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Course Curriculum for MBA(2 Years Full Time Program)
DELHI SCHOOL OF MANAGEMENT,
DELHI TECHNOLOGICAL UNIVERSITY
(Formerly Delhi College of Engineering)
Semester Subjects Comprehensive Viva* Total Hours/ week
I 28 credits 4 credits 32 28
II 28 credits 4 credits 32 28
Summer Training
III 28 credits 4 credits 32 28
Project
IV 24 credits 8 credits 32 24
Total 128
* Based on the self study/ activities, participation in events/ attending the invited lectures and overall learning of the subjects and concepts.
Semester I
SM-101 Management Process and Organizational Behaviour 4 Credits 4-0-0
SM-102 Financial Accounting 4 Credits 4-0-0
SM-103 Marketing Management 4 Credits 4-0-0
SM-104 Managerial Economics 4 Credits 4-0-0
SM-105 Quantitative Methods 4 Credits 4-0-0
SM-106 Production and Operations Management 4 Credits 4-0-0
SM-107 Business Communication 2 Credits 2-0-0
SM-108 Computer Applications in Management 2 Credits 0-0-2
SM-109 Comprehensive Viva Voce 4 Credits
Total 32 Credits 28 Hrs/ week
1
Semester II
SM-201 Human Resource Management 4 Credits 4-0-0
SM-202 Financial Management 4 Credits 4-0-0
SM-203 Marketing Research 4 Credits 4-0-0
SM-204 Economic Environment of Business 4 Credits 4-0-0
SM-205 Knowledge and Technology Management 3 Credits 3-0-0
SM-206 Supply Chain Management 3 Credits 3-0-0
SM-207 Information Technology Management 3 Credits 3-0-0
SM-208 Business and Corporate Law 3 Credits 3-0-0
SM-209 Comprehensive Viva Voce 4 Credits
Total 32 Credits 28 Hrs/ week
Semester III
SM-301 Corporate Evolution and Strategic Management 4 Credits 4-0-0
SM-302 International Business Environment 4 Credits 4-0-0
SM-303 Foreign Language 4 Credits 4-0-0
4 Electives from any one Group (A or B or C) (4X4 ) 16 Credits 16-0-0
SM-308 Summer Internship 4 Credits
Total 32 Credits 28 Hrs/ week
Semester IV
SM-401 Project Management 4 Credits 4-0-0
SM-402 Corporate Governance 4 Credits 4-0-0
4 Electives from any one Group (D or E or F) (4X4) 16 Credits 16-0-0
SM-407 Project 8 Credits
Total 32 Credits 24 Hrs/ week
2
Elective List -I
Group A Knowledge and Technology Management
Group B Supply Chain Management
Group C Information Technology Management
Elective List -II
Group D Marketing Management
Group E Financial Management
Group F Organizational Behavior and Human Resource Management
3
LIST OF ELECTIVES
A-KNOWLEDGE AND TECHNOLOGY MANAGEMENT
SMA-01 Management Information System
SMA-02 Internet Business Models and Business Strategies
SMA-03: IT Enabled Services Management
SMA-04 ERP Implementation
SMA-05 Data Base Management
SMA-06 Telecommunication for Business
SMA-07 Mobile commerce and Security
SMA-08 Knowledge management and Innovation
SMA-09 Software Project and Quality management
SMA-10 Business Process Reengineering
SMA-11 E-Business and E- Commerce
SMA-12 Sectorial Application and Emerging Issues in KTM
B-SUPPLY CHAIN MANAGEMENT
SMB-01Total Quality Management
SMB-02 International Logistics Management
SMB-03 Retail Management
SMB-04 Transportation Management
SMB-05 Service Operations Management
SMB-06 SCM and Customers Relationship Management
SMB-07 Business Process Re-engineering
SMB-08 IT in Supply Chain Management
SMB-09 Sectorial Application of SCM
SMB-10 Emerging Issues in SCM
C-INFORMATION TECHNOLOGY MANAGEMENT
SMC-01 Strategic telecommunication Management
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SMC-02 Data warehousing and Database Management
SMC-03 Business System Analysis and Design
SMC-04 Knowledge Management & Innovation
SMC-05 Managing Software Exports
SMC-06 Mobile Commerce & Security
SMC-07 BPR and ERP Implementation
SMC-08 E-Governance
SMC-09 Telecommunications for Business
SMC-10 Business Process Re-engineering
SMC-11 Sectorial Application of ITM
SMC-12 Emerging Issues in ITM
D- MARKETING MANAGEMENT
SMD-01 International marketing management
SMD-02 Retail and distribution and Management
SMD-03 Marketing of Services
SMD-04 Advertising and Brand Management
SMD-05 Rural and Social Marketing
SMD-06 Promotion Management and Business to Business Marketing
SMD-07 Consumer Behavior
SMD-08 Customer Relationship Management
E- FINANCIAL MANAGEMENT
SME-01Security analysis and portfolio Management
SME-02 Mergers, Acquisition and Corporate restructuring
SME-03 Corporate Business taxation and Planning
SME-04 International Financial Management
SME-05 Investment Banking
SME-06 Futures, Options and Risk Management
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SME-07 International Accounting Practices
SME-08 Project Appraisal and Finance
SME-09 Commodity and Price Risk management
SME-10 Managing Financial institutions and Markets
