User Guide

- sharp tools for effective Communication

ProAnalyticsProCompareProReportProSearch

ProPR- Integrated platform to access:ProAnalytics, ProCompare, ProReport, ProSearch

ProAnalytics

Change the auto generated password

Surf between ProPR services through single interface

Choose the date range, default- 3 months

Qualitative Criteria, each Criteria can be analyzed

with the topics below

ProAnalytics-Features

Graph export options

Total number of news is calculated on the basis of Publication editions

News in tabular form

Manage your favorites.

Add, Delete, Rename

Graph options in Bar (comparison),

Line (trends)

Access to Qualify News.Customize Category and

Key Messages

ProAnalytics- News in Tabular Form

View the news details

News Table with export options

ProAnalytics- Overview/Size

Analyze by Size. Large>100 sq cms, Medium between 50-100 sq cms, Small <50sq cms.(All internet articles are considered as Medium)

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ProAnalytics- Overview/Media

Analyze by Media Genre

ProAnalytics- Overview/Publication

Analyze by Publication Type.Analysis by individual Publication as well

View results- Top 5, 10, 15, 20 or

Allc

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ProAnalytics- Overview/Geography

View results- Top 5, 10, 15, 20 or

All Analyze by Geographic Locations- Editions.Choose individual editions to analyze further

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ProAnalytics- Overview/Journalist

Analyze by Journalists.Choose Top 5, 10, 15, 20 or All

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ProAnalytics- Classification/Quantity Qualitative Criteria: Classification.

Can be analyzed by each topic as in Overview.Classification qualification-

Direct, Primary, Secondary, Reference

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Only News that are qualified are analyzedTo qualify news, refer to

‘Custom Options- Qualify Articles’

ProAnalytics- Tonality/Quantity Qualitative Criteria: Tonality.

Can be analyzed by each topic as in Overview.Tonality qualification-

Favorable, Impartial, Mixed, Adverse

Only News that are qualified are analyzedTo qualify news, refer to

‘Custom Options- Qualify Articles’

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ProAnalytics- Category/Quantity

Qualitative Criteria: CategoryCan be analyzed by each topic as in Overview.Category qualifications can be customized in

‘Custom Options- Settings’

Only News that are qualified are analyzedTo qualify news, refer to

‘Custom Options- Qualify Articles’

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ProAnalytics- Key Message/Quantity Only News that are qualified are analyzed

To qualify news, refer to ‘Custom Options- Qualify Articles’

Qualitative Criteria: Key MessageCan be analyzed by each topic as in Overview.

Key Message qualifications can be customized in ‘Custom Options- Settings’

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Custom Options/Settings- Category

Users can customize the Categories here, maximum 10 categoriesTo rename, click on ‘Edit’.

To remove, click on ‘Delete’.The rights to access ‘Custom Options’ is given only to the ‘Main Users’.

Custom Options/Settings- Key Messages

Users can customize the Key Messages here, maximum 10 Key MessagesTo rename, click on ‘Edit’.

To remove, click on ‘Delete’.The rights to access ‘Custom Options’ is given only to the ‘Main Users’.

Custom Option- Qualify Articles

Choose the date range

Gives you Status along with no. of news.

Select any one to view the articles below

Qualify Article directly here, else click on the

headline to see the news

Article status:Fully Qualified- All Criteria are qualified

Partially Qualified- One or more Criteria are left to be qualified

UnQualified- None of the Criteria are qualified.

Important- If there is no Category and Key Message in the news, choose ‘None’, else the article will remain

Partially Qualified.

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Qualify Article

Important- If there is no Category and Key Message in the news, choose ‘None’,

else the article will remain Partially Qualified.

Qualify Article here

Note: You can also Qualify Article from Rooster as well

(option for ‘Main User’ only)

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ProCompare

Share of Voice comparison.Analyze by topics-

Quantity, Size, Media, Publication, Geography, Journalist

ProReport

Choose the date rangec

Export Report in XL

Option for ROI

Filter Option- ‘All’ will give all news, else filter further

by Publication and/or City

Report can be further filtered by

Qualitative Criteria.

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ProReport- Filter Options

Filter Report by Media Genre/

City

Qualitative Report-

Can choose multiple options

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ProReport- AVEProReport gives User the flexibility to choose the AVE

that best matches their expectation- ProPR Value, Qualitative AVE, Quantitative AVE

Quantitative AVECalculated as- Advertising Rate x Size x PR Factor 3.Does not take into account the qualitative aspects of the news. For ex. Direct and Reference news of the same size will give the same AVE.

Qualitative AVECalculated as- Advertising Rate x Size x PR Factor 3 x weightage for Classification, Media Branding, Tonality.This gives additional weightage over and above the Quantitative AVE.

ProPR ValueCalculated as- Advertising Rate x Size x PR Factor 3 x weightage for Classification, Media Branding, Tonality, Category, Key Message.Basis- The multiplier factor 3 (PR Factor) in Quantitative AVE already considers the news as Direct and Favorable, the other qualitative aspects will add or reduce the AVE.

ProPR recommends ProPR Value, as it is more closer to the true value of the news.However, irrespective of the methods chosen, the performance can be gauged by the periodic trends.

ProReport- XL Sheet

Report in XL Sheet includes-Date, Publication, Headline, Edition, Journalist, Page No., Size,

Circulation, AVE

ProSearch- Search

Choose option-Within Client/ within Client, Competition,

Industry/Entire bluebytes Archive

Options to get the news you are

looking for

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ProSearch- Filter

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Filter News

Filter down further

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ProSearch- More Filter

Filter down furtherc

ProPR Platform

ProPR offers an integrated platform to monitor, analyze, report and search.

To know more, write to us:customerservice@bluebytes.info