Using Data to Transform Your Organization…or, how I learned to stop worrying and love big data

Perspectives SeriesSummer 2016

Data differentiates today’s leading companies

©2016. Cogent Company. Proprietary and Confidential. All rights reserved.

Characteristics of a modern data culture:

Diverse data sources

New analyticsInsights to more people

Speed

Source: IDC and Microsoft, April 2014 ©2016. Cogent Company. Proprietary and Confidential. All rights reserved.

Reactive Informative Predictive Transformative

Datamodernizationjourney

StructureddatafromLOB appsistransactedandlocalmanaged.Datausedreactively

Structureddatamanagedandanalyzedcentrally,datainformsbusiness

Datacaptureiscomprehensiveandscalableandleadsbusinessdecisions

Datatransformsbusinesstodrivedesiredoutcomes.Anydata,anysource,anywhere@scale.

OLTP Disk-basedOLTP,99.9%availability

Virtualization,99.99%availability,highIOPS

Enterprise-classsecurity,99.999%,in-memoryOLTPandscale-up

Real-timeOLTP analytics,end-to-endsecurity,elasticscale

Datawarehousing

Datamarts Datawarehouse Scale-outdatawarehousewithin-memoryandHadoop- basedanalytics

Datalakeandscale-outcosteffectivedatawarehouse

BIandanalytics

Batchandoperationalreporting

Historicalanalysisandadhoc reporting

End-user self-serviceinteractivevisualizations,anddashboards,andmobile apps

Exploratoryandpredictiveanalytics;realtimedatastreaming

IoT Connected devices Remotemonitoringand assettracking

Assetandoperationsimprovements

Predictivemaintenanceandnewbusinessmodels

Deployment On-premises On-premises, cloud dev/test On-premises, cloud backup/HAandcloud apps

Hybridcloudmanagedasasingleplatform

The journey to a modern data culture

ü

©2016. Cogent Company. Proprietary and Confidential. All rights reserved.

Data… Decisions... Actions...

ActionDecision

Interactive dashboardsWhy did it happen?

PredictionsWhat will happen?

RecommendationsWhat should I do?

Decision automation

Decision support

Static reportsWhat happened? Manual process

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Pay for performance

Operational efficiency

Smart buildings

Predictive maintenance

Supply chain management

Lifetime customer value

Personalized offers

Product recommendation

Fraud detection

Credit risk management

Customer Acquisition

Cross-sell and upsell

Loyalty programs

Marketing mix optimization

Advanced analytics scenarios

EXAMPLE SOLUTIONS

Sales and marketing

Finance and risk

Customer and channel

Operations and workforce

©2016. Cogent Company. Proprietary and Confidential. All rights reserved.

velocityANALYSISOF

STREAMINGDATA

THENEWYORKSTOCKEXCHANGECAPTURES

1 TB OF TRADE INFORMATIONDURINGEACHSESSION

BY2016,ITISPROJECTEDTHEREWILLBE

189 billionnetwork

connections

ALMOST2.5CONNECTIONS

PERPERSONONEARTH

MODERNCARSHAVECLOSETO

THATMONITORITEMSSUCHASFUELANDTIREPRESSURE

100SENSORS

varietyDIFFERENTFORMS

OFDATA

ASOF2011,THEGLOBALSIZEOFDATA INHEALTHCAREWASESTIMATED TOBE

150 exabytes(161BILLIONGIGABYTES)

30 billion pieces of CONTENT

>4 billion hours of VIDEO

400 MILLION TWEETS

420 MILLIONWEARABLE, WIRELESS HEALTH MONITORS

BY2014, IT´SANTICIPATEDTHEREWILLBE

(43TRILLIONGIGABYTES)OFDATAWILLBECREATEDBY2020ANINCREASEOF300TIMESFROM2005

VolumeSCALEOFDATA

40 ZETTABYTES

6 billion peopleHAVECELLPHONESWORLD POPULATION7BILLION

MOSTCOMPANIESINTHEUSHAVEATLEAST

100 TERABYTES(100,000GIGABYTES)OFDATASTORAGE

2,5 quintillion BYTES(2,3TRILLIONGIGABYTES)OFDATAARECREATEDEACHDAY

POORDATAQUALITYCOSTSTHEUSECONOMYAROUND

veracityUNCERTAINTYOF

DATA

1 in 3business leadersDON´TTHEINFORMATIONTHEY

USETOMAKEDECISIONS

27% OFRespondents

INONESURVEYWEREUNSUREOFHOWMUCHOFTHEIR DATAWASINACCURATE

-$3,1 trillion a year-$-$

-$-$

-$

-$

-$

-$ -$

©2016. Cogent Company. Proprietary and Confidential. All rights reserved.

ECONOMIC FACTORS

Five key aspects of Big Data

Transparency

Transparencyhelpsallthoseinvolvedtoaccessinformationatthesametime.Thevaluechaincanthereinbemaximized.

customer focus

Canbecuttosizethroughdetailedcustomersegmentationservices.

Analysis

Throughreal-timeanalysis,automateddecisionsarepossible.Alternatively,adecisionbasisformanagementcanbecreated.

INNOVATION

BigDatapromotestheopportunityforreal-timeperformancemonitoringandextensivesimulationstooperate.

Forecast

BigDataofferstheopportunityforreal-timeperformancemonitoringandtoexecuteextensivesimulations.

©2016. Cogent Company. Proprietary and Confidential. All rights reserved.

TECHNOLOGY OVERVIEW

Enterprise view of Big Data sources & knowledge management

PRODUCT STRATEGYAND PLANNING

CONCEPT, PROTOTYPINGANDDEFINITION

PRODUCT DESIGNANDANALYSIS

PRODUCT &PROCESSVERIFICATION&VALIDATION

MANUFACTURING,LAUNCH, SERVICEAND PHASEOUT

ANALYSISANDKNOWLEDGE

DATA STORAGE

MarketResearchCompetition DataCostumer Data

Reserve EngineeringTearDown&TestSpecifications

Benchmarking, DataDesign DataCAD&

CAEDATA

Process VerificationTest& ValidationCAM,Simulation

MRP andERP DataMESData

CRM (Warrantyetc.)

TacitKnowledge/ExperimentalKnowledge

PRODUCT STRATEGYAND PLANNING

CONCEPT, PROTOTYPINGANDDEFINITION

PRODUCT DESIGNANDANALYSIS

PRODUCT &PROCESSVERIFICATION&VALIDATION

MANUFACTURING,LAUNCH, SERVICEAND PHASEOUT

Portals PDM PLM CAD CAE Simulation CAM ERP MRP CRM MES

©2016. Cogent Company. Proprietary and Confidential. All rights reserved.

COMPETITIVE ADVANTAGES

Big Data market

customerssuperior

informationaboutinterestsand

buyingbehaviorofcustomers

MARKETsuperiormarket

levelestimatesandbusinessscenarios

Strategystrategicmarket

advantagesthroughreal-timeanalysis

Returnbetterreturns

throughsuperiorpricing

MARKETINGsuperiorcontrolofmarketingandsales

Logisticscostreduction

throughoptimizedlogistics

©2016. Cogent Company. Proprietary and Confidential. All rights reserved.

PRACTICAL CHALLENGES

costsInconsistentandcomplexinformationsystemseffectrisingcosts.

safetyITsecurityisindispensablebytheincreasedvalueofinformation.

BACKUPThesystem,despitethehighvolumeofdata,mustbeprotectedandbackedup.

data structureSuitabledatastructuresmustbeestablishedandmaintainedinordertopreservethetransparencyofthedataspace.

transformationThevariabilityofthemarketsandtheimmensevolumeofdatacomplicatethedataanalysisandtheformationofadecision-making.

information managementInterpretation,timeliness,validationandavoidingmisinterpretationsmustbeimplemented.

©2016. Cogent Company. Proprietary and Confidential. All rights reserved.

Who is Cogent Company?Software Partnerships

Trade Group Partnerships

Academic Partnerships

• Process Automation & Collaboration• Application Modernization• Cloud Solutions• Systems Implementation• Application Integration• Internet of Things

• Digital Transformation• Customer Experience Journey• Portfolio & Project Management• Policy, Risk, & Governance• Process Improvement• Pre- & Post-Merger/Acquisition

• Data Acquisition & Quality• Data Discovery• Data Warehousing• Visualizations & Dashboards• Advanced Analytics• Modeling & Simulation Advisory

Services

Productivity Services

Data & Analytics Services

©2016. Cogent Company. Proprietary and Confidential. All rights reserved.

Partial Client List by Industry

Financial Services/ Insurance/Real Estate Restaurant/Retail/Hospitality

Technology/Communication/ Media Manufacturing/Energy

Hospital/Life Science

©2016. Cogent Company. Proprietary and Confidential. All rights reserved.

THANKYOU

XIÈXIECHOKRANE

HVALA

VIELENDANK

TAK

MERCITÄNAN

DANKUWELKÖSZÖNÖM

ขอบคณุครับDZIĘKUJĘARIGATÔ

GRAZIE

СПАСИБОTERIMAKASIH

TESEKKUREDERIM

Marc Hoppers214.207.0313marc.hoppers@cogentcompany.com

©2016. Cogent Company. Proprietary and Confidential. All rights reserved.