SME 11 Econometric and Financial Modeling
SME-12 Sectorial Application and Emerging Issues in FM
F-ORGANIZATION BEHAVIOUR AND HUMAN RESOURCE MANAGEMENT
SMF 01 Management of Industrial relations & Labour Legislation
SMF-02 Compensation Management
SMF-03 Organizational Change and Intervention Strategies
SMF-04 Human Resource Development: Strategies and Systems
SMF-05 Cross Cultural and Global Human Resource Management
SMF-06 Manpower Development for Technological change & Performance Management
SMF-07 Management of Training and development
SMF-08 Interpersonal processes and Counseling skills for Managers
6
Semester I
SM-101 Management Process and Organizational Behaviour 4-0-0
Unit 1 Introduction
Meaning and Nature of Management, The evolution of management thought, Functions and skills of a manager. Management Approaches, Processes, Managerial Skills, Tasks and Responsibilities of a Professional Manager.
Unit 2 Organizational Structure and Process
Organizational design, six key elements of organizational design, types of organizational design, organizational structure Managerial Ethos, Managerial Communication.
Unit 3 Managing activitiesPlanning: need for planning, types of planning, and the elements of planning; Managerial decision making- types of managerial decisions, steps in decision-making process.
Unit 4 Controlling
Problem Solving Techniques, Controlling: Process and Techniques, Budgetary and Non Budgetary control techniques, PERT, CPM.
Unit 5 Organization Behaviour: An Introduction, Behavioural DynamicsFoundations of individual behavior, Personality, Perception, Learning, Values, Attitudes, Motivation, Interpersonal Dynamics, Group Dynamics; Leadership theories and styles. Management of conflict and negotiation.
Unit 6 Organisational Culture and ChangeOrganisational culture. Organisational change: nature and forces of change, resistance to change: and management of resistance to change; Work stress: sources and consequences of stress and its management.
Reference Books:
1. Robbins, S.P. & Decenzo, D (2002). Fundamental of Management. Pearson Education.
2. Stoner, et.al. (2002). Management. Prentice Hall of India.
3. Luthans, F (2004). Organisational Behaviour. McGraw Hill, International Edition.
SM- 102 Financial Accounting 4-0-0
Unit 1 Introduction
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Introduction to Accounting: Importance, Objectives and Principles, Accounting Concepts and conventions, and The Generally Accepted Accounting Principles (GAAP). Accounting Standards Issued by ICAI (Focus on importance of Standards to give a general view on Financial Accounting practices), Creative Financial Practices and Issues related to quality of disclosures in reported earnings, window dressing and limitations of financial statements.
Unit 2 The Accounting Process: OverviewBooks of Original Record; Journal and Subsidiary books, ledger, Trial Balance, Classification of capital and revenue expenses, Final Accounts with adjustments.
Unit 3. Valuation of fixed assetsTangible vs Intangible assets, depreciation of fixed assets and methods of depreciation.
Unit 4 . Inventory Valuation Methods of inventory valuation and valuation of goodwill, methods of valuation of goodwill.
Unit 5. Financial AnalysisStatement of Changes in Working Capital, Funds from Operations, paid cost and unpaid costs. Distinction between cash profits and book profits. Preparation and analysis of cash flow statement and funds flow statement. Analysis and interpretation of financial statements from investor and company point of view, Horizontal Analysis and Vertical Analysis of Company Financial Statements. Liquidity, leverage, solvency and profitability ratios – Du Pont Chart -A Case study on Ratio Analysis.
Unit 6 Cost concepts
Cost-Volume-Profit (CVP) relationship and profit planning; Budgeting; Full costing and variable costing methods; Cost analysis for Decision- Making; Standard costing and variance analysis;
Reference Books:
1. Ashok Banerjee, Financial Accounting, Second Edition, Excel Books, New Delhi, 2006.
2. Dr.S.N. Maheshwari and Dr.S.K. Maheshwari, Financial Accounting, Vikas Publishing House Pvt. Ltd., 2007.
3. Asish K. Bhattacharyya, Financial Accounting for Business Managers-PHI,2006
SM-103 Marketing Management 4-0-0
Unit 1 Introduction
Introduction to marketing function; genesis, the marketing concepts, Marketing Management systems- objectives, its interfaces with other functions in the organization, The concept of marketing mix, Types of Goods
Unit 2 Marketing Environment
Environment of marketing- political environment, economic environment, Legal, social and cultural environment.
