To Kathy: Would you do a Facebook class group again next semester? “Yes…

•“Will ask all 3 CNA classes to join

the Facebook group; ask students to take the lead”

•“Keep track of students who got

jobs, but will have to also use

additional methodologies (email,

phone, word of mouth) since the

response was low.”

OTAN Video on Using Facebook to Transition to Work

http://www.otan.us/video/techintegration/social-media/flash/120319FacebookCTE.html

1) What are two reasons why Kathy likes FB?

2) What are two reasons why Donna likes FB?

Goals for Donna Price’s VESL Fall 2011 Personal Care Assistant class Facebook group:

• Build community

• Track students

• Store & share websites with the class

Goals for Donna Price’s VESL Personal Care Assistant class facebook group:

• Volunteer opportunities

• Job opportunities and referrals

• Motivational if previous students join and share their experiences

• Share information about conferences and job fairs

• Keep track of students who got jobs (for administrators)

Goals for Donna Price’s VESL Personal Care Assistant class Facebook group:

VESL PCA Fall 2011 (Donna’s group page)

http://www.facebook.com/#!/groups/220583677992359/

Introduction to Facebook Group

http://www.facebook.com/#!/groups/220583677992359/

http://www.facebook.com/#!/groups/220583677992359/

Build Community; Improve Retention

http://www.facebook.com/#!/groups/220583677992359/

Feedback on Instruction

http://www.facebook.com/#!/groups/220583677992359/

Tracking and Motivational

•Started in level 5 ESL •Went to VESL PCA class •Counselor told class about TABE test and CNA program •Failed test; counselor suggested studying more English •She was upset, but didn't give up •Completed ESL levels 6 & 7 •Re-took TABE a year later and passed •Graduated from CNA program; became a certified CNA •Her advice: "Never give up! If you want to get something, work on it until you get it!”

Erika from Russia; started ESL in 2009

http://www.facebook.com/#!/groups/220583677992359/

Tracking and Motivational

April from the Philippines

•Started in level 5 ESL •Went to VESL PCA class •Completed CNA program; became certified •Completed Phlebotomy course •Now a Certified Phlebotomy Technician •Works full time as Phlebotomist •Her advice: "Having an ambition or dreams is not impossible as long as you have determination."

http://www.facebook.com/#!/groups/220583677992359/

Tracking and Motivational

http://www.facebook.com/#!/groups/220583677992359/

Feedback on Instruction and Motivational

http://www.facebook.com/#!/groups/220583677992359/

Tracking

http://www.facebook.com/#!/groups/220583677992359/

Tracking and Motivational: Joy from ESL to VESL Care Assistant to CNA to Work to College

•2007 started taking ESL classes •2010 completed VESL PCA class •2011 completed CNA program; became certified •2011 completed HHA and RHA classes •2012 works at Scripps Mercy as Technical Partner •2012 trying to get prerequisites for medical school at City •Her advice: "NEVER GIVE UP."

http://www.facebook.com/#!/groups/220583677992359/

Tracking and Motivational

Joy: employed at Scripps Mercy Hospital

http://www.facebook.com/#!/groups/220583677992359/

Joy’s work experience

http://www.facebook.com/#!/groups/220583677992359/

Motivational Joy’s experience at work

Facebook Groups for Teachers

What they do:

• Provide resources

• Spotlight successful stories

• Post photos and videos

• Encourage discussion

• Keep in touch

http://www.facebook.com/help/groups/basics

New NRS Requirements

• Multiyear core follow-up outcome measure reporting

• Things to Remember

– 70% survey response rate is critically important for a state estimate

– Timely data entry is critically important to ensure completeness of data.

– Survey Methods – Agencies can use verbal confirmation, e-mail, telephone, or any other electronic media

http://www.nrsweb.org/

How to create a page or group

• 3 types of accounts

• Individual/personal profile page – Must create this to work with the other two

• Fan page – Official presence by an organization or institution or

celebrity (maintained by authorized representative

• Group – Allow you to communicate directly with other people on

Facebook about a specific subject (anyone can create and admin a group)

Pages

• Official pages are maintained by authorized representatives of a business, brand, celebrity, or organization, and they can create and share content about the entities that they represent.

Checklist for creating a page

• Identify a person on your staff who is already familiar with the platform and allocate time

• Advertise in your print catalog and on your website

• Set a weekly reminder to provide content

• Check daily to interact and remove inappropriate content

• Run contests to increase membership

Groups

Groups allow you to communicate directly with members of the group about a specific subject. Anyone can create and admin a group.

Checklist for creating a group

• Decide whether open or closed

• Post content and media on regular basis, but not too often

• Encourage discussion

• Check daily to interact and remove inappropriate content

Creating a Group in Facebook

http://www.facebook.com/#!/groups/220583677992359/

1. Log into your Facebook account.

Click Create Group

http://www.facebook.com/#!/groups/220583677992359/

Give your group a name

http://www.facebook.com/#!/groups/220583677992359/

Add at least one member to the group

http://www.facebook.com/#!/groups/220583677992359/

Click Closed in the privacy setting. This means

anyone can see the group, but only members can

post and see the posts.

http://www.facebook.com/#!/groups/220583677992359/

Choose an icon for the group.

http://www.facebook.com/#!/groups/220583677992359/

The group has been created!

http://www.facebook.com/#!/groups/220583677992359/

Students can find the group by typing the name of

the group in the Facebook search box or you can

copy the URL and send it by e-mail to the student.

http://www.facebook.com/#!/groups/220583677992359/

Facebook in Education Official Page

Before you start: • Things to consider—it will take time

and resources to create online social network.

• And then it will take some more to maintain it.

Today’s Powerpoint

You can find this Powerpoint on Donna’s webpage:

http://www.quia.com/pages/donna/workshops

References

Adult Education on Facebook", Branka Marceta, Winter 2011.

OTAN Online Connection. Retrieved July 2012 from

http://www.otan.us/Training/pdfs/newsltr2011/winter2011.pdf California Adult Schools on Facebook. Retrieved April 2012 from

http://webtwopointohinadulted.wikispaces.com/social+networking#

Facebook-California Adult Schools on Facebook

References

Facebook Educator's Guide. Retrieved April 2012 from

http://facebookforeducators.org/educators-guide Facebook to Hit 1 Billion Users Mark in August. Wasserman, T.

Mashable Social Media. Retreived July 2012 from

http://mashable.com/2012/01/12/facebook-1-billion-users/ How are pages different from groups? Retrieved April 2012 from

http://www.facebook.com/help/?faq=155275634539412

References

Miller, M. (2011). Facebook for Grown-Ups. Pearson Ed, Inc. Social Media for Promotiong Adult Education Programs, April

2012. OTAN's Technology Integration Programs, video.

Retrieved July 2012 from

http://www.otan.us/browse/index.cfm?fuseaction=page&catid=331

60#social-media Social Networking for Adult Education, February 2011. OTAN"s

Technology and Distance Learning Symposium. Retrieved April

2012 from

http://www.otan.us/tdlsymposium/

References

Social Networking for Education: OTAN Wiki. Retrieved April

2012 from

http://webtwopointohinadulted.wikispaces.com/social+networking Social Networking Tips for Teachers. Retrieved April 2012 from

http://www.educationworld.com/a_tech/tech/tech256.shtml