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1 DEBORAHWEINSWIG,MANAGINGDIRECTOR–HEADOFGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
April 7, 2016
US WEEKLY WEATHER OUTLOOK
• April3–9:ColdTemperaturesCauseaLaginDemandforSeasonalProductsintheEast.WarmerPlainsandWest.
• April10–16:CoolerTemperaturesthanLastYearWillChallengeSeasonalDemandforMostinNorthAmerica.TheWestWillBetheWarmest.ExpectaStormyWeek.
US:WEEKOFAPRIL3–9
Retailimplications:Temperatureswillbesignificantlybelowlastyear’s, which means a challenging week for warm weatherapparelcategories.
• Last year, this week was warmer than normal: ThewarmestconditionswerefocusedintheSouth.Rainfallwasabovenormal. Severeweatherwaswidespread,withover30tornadoesimpactingtheMidwest.
• Spring lost its way in the East: Early in the week,temperatureswillaveragewellbelowlastyearandnormal.Expect strong winds and periods of late-season snow forthe interior Northeast, New England and Great Lakesregions.Therewillbesomewarmingmidweek,followedbyanothercoolersurgelaterintheweek,withperiodsofrainandsnow.
• The West is getting warmer: Western regions will seeabove-normalwarmth,withtemperaturessettling intothe60s,70sand80s,alongwithadriertrend formuchoftheweek. Demand for barbeque grills, auto appearance, colddrinksandpatiosetscanbeexpected.
US:WEEKOFAPRIL10–16
Retail implications: Demand for seasonal categories such ascolddrinks, lawncare, fans, suncareand teeswill continue tolag,givencoolertemperatures.
• Lastyear,thisweekwasthewarmestsince2012:Rainfallwas above normal, driven by the South, while a late-seasonsnowstormbroughtsnowtoUtahandColorado.
• April“blues”tocontinue:Thebluetemperatureshadingsreflect what retailers will be expecting. Demand forseasonal categories will remain weak. The week will bestormy,withPacificsystemstraversingwesttoeastacrossthecountry.SevereweatherepisodesarelikelyacrosstheMid-Southregion.
• The West remains the best: The best weather-drivenenvironment will be in the western states, which willremainwarmerthannormal.Stormsarepossibleearly intheweek,buttheweekwillenddrier.
IMPACTONRETAIL:Short-SleeveShirts-2%ExteriorPaint-3%LawnFertilizer -8%
IMPACTONRETAIL:AllergyRelief-5%
Source:PlanalyticsInc
Source:PlanalyticsInc
2
April 6, 2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR–HEADOFGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
EUROPE WEEKLY WEATHER OUTLOOK • April3–9:RainSpreadsEast,WhiletheTemperatureSplitRemains.• April10–16:WetWeatherandStillaTemperatureSplit.
EUROPE:WEEKOFAPRIL3–9
Retail implications: Thewarmer temperatures in Central andEasternEuropewillfuelstrongdemandforspringcategories.
• Rain spreads east: High pressure will weaken gradually,allowingraintospreadfromWesternEuropeacrosscentralareasandintotheEastbytheendoftheweek.
• West-East split remains:Warm air will cover most of thecontinent to start the week. Another front will push in,drivingtemperaturesbelownormalintheWest.
EUROPE:WEEKOFAPRIL10–16
Retail implications:Warmer temperatures spreading from theEast toward the West will encourage demand for springcategories.
• Little change to thepattern:Highpressurewillholdacrossthe East with warmer-than-normal temperatures. CoolerweatherwillcontinueacrosstheWestearlyintheweek,butthewarmerairwillexpandwestwardtofinishtheweek.
• Wetweather continues:Bandsofshowerswill continuetosweepacross the continent,with theheaviest rain focusedin theNorth. There is good news for Iberia, asmuch drierweatherwillsetupforthesecondhalfoftheweek.
IMPACTONRETAIL:Rainwear(GreatBritain)Lemonade(Poland)
IMPACTONRETAIL:Shirts(Denmark)Boots(France)
Source:PlanalyticsInc
Source:PlanalyticsInc
