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GUIDE
ORGANIZERS
2010
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The World Snowboard Day is a unique opportunity to promote
the
snowboard acvity and open the winter sports season.
The World Snowboard Day will enable the masses, from
beginners
through experts of all ages, discover for free the snowboard
culture and
experience the excitement of snowboarding during one day in
many
internaonal snow resorts.
The World Snowboard Day federates all the actors of the
international
snowboard scene! Snowboard federations, brands, snow schools,
resorts,
shops, associations, clubs, environmental organizations and
passionate
riders.
OREVERYONE,ALLOVERTHEWORL
D
PENINGTHEWINTERSPORTSSEASON
ANOPENDAY
HESNOWBOARDFAMILYANDINDUST
RYAREINVOLVED
EuroSIMA,theOutdoorSp
ortsValley,andthe
WorldSnowboardFederati
onendorsethe
WorldSnowboardDay
AUNIQUECONCEPTALLOVERTHEWORLD!
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ABOUTEUROSIMA
ABOUTOUTDOORSPORTSVALLEY
ABOUTWSF
WWW.WORLDSNOWBOARDFEDERATION.ORG
WWW.EUROSIMA.COM
WWW.OUTDOORSPORTSVALLEY.ORG
Founded in 1999, EuroSIMA is the European boardsports industry
manufacturers as-
sociation. Its objective: to federate, defend, educate, promote
and contribute to the
development of surng, skateboarding and snowboarding with true
boardridingspirit. In 2006, EuroSIMA joined forces with the WSF
(World Snowboard Federation)
to create an international celebration day dedicated to the
promotion of snowboar-
ding and to unite all the actors of the snowboard scene in the
world and participate
together in the dynamism of local life.
The WSF or World Snowboard Federation was formed in 2002, by
delegates of the
snowboard community from 14 nations. The WSF is the only
international non-
prot organization exclusively working to develop and taking care
for the sport of
snowboard at all levels including, competitions and education,
disable and adaptive
snowboarding, snowboard activities for riders of any age. The
WSF has joined the
World Snowboard Day since its rst edition.
The Outdoor Sports Valley was created at the beginning of
2010.The aim of the
association is to bring together, represent and contribute to
the outdoor sports
industry development. Based in Annecy, France, in the heart of a
unique outdoorplayground, and of the head oces of most of the
companies of the sector, it covers
the sweep of the Alps from Grenoble to Innsbruck. Working
closely with EuroSIMA
on many projects, the association decided without hesitation to
contribute to the
development of the World Snowboard Day.
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HOWTOBECOMEANORGANIZER?
Join us on Sunday, December 19, 2010 and organize your own event
to celebrate
the sport that we all represent!
ANYWHERE CLOSE TO YOU,
PREFERABLY WITH SNOW AND
SNOWBOARD.
BECAUSE ITS IMPORTANT TO
PROMOTE OUR SPORT
AND CULTURE.
ANYTHING YOU WANT: CONTESTS, DEMOS,
PRODUCTS TESTING, FREE INITIATIONS, PAR-
TIES, BBQS... ANYTHING THAT
POSITIVELY SUPPORTS SNOWBOARDINGAND ITS CULTURE!
WHERE?
WHOEVER YOU CAN GET TO COME.
WHO?
WHY?
WHAT?
Make your structure, your job and your passion
known by a large public in your area.
Promote a club project, strengthen the cohesion ofyour teams and
develop your members loyalty.
Create durable links with other actors or institutions.
Stimulate curiosity for the snowboard culture and
develop a new passionate generation.
Beneciate from a wide media coverage.
Educate and make the public aware of environmental
protection.
WHAT
ADVANTAGES?
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Realize an event in your own image according to your means
and
your goals.
Scho
olor
clubo
pen
day
Freestyle
contests
Demos
Riders
signings
Exhibiti
ons
ofpictu
res,
painting
s...
Concerts
Parties
Products
testing
Environmental
awareness
Snowbo
ard
lms
broadc
asting
BBQs
Discovery day
andinitiations for
various publics
Any other original idea is welcome!
Dont hesitate to group
together on the same area to
create a strong activities site.
WOPRINCIPLES:FREEACCESSANDCONVIVIALI
TY
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ANACTIVEANDTARGETEDCOMMUNICATION
Specializedpresscommunicatewithapublic
ofexperts
allthepreviewinformation
Several full page color adverts announcing the World Snowboard
Day
in many international specialized magazines.
anunavoidablemedia
Internet
Pressrelation
News and banners will be widely spread on Internet by
many partner websites.
Sign up to receive the newsletter of the World Snowboard Day
with up-to-date information on the event, sent to more than10
000 contacts.
The WSD press service guarantees high
worldwide spin-os.
The Medialibrary is an internet tool available on
www.worldsnowboardday.com
on which you will be allowed to download high-quality and free
of rights photos
and videos.
Newsletter
Medialibrary
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HEWEBSITE:ATOOLMADEFORYOU
The www.worldsnowboard
day.com website is a free
mean of promotion.
As the format of your event
evolves, you can go back on
your program and modify it
anytime you need. This year,
you have the possibility to download your logo and a web banner
on your prole.
It is important to register early and regularly update your
program to enhance your
communication and guarantee a higher onsite attendance.
STRENGTHENYOURCOMMUNICATION
Each organizer registered in the World Snowboard Days program
will receive a communica-tion package composed of posters,
stickers, postcards and banners.
A white section at the bottom of the posters will enable you to
communicate the program and
venue of your event in your area.
It is important to stick up these posters in all local stores,
snow shops, tourists info points, cityhall, and any place which
generates trac... in order to assure maximum attendance on your
event.
Beyond the work done by the WSD team, it is useful to inform the
local Medias of the activities
you will oer, your program, the site of the event...
A press kit and press releases can be downloaded on
www.worldsnowboardday.com.
Do not forget to inform and involve your usual partners in the
event: clubs associated in the
event, local communities, private partners, etc...
The earliest you will associate them to the event, the
easiest it will be to get some help from them.
Onsite visibility
Media relations
Institutional communication
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An international
communication
campaign
300 000+fullpage color adverts in
around twenty specialized
magazines.
1 millionpotentialreaders
A maximal visibility
More than 5000posters
20 000 stickers
500 banners
12 000 monthlyvisits on www.world
snowboardday.com
More than 10 000potential visitors on the
social networks (twitter,
facebook, myspace).
009:APOSITIVEASSESSMENT
139EVENTS
500ORGANIZERS
21000PEOPLEDISCOVERED
MORETHAN70000PERSONSH
AVE
34COUNTRIES
THEFUNOFSNOWBOARDING
PARTICIPATEDINTHEWSDS
INCETHE
EVENTCREATION.
Many radio reports and interviews: Virgin Radio,Cadena SER, NRJ
, Radio Orient
More than 100 articles in the press: international,
national, local, specialized and free press.
More than 3 million results on Google in 2009
2009 (World Snowboard Day)
Around 20 TV reports worldwide: ATV (Autriche),ShawTV (Canada),
Lietuvos Ryto TV (Lituanie), Pu-
blica TV (Moldavie), Novy TV (Ukraine)
EuroSIMA,theOutdoorSp
ortsValley,andthe
WorldSnowboardFederati
onendorsethe
WorldSnowboardDay
A massive mobilization
A real communicationvector
A large media impact
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JOINUSASANORGANIZER
First step to become an organizer of the World Snowboard Day, go
to the
www.worldsnowboardday.com website.
A section is especially dedicated to you. Click on WEBSITE, on
the right
side there is ORGANIZER MANAGE YOUR EVENT section.
In this section, click on REGISTER, and ll in the online
registration form
and click on CREATE MY ACCOUNT.
When we receive your registration, the WSD team will validate it
and acti-vate your program on www.worldsnowboardday.com.
YOU ARE NOW ONE OF THE WORLD SNOWBOARD DAY ORGANIZERS AND ALL
THE
INFORMATION ON YOUR ORGANIZATION AND YOUR INITIATIVES ARE
LISTED
ON WWW.WORLD-SNOWBOARD-DAY.COM.
Once your registration is validated, the WSD team will get in
touch with you to help
you coordinate your actions. We will give you the contacts of
other actors of your
area participating in the World Snowboard Day.
The Organizing Committee of the World Snowboard
Day, insured itself for its own action, may in no case be a
substitute for the personal responsability of local orga
nizers.
Therefore dont forget to contact your insurer to pre
sent him the World Snowboard Day and check with him
if all your arrangements are actually covered by yourusual
insurance policy.
REMINDER!
LOGISTICS
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CONTACTS
OutdoorSportsValley
&EuroSIMAMountainDivisi
on
6,AvenuedesIles
74000AnnecyFrance
Tel: +33 (0)450 675 391
Email: [email protected]