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Unit 3 Market segmentation
Market segmentation, Industrial Marketing, Service Marketing and International Marketing, Consumer buying behavior, Ethical issues in marketing
Unit 4 Marketing strategy
Marketing strategy- Marketing planning and Marketing programming, Product policy; the concept of product life cycle, New product decisions, Test marketing, Pricing Policy & Strategies
Unit 5 Management of distribution
Management of distribution- channels of distribution, Advertising and promotions, the concept of unique selling proposition, Implementation and control, the marketing organization
Unit 6 Demand forecasting
Demand forecasting, Budgeting, Management of Sales Force and Evaluation of Performance, Marketing audit.
Reference Books:1. Philip Kotler. (2003). Marketing Management: Analysis, Planning, Implementation & Control.Prentice Hall of India.2. Michael, J. E., Bruce, J. W. and Williom, J. S. (13th Edition, 2004). Marketing Management. Tata McGrawHill, New Delhi.3. Louis E. Boone and David L. Kurtz (2001). Contemporary Marketing. Harcourt Collye Publishers.
SM-104 Managerial Economics 4-0-0
Unit 1 Introduction
Micro versus Macroeconomics; Theory of consumer behavior and demand; Consumer preferences; Indifference curve; Consumer equilibrium; Demand function; Income and substitution effects;
Unit 2 Production Function
The Slutsky equation; Market demand; Elasticities; Average and marginal revenue; Revealed preference theory of firm; Production functions; Law of variable proportions; Laws of return to scale;
Unit 3 Cost Function
Isoquants; Input substitution; Equilibrium of the firm; Expansion path; Cost function; Theory of costs; Short Run and long run costs; Shape of LAC; Economies and diseconomies of scale;
Unit 4 Theory of Pricing
Market equilibrium under perfect competition; Equilibrium under alternative forms of market; Monopoly- pure and discriminating; Monopolistic competition; Oligopoly. Pricing practices and strategies
Unit 5 National Indicators ( GDP, GNP, WPI, CPI )
National Income Accounting and Economic Indicators, Business Cycle-Inflation,-Fiscal and Monetary Policies.
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Reference Books:
1. Doane P.David Seward E.Lori Applied Statistics in Business and Economics, Tata McGraw Hill
2007
2. Nordhaus & Samuelson , Economics, 18th Edition Tata McGraw Hill 2007
3. Suma Damodaran , Managerial Economics Oxford University Press 2006
SM-105 Quantitative Methods 4-0-0
Unit 1 Introduction
Nature and role of statistics in management, Measures of central tendency and dispersion, Introduction to probability theory, Probability distributions - continuous and discrete; Sampling distributions, Estimation and hypothesis testing; t-test; ANOVA; Chi-square test; Non-parametric tests; Correlation and regression analysis, Applications of statistical packages.
Unit 2 Decision Theory,Game Theory, Markov Chains.
Unit 3 Linear Programming Formulation and applications, solution through graphical method and Simplex methods
Unit 4 Transportation, assignment and transshipment problems
Unit 5 Integer Programming-Formulation and solution, Non-Linear Programming, Dynamic Programming , Multiple Criteria Decision making; Goal programming.
Unit 6 Project scheduling- PERT and CPM. Queuing theory. Monte Carlo Simulation- concepts and applications. Case Studies and use of OR software packages.
Reference Books:1. “Operations Research”, J. K. Sharma, McMillan India2. “ Quantitative Techniques in Management”, N. D. Vohra, Tata McGraw Hill Publications, 3/e, 4th reprint 20073. Quantitative Methods for Business, Anderson Williams et-al. b10th edition Thompson
SM- 106 Productions and Operations Management 4-0-0
Unit 1
Introduction to operations management- role, scope and interface with marketing, finance, strategy; Types of production systems, Concepts of productivity, competitiveness, Decisions in POM, Case Study
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Unit 2
Demand forecasting, Time Series, Regression Analysis and Qualitative techniques, Forecast Error Case study.
Unit 3
Work Study, Work Measurement, Activity Sampling, MOST, Ergonomics, Learning Curve.
Unit 4
Product Design and Process Selection, Service Design, Outsourcing, Make buy decision, Value Engineering, QFD, Concurrent Engineering
Unit 5
Facility Planning- location, layout; Line balancing; Analytical tools and techniques for facility planning and design. Aggregate planning; Operations scheduling, Project Management, CPM, PERT, Slacks, Project crashing, Resource Leveling
Unit 6
Total Quality Management (TQM), Statistical Process Control (SPC); Acceptance Sampling, Six-sigma, ISO 9000, Maintenance management, JIT, FMS, MIS, Simulation, Role of IT in manufacturing, Case studies.
Reference Books:
1. Charry, S.N (2005). Production and Operation Management- Concepts , Methods & Strategy. John Willy & Sons Asia Pvt . Limited.
2. Adam Jr., E and Ebert, R. (1998). Production and Operation Management.
SM-107 Business Communication 2-0-0
Unit 1:
Communication Process: Model of the communication process, Types of Organizational Communication, Channels of Communication, Objectives of Business Communication
Unit 2:
Principles of Effective Communications (7 C’s of Communication), Barriers in communication
Unit 3:
Oral Communication
Making effective presentations, Meeting, Interview, Listening
Unit 4:
Written Communication
E-mails, Memorandums, Business Letters, Writing different types of business messages, Direct request, Good-news and neutral messages, Bad-news messages, persuasive requests
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Unit 5:
Reports: Definition, essentials of good reports, classification of reports, different sections of short and long reports.
Unit 6:
Non-Verbal Communication: importance of non-verbal communication: Kinesics, Proxemics, Hepatics, Chronemics, Paralanguage, Artifacts
Reference Books:
1. Lesikar, R.V. & Flatley, M.E.Basic Business Communication Skills for Empowering the Internet Generation. Tata McGraw Hill Publishing Company Ltd. New Delhi.2. Ludlow, R. & Panton, F; The Essence of Effective Communications. Prentice Hall of India Pvt. Ltd.3. Bowman, J.P. & Branchaw, P.P. (1987). Business Communications: From Process to Product; Dryden Press, Chicago.
SM-108 Computer Application in Management 0-0-2
Introduction to OS- DOS, WINDOWS, Computer Applications in Decision Making, Scientific Research and Business Organization, Working with Word Processing and Graphics Packages; Familiarity with Spread Sheet and Data base Packages; Introduction to special packages for Business Administration, Case studies
SM-109 Comprehensive Viva Voce 0-0-4
Based on the self study/ activities, participation in events/ attending the invited lectures and overall learning of the subjects and concepts.
S emester II
SM-201 Human Resource Management 4-0-0
Unit 1 Introduction
Human Resources Systems- Historical Evolution of the field; Role of Human Resource management in a competitive business environment; Factors influencing Human Resource Management; Strategic Human Resource Management.
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Unit 2 Manpower planning
Objectives, Importance & Problems of HR Planning Job analysis, Determining Human Resource Requirements; Hiring and Developing Human Resources, The process of forecasting, Definition, uses, Techniques of Job Analysis, Job Description & Job evaluation Competency mapping; Talent Management.
Unit 3 Recruitment and Selection
Concept, identifying job recruitments, Recruitment resources and efficacy Selection, process and methods, Psychometric tests & its relevance, interview Technique, induction & placement
Unit 4 Training and Development
T&D concept, need, strategy, Identification of needs, designing & implementing training programmes Management Development, Evaluation of Training & development
Unit 5 Compensation and Performance Management
Performance Management – Concept and Practices Principle and objectives of Performance Appraisal and potential Evaluation, Feedback. Career planning, Succession Planning & Retention – Scope, concept Principles & Practices The problems in managing & advantages. Compensation Management, Transfer, Promotion and Reward Policies;
Unit 6 Industrial Relations
Definition, concept, context of Industrial Relation, Discipline ( Red hot stove principle of discipline, counselling, collective bargaining, Quality of work life; Safety and Health, Employee Welfare, Employee Assistance Programmes, Separation, Attrition, Human Resource Auditing, Human Resource Accounting, International Human Resources Management.
Reference Books:
1. DeCenzo, D. A. and Robbins, S. P. (8th ed., 2005). Fundamentals of Human Resource
Management. John Wiley,
2. Dessler Gary and Varkkey,Biju(2010). Human Resource Management. Pearson Education.
3. Ivancevich, John M. (2003). Human Resource Management. Tata McGraw Hill. 29
13
SM-202 Financial Management 4-0-0
Unit 1 Aims and objectives of Financial Decisions
Nature and Scope of Financial Management; Financial Objectives; Impact of Financial and Economical Environment on Financial Management; Time Value of Money including Pension Funds. Funds Flow Analysis; Cash Flow Statement and its Interpretation (AS-3), Ratio Analysis
Unit 2 Planning for Sources of Finance (Domestic and International);
Capital Structure; Leverages; Cost of Capital; Net Income Approach; Net Operating Income Approach; Traditional Approach and MM Approach; Capital Gearing/Debt-Equity Ratio, Generation of Internal Funds.
Unit 3 Capital Budgeting
Conventional and DCF Methods; Inflation and Capital Budgeting; Risk Analysis and Capital Budgeting-Certainty Equivalent Factor; Risk Adjusted Discounting Rