Confiden'al Confiden'al

We,bring,stunning,user,experiences,to,the,road.,Challenge,UX

Alwin,Bakkenes,CEO

23/05/14 CONTRIBUTING*TO*THE*A*STUNNING*UX*FOR*AUTONOMOUSLY*DRIVING*VEHICLES*1

Confiden'al

!Pelagicore*At!a!glance!•  Founded,in,2009 •  We,provide,products,and,services,for,Open,Source,Infotainment,

•  Our,customers,are,car,manufacturers,and,their,suppliers •  We,are,passionate,about, –  Open,Source,Infotainment,SoOware,&,GENIVI

–  User,Experience,development,using,Qt,&,HTML

–  Connec'ng,mobile,experiences,to,the,car

–  Vehicle,integra'on,and,networking –  Suppor'ng,great,hardware

•  Offices,in,Gothenburg,,Sweden,and,Munich,,Germany •  We,are,hiring!,

23/05/14 CONTRIBUTING*TO*THE*A*STUNNING*UX*FOR*AUTONOMOUSLY*DRIVING*VEHICLES*2

Confiden'al

We*all*want*stunning*user*experiences*Where!are!they?!•  Most,car,manufacturers,have,really,good,designers,and,designs

•  Most,car,manufacturers,use,really,good,hardware,to,support,their,user,experience

•  But,,most,car,manufacturers,are,very,unhappy,with,the,end]result

•  Quick,analysis: –  Specifica'on,and,development,process,is,broken

–  Tooling,not,op'mal,for,embedded,automo've,use,on,modern,silicon

–  Tradi'onal,soOware,architectures,not,prepared,for,modern,UI,concepts

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Confiden'al

Stunning*User*Experiences!Bridging!the!gap!between!designers!and!developers!

•  We,are,passionate,about,working,with,designers,and,bring,their,design,ideas,to,the,road,in,implementa'ons,that,are,quite,simply,stunning.

•  Working,directly,with,designers,to,develop,a,SDK,op'mized,for,target,to,be,used,by,developers

•  Tooling,to,support,designers,and,developers,to,obtain,immediate,feedback,such,as,Pelagicore,‘s,QmlLive,and,NVIDIA‘s,UI,Composer

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Confiden'al

Architecture*and*CollaboraJon*From!pixel!to!silicon!

•  We,provide,a,modern,soOware,architecture,op'mized,for,the,modern,UI,Concepts,

•  We,ensure,the,op'miza'on,of,soOware,for,the,silicon,used,in,'ght,collabora'on,with,the,silicon,vendor,to,ensure,op'mal,fidelity

•  Architecture,designed,to,support,deep,integra'on,of,applica'ons,added,during,the,products,lifecycle

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Confiden'al

Experience!CHANGE!A!snapshot!of!our!customers!and!partners!•  Premium,customers,targe'ng,stunning,user,experiences

•  Technology,partners,that,enrich,the,func'onality,we,offer •  Delivery,partners,that,enable,us,to,scale,in,our,project,execu'on •  Silicon,Vendors,enabling,the,best,new,features,and,fidelity

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Confiden'al

Challenge*UX!Our!idea!for!future!Volvo!Cars!•  Your,Autonomously,driving,Volvo,as,a,window,to,your,digital,self.

•  Personal,digital,assistant,agent,technology,supplied,by,Silicon,Valley,start]up,company.

•  Personal,digital,assistant,lives,in,the,cloud,and,is,cross,plaiorm,and,interacts,with,your,en're,social,network,on,your,behalf.,

•  Experience,truly,“Designed,around,you”,,u'lizing,Volvo,Time,to,support,you,in,every,aspect,of,your,life.

•  Based,on,integra'on,of,technology,into,a,GENIVI,plaiorm,using,advanced,applica'on,framework,and,Volvo,UX.

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Confiden'al