Streamlining Higher Education: Strategic Engagement & Retention Initiative

7/30/2019 Streamlining Higher Education: Strategic Engagement & Retention Initiative

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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposal Recipient: Mr. Peter C. Kinney III, Chief of StaffNew York Institute of Technology | Circa 2013

New York Institute of TechnologyThe Antiquity ProposalStreamlining Higher Education | Strategic Engagement & Retention Initiative

03 March 2013


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New York Institute of TechnologyThe Antiquity ProposalAuthored by: Mr. Brandon LloneNYiT Student | Class of 2013 Table of Contents:| Document Arrangement |

Table of ContentsTABLE OF CONTENTS

ABOUT THE AUTHOR

REFLECTIONS FROM A STUDENT

PURPOSE OF DETERMINATION

PREFACE

EXECUTIVE SUMMARY

ABSTRACT

EPILOGUE

ENDORSEMENT

CONTACT


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposal

THE GATES OF ANTIQUITY

OUR AUDACIOUS LEGACY

OUR AUDACIOUS LEGACY (CONTINUED)

PROPOSED ORGANIZATION

HISTORY & TRADITION: SIGNAGE INITIATIVE

HISTORY & TRADITION: WEBPAGE INTEGRATION

HISTORY & TRADITION: FACULTY & STAFF INCORPORATION

HISTORY & TRADITION: ATHLETICS INTEGRATION

HISTORY & TRADITION: ATHLETICS INTEGRATION

IMPLEMENTATION OF A UNIVERSITY MOTTO

REVITALIZATION OF THE OFFICIAL UNIVERSITY SEAL

REVITALIZATION OF THE OFFICIAL UNIVERSITY SEAL (CONTINUED)

OFFICIAL UNIVERSITY SEAL EXHIBIT


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OFFICIAL UNIVERSITY SEAL EXHIBIT (CONTINUED)

OFFICIAL UNIVERSITY SEAL EXHIBIT (CONTINUED)

PROPOSED SEAL REDESIGN CONCEPT (OBVERSE)

PROPOSED SEAL REDESIGN CONCEPT (REVERSE)

CONCEPT SEAL EXHIBIT (CONTINUED)



COMPREHENSIVE SEAL EXHIBIT (CONTINUED)

IMPLEMENTATION OF AN OFFICIAL UNIVERSITY SONG

IMPLEMENTATION OF AN OFFICIAL UNIVERSITY SONG (CONTINUED)

IMPROVED MASCOT VISIBILITY ON CAMPUSES

REIMPLEMENTATION OF THE ESTATE YEARBOOK

CREATION OF THE JOINT SELECT COMMITTEE ON RETENTION, ENROLLMENT, & RESEARCH


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ARTICULATING THE BRAND OF NYIT (CONTINUED)NYIT DIPLOMA REDESGIN & ANALYSISNYIT DIPLOMA REDESGIN & ANALYSIS (CONTINUED)

NYIT DIPLOMA REDESIGN & ANALYSIS (CONTINUEDJUXTAPOSE TO NEW YORK UNIVERSITY DIPLOMAJUXTAPOSE TO COLUMBIA UNIVERSITY DIPLOMAJUXTAPOSE TO UNIVERSITY OF CHICAGO DIPLOMAJUXTAPOSE TO MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT) DIPLOMAPROPOSED NYIT DIPLOMA REDESIGN CONCEPTPROCESS OF IMPLEMENTATION

PROCESS OF IMPLEMENTATION (CONTINUED)

CONCLUSIONS

CONCLUSIONS (CONTINUED)


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalAbout the Author:When Determination Leads to Innovation

About the AuthorWhen Determination Leads to Innovation

Very few have been able to impact people, groups and communities like Brandon Llone has. His determination to

potential, as well as his ambition to be successful, led to his commitment to public service and his ultimate goal of e

well being of others. As a senior at New York Institute of Technology who has worked for the Office of Student Affai

three years, he was provided the opportunity to hone his skills in strategic competency, organizational development

supervision. Brandon has outstanding professional demeanor, attention to detail, and familiarity with team-oriented

Born on a United States Army installation in Germany into a military family, and living in more than 16 states, Brando

volunteer for numerous federal policy initiatives and service groups. Through constantly interacting with many differe

performing multiple tasks under time constraints, Brandon gained three essential qualities to succeed in this fast ch

marketplace: a strong sense of responsibility, a problem-solving mindset, and team spirit.

His friends and colleagues regard him as one of the most insightful, charismatic, and compassionate individuals in o

today. Aside from NYIT, Brandon resides in San Antonio, Texas. He currently works as a volunteer at a public servic

Sam Houston, and interns for United States Senator Ted Cruz.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalReflections From a Student:Realizing the Promise of Greatness

Ref lect ions From a StudentRealizing the Promise of Greatness

As the four years of my undergraduate experience quickly draw down, and with commencement on the horizon, I wanted to dedicate this piece of work to NYI

present, and future. I spent nearly four years in Student Affairs and I was fortunate to serve in multiple roles with a recurring fundamental purpose: build a comm

dedicated to fostering student success while creating inclusiveness in our community. From my time on the Student Government Association, Campus Progra

Student Ambassador Association, Orientation Leader to Admitted Students, First Year Advisor to New Students, Resident Assistant and Head Resident Assist

Residential Life, I utilized my daily experience in reflective dialogue with my peers to determine what areas we could improve on. Through this proposal, I made

and those determinations for improvement, a tangible reflection. There has never been a more dynamic period at New York Institute of Technology as we take

achieve lofty goalsand our efforts are paying off. Our global community is working together to create a university where education is second to none and gro

research flourishes. The support of our alumni and friends makes this possible. Everywhere you look the University is being reinvigoratedthanks to this invest

students, faculty, programs, and facilitiesand we are taking advantage of this ambition to further accelerate our progress.

This is an exciting time to be a NYiT student we are on the move.

Brandon Chase Llone, Author


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalPurpose of Determination:| Streamlining Affinity | Blending Corporate Presenc| Evolving Global Identity |

Purpose of Determinat ionStreamlining Affinity | Blending Corporate Presence | Evolving Global Identity

My purpose for creating this proposal stems from the impact of shared experience within our commu

global community, we share common experiences that connect us to each other, our alma mater, an

significantly, to NYIT. The importance of continuity and shared experiences among students, past and

cannot be overestimated. My purpose for writing such an ambition is to propose initiatives that better

students to NYIT, expand inclusiveness by blending our corporate presence, and promote affinity in o

community by connecting us to our past history and tradition. My ultimate goal is to have NYITs reten

90% - a very ambitious and boundless goal.

We are all bound to those of yesteryear in spirit, but today's NYIT sees little of their lost legacy. Our hemade with the same unwavering spirits as those of our alma mater, and it is that very notion that guid

our global community. While we may be a global institution, with diverse students and campuses all o

we are united not only by educational pursuits, but by our unfaltering pride and dedication to one ano

Pictured Left is current NYIT President and CEO, Dr. Edward Guiliano at NYITs annual Mayfestceleb

May of each year. Dr. Guiliano is pictured here watching his students have fun just before final exam w

the college.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalPreface:Heritage | Tradition | Birthright

PrefaceHeritage | Tradition | Birthright

New York Institute of Technology (NYIT) has a long history of working with students across the glo

the aims of a career-oriented professional education in our time. NYIT and its history are profound

an admired and respected institution of higher education. Its mission focuses centrally on the qua

learning and the changing purpose and nature of post-secondary curricula. Recently, as NYITs p

become increasingly diverse, our traditions must transition to create a more inclusive environment

For the sake of correcting, strengthening, and preserving these rituals and all the positive contribu

to offer, NYITs leaders must also recognize the faults related to the absence of tradition and histo

New York Times posted an article about colleges lively and numerous student traditions and how

enhanced student identity, pride, & retention.

Fast forward nearly a 100 years, however, and those self-same traditions have largely faded into o

History and traditions have long played an instrumental role on college campuses through their ab

community, connect students with the heritage of their alma mater, and develop institutional pride

The question facing many NYIT students today is: What particular heritage they are entitled to as the life-blood of this institution? This proposal seeks to offer

suggestions for ways our campus history and traditions may be initiated, strengthened, and preserved, thus improving NYITs global community. Pictured abov

founder and first President, Dr. Alexander Schure speaking at a commencement ceremony in the late 1950s.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalExecutive Summary:Statement of Purpose | Goal | Tradition

Execut ive Summary Statement of Purpose

The objective of this proposal is to better facilitate the needs of students at New York Institute of Technology, specifically regarding the role of history and tradit

New York Institute of Technology and its global campuses. New York Institute of Technology (NYIT) seeks to provide a positive community environment that en

students overall learning, personal development and academic success. This proposal seeks to build upon that very distinction by offering substantial addition

dedicated to fostering student success and creating an inclusive community across all campuses and sites throughout the world, with the enduring hope that s

life outside the classroom to be an equally rich and rewarding experience.

GoalThe primary goal of this proposal is to restructure the way that New York Institute of Technology categorizes and facilitates tradition and campus history itself. A

proposal also seeks to realign this by incorporating a several new initiatives to better facilitate and profoundly increase the structure, coordination and order of t

history. More importantly, the ultimate goal is to evolve the structure of the New York Institute of Technology for the better.

ResultThe desired result of restructuring tradition and reframing the role and the anatomy of New York Institute of Technologys historical value, is to increase both th

inclusiveness of New York Institute of Technology. Additionally, by restructuring these particular areas, New York Institute of Technology will be able to further e

to fostering student success and creating an inclusive community across all campuses and sites throughout the world.


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New York Institute of TechnologyThe Antiquity ProposalAuthored by: Mr. Brandon LloneNYiT Student | Class of 2013

Pictured above: Dr. Edward Guiliano, current President and CEO of NYIT, speaking toa crowd of students at NYITs global campus in Nanjing, China.Abstract:Analysis | Vision | Approach

Abstract Comprehensive Analysis of Approach

In January of 2012, while working at the NYIT

Housing & Residential Life, I began to compile

Engagement & Retention Initiative Plan for NYI

opportune from many respects. There have be

changes in NYITs Student Affairs philosophy,

direction; there have been significant changes

relates to its global footprint, vision, and values

importantly, NYIT had completed its long term

NYIT 2030.

Based on all of these new strategic plans, whic

by full participation from the whole NYIT comm

my support for NYIT from the students perspe

NYIT achieving its vision, values, and goals of t

plan.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalAbstract:Analysis | Vision | Approach

Pictured above is Dr. Alexander Schure (NYITs 1 stspeaking to crowd at a symposium for technology in

I wrote this proposal with my knowledge of Student Affairs and in collaboration with

student leader feedback and solicited input from the whole community for guidance. This

proposals values are stemmed from student feedback and is comprised as follows:

Vision:The Strategic Engagement & Retention Initiative seeks to further position NYIT as aleader meeting the challenges of a global and virtual educational community through the

use of innovative solutions and strategic alliances with a commitment to excellence.

Approach:To provide an integrated information historical environment that advances the core

missions of the NYIT as well as the operational processes that support these missions.

Where appropriate, this proposal will seek to implement solutions that are innovative, integrative and supportive to evolving university goals, demands and expe

proposal will provide New York Institute of Technology resources to enhance, support and foster teaching, learning, research, administration, service, commun

outreach. Seven specific areas are identified as critical areas, which will have a large and strategic impact on the future of New York Institute of Technology. At

these areas of focus would provide the most opportunities for significant impact on information technology accomplishing its mission. As a result, a separate G

Force will be created.


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Pictured above is Dr. Matthew Schure (NYITs 2ndshaking hands with several NYIT board mem

These program initiatives are as follows:

1. Campus-wide History and Tradition Initiative, which extends in particular to: asignage, webpage integration, faculty and staff, and athletics integration.

2. Implementation of an Official Motto for New York Institute of Technology.3. Revitalization of New York Institute of Technologys Official Seal.4. Implementation of Official Music for New York Institute of Technology.5. Improved Mascot visibility on New York Institute of Technology Campuses.

6. Reimplementation of the Senior Estate Yearbook through Campus Slate StudentStaff.

7. Creation of the Joint Select Committee on Retention, Enrollment, & Research.


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Pictured above: Dr. Edward Guiliano, current PresidCEO of NYIT, speaking to Secretary Spellings of the Dof Education.

The strategic plan identified nine goals with one or more initiatives in support of the

goals. Those goals and initiatives can be added to and completed during the period

2013-2015. Those said goals are:

1. Enhance student collaboration

2. Provide a full-scale history & tradition series

3. Provide an effective student identity

4. Provide an effective administrative retention system

5. Improve student retention analyses and reporting

6. Improve all NYIT web sites in support of history and tradition

7. Improve student and prospective student access to NYIT History

8. Improve administrative operational development (streamlining NYIT)

9. Improve student voice in NYIT leadership and governance

The major themes these goals encompass are: improving the global infrastructure and identity, establishing and enabling a superior collaborative environment f

upgrading to improve the historical notion of the environment, establishing and improving a retention analysis and reporting environment, improving levels of se

establishing a participatory student voice in governance.


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The Strategic Engagement and Retention Initiative, presents a strategic context and frame

maintaining a robust, comprehensive and continually upgraded campus history and traditio

infrastructure, applications, tools, and services to address the needs of the University. In tu

enhance the student experience, simplify collaborations and Identity, and empower the ca

community.

The plan provides direction for accomplishing current and future retention objectives and gthe basis for the campus-wide allocation of resources for history and tradition. We face the

providing equally robust

historical identity on all our

campuses, especially in our

global campuses.

We also need to develop a much closer working relationship with our history in order for this part

of our identity to be successful. This would lead to collaboration with the community to provideadvancements otherwise not possible. As the strategic plan goes in effect, specific

implementation plans for each of the initiatives will be developed. This proposal will work with the

relevant leadership and constituencies to make sure that the implementation plans are developed

collaboratively and are congruent with the NYIT 2030 plan.

The goals include expected outcomes and key performance indicators, which will become the

backbone of the ongoing assessment of each of the goals and the plan itself. The plan will be

assessed on a formal basis annually to allow for any required course corrections and corrections

due to changing conditions and requirements.


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The Gates of Ant iqu i tyNYiT: The Paragon of PastlessnessWhereas our peer institutions take care on their websites and guided tours to highlight their unique history and traditions throughout the years, NYITs only comtangible practice is perhaps Mayfestor Relay for Life. Albeit, these have not been enduring traditions for the decades at NYIT, but many students are unaware

of NYITs history or tradition whatsoever. This is a severe blow for an institution that already lacks substantive

our meager mentioning of NYIT history on our webpage, which lacks any real depth, does little to help our ca

school-wide pillow fights (Wellesley College), winter carnivals (Dartmouth College) and watch dropping (Willia

NYIT students can look forward to going to minor Campus Life events, only hosted and advocated by Stude

with no push-back from the institution for a fully supported campus-wide event. A house divided against itse

One might argue that college traditions are, in fact, unnecessary and even frivolous. This is categorically untr

traditions serve a function that is far more important than providing a bit of light-hearted fun. Traditions are a

connecting students to alumni, to their alma mater, and to each other. Anemic school spirit and low turnout a

are endemic problems for the NYIT. Furthermore, on a campus as diverse as ours, the social glue of college

more important than ever for fostering community and inclusiveness. Resident counselors may plan dorm-bo

student activists may rally for shared causes, and the Campus Programming Board may put on meaningful e

affinity group can ever bring the entirety of NYIT together as traditions can.

The Gates of Antiquity:NYiT: The Paragon of Pastlessness


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalOur Audacious Legacy:The Future | Perfecting by the Past

Our Audacious LegacyThe Future | Perfected by the PastIn an environment that can become stressful due to the importance of studies, tradition serves to keep students grounded. It is

an avenue to connect with fellow students while allowing them to be immersed in rich, unique culture of the institution. Every

school has its own rituals that have been passed down from generation to generation. More prominently, NYIT can better guide

its future by having its prospective students and current students alike better understand its magnificent legacy. A quick stroll

down NYITs memory lane is very telling to where its place in the future will stand.

In 1910, the New York State Board of Regents licensed NYITs predecessor,

New York Technical Institute. In 1955, NYIT opened under a provisional

charter granted by the New York State Board of Regents to NYIT. Its first

campus opened at 500 Pacific Street in the Borough of Brooklyn, New York.

The founders of NYIT, and in particular, Alexander Schure, Ph.D. (Pictured

right) started NYIT with the mission of offering career-oriented professional education, providing all qualified s

to opportunity, and supporting application-oriented research to benefit the larger world. Schure later served

president (pictured below).

NYIT sought to meet critical national demands, particularly the need for scientists, engineers, and high-level

the United States. In the higher education community at the time, a debate arose around the concern that hu

studies would be overshadowed by too much emphasis on science and engineering. NYIT's goal was to create a balance between science/engineering and a

education, and ever since, it has been focusing on this model to prepare students for current and future careers.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalur Audacious Legacy:The Future | Perfecting by the Past

NYIT's mission resonated among industry and learners. By the 19581959 academic year, the university had more than 300 students, and the time had come

physical operations. Fast-forward to today: very little depth is given in any medium to show just how far NYIT has come or the tremendous contributions that o

Guiliano has worked to instill other than our minuscule history bullets by year that fail to convey and sort of depth.

NYITs faculty designed curricula to incorporate modern technologies with teaching and applied academics. In 1959, NYIT introduced teaching machines for

instruction in physics, electronics, and mathematics. NYIT also pioneered the use of mainframes as a teaching tool, having received its first, donated by the CIT

Corporation, in 1965. The curriculum was successful enough that NYIT received two grants totaling approximately $3 million from the federal government one

system of individualized learning through the use of computers; the other to develop a computer-based course in general physics for midshipmen at the UnitedAcademy in Annapolis, Md. NYIT was a pioneer in 3-D computer animation. Before Pixar and Lucas film, there was NYITs Computer Graphics Lab (CGL).In 1

NYITs Computer Graphics Lab (CGL) was established and attracted the likes of: Pixar A

Studios President Edwin Catmull and co-founder Alvy Ray Smith; Walt Disney Feature A

Scientist Lance Joseph Williams; DreamWorks animator Hank Grebe; and Netscape and

Graphics founder Jim Clark.

Pictured left, is President Alexander Schure outside an NYIT building in early 1960s; man

buildings on NYITs Old Westbury Campus are of the former Whitney Estate. In 1995, NY

Engineering took first place in the U.S. Department of Energys Clean Air Road Rally. The

engineering team spent three years designing and building the high-performance hybrid beat out 43 other vehicles.

Today, NYIT is recognized as one of the top science and engineering schoolsand now o

90 undergraduate degree, graduate degree programs, and medical degree programs to

students in academic areas such as architecture and design; arts and sciences; educatio

and computing sciences; health professions; management; and osteopathic medicine; w

half pursuing advanced degrees. University


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalProposed Organization:Transcending | Composing Initiatives

Proposed Organizat ionTranscending Barriers | Composing InitiativesThis proposal seeks to fundamentally change the way that tradition, culture, and history is perceived, treated, and understood within New York Institute of Tec

Furthermore, this proposal will re-distinguish the scale, outlook and prospects of New York Institute of Technology to include the following seven (7) initiatives e

chronologically in the following pages for greater depth and more precise comprehension:

1. Campus-wide History and Tradition Initiative, which extends in particular towebpage integration, faculty and staff, and athletics integration.

2. Implementation of an Official Motto for New York Institute of Technology.3. Revitalization of New York Institute of Technologys Official Seal.4. Implementation of Official Music for New York Institute of Technology.5. Improved Mascot visibility on New York Institute of Technology Campuses6. Reimplementation of the Senior Estate Yearbook through Campus Slate St7. Creation of the Joint Select Committee on Retention, Enrollment, & Resear

*Joint Select Committee on Retention, Enrollment, & Research is to be chosen by the Presidents Council


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalHistory & Tradition Signage Initiative:Profound History | Impeccable Tradition

History | Tradi t ion: Signage In i t iat iveProfound History | Impeccable TraditionGiven New York Institute of Technologys rich historical nature, this initiative serves to create awareness around NYITs global campusesthat shed light on our heritage and tradition. More prominently, NYITs main campus in Old Westbury, NY, could incorporate its own

history through various signage initiatives in buildings around campus. Harry Shure, Anna Rubin, Theobald, Midge Karr, David G. Salten,

Edward Guiliano, are the many names that rest above our buildings on campus. Sadly, many NYIT students cant name any contribution

of these individuals on campus or their importance.

This history and tradition signage initiative is a series that features

vintage images of NYITs students, leaders, faculty, professors

and Campuses around the globe. Each sign should celebrate the

generations of students, professors, campuses, and events that

defined their New York Institute of Technology through historical

images and descriptive captions. This is an ambitious initiative that

requires support from each campus to showcase their own

particular historical offering per campus contribution.

Pictured right is current NYIT President Dr. Edward Guiliano as the faculty advisor to the

when he served as a professor in the English Department; this picture speaks volumes to

service as president as he himself is living history. Pictured left is NYITs 2nd President Ma

and David G. Salten at a commencement ceremony.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalistory & Tradition: Webpage Integration:Reorganized for Greater Accessibility

History | Tradi t ion: Improved Webpage IntegraHistory | Tradition: Reorganized for Better Accessibility Through Technology

New York Institute of Technology has taken great strides to innovate our website and has recently adde

to highlight our campus. However, our webpage does a disservice to our history and tradition. Currently

is only regarding to meager page of streamlined events in NYITs history with one-line descriptions inste

such as notable on institutions websites.

For better accessibility, NYIT could consider revamping its current history page under about NYIT to inc

and a grander scope of tradition and history to enable the NYIT community to have a greater sense of in

Anemic school spirit and low turnout at college events are endemic problems for the NYIT. To create a

historical presence online, NYIT can also consider adding a history look-book in the same style and mathe Presidents report. NYIT can also conduct interviews and do a series on the My NYIT, present, pas

where faculty and staff give accounts on the progress NYIT has made over the years.

Pictured left is NYITs first President, Dr. Alexander Schure surveying the technology labs in Gerry Hous

Westbury Campus.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalistory & Tradition: Faculty & Staff Incorporation:Faculty & Staff Contribution

History | Tradi t ion: Facul ty & Staf f IncorporaHistory | Tradition: Faculty & Staff ContributionFaculty and staff members are highly involved in teaching,

engaging students in the undergraduate experience and

resulting in greater student learning gains and the college

experience. As a result, assessing the impact that faculty

behaviors and interactions with students in the classroom have

on the undergraduate classroom experience should be

showcased on NYITs campus. Pictured right is Dr. Alexander

Schure dancing with students and faculty at an event in 1970s.

The NYIT staff member pictured left is Mrs. Renise Rosen,

Associate Director of Registrar at New York Institute of

Technology. Mrs. Rosen graduated from NYIT in the mid

1960s and continued working for NYIT since her graduation;

the picture is courtesy of the discontinued New York Institute of

Technology Estate Yearbook for graduating seniors via the

Campus Slate student staff. Faculty and Staff involvement in a historical context is a way of connecting students to alum

alma mater and to each other. Anemic school spirit and low turnout at sports games are endemic problems for the NYI

on a campus as diverse as ours, the social glue that college professors and staff provide is more important than ever fo

community, inclusiveness, and retention.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalistory & Tradition: Athletics IntegrationSpotlighting Athletics & their Contribution

History | Tradi t ion: Ath let ics Integrat ion History | Tradition: Spotlighting Athletics & their ContributionNYIT and Athletics are often intertwined, as sports provide a venue for

symbolic competition between nations; sports competition often reflects n

and in fact has often been a tool of diplomacy. NYIT needs to create more

include Athletics contribution in its history around campus.

Among the many factors that distinguish American colleges and universiti

counterparts elsewhere in the world, intercollegiate athletics occupies a p

prominence. Every observer of American university life must engage the p

ubiquitous institution of intercollegiate athletics that occupies so many stu

staff, alumni, and friends and consumes substantial institutional resources

Some critics see this American passion for organized college sports comp

egregious attachment to the academic body which should be done away

some partisans of intercollegiate sports see the pursuit of athletic compet

essential component of superior higher-education institutions.

Pictured left is NYITs former football team at a game on the sac field in th


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalHistory & Tradition: Athletics IntegrationSpotlighting Athletics & their Contribution

Neither of these evaluations is correct; athletics in Americas

colleges has a long and enduring tradition that represents a

fundamental construct of almost every type of higher-

education institution, and sustains its vitality and significance

in the face of substantial fiscal and managerial challenges.

Pictured right is NYIT President Dr. Guiliano and the NYIT

Lacrosse team at the sac field talking to students just prior to

a game.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalmplementation of an Official University Motto:Science | Technology | Humanities

Implementat ion of an Off ic ia l Univers i ty MotSapientia Et Lorem | Wisdom & TechnologyThe term motto is defined as: a word, phrase, or sentence that expresses an attitude, ideal, or guiding principle associatedwith the organization to which it belongs. Plural:mottoes ormottos. New York Institute of Technologys motto has faded

into the realm of pastlessness. Our original seal for NYIT included the words, Science, Technology, and Humanities. Those

words represented the building blocks of our institution upon its founding in 1955.

NYIT needs a slogan that embodies the spirit and perseverance that our founders had when this institution was first started.

We currently have nothing that portrays us in this light. Institutions such as the University of Chicago have mottoes such as

Crescat scientia; vita excolatur, which means, Let knowledge grow from more to more; so be human life enriched. NYIT

needs to be brought up to the same standard that other well-known institutions hold for themselves. We need an official

motto and a strong recruiting tag line. I propose that NYIT implement the motto Sapientia Et Lorem which isLatin for Wisdom and Technology; two resil ient stalwarts of New York Institute of Technologys identity former, present, & future. One might argue that college mottos are, in fact, unnecessary and even frivolous; or that NYIT is no longer represented by just the three mentioned disciplines

motto is unnecessary. This is categorically untrue, as NYIT has proven to greatly transcend Science, Technology, and Humanities in the educational realm. Its t

of those disciplines does not render them obsolete nor does it somehow alienate members of our global community. In fact, it adds great character and it ties N

to their alma mater and to each other. Furthermore, an Official NYIT Motto is more important than ever for fostering community, inclusiveness, and retention.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalevitalization of the Official University Seal:Emblem | Virtue | Heritage | Legacy

Revi ta l izat ion of the Off ic ia l Univers i ty SealEmblem | Virtue | Heritage | LegacyThe Official Seal of New York Institute of Technology is a symbol of dignity that is used to mark official College correspondence. The pushback I received from alumni whose feedback and questions prompted me to convey a vital message to NYITs leadership: our current seal lacks substance. The state of our current

comparison to our former seal, and significantly lacks the profound character found in other intuitions official seals. I received an abundance of calls advocating

leadership to consider revitalizing the current seal to adopt the notions from the former seal.

New York Institute of Technologys Current Official SealCurrently, New York Institute of Technologys Official Seal is described as such: A blue seal imprinting the words, New Y

the top landing, and of Technology at the bottom landing. Embossed with sixteen blue arrows all facing inward to creat

circle with an empty lining on the outskirt of the circle where the former New York Institute and of Technology, previou

current seal does not include our former olive branches, founding year, school motto, historical and traditional character,

unfortunately, has lost the precious story that alumni worked to convey to future classes: our majesty.

Furthermore, there is no online, or other college reference to the significance or meaning of our current seal. Albeit, simpl

simplification of our former seal has little to no worth if it does not carry over the same meaning that latter held. Its almos

regressed and erased the heraldic value from its seal to fall more in line with that of a business logo; but we can easily im

back great character to the seal of our prestigious institution.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalevitalization of the Official University Seal:Emblem | Virtue | Heritage | Legacy

New York Institute of Technologys Former Official SealFormerly, New York Institute of Technologys Official Seal was described as such: A

the words, New York Institute at the top landing, and of Technology at the botto

Embossed with two olive branch vines (which is a symbol for peace and victory) in t

middle landing. Our founding year of 1955 centered above the olive branch vines. In

sinister of the seal lies an open book (symbolizing education) fitted with a T-square (

drawing tool) and Set-square (technical drawing tool). Complemented, by the forme

of Science, Technology, and Humanities can be found above the in the upper-latter

seal.

Clearly, the former seal does in fact include our historical and traditional character, a

the precious story that alumni worked to convey to future classes: our majesty.

Official Seal Exhibition Study & Proposal

In comparison to peer institutions, I closely studied the current official seal of NYIT awith other institutions to see how our seal matches up with the heraldic significance

in university seals. The following study is conducted on pages 11, 12, and 13. Addit

seal is proposed with the incorporation of the current and former seal to create a ne


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NYITs current official seal, absent of anyhistorical or heraldic significance; missingfounding year of 1955. UMs current official seal in color, containgreat historical and heraldic significancealso includes founding year of institution.

fficial University Seal Exhibition:Emblem | Virtue | Heritage | Legacy

Off ic ia l Univers i ty Seal Exhib i tNYITs Current Seal compared to the University of Miamis Seal


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NYITs current official seal not in color,absent of any historical or heraldicsignificance; missing our founding year of1955.

UMs current official seal not in color,contains great historical and heraldicsignificance, it also includes founding yeof institution.


Off ic ia l Univers i ty Seal Exhib i t (Cont inued)NYITs Current Seal compared to the University of Miamis Seal


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NYITs current official seal, absent of anyhistorical or heraldic significance; missingfounding year of 1955, it pales in comparison toour former seal, looks indistinctive and too simple

NYITs former official seal not in color, contagreat historical and heraldic significance,includes motto, includes founding year of1955, and contains precious tradition of NYI


Off ic ia l Univers i ty Seal Exhib i t (Cont inued)NYITs Current Seal compared to its Former Seal


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalRevitalization of the Official University Seal:Emblem | Virtue | Heritage | Legacy

Proposed Seal Redesign Concept (ObverseNYIT Seal Redesign ConceptI began designing a concept seal (left) for New York Institute of Technology

detailing is described as such: A seal imprinting the words, New York InstTechnology at the top landing continuously. Fitted with the NYIT motto I p

Sapientia Et Lorem Latin for Wisdom and Technology. Our founding year

centered below the NYIT motto. In the Dexter and sinister of the seal lies fo

detailing heraldic value essential to NYIT founding and values. Below lies a

(symbolizing education) fitted with a T-square (technical drawing tool) and

(technical drawing tool). Embossed with two olive branch vines (which is a

peace and victory) in the upper-middle landing.

Concept Seal Exhibition Study & ProIn comparison to our current seal, I closely studied the current official seal o

juxtaposed it with the concept to see how our seal matches up with the he

significance typically seen in university seals. The following study is conduc

18, 19, 20, and 21.


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Proposed Seal Redesign Concept (ReverseNYIT Seal Redesign ConceptI began designing a concept seal (left) for New York Institute of Technology

detailing is described as such: A seal imprinting the words, New York InstTechnology at the top landing continuously. Fitted with the NYIT motto I p

Sapientia Et Lorem Latin for Wisdom and Technology. Our founding year

centered below the NYIT motto. In the Dexter and sinister of the seal lies fo

detailing heraldic value essential to NYIT founding and values. Below lies a

(symbolizing education) fitted with a T-square (technical drawing tool) and

(technical drawing tool). Embossed with two olive branch vines (which is a

peace and victory) in the upper-middle landing.

Concept Seal Exhibition Study & ProIn comparison to our current seal, I closely studied the current official seal o

juxtaposed it with the concept to see how our seal matches up with the he

significance typically seen in university seals. The following study is conduc

18, 19, 20, and 21.


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NYITs current official seal in color, absent of anyhistorical or heraldic significance; missingfounding year of 1955, it pales in comparison toour former seal, looks indistinctive and too simple Concept seal for NYIT, not in color, containgreat historical and heraldic significance,includes motto, includes founding year of1955, and contains precious tradition of NY

Revitalization of the Official University Seal:Emblem | Virtue | Heritage | Legacy

Concept Seal Exhib i t (Cont inued)NYITs Current Seal compared to the Concept Seal (Obverse)


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NYITs current official seal, absent of anyhistorical or heraldic significance; missingfounding year of 1955, it pales in comparison toour former seal, looks indistinctive and too simple Revitalization of the Official University Seal:Emblem | Virtue | Heritage | Legacy

Concept seal for NYIT, not in color, containsgreat historical and heraldic significance,includes motto, includes founding year of1955, and contains precious tradition of NYI

Concept Seal Exhib i t (Cont inued)NYITs Current Seal compared to the Concept Seal (Reverse)


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NYITs former official seal not in color, containsgreat historical and heraldic significance,includes motto, includes founding year of1955, and contains precious tradition of NYIT.

Concept seal for NYIT, not in color, containgreat historical and heraldic significance,includes motto, includes founding year of1955, and contains precious tradition of NY

Concept Seal Exhib i t (Cont inued)NYITs Former Seal compared to the Concept Seal (Obverse)


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NYIT Former Seal: Obverse &Reverse NYIT Current Seal: Obverse &Reverse NYIT Concept Seal:Reverse

Revitalization of the Official University Seal:Emblem | Virtue | Heritage | Legacy


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalmplementation of an Official University SongEmblem | Virtue | Heritage | Legacy

Implementat ion of an Off ic ia l Univers i ty SonNYiT Prelude | Glee Club | Marching Band | HomecomingDespite variation in any given person's life experience, studies have shown that music listeners largely agree with one another when it comes to the emotions p

song. This may be independent of lyrics; musical sounds themselves may carry emotional meaning. NYIT can consider implementing a university song that per

be sung within the classrooms, but more importantly, as a notion to strengthen community.

Most university songs are now either utilized within Athletics events, Marching Bands, or Homecoming games all

should consider to improve campus life, community, retention, and global ties. For example a Glee Club on NYITs

work well if NYITs leaders had already set out a specific standard or had a historical prelude to build upon at sporti

social events, and perhaps other off-campus venues where NYIT is represented.

The age old (shouted) NY followed IT yelled in the stands at a bear game is a great community inclusive piece thstudent involved in campus life are aware of. A marching band is another great idea particularly since NYIT had a fo

the past. However, with NYIT currently without a football team this endeavor would have to be attributed to the NYI

optionality.

An Official Homecoming on campus would be the social glue of NYIT tradition and important for fostering commun

inclusiveness, and retention. While we may not have a football team on campus, we can always utilize our basketball, soccer, or baseball in lieu of football for a

ceremony.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalmplementation of an Official University SongEmblem | Virtue | Heritage | Legacy

The main reason that our Jam-Bear-Ree (NYIT Version of Homecomin

significance is because it lacks the vital nameplate many students ass

affinity: Homecoming. Any other usage other than Homecoming for an

school event simply misses the mark and fails to resonate with studen

those key items in their college experience.

Our substitutions for these key events, i.e. Jam-Bear-Ree as opposed

Homecoming or not include a Mr. and Mrs. NYIT, we will continually fa

affinity with students and lose their retention. If NYIT wishes to meet it

reputation with a respected student social life and retention reputation

start adopting the event practices of our peer institutions; particularly their nameplates Homecoming should remain Homecoming, end of story.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalmproved Mascot Visibility on CampusesTech Pride | Tech Spirit | Global Affinity

Improved Mascot Vis ib i l i ty on CampusesTech Pride | Tech Spirit | Global Affinity

Presidents may come, presidents may go; professors may come, professors may go; students may come, students may go; but our NYIT Bear lives forever!"

represents a quirky tradition on campus. The friendly bear safeguards the official Spirit of Tech. Acting through students selected to don the Bear mantle, the B

maintain a vigorous and unpredictable presence during a week in his honor in the spring. Currently NYIT has particularly poor utilization of our mascot on camp

almost count the number of times that the NYIT Bear is seen. The NYIT Bear is rarely seen roaming around

campus and is almost never seen outside of major events. It would be nice to see our school mascot stroll

around every once in a while near free hour or SGA meet-and-greet; or when admissions hands out gummy

bears to prospective students who attend university tours.

At Emory University in Atlanta, GA perhaps in a quirky sense of university pride, whenever the Emory Mascot

(Dooley) appears in a classroom, the class is cancelled and the students are free to roam about the campus.Albeit, this requires coordination between the professor and campus life to streamline the visit to not infringe

on educational pursuits. However, it is a unique and charming utilization of their mascot on campus.

NYIT can consider utilizing the logic as Emory University do to better incorporate our mascot into the daily

lives of students and faculty. Our mascot serves at the forefront for fostering community, inclusiveness, and

retention. Judging by the picture above, President Guiliano looks like hes a supporter for better incorporation

of the mascot around campus.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposaleimplementation of the Estate YearbookPreserving Memories | Showcasing Dedication

Reimplementat ion of the Estate YearbookPreserving Memories | Showcasing DedicationDecades ago NYIT had its own student run senior yearbook called the Estate Yearbookthat captured the timeline of events during

the final year for many NYIT students faculty and staff. The Estate has now largely faded into background of the Campus Slate but a

reimplementation could significantly raise students sprits. Yearbooks promote a sense of school pride and unity. The cover and

pages of the book often are covered in school colors, emblems and mottoes, serving to remind students, teachers and staff

members of a shared purpose.

Most students enjoy getting their yearbooks signed by friends and teachers. This type of social interaction is positive and fun.

Yearbooks are popular items to keep as people age. Looking back at past school years is a pleasant experience for many people,

and it can help to promote good relationships between a school and its alumni. Yearbooks are usually the product of a yearbookcommittee's work. This committee generally is comprised of students and teachers.

This type of project promotes positive student and staff collaboration, and it also give students valuable experience in journalism,

photography and publishing. Given, NYIT students could partner with Marketing & Communications, The Campus Slate, and other university resources to acco

task; even fundraising for the Estate could be facilitated via students with little to no monetary contribution by the university other than manpower.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalommittee on Retention, Enrollment, & ResearchStreamlining Ideas I Bipartisan Task Force

Creat ion of the Joint Select Committee onRetent ion, Enrol lment, & Research*Streamlining Ideas | Creation of a Bipartisan Global Task Force

As New York Institute of Technology continuously strives to be a community-oriented institution; it would be beneficial to

involvement in the creation of lasting symbols such as a school song, school logo, school motto, and other initiatives. Thi

utilize the talents that NYIT houses in its very halls, and would serve as a means for students to leave their legacy at NYIT

purpose of this proposal.

Our current President, Dr. Edward Guiliano, elected president in 2000, has significantly increased the size and quality of o

student body of more than 14,000 students from nearly 50 U.S. states and 100 nations; added more than 300 distinguismembers; and opened campuses and sites in North America, the Middle East, Asia, and an online presence to complem

campuses in Manhattan and Long Island, New York. As President Guiliano continues to put NYIT on forefront of educatio

President Guiliano needs our support to help him further our global vision and continue to improve our global community

NYIT has undergone a major renovation of campus facilities while branding itself to raise its national and international pro

administration also created a 2030 strategic plan to position NYIT as a model for a 21st-century global university. NYIT ha

consistently ranked as one of Americas best colleges by leading publications.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalommittee on Retention, Enrollment, & ResearchStreamlining Ideas I Bipartisan Task Force

In March 2012, in recognition of Dr. Guilianos commitment, scholarship, philanthropy, and transformational long-standing leadership, NYIT named its flagship

campus building on Broadway the Edward Guiliano Global Center. In order to complement and continue to support such a transformational NYIT President, I c

committee that Dr. Guiliano can utilize as a tool to more easily continue his exceptional work and mission for NYIT. The committee would be outlined as follows

1. The committee would consist of a 12 members,Joint Select Committee on Retention, Enrollment & Research, to be colloquially known as the Global Ta2. Committee members would consist of six (6) members from President Guilianos Presidential Council, distinguished faculty, and Board of Trustees mem

member from the alumni office to act as the voice for alumni.

3. Committee members would consist of five (5) additional students from Campus Life to include distinguished student leaders chosen by the Dean of Ca4. The 12th committee member would be determined through contest or interview of some sorts, to be globally voted on. A showcase or social media ven

ideal to achieve this.

5. The committee would meet in conjunction with the Academic Senate and would purposefully add additional students to the roster to promote strong stoutside of the student advocate (Student Government President) that attends the senate meeting holistically.

6. Each student would be involved in the selection of school relics (motto, song, seal) and this would create a sense of community and student voice. By mfeel as though they can impact the community and make collective decisions as a student body, rather than having decisions made for them, would inc

pride. The increase of school pride leads to the increase of affinity and identity and therefore, retention rates across the New York Institute of Technolog

campus body.

7. The body would operate in a bipartisan manner to include more student voices met with NYIT leadership with the goal of promoting ideas and avenuesincrease retention.

*Joint Select Committee on Retention, Enrollment & Research (Colloquially known as the Global Task Force) is to be chosen by the Pre


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalhe Two Conundrums | Retention & Affinity:Retention of Students | Deficiency of Student Voic

The Two Conundrums: Retent ion & Af f in i tyRetention of Students | Deficiency of Student Voice

As New York Institute of Technology continuously strives to be a community-oriented institution; it would be beneficial to seek student involvement in the creat

symbols such as a school song, school logo, and school motto. This would greatly utilize the talents that NYIT houses in its very halls, and would serve as a me

students to leave their legacy at NYIT, which is the purpose of this proposal. Currently,every organization makes decisions within itself and students dont feel voice in the community because all the decisions are seemingly made for them.

For example, New York Institute of Technologys Student Government Association is one of the most influential student advocate organizations on campus. Ho

SGA may make every effort to better the community, there is a wide lack of faith in this organization among the student population. While SGA is student-run, i

chosen few that wish to make a lasting contribution to the community. This in itself is commendable, but there are other students that wish to take a stand in th

but without a lasting commitment. For instance, during my tenure as an SGA Senator, one of my constituents put together a full proposal to the Food Services

that greatly impacted the selection of food that is served at NYIT.

Now, you may ask, why didnt this student undertake this project through the Student Government Association? The answer is simple: SGA is not one that ma

available to the community. It is a closed organization that relies on the student input of the students already chosen to participate in this organization. Even so

choosing SGA senators favors the elite. For example, my senatorial position was appointed; a regular student that wished to advocate for the same cause cou

the opportunity to act in my capacity.

SGA h ld f h ll d d d id ki l i h d l i i l i h l dd h A b


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalhe Two Conundrums | Retention & Affinity:Retention of Students | Deficiency of Student Voic

SGA holds forums that are not well attended and provides cookie cutter solutions that dont severely impact ongoing solutions, much less address them. A bet

get student input would be to create significant awareness of senate forums specifically to those students who are within the school represented by that partic

need be, an individual email blast can be sent to those students within a particular school containing the information of their senators and who, what, where, w

advocate for change or solutions to on-going problems. Much like the average American who cant name the senators for the state they reside in, the average

cant name the senators for their respective school.

SGA frequently dismisses suggests for certain proposed events under the

rationale that there is not enough funding or approval for the endeavorsthat senators wish to take, and at times, in my experience, pessimism and

unwillingness to try to change certain aspects of our institution overcame

motions made. SGA would gain a lot of student following if larger scale

fundraising programs with widely known purposes (other than Relay for

Life) actually occurred on campus. For example, instead of advertising a

bake sale for SGA, having a bake sale run by SGA advertised with the

purpose to support the reopening of the Harry Schure upper level

engineering lounge would better gather student support.

Once students can see that there is a certain level of transparency in this

organization and that there is a notable progress occurring, students will

begin to have more faith in our school as a whole. An effective way of doing this would be to have updated SGA meeting minutes available on the NYIT website

physical gauge like our alumni did when Wisser Library was being constructed.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalTargeted & Deliberate Approach to Retention:Social Integration | Law | Authorship | Pride

A Targeted & Del iberate Approach to Retent ionThese are the reflections from Charlie Hueber, a distinguished Student Affairs practitioner whose thoughts provide a great approach for understanding the

causation, and influence of school pride, affinity, and inclusiveness, related to retention. Here is the complete excerpt of Dr. Huebers analysis:

The Architecture of Effective Social & Educational Integration

Today more than ever we find ourselves in a time of financial instability that is hitting our schools and causing budget cuts around the board. College administr

more than ever looking to increase enrollment and retention. They know that there is no one solution to the problem of retention and are looking for all the help

Research shows that many factors may affect a students decision to leave and one of the most commonly overlooked by academic institutions is that of socia

Another study shows that three themes emerged when students discussed success in the terms of their college experience: grades, social integration and the

ability to navigate college. Colleges are renewing their focus on school spirit, because the research shows that a student body that has pride in their school will

higher rate and we know how that can affect our bottom line. With budgets shrinking and enrollment increasing, the need to increase school spirit on our camp

front and center, colleges are now asked to take on more and more responsibility.

Law of the FewMalcolm Gladwell in a book titled Outliers: The Story of Success refers to a concept he coins as The Law of the Few. He states that the success of any kind

epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts To be successful in launching a successful spirit camp

need to understand this law. Pride in your school and school spirit are inherently social issues driven by an individuals personal identification and connection to

To impact this on any large scale you will need to seek the help of a very select group of students on your campus.

Campus trends can go viral if the right groups of students get a hold of it The difficulty comes in identifying these students and then persuading them to create


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Campus trends can go viral if the right groups of students get a hold of it. The difficulty comes in identifying these students and then persuading them to create

Start with a group of students you have contact with and try to identify the one or two students who seems to know everyone. These are the students who are

every group on campus and have an extraordinary knack for making new friends and acquaintances. From here you can build an organization like a traditions c

sole mission is to promote school spirit and place what Gladwell called a connector as your first president. The formation of this group and solidification of its

first step to achieving your goal.

Student Authorship & DevelopmentThe second step to increasing school spirit is the most difficult in that you must let the students own it. If you take credit for all of these ideas, push your thougspirit forward and never let the student truly buy in and take charge your program will fail. Whether you graduated from college 2 or 20 years ago you cannot kn

that students today need to motivate them.

The concept of school spirit and school pride is very conformist in nature and therefore is a bad idea to many students looking to become individuals, but the i

spirit can be a radical change if you have the right group of students to lead the charge and you are willing to let go. To be successful you must plant several id

them as they make the decisions.

One way to promote ownership in a program on the college campus is to create a sense of exclusivity. I have found that groups who are open to everyone are

and less productive than groups who have capped their membership. Students perceive a higher value when they feel as though they are a chosen and select

are going to start a traditions council start it small. I would select my officers and allow then to take applications and only choose a committee of about ten to fi

started.

Th R f P id


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The Refocus on PrideYou have your leaders and a committee with a mission to increase school spirit now what? The group needs to begin to brainstorm ways to change the cultur

get more students involved and the focus should always be on pride. I worked in student activities at Stephen F. Austin for over 8 years and one of my first cha

help increase school spirit.

I remember attending May commencements and watching one person sing the alma mater for the college, none of the graduates were singing along. I thought

just paid $50,000 for this degree and spent possibly the best four or five years of your life here and you do not know the alma mater? So I brought this radical student organization that before you could join you had to know the school song we started singing it at the end of each of our meetings and before long SGA

and started singing it at the end of their meetings.

It caught fire, freshmen at orientation were now taught the song, students at Jack Camp had to sing it and yes we required the cheerleaders to know every sing

Now if you attend graduation at SFA you will find that most of the students attending can sing along. It has become part of the culture. We were proud of our s

was one way to show it. I remember another conversation I had with a group of students where they sat and issued complaints about how our student body co

supported other colleges by wearing shirts and hat from those schools. We wanted students to be proud of our school.

So we brainstormed solutions and came up with the burn shirt program. The idea was simple. Each year we have a homecoming bonfire that one of our studen

spends the week of homecoming to construct. We would design a college shirt that expressed a tremendous amount of school spirit and the week of homeco

way to get one was to trade in another schools shirt or hat. We would take half of the shirts and send them through a local church to the homeless in Africa an

other half on the bottom of our bonfire. The program was a huge success as we ran out of shirts the first day and had to rush to get more printed. It is now a tr

students will go to Wal-Mart or goodwill and buy a shirt for the trade if they cannot get one.

Not all programs are as successful as these. Nor should you give up on programs before they have had a chance to work. Some take years to catch on and so

fail. In my years in student activities I have had more fail than succeed, but as long as you start with a great group, let them take charge and keep the focus on

slowly and surely increase the school spirit on your campus.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalhe Prudish Reality of NYIT:When Domineering PoliticalCorrectness Shrouds Student Voices

The Prudish Real i ty of NYiTWhen Domineering Political Correctness Shrouds Student Voices

As New York Institute of Technology continuously strives to be a community-oriented institution, it faces the difficultly of tempering itself as to not unintentionalstudents and create inclusiveness for all. This requires creating a standard for language and conduct facilitated by NYIT leadership. While this is a good practic

coupled with sensibility as to not be domineering or prudish in such a nature that halts students voices. I mentioned the school-wide pillow fights (Wellesley Co

carnivals (Dartmouth College) and watch dropping (Williams College) in earlier pages. Unfortunately, NYIT, in its current capacity would most likely never attemp

endeavors. By reason of overbearing political correctness at NYIT, these initiatives wouldnt pass a typical checklist on a Deans desk. For Example, if NYIT stu

advocated for the same campus-wide pillow fights seen at Wellesley College, NYU, and Columbia University, NYIT would never host the event because of the w

school-wide pillow fight; it may offend a few people. Or perhaps, the violent nature of students innocently pummeling one another with the intent to strike a

with a feather-filled pillow, may be too much for one or two students to handle.

Better yet, if NYIT students advocated for a campus-wide game of Manhunt (an urban game of tag), NYIT would tremble, for the word hunt is included and m

or a student may be distraught after hiding from another student in the game of tag and need to seek Counseling and Wellness for stress. So, instead of having

integrated game of tag students advocate for, we will have a session on the history of tag during free hour in Anna Rubin Hall, where pizza and drinks will be se

pretty silly, doesnt it? Well unfortunately, that particular type of thought process is rampant among the college, and so for the sole purpose of treading lightly o

political correctness, and seemingly obscure social paradoxes, NYIT chooses not to host certain community events: even those most vigorously advocated for

For this reason, NYIT needs to consider a change in this hypersensitivity thought process in order to better facilitate student events. To better proportion events

students, Campus Life can also institute a bipartisan board of current students with staff involvement to weight decisions on programs instituted, thus compreh


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalew Student Presidential Welcome RedesignRefocusing | Effectively Engage & Retain Students

New Student President ia l Welcome RedesignRefocusing | How NYIT Can Effectively Engage & Retain New Students

Welcome Day invites back to campus all students who attended Summer Orientation, new students who did nSummer Orientation but who may attend Make Up Orientation this day, and all International Students who hav

an International Student Orientation. This event is coupled with NYITs Presidential Welcome keynote given by

and is vital to new student retention. The presidential welcome as it is now, is facilitated in the Riland Auditoriu

Institute of Technologys College of Osteopathic Medicine. The problem does

not lie in the content of the speeches given at the ceremony, the problem lies

within the ceremony itself.

It is currently held in building typically only houses medical students,

NYITCOM caf, and other graduate student facilities not assessable to

undergraduate students i.e. silent study lounge, which is keycard swipe entry

only for graduate students. The only undergraduate area within Riland is the School of Health Professions where, again,

undergraduates do not engage in daily college life in that area unless they have a specific issue and belong to a major in that

school. For everyone else, they will most likely never step foot in that building.

A more effective way to reach out to new students, better create inclusiveness and retain more students, would be for the

Presidential Welcome to occur during free hour on the first day of school and make the attendance of first year students

mandatory. The welcome would then follow a redesigned Fall Welcome Week.Fall Welcome Week would kick off on Monday,with the Presidential Welcome and continue on through to Friday.

Throughout the week there would be a series of programs and featured even


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity Proposalew Student Presidential Welcome RedesignRefocusing | Effectively Engage & Retain Students

g p g

week would boast various programs that cover a multitude of topics from ge

and learning about NYIT, to staying safe and navigating public transportation

would receive access to sign-up for Welcome Week programs using a new u

Week scheduling program for which information is disseminated during the s

Coordination with the Student Solutions Center and first year goal setting sho

mandatory.

Lastly, and most importantly, the Presidential

Welcome should be moved to the quad where

most undergraduate students spend time, and

take the majority of their classes. A stage could

be brought for the event and speakers can utilize

this location as opposed to the Riland

Auditorium, which is obscure to many first year undergraduates. Dr. Guiliano could then greet students for the Presidential

Welcome and follow that up with Tech students favorite event, an ice cream social.


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalYIT 2030 & Student Contribution SignificanceSound Vision |Ambitious Goals | Unyielding Drive

NYiT 2030 & The Signi f icance of Student Contr ibSound Vision | Ambitious Goals | Unyielding Drive

President Guiliano described the way forward at the beginning of the 2030 project. time to be sure that we can really deliver on our messages by engaging our commuadministrators and staff in a strategic planning process for the coming years. We ne

the things that support the messages, stop doing the things that dont. We need to

in some areas. We may need to do some new things. We need to develop evidence

the outside world that we are, in fact, delivering. We need to find ways of measuring

so we can keep improving. Now more than ever, NYIT needs to hear student voice

heard in this proposal to better align NYITs vision with the global student communit

is Peter Kinney III, Chief of Staff to NYIT, who recently voiced his objective to drive g

quality at NYIT working alongside Dr. Guiliano, and Brandon Llone, student leader,

proposal, and NYIT Class of 2013 Alumni.

NYIT 2030 begins with the vision and goals that have guided the University since 20

The project has provided an opportunity for the community to take stock,

identify needed mid-course corrections, and chart a course for the long run future. S

contribution to these endeavors is vital and necessary for our community.

Specifically, NYIT 2030 follows these objectives: Improve academic quality and prog

development, strengthen recruitment, retention and student life, enhance the college's image, and improve NYIT's financial condition and strengthen administra


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uthored by: Mr. Brandon LloneNYiT Student | Class of 2013 New York Institute of TechnologyThe Antiquity ProposalArticulating the Brand of NYIT:Nameplate | Recognition | Perception

Art iculat ing the Brand of NYITThese are the reflections from Rodger Dooley, Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral res

advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultan

Here is the complete excerpt of Dr. Dooleys analysis:

Name Recognition vs. Brand ImageIt was pure serendipity that I read Brand Immortality by Pringle and Field on my way

to a conference where I was to speak about branding to a group of enrollment

executives from colleges and universities. It wasnt a giant Aha! moment, but I

realized that institutions of higher education represent the longest-lasting brands in

our relatively young country.

The authors ofBrand Immortalitybegin their book trying to defeat the notion that

brands are transient and have a life cycle much like individual products. They would

get no argument about that from most university trustees and administrators, who

preside over institutions that have maintained the same name for decades or even

centuries. And, make no mistake about it, colleges and universities market

themselves many to survive, a smaller number to thrive. What strikes me as odd is

despite the amount of money that most colleges spend on direct mail, print and web

advertising, social media marketing, and many other categories, how litt le theyfocus on branding . *Pictured right are students at the NYIT bookstore in the late1960s.

With more than 3,000 competitors, U.S. colleges and universities need to differentiate themselves, particularly in the coming years when the baby boom echo


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Of course, differences in location, selectivity, programs, and cost mean that no school actually competes with all other schools. A student in Nebraska seeking

degree, for example, is likely to look at a small number of local or regional colleges that offer such programs. A student wanting to attend Princeton is likely to fo

peer-group institutions like other Ivy League schools, and a few other colleges of high academic reputation but with more predictable admissions outcomes.

Even with this self-selection, though, colleges still face a daunting task to fill their incoming classes not just with bodies but with students with the right academ

curricular, financial, and other traits. The competition for the right students (or occasionally any students) has forced colleges to look at their marketing efforts in

business terms: lead generation, relationship management, etc. This business-like focus is largely a good thing for colleges, but too much focus on pure lead gpresents one risk: loss of focus on branding.

College marketing materials often look interchangeably diverse students; a green and leafy campus; engaged, enthusiasti

etc. Not that these images are all bad they suggest to students t

at that college will be pleasant and productive. Unfortunately, thes

materials rarely hit on one or two factors that really separate that s

competition. As counter-examples, lets look at a pair of Columbia

Columbia University. One example of a university that has donbranding job is Columbia University. While one might say that as aschool that can reject nine out of ten applicants, Columbia U has a

it needs, the school still has to compete with seven other Ivies and

peer schools to attract the most accomplished students. Ive watc

marketing efforts for more than a decade, and they exploit perhap

important difference they have to offer: they are the only Ivy in New

are located right on Broadway.

The Columbia University website (and all other marketing collateral) identifies the school by its official brand name, Columbia University in the City of New York


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at the top of the site (at least when I wrote this) wasnt the classic shot of Low Library, but a night shot of the Empire State Building . Not a happy student, eprof, or tree (yes, there are trees in this urban enclave) in sight. I know at one point they mailed posters to applicants that didnt show the campus, but a specta

the city skyline. Written materials Ive seen emphasized New York City as a playground for Columbia students and a key part of their undergraduate educatio

One key aspect of any branding effort is identifying the segment of the market one

wants to appeal to.

This may mean that your branding efforts may actually discourage somecustomers. That isnt all bad few brands are intended to appeal to 100% of themarket. In Columbias case, their emphasis on being located in the heart of New

York City will likely reduce interest from students to whom an urban campusholds no appeal, or who worry about giant rats. But thats a good thing these

students would be unlikely to make it through the entire enrollment process

anyway, and, if they did actually matriculate, might pose a retention problem.

Does CUs branding work? In the last decade or two, they have outpaced almost

all of their rivals in percentage increase in applications. A few years ago, I saw the

results of research that asked students at a dozen or two of the nations most

selective schools a variety of questions about their college process, currenthappiness, and so on. One of the questions asked whether location was

important in the selection process. While virtually every school had a modest

percentage who said that location was an factor, Columbia U was off the chart on that question with nearly half of the respondents citing the importanlocation .Columbia College. Sticking with the Columbia theme for the moment, another school that has taken a focused approach to branding is Columbia Collegeschool faces the additional challenge of brand confusion with the more famous Manhattan-based Columbia.) The tagline in one ad I viewed said simply, The most diverse private arts and media college in the nation. Their self-description on their website is just a couple of paragraphs, and focuses on how

Chicago location l

Documents

Streamlining Higher Education: Strategic Engagement & Retention Initiative