video

Video Show Reel – Userfarm 2011 / 2012

INTRODUCING YOU TO THE LARGEST VIDEO MAKING CROWD IN THE WORLD. SPECIALIZING IN THE PRODUCTION OF ADS, VIRALS AND ENGAGING VIDEOS FOR BRANDS, PUBLISHERS AND BROADCASTERS.

WHY USERFARM > UNIQUENESS

1.  VIDEOMAKERS’ NETWORK •  International presence •  Full knowledge of their skills •  Clusters of professional videomakers in each country

2.  CONTRIBUTION PLATFORM •  Multilanguage platform (5 languages) •  Branded video-factory •  Facebook app

3.  ENGAGEMENT PROCESS

•  Crowdsourcing and curated crowdsourcing for guaranteed results •  Early bird from ateam and pros •  Local connections with art and video schools

4.  RESOURCES

•  Local management team in 5 countries (ita, uk, spa, fra, ger) •  Creative, account, legal and pr support for the entire process

Userfarm is the main video crowdsourcing player in Europe offering a unique proposition

VIDEOMAKERS’ NETWORK › A GLOBAL PRESENCE OF 35.000

VIDEOMAKERS’ NETWORK › TALENT RECOGNITION

We have a deep knowledge of our community of videomakers, their skills, devices, locations, availabilities. On the basis of their profile and their past contributions we classify each UF member in the following categories: QUALITY AND RELIABILITY -  Video Amateur: users with little experience and/or new users of the platform -  Videomaker: active users with a complete profile and several contributions -  Pro: subset of videomakers chosen for their quality and skills -  A Team: subset of pro videomakers available for special assignments SKILLS AND TALENTS -  Advertising: 20% of videomakers prefer to work on TV ad, virals, promotional video -  Fiction: 30% of videomakers prefer to work on short movies, web series, -  Animation: 15% of videomakers prefer to work on animation and computer graphics -  Video Art: 10% of videomakers prefer to work on video clips and digital art movies -  Real Life: 25% of videomakers prefer to work on documentaries, news, reportage

UserFarm.com is an innovative web platform for video content crowdsourcing, available in 5 different languages

Videomakers from all over the world register, participate and create videos for brands, publishers, broadcasters and get rewarded for their contribution.

English

French

Spanish

Italian

German

USERFARM PLATFORM > A STATE OF THE ART TECHNOLOGY

An alternative option for our client is the choice of having a fully branded video factory

Personalised branding Dedicated back end for moderation / statistics

Ability to open new projects and set prizes

REPUBBLICA – REPORTER PROJECT

USERFARM PLATFORM › BRANDED VIDEOFACTORIES

Custom URL address

Optional iPhone and Facebook apps

Projects also promoted via Userfarm platform

FAO ENDING HUNGER

USERFARM PLATFORM › SOCIAL MEDIA CONNECTION

Userfarm enables videomakers to register and login using their Facebook, Twitter and G+ account, thus being able to share their content and activities with all their friends. Morevoer, Userfarm has developed a proprietary Facebook application that give the possibility to synchronize any project with the brand’s fan page, thus enabling fans to participate to the contests and vote/select the winner, improving their engagement and activation rate.

USERFARM RESOURCES › LOCAL SUPPORT IN 5 COUNTRIES

Userfarm team is present in 5 countries (Italy, Uk, France, Spain, Germany) ensuring the following direct support to its local clients: -  Account management and reporting -  Moderation of content and community management -  Direct connection with Pro videomakers and Video Schools -  Local digital PR, buzzing and social media marketing Moreover Userfarm guarantees the following support from its HQ: -  Legal clearance of rights and competition regulatory in each country -  Creative support from internal TV and Advertising copywriters -  Project management and technical support for any developed site -  Digital PR targeting consumer and marketing to give constant visibility to the project

No other crowdsourcing player can give such a full support to its clients.

USERFARM PROCESS > STANDARD MODEL

Our accounts and contest specialists support the client in defining and writing the most efficient and compelling brief

The call goes live for all videomakers (or a cluster of them, eg locals) in a open or hidden manner (where content is visible only to the client). Digital PR and Buzzing

Videomakers upload their content, get feedback from the client, Userfarm and the other participants. Social Media Participants share their video in order to get visibility & votes.

Selection is made by client, a jury or the viewers through voting and viewing. Rewards can be prize (one big) or contribution based (many small). Digital PR and Buzzing

DISTRIBUTION

Video are distributed on line, through Client’s properties and video networks, or offline in television, events, festivals, theatres. Full Scale Distribution

USERFARM PROCESS › MORE OPTIONS

Idea scouting to select a scripted format before assigning the final shooting

Facebook app to let fans of a brand contribute, vote and select the winners

Professional Kick-off to pre-populate the projects with high quality contributions

Private Call to engage a specific subset of videomakers and keep contribution secret

Local connections with filmmaking and creative schools in all major countries

WHY USERFARM > KEY BENEFITS

1.  UNLIMITED CREATIVITY Our network of videomakers provides original ideas from which clients can choose the best

2.  HIGH QUALITY VIDEO

Whether it is one TV ad or many virals, userfarm provides has the right model to maximize the results

3.  FAST RESULTS Opening a call and receiving videos is very fast: 2 weeks x 55 videos for the Allain Afflelou video contest

4.  VISIBILITY AND ENGAGEMENT

Userfarm calls generate visibility (earned media) through social sharing and digital pr, as well as new fans and engagement on client’s existing fan pages

5.  LOW PRICE By engaging our videomakers the price is on average 50% lower than any other production model

6.  FULL SUPPORT

Userfarm international team provides a full support, from creativity to contest and community management, from legal and rights management to digital pr and video distribution

Userfarm has a consolidated experience with top clients on more than 200 projects

CASE STUDIES USERFARM

Title: Shoot the TV ad Client: Alain Afflelou Year: 2012 Request: TV ads Duration: 2 weeks

Description: produce a Tv ad to be aired on Tele 5 (Spain) during the finals of Roland Garros Tennis competition Results: 55 pre-selected contributions 5 finalists (selected by the client) 1 winner (on air during the final)

TV ADVERTISING > ALAIN AFFLELOU

VIDEO FACTORY > REPUBBLICA > REPORTER

Description: Reporter is the journalistic crowdsourcing project of Repubblica.it: It enables users to upload multimedia works (pictures or video) turning users into real "antennas" on the territory. Results: on line in April 2012, 2.500 active videomakers, 1.500 video contributed (as of July 2012) and 1.00 re-published on Repubblica.it

Video example

Title: Reporter Client: Repubblica Year: 2012 Request: Video factory Duration: 2 yrs

AWARENESS CAMPAIGN > FAO > 30 SEC. TO END HUNGER

Title: 30 Seconds to end Hunger Client: Fao Year: 2012 Request: video spot Duration: 3 months

Description: The EndingHunger movement is a youth-oriented communication initiative spearheaded by FAO: its key message is that chronic hunger is a solvable problem, but it’s necessary to reach a “tipping point”. To accelerate these efforts, the EndingHunger teamed up with Userfarm to create a new video spot that draws public attention and awareness to the hunger issue and helps to enlarge the movement against hunger. Results: Started on July 2012

Title: X Factor in 15 seconds Client: X Factor Year: 2011 - ongoing Request: 15 second Videoclips Duration: 7 weeks

Description: create 80 X –Factor funny video (15 seconds) to be used for on line and on air promotion. Results: 80 selected contributions

PROMOTIONAL VIDEO > SKY > X FACTOR

VIDEOCLIP CONTEST > SAMSUNG > LADY GAGA

Title: French this way Client: Samsung LadyGaga Year: 2010 Request: Videoclips Duration: 10 days

Description: Superstar Lady Gaga chose Userfarm to produce original videos to promote her song "Born this Way" in the French market. Results: 75 contributions, 1 selection

TV ADVERTISING > MASCHIO > PRIME UVE

Title: Prime Uve Client: Maschio Year: 2010 Request: tv spot (6” and 30”) for the brand Duration: 3 months

Description: The Italian leading grappa was the first to air a user generated advertising campaign on a national Italian television channel. Results: 70 contributions, 1 winner (still on air) and 5 selected for on line viral campaign.

VIDEO CONTEST > BOLOGNAFIERE > UNIVERCITY

Title: "Univercity: living and studying in Bologna” Client: BolognaFiere Year: 2011/2012 Request: Promotional short films (2’) Duration: 2 months Rewards: ! 5.000

Description: to promote the event «Univercity», BolognaFiere called for the realization of a two-minute short films. Results: 45 contributions, 5 selections 150.000 views on Userfarm 25 on line articles (250.000 views) 8 press articles (400.000 readers) 1.500 fans on Facebook

ON LINE VIDEO ADVERTISING > VODAFONE

Title: Il tuo video per farne parlare Client: Vodafone Year: 2011 Request: on-line video for the Digital Safety campaign Duration: 5 months Rewards: ! 36.000

Description: Vodafone calls for a conscious and responsible use of the Internet and called Userfarm to contribute, producing videos that they can talk to boys aged 11 to 19 years. Results: 84 contributions, 16 selections

ON LINE VIDEO ADVERTISING > MICROSOFT > HD CALLS

Title: Pronto? Ti Vedo Client: Microsoft Year: 2011 Request: on line adv Duration: 1 month

Description: Microsoft wanted a viral video for the launch of Windows Live Messenger 2011 and its new HD quality calls feature. Results: 50 contributions, 1 winner

Description: Nokia Experience Apps is a channel dedicated to enhance the awareness and experience of Nokia smart phone applications. Results: 30 contributions

Title: Experience Apps Client: Nokia Year: 2011 Request: creative video tutorial for Nokia Apps Duration: 2 months

SOCIAL MEDIA VIDEO > NOKIA > EXPERIENCE APPS

Title: Short Movie Festival Client: Sony Ericsson Year: 2011 / 2012 Duration: 6 months

Description: Sony Ericsson launched an online competition for young videomakers in partnership with Venice Film Festival and under the supervision of two famous directors. Request: short movies and videoclips on a UserFarm whitelabel platform

SHORT MOVIE CONTEST > SONY > MOBILE FESTIVAL

BACKUPS USERFARM

VIDEO DRIVES ONLINE TRAFFIC › KEY FACTS

•  Fact 1.2 Billion people watch on average 18 hours of video online per month.

•  Video ad spend grew

52.1% in 2011 and is forecast to grow by a further 43% in 2012

•  63% of online audiences are reached by video advertising each month and video ads account for 12.4% of web videos viewed

•  CPM rates for online video ads are 3-5 times higher than display ads and are 4-7 times more effective*

*Source: eMarketer – ComScore Video Metrix – Implix Email Marketing Trends Survey - Forrester

BRAND OR CORPORATE SITE › VIDEO EFFECTIVENESS

Sources: ComScore Video metrix – Google Blog – ReelSeo – The Diffusion Group

Videos provide a stronger visual impact and serves as an emotional hook to engage the user. Videos allow us to communicate the “story” of the brand quickly and effectively. Videos increase time spent on a web page by up to 2 minutes on average. Videos will help you rank higher with search engines and acquire new users.

ECOMMERCE SITE › VIDEO EFFECTIVENESS

Viewers of e-commerce video are 85% more likely to lead to a purchase. 68% of the top 50 ecommerce sites use video on their website. E-Commerce pages with video have over a 30% higher conversion rate. 96% of all online spenders are video viewers. Source: Internet Retailer - Specialty Retail Report – ReelSEO – Forbes Insight

SOCIAL MEDIA › VIDEO EFFECTIVENESS

Building a YouTube channel is one of the easiest way to communicate to a big audience. Interactivity, in-depth analytics and other features allow brands to get the most out of it. As with any channel, YT needs a content strategy with frequent updates.

Creating a Brand Fan Page is simple as well, as it is relatively easy building up a large fan base. The difficult part is keeping fans engaged. Uploading or embedding videos into a FB Fan page is the best way to keep your fan base engaged and active.

Video is crucial for engaging fans and enhancing social media storytelling.

Video Advertising is the fastest growing segment in the advertising market. With the rise of video advertising networks - like YouTube, Yahoo & Unruly Media - any brand can plan a very efficient on line video campaign targeting the right audience whilst measuring results. Also, video in email marketing has been shown to increase click-through rates by up to 300%.

Source: eMarketer – ComScore Video Metrix – Implix Email Marketing Trends Survey - Forrester

VIDEO ADVERTISING › KEY DATA

Video for Corporate Events Coca Cola - Content 2020

Video for Corporate Social Responsibilty Girleffect.org

OTHER USAGE OF VIDEO › EXAMPLES

Video Contest for Engagement & Insight 35% of top brands ran a video contest in 2011

Viral Videos VW – The Force

WHY ARE YOU WAITING?

www.userfarm.com info@userfarm.com Available in UK, Italy, France and Spain