Using Convergence Services on S60 to Increase Revenues in Mature Markets - José Antonio Moujadami - Telefonica

8/15/2019 Using Convergence Services on S60 to Increase Revenues in Mature Markets - Jos Antonio Moujadami - Telefonica

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Using S60 to increase revenues in mature marketsInnovation and Open Source from an operator perspective

Telefnica Mviles EspaaDevices InnovationApril 25th, 2007


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2Telefnica Mviles EspaaDevices Innovation

Index

01 Operator challenges in an open environment02 How S60 helps operators to succeed

03 Summary


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Operator challenges in an open environment


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Current environmentData services beyond SMS

01

SMS no longer is the unique relevant data bearer (TEM)

3G and 3.5G is here (TEM)


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01 Current environmentAdvanced devices, more enablers

Smartphone market is expectedto exceed 250 million units in2008

Smartphones of today are smallcomputers connected to internet

0

5

10

15

20

25

0 3 ' Q 1

0 3 ' Q 2

0 3 ' Q 3

0 3 ' Q 4

0 4 ' Q 1

0 4 ' Q 2

0 4 ' Q 3

0 4 ' Q 4

0 5 ' Q 1

0 5 ' Q 2

0 5 ' Q 3

0 5 ' Q 4

0 6 ' Q 1

0 6 ' Q 2

0 6 ' Q 3

0 6 ' Q 4

M i l l i o n s

Others

RIM

Linux

Palm

MS

Symbian MOAP

Symbian UIQ

S80/ 90

S60


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Main players are taking this path with different level ofcommitment and evolution:

CertainTechnical

KnowledgeShared With the

Partners

Open APIs

User Generated

ContentCommunities

Web 2.0

01

Technical

Development ofsome coretechnology

withinOpenSource

Openess as partnership Openess as developercommunity growing toolOpeness as

a source of innovationOpeness as

a part of the business model

Current environmentOpeness as the key on the new ecosystem


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Current environmentCustomer perspective

01I understand telcos and ISP tariffs

Data services are good for me,

as the voice and SMS

I know that my mobile phone is

like a little computer

connected to Internet

I belong to an open world, with endless choice


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Traditional barriers have been removed and thecompetitive environment is complex:

Third party access to devices operating system

Endless choice by customers

Defensive strategies will not work in the long term

Operators need to provide superior value to succeed :

Delight the customers with the best care and services

Using effectively customer knowledge Giving the best experience through technology

01 Current environmentOperator perspective


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Capturing innovationAnd the Open Source role

Innovation is one of the roots of sustainable competitiveadvantage

Innovation is derived from diverse groups with specializedexpertise

The greatest breakthrough for open source is applyingcollaborative methodologies for development

Inherent in collaborative practices could be a greater opportunityfor innovation than competitive practices

But not only software!!!

Shared and superior knowledge (i.e Wikipedia)

User Generated Content

01


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How S60 helps operators to succeed


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Innovation and Open SourceThe browser and the Write once - runs everywhere promise revisited

02

One of the best mobile browsers in the market with an OpenSource Core:

Reliable : Tested by the community

Committed to standards

Interoperable : Proven on desktop

environments (Safari)

With full HTML support, AJAX and other open protocols likeRSS, the promise of write once - runs everywhere forconvergence applications looks feasible

KHTML web core engine (Open Source)

Apple Safari Browser S60 Web Browser


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Telefnica welcomes the announcement of S60 to providemore than 4000 C function calls with its Open Cenvironment, allowing the industry (and the community):

To easily port relevant applications within the mobile environment:

Apache Web Server

Python and Perl execution environments

To reduce the current differences between connected PCs andmobile phones is key for converging applications

To be closer to the Open Source methodology , commitment with

standards and quality of generated software To increase the competitiveness on the application market

Innovation and Open SourceOpen C: Bringing open source methods and current applications to mobile

02


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S60 as source of differentiationOperator Variant

Unique user experience allows operators to: Increase the commitment with the brand

Have a consistent Movistar user experience: look & feel

Simplify the access and promote new services and applications

New enablers available on S60 allows the remote updating ofall this stuff, creating:

Deep segmentation, on the limit, customer by customer

Updated Value of the Operator Variant concept

02


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Summary


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We are entering in a brand new environment, within a new wayof understanding of the mobile communications by thecustomers

The sources of differentiation from the operator perspective arealso new and we need to evolve to keep relevant on the newecosystem

S60 is an outstanding tool that could help operators to captureinnovation, reduce the time to market and the fragmentation,and provides sources for a deep differentiation

Summary03


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Documents

Using Convergence Services on S60 to Increase Revenues in Mature Markets - José Antonio Moujadami - Telefonica