ur_press_kit_en

7/25/2019 ur_press_kit_en

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PRESS KIT

Get in touch

Universal Robots A/S

Founded 2005

Headquarters Odense (Denmark)

Management Enrico Krog Iversen, CEOEsben H. stergaard, CTODaniel Friis, CCO

Employees 270+

Core business Universal Robots has reinvented industrial robotics with lightweight and exible robot arms. TheDanish-designed robots automate production in all industries even in SMEs that regard automation as

prohibitively expensive, cumbersome, and dicult to integrate.Target group Small and medium-sized, but also big enterprises.

Vertical markets Metal and machining, automotive, food and agriculture, furniture, pharma and chemistry, plastic andpolymers, etc.

Sales channel Global network of distributors (over 300 sales partners in more than 55 countries).

Products and range Industrial Robots: six-axis articulated robot armsUR3: Can handle payloads of up to 3 kilos (6.6 lbs). Working radius: 500 mm (19.7 in).UR5: Can handle payloads of up to 5 kilos (11 lbs). Working radius: 850 mm (33.5 in).UR10: Can handle payloads of up to 10 kilos (22 lbs). Working radius: 1300 mm (51.2).

Universal Robots+: Besides the three collaborating robot arms, the company offers Universal Robots+,

an unique ecosystem that provides space for the creation of all thinkable applications within the freedeveloper program +YOU. The innovative Plug&Play applications (URCaps) are being presented in theUniversal Robots+ showroom. URCaps pave the consumer's way to the most easy and quick setup ofUniversal Robots applications.

Principal benets Simple to program Easy to install Flexible deployment Adjustable safety functions Collaborative robots can run without safety guarding, based on the results of a risk assessment Fast payback period (quick ROI) Works independently without any need for human monitoring and control Extremely quiet no irritating robot noise Energy-ecient Modular design TV approved True Absolute Encoders - no need for encoder battery backup Multiple I/Os - seamless integration with external machinery


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PRESS KIT

Facts & Figures

Please visit www.universal-robots.comfor more information on the company.Download multimedia: http://www.universal-robots.com/en/media/downloads/

Company contact:

Universal Robots A/SCEO Enrico Krog IversenEnergivej 25DK-5260 Odense SDenmark

+45 89 93 89 [email protected]

Press Coordinator:

Universal Robots A/SMarketing Manager Maria GravesenEnergivej 25DK-5260 Odense SDenmark

+ 45 89 93 89 [email protected]

Website: www.universal-robots.comwww.universal-robots.com/plus/Case studies: http://www.universal-robots.com/en/case-stories/

Social media:
http://www.universal-robots.com/http://www.universal-robots.com/en/media/downloads/mailto:eki%40universal-robots.com?subject=mailto:mgr%40universal-robots.com?subject=http://www.universal-robots.com/http://www.universal-robots.com/plus/http://www.universal-robots.com/en/case-stories/https://plus.google.com/100123388801849599660/postshttps://plus.google.com/100123388801849599660/postshttp://www.youtube.com/user/UniversalRobotsVideo/videoshttps://twitter.com/Universal_Robothttp://www.linkedin.com/company/universal-robots-a-shttps://www.facebook.com/UniversalRobotshttp://www.universal-robots.com/en/case-stories/http://www.universal-robots.com/plus/http://www.universal-robots.com/mailto:mgr%40universal-robots.com?subject=mailto:eki%40universal-robots.com?subject=http://www.universal-robots.com/en/media/downloads/http://www.universal-robots.com/


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PRESS KIT

Facts & Figures

Addresses:

HEADQUARTER

Universal Robots A/S

Energivej 25DK-5260 Odense SDenmark

+45 89 93 89 89Fax +45 38 79 89 89

[email protected]@universal-robots.com

CVR N0.: 29 13 80 60

REGIONAL OFFICES

USA

Universal Robots USA, Inc.11 Technology DriveEast Setauket, New York 11733USA

+ 1 631 610 [email protected]@universal-robots.com

CHINA

Universal Robots China (Shanghai) Ltd.805-807 A, Silver CenterNo. 1388 Shaanxi Road NorthShanghai Putuo District200060 ShanghaiChina

+ 86 21 [email protected]@universal-robots.com

INDIA

Universal Robots India Pvt. LtdGround oor, Beech, E1 Manyata EmbassyBusiness ParkOuter Ring Road, NagawaraBangalore 560045

+91 97428 [email protected]

SOUTHERN EUROPE, MEA, TURKEY

Universal Robots Spain S.L.c/Josep Pl 2 B2 Torre BmarTorres Diagonal LitoralLocal C Planta Baja08019 BarcelonaSpain

+34 933 158 [email protected]@universal-robots.com

APAC

Universal Robots (Singapore) Pte, Ltd.20 Science Park Road, Teletech ParkScience Park II, #03-36/37,SINGAPORE 117674

+65 66 35 72 70

[email protected]

GERMANY

Universal Robots A/Sc/o Bro AktivFrstenriederstrasse 279aD 81377 MunicGermany

+49 160 9349 [email protected]

CZECH REPUBLIC

Universal Robots A/S, o.z.ttkova 1638/18140 00 Praha 4Czech Republic
mailto:sales%40universal-robots.com?subject=mailto:support%40universal-robots.com?subject=mailto:ur.na%40universal-robots.com?subject=mailto:support.na%40universal-robots.com?subject=mailto:ur.china%40universal-robots.com?subject=mailto:support.china%40universal-robots.com?subject=mailto:ur.india%40universal-robots.com?subject=mailto:ur.med%40universal-robots.com?subject=mailto:support.med%40universal-robots.com?subject=mailto:ur.apac%40universal-robots.com?subject=mailto:hsh%40universal-robots.com?subject=mailto:hsh%40universal-robots.com?subject=mailto:ur.apac%40universal-robots.com?subject=mailto:support.med%40universal-robots.com?subject=mailto:ur.med%40universal-robots.com?subject=mailto:ur.india%40universal-robots.com?subject=mailto:support.china%40universal-robots.com?subject=mailto:ur.china%40universal-robots.com?subject=mailto:support.na%40universal-robots.com?subject=mailto:ur.na%40universal-robots.com?subject=mailto:support%40universal-robots.com?subject=mailto:sales%40universal-robots.com?subject=


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PRESS KIT

Management

Enrico Krog Iversen, CEO

Enrico Krog Iversen has been CEO and partner at Universal Robots since 2008. He discovered a huge potential in the UR robotsthat - compared with traditional industrial robots - are intuitive to program, simple to integrate and exible to deploy. Within a fewyears, he created spectacular growth and expansion of Universal Robots, combining many years of experience in managementwith in-depth knowledge of automation and production processes.

Enrico Krog Iversen began his career as a management trainee with the shipping company A.P. Moeller/Maersk in Copenhagen,

Denmarks largest company. Subsequently, he held various positions within the group, including a period as Operations Managerwith Maersk, Inc. in New York, USA, before studying for a degree in business administration at the University of Southern Denmarkin Odense.

Before joining Universal Robots, he was partner and Sales Director at Krog Iversen & Co. A/S (today Scan A/S), the largestmanufacturer of heating stoves in Denmark. In this position he was responsible for the companys international expansion andplayed a signicant role in the companys strong growth.

Language skills: Danish, English, German

http://dk.linkedin.com/pub/enrico-krog-iversen/11/90/868

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PRESS KIT

Management

Esben H. stergaard, CTO & founder

Esben H. stergaard is Chief Technology Ocer at Universal Robots and is responsible for the enhancement of existing UR robotsand the development of new products. He holds a Ph.D. in Robotics.

Esben H. stergaard is one of the inventors behind the UR robots. During his years from 2001 2005 as researcher and assistantprofessor in robotics and user interfaces at University of Southern Denmark, he created the foundation for a reinvention of theindustrial robot. In 2005, this led him to found Universal Robots together with two of his research colleagues. Since then, Universal

Robots has taken about 30 patents on the technology of the robot. Besides his work as CTO, Esben H. stergaard is participatingin national research projects and he is also an external examiner at several universities in Denmark.

Earlier in his career, he worked as a research scientist at USC Robotics Labs in Southern California and also at AIST in Tokyo as avisiting researcher. During his studies in Computer Science, Physics and Multimedia at Aarhus University in Denmark, he focusedexclusively on robotics and became world champion in his hobby, robot football, in 1998.

Language skills: Danish, English

https://www.linkedin.com/pub/esben-%C3%B8stergaard/7/b6/3bb

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PRESS KIT

Management

Daniel Friis, Chief Commercial Ocer

In 2015, Daniel Friis, our Chief Commercial Ocer, joined Universal Robots. He thrives on working for global growth companiescharacterized by an entrepreneurial, creative spirit.

UR pioneered a robot that completely disrupted the world of automation; we were rst movers within collaborative robots andhold a 60 percent share in a market about to explode. The small and middle-sized manufacturers still represent an untappedmarket. Charging a path to expand that leadership position was an opportunity I could not turn down.

Daniel Friis brought 15 years of valuable experience from the tech industry in other management positions in several global growthcompanies such as Thrane & Thrane, Nokia, Cobham SATCOM.

Daniel Friis philosophy is that the execution of the companys global growth strategy needs to happen at the local level, whichmeans oces and people on the ground in close proximity to end users. As CCO he spends a great deal of his time travelling in allregions, ensuring that URs competencies within service, support, training and marketing happen in tandem with UR distributors.

Being collaborative is just as much about accessibility, introducing our robots to all the manufacturers that have been consideredto be too costly and complex regarding automation. The important key is to to make them aware of benets such as increasedproductivity and the fast ROI. The challenge is to break with the conventional thinking among manufacturers that view robots ascaged, hard to program and designed for a single purpose.

Language skills: Danish, English

https://www.linkedin.com/in/daniel-friis-3b4733

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PRESS KIT

Company profle

Universal Robots makes robot technology accessible to all levels of industry. The Danish company has taken the world by stormwith unique industrial robots that optimize production in ever expanding markets. By offering a user-friendly, affordable robot,Universal Robots lowers the automation barrier enabling automation in areas previously considered too complex or costly.

Corporate values

The highest priority of Universal Robots is 2X value creation. All decisions are based on this and all employees are responsiblefor creating nancial value for our customers and UR.

Universal Robots puts control of factory automation back into the hands of operators.

Universal Robots is committed to being the global authority on easily programmable, safe and exible industrial robots.

Universal Robots strives to make distributors successful. We choose and support distributors who are willing to buildpartnerships based on mutual gain.

Universal Robots facilitates the development and sharing of robotic applications.

Universal Robots attracts and rewards performance-driven employees who can share a passion for building a globally admiredcompany.

Universal Robots thinks globally when taking decisions while making adjustments to meet local differences and cultures.

As a global company, Universal Robots proactively shares information with colleagues who will benet from our knowledge andexperiences.


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PRESS KIT

Company profle

History

2003At the University of Southern Denmark in Odense, Esben stergaard, Kasper Sty and Kristian Kassow analyze the specialrequirements for robots in the food industry. Their conclusion is that the robotics market is dominated by heavy, expensive andunwieldy robots.

2005As a consequence of this, the three engineers found Universal Robots in 2005. Their declared goal is to make robot technologyaccessible to small and medium-sized enterprises by launching a lightweight robot that is easy to install and program. Theestablishment of the company is made possible through a seed investment by Syddansk Innovation.

2008

The Danish Growth Fund, a state investment fund, is convinced of Universal Robots potential and joins the companysmanagement and Syddansk Innovation in an investment round.

The first UR5 robots are sold by distributors in Denmark and Germany.

2010Universal Robots expands its business to include all of Europe.

2011Universal Robots enters the Asian market and establishes a local oce in China.

2012Universal Robots 10 kilo payload robot, UR10, is launched. The company establishes an American subsidiary based in New York.A total of 1,600 UR robots is installed in industry worldwide.

2013Universal Robots establishes a Chinese subsidiary in a new base in Shanghai. The company establishes a distributor network inSouth America and Oceania.

2014The company moves to a new 12,000 square meter HQ, seven times bigger than the former Universal Robot domicile, featuring adaily production capacity of 150 robots.

The third generation of the lightweight UR5 and UR10 robot arms is introduced at the AUTOMATICA Show in Munich, Germanyand the IMTS show in Chicago. With eight new adjustable safety rated functions, Universal Robots presents the only robots in theworld that adapt advanced safety settings to each specic application.

A total of 3,800 UR robots are installed worldwide.

Universal Robots also establishes a subsidiary in Barcelona, Spain.

2015A new UR subsidiary for the APAC region opens in Singapore.

Universal Robots launches UR3 the worlds most exible, lightweight table-top robot to work alongside humans. The new 3 kilopayload robot for light assembly tasks and automated workbench scenarios is presented at trade shows in Shanghai, Chicago andHannover.

Universal Robots is acquired by Teradyne for $285M. Teradyne is the leading supplier of automated test equipment used to testsemiconductors, wireless products, data storage, and complex electronic systems. The company currently employs approximately3,800 people worldwide. Universal Robots continues operations under the same management while URs headquarters, R&D, andproduction facilities remain in Denmark. Learn more about Teradyne www.teradyne.com

2016Regional oces open in Delhi/Bangalore, India, Munich, Germany and Prague, Czech Republic.

More than 9,000 collaborating UR robots are in use worldwide.

Universal Robots presents Universal Robots+: A unique ecosystem that adds value for the developer community, distributors andend consumers of the Danish pioneer in human-robot-collaboration. Universal Robots+ unites the developer program +YOU with ashowroom for presenting innovative Plug&Play applications.


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Company profle

The international market for robots

The market for robots has been characterized by heavy, expensive and unwieldy robots made by engineers for engineers. UniversalRobots is at the forefront of a new emerging reality, launching a new class of robots, dubbed collaborative robots due to theirability to work directly alongside employees with no safety caging. These kinds of co-bots are poised to bridge the gap betweenfully-manual assembly and fully-automated manufacturing lines. Nowhere is that more obvious than in the SME sector, which, untilnow, considered robot automation as too costly and complex to even consider.

Unlike their big brothers working behind glass at automobile plants and other big assembly lines, the UR robots are lightweight,exible and can easily be moved and reprogrammed to solve new tasks, meeting the short-run production challenge faced bycompanies adjusting to ever more advanced processing in smaller batch sizes. According to RIA (Robotic Industries Association)only 10% of companies that could benet from robots have installed any so far. The reason that number is so low is primarily due

to three challenges now addressed by the UR robots: Cost, user-friendliness, and applicability.

The products

Universal Robots rst product was the UR5, a six-jointed articulated robot arm that revolutionized the market for industrial robots.The UR5 weighs 18 kilos (40.6lbs), has a lifting capacity of up to 5 kilos (11 lbs) and a working radius of 850 mm (33.5 in).In 2012, Universal Robots UR10, with a payload of 10 kilos (22 lbs) and a reach of 1300 mm (51.2 in), was launched. The UR10has been designed according to exactly the same principles as the UR5, which means it is just as exible and easy to t into theproduction process.

In 2014 a brand new generation of UR5 and UR10 was introduced, enabling the UR robots to adapt advanced safety settings toeach specic application. The new generation featured true absolute encoders, eight adjustable safety rated functions, 32 built-inI/Os and an improved workow for connecting equipment to the control boxes. The safety system UR Safety 3.0 was certied by

TV.

2015 saw the launch of UR3, a new compact table-top robot weighing only 11 kilos (24.3 lbs), but with a payload of 3 kilos (6.6lbs), 360-degree rotation on all wrist joints and innite rotation on the end joint. These unique features make UR3 the most exible,lightweight, table-top robot to work side-by-side with employees in the market today. Its an ideal choice for applications thatrequire 6-axis capabilities where size, safety and costs are critical.

Detailed product information and technical specications relating to UR3, UR5 and UR10 are available at:http://www.universal-robots.com/en/products/
http://www.universal-robots.com/en/products/http://www.universal-robots.com/en/products/


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Company profle

Operation

The robot arms are simple and intuitive to use, require no robotics or programming experience, and can be operated by allemployees in the production facility. The UR robots do not need monitoring by staff and can work independently in 24/7 lights outproduction environments.

Sales structure

Universal Robots has its headquarters in Odense, Denmark, and oces in New York, Shanghai, Singapore, and Barcelona.Universal Robots robot arms are marketed internationally via an extensive network of distributors.

A list can be found here:http://www.universal-robots.com/en/distributors/


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PRESS KIT

Our robots

Characteristics:

Universal Robots offers signicant productivity and safety advantages, even for small operations. You get the fastest return in theindustry for your automation investment.

Easy Programming

Patented technology lets operators with no programming experience quickly set up and operate our robots with intuitive, 3Dvisualization. Simply move the robot arm to desired waypoints or touch the arrow keys on the easy-to-use touchscreen tablet.

Fast Set-Up

Universal Robots has revolutionized robot set-up, reducing typical robotic deployment measured in weeks to a matter of hours.The average set-up time reported by our customers is only half a day. The out-of-box experience for an untrained operator to

unpack the robot, mount it, and program the rst simple task is typically less than an hour.

Fastest Payback in the Industry

Universal Robots gives you all the advantages of advanced robotic automation, with none of the traditional added costsassociated with robot programming, set-up, and dedicated, shielded work cells. Finally, robotic automation is affordable for evensmall and medium sized enterprises.

Flexible Deployment

Dont be limited by dedicated robotics. Universal Robots are lightweight, space-saving, and easy to re-deploy to multipleapplications without changing your production layout. Moving the robot to new processes is fast and easy, giving you the agility toautomate almost any manual task, including those with small batches or fast change-overs. The robot is able to re-use programsfor recurrent tasks.

Collaborative & Safe

Now you can replace human operators in dirty, dangerous, and dull jobs to reduce repetitive strain and accidental injuries. Eightypercent of the thousands of UR robots worldwide operate with no safety guarding (after risk assessment), right beside humanoperators. The safety system of our robots is approved and certied by TV (The German Technical Inspection Association).

Modular design

The design of the robot minimizes the risk of production downtime. In the event of any malfunction or defect, the robot is quicklyand easily xed thanks to its modular construction.

Danish Design

Modern, sleek design. Looks as good as it works. User Interface in 20 languages.


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PRESS KIT

Awards

List of prizes awarded to Universal Robots:

2016

UR3 wins the Control Engineering 2016 Engineers Choice Awards program in the Motion Control category.

2015

National Champion representing Denmark in the 2015/16 European Business Awards The UKTI Award for Innovation Universal Robots receives the Danish award for fast growth Digital Gazelle 2015 Best Robotics Provider at the Asian Manufacturing Awards 2015 Ranked #25 on MIT Technology Reviews list of the 50 Smartest Companies 2015

http://www.technologyreview.com/lists/companies/2015/

2014

Universal Robots received the innovation prize at the Portuguese EMAF exhibition in Oporto November 2014.

2013

In the U.S., the UR5 robot wins the RoboBusiness 2013 Game Changer Award in Human-Machine Interaction Universal Robots receives the Metalworking Industry Outstanding Suppliers Awards, awarded by the Ringier Trade Media China UR5 & UR10 receives the Good Design Award 2013 from the Japan Institute of Design Promotion The robot UR10 is named the most innovative product in Denmark and wins the InnovationSTORM 2013 award. Universal Robots wins the Gold Award for Innovative Product on the 12th China (Shandong) Intl Industrial Automation and

Applied Technology Exhibition

Universal Robots is named one of Denmarks 30 most important export companies and thus included in the ExportCanon CTO and founder Esben stergaard, wins DIRA Automation Award 2013 Universal Robots wins Best Robotics Provider 2013 in Asian Manufacturing Awards. Universal Robot wins the national Growth Prize, DI Entrepreneurship Award awarded by The Confederation of Danish Industry

(DI). Readers of Control Engineering magazine name the UR10 Product of the Year" in the category Robots and Manipulators

2012

Universal Robots receives the Invention and Entrepreneurship Award, awarded by IEEE Robotics, Automation Society and IFR.

2010

Universal Robots wins England's MWP Award for Best Automation System.

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