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#SOCM2014
HiveSocial for Higher Education
Social Engagement Platform
2
• Cloud-based, SaaS solution• Highly configurable• Full suite of collaboration and
networking tools• Familiarity of social media• Rewards and recognition
#SOCM2014
HiveSocial for Higher Education
3
LEARN
REWARD
TRANSFORM
CONNECT
Social Engagement Platform
Using Community Management to Drive
Engagement in Higher EdRachel Happe, Co-Founder Michael Mathews, CIO
The Community Roundtable Oral Roberts University
Rachel Happe, The Community Roundtable
Rachel has spent the last 15 years helping organizations
implement emerging technologies to advance their
business strategies. She understands how networked
communications environments can transform how people
work, their productivity and their personal satisfaction by
aligning their passions, skills and relationships.
Speakers
Michael Mathews, Oral Roberts University
Michael Mathews has 20 years of Executive IT Management
experience, including VP for Academic Services for Ellucian,
Business Development Officer, Chief Innovation Officer, and Chief
Information Officer. For leading Universities and Community
Colleges. Michael was awarded the 20134ESWa Campus
Technology Innovator of the Year for Student Systems and
Services., and inventor of the U.S. patented Education and Career
Positioning System. Michael is well known for his passion to
strategic leverage technology for all campus constituents.
#SOCM2014
Agenda
• What is Community Management?
• The Value of Community Management
• Building a Community Roadmap
• Case Study: Oral Roberts University –
Defining Community
• Q&A
What is community
management?
#SOCM2014
Community management is the discipline of
ensuring productive communities
Responsibilities
• Define scope, ideal outcomes, and boundaries
• Ensure participants receive more value then they contribute
• Promote, encourage, and reward productive behaviors
• Discourage and limit destructive behaviors
• Facilitate constructive disagreement and conflict
• Advocate for the community and its members
• Monitor, measure, and report
• Marshal internal advocates, resources, & support
• Manage tools and member experience
8
Ghost town
Land of
1,000 flowers
Drama
central
A circling
storm
A clique
#SOCM2014
Community managers balance the needs of the
organization with the needs of the community
A meaningful articulated shared purpose is one of
the biggest success factors for a community
Business
ObjectivesMember
Objectives
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Shared Purpose
The value of
community
management
#SOCM2014
Communities are Required to Change
Behavior, which Change Economics
1 2 3
The Power of Habit, Charles Duhigg
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#SOCM2014
Key Findings
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Community maturity delivers
business value.
Executive participation impacts
success.
Advocacy programs increase
engagement.
1
2
3
#SOCM2014
1. Community management maturity
delivers business value
85% of best-in-class communities can measure their value…
… likely because they are more likely to have fully
funded community roadmaps
18Data from The State of Community Management 2014
#SOCM2014
1. Best-in-class communities are also
significantly more engaged
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90%
9% 1%
The old rule of thumb… …and what community
engagement actually looks like
now
Best-in-class
Average
63%17%
11%
9%
52%
21%
15%
12%
Lurker Contributor Creator Collaborator
#SOCM2014
2. Executive participation impacts success
Not surprisingly, communities with executive participation are
more likely to have a fully funded roadmap
Best-in-class communities have
higher executive significantly
higher engagement rates.
20
#SOCM2014
3. Advocacy programs increase
engagement
Multi-tiered community leadership
programs have some of the best
community engagements rates…
…but higher engagement rates
require more community
managers…
…and are typically found in older
communities.
21
Building a
community roadmap
#SOCM2014
The Community Maturity Model
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23
#SOCM2014
First: Compare your maturity
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#SOCM2014
Next: Identify goals and gaps
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#SOCM2014
Next: Build a community roadmap
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#SOCM2014
Defining Community
Mission
“To build Holy Spirit-empowered leaders
through whole person education to impact the world
with God’s healing.”
VisionGod's commission to Oral Roberts:
"Raise up your students to hear My voice, to go where My light is dim,
where My voice is heard small, and My healing power is not known, even to the uttermost bounds of the earth. Their work will exceed yours,
and in this I am well pleased."
Seven Imperatives
For Globalization
Seven Imperatives
ORU Statistics
Total Enrollment 3403UG 2873Grad 530
Male 1497 (43.99%)Female 1906 (56.01%)
Commuters 1638Students in residence halls 1765
UG student/faculty ratio: 16:1
ORU Demographics
Caucasian 1731 (50.87%)African – American 563 (16.54%) Asian – American 80 (2.35%) Hispanic – American 236 (6.93%)Native American 111 (3.26%)Two or more races 120 (3.53%)International students 239 (7.02%)Other 33 (0.98%)Unreported 290 (8.52%)
ORU Demographics
All 50 states represented
Top 5 states represented:
1. Oklahoma 1509 (44.34%)2. Texas 401 (11.79%)3. California 108 (3.17%)4. Florida 78 (2.29%)5. Colorado/Georgia 77 (2.25%)
ORU Demographics
84 nations represented
ORU Top Majors
1. Nursing2. Business Administration3. Ministry & Leadership4. Media5. Biology
ORU Stats
68 majors
14 graduate programs
2 doctoral programs
Innovation
Thought Leadership
Technology
Leveraging SocialHive – Social Engagement Software
The Art and Science of Community,
Technologywith Great
Partnerships
#SOCM2014
ORU’s Maturity Model Ranking
1. We had ‘good’ community without realizing or labeling it.7. Enterprise Hive’s Social Hive was the right tool for community and engagement.9. It’s is critical to realign the language for appropriate metrics.
1. What does our community value and believe? 2. How does your community rank your strategy,
tools, etc.? 3. What does your community say about itself when
they have a free voice?4. What ‘brand’ or ‘labels’ does your community label
you as?5. How are you rewarding and recognizing members of
the community?6. Can you clearly see all your clichés’ or belief
systems cherished, valued, and carried out by the community?
How did ORU know ‘Community’ is engaging and working?
#SOCM2014
What Students (Community) Are Saying
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New CIO advocates for student technology
… eliminate that fear by allowing students to access their personal data, track their progress and develop goals and plans based on their current path.“In today’s digital age of smart electronics, students can navigate their past, present and future in students hands.” ORU has high hopes for students and dreams of their potential in creating innovative technology that would greatly impact the world.“Students are just playing with the Internet right now, but our desire is to see them get creative with the Internet for great purposes,”
#SOCM2014
What the (Community) is Saying 6-months Later
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IT department hashes out over 50 new changes
This summer, the IT Department implemented approximately 50 new changes to ORU’s technology. The goal was for students to experience easier navigation through the services. Upgrading D2L and a single sign-on option are among the improvements.“The way we’ve chosen to run our IT Department is service driven and service oriented. It’s about what can we do for our students, faculty and staff as opposed to us doing our own thing,” Stephen Guzman, Applications Developer and ORU alum said.
"The White House Office of Science and Technology and Department of Education continues to challenge the public to get creative to solve some of the most difficult decisions in education. We appreciate the creative submissions by thought leaders at universities like Oral Roberts University at the national level. It will be thought leaders like this that continue to help solve the issues for future generation.”
#SOCM2014
Wireless Access on the ORU Athletic Motor Coach
#SOCM2014
#SOCM2014
The Provost and Students
Google Glasses
#SOCM2014
#SOCM2014
The Ultimate Community MeasureAiring Community with Students
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EDU-FI Weekly Broadcast with Students and the CIO
#SOCM201452
QUESTIONS & ANSWERS
Q&A
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Thank you!
Rachel Happe@rhappe
Michael Mathews
HiveSocialTM for Higher Education by Enterprise Hive
transforms the educational institution into an engaged
campus by easily connecting all its constituents through
innovation using an enterprise engagement platform
that includes gaming mechanics and more.
Contact Enterprise Hive:
804.438.9393
www.enterprisehive.com
This presentation is strictly confidential and may not be reproduced, redistributed, passed on or published, in whole or in part.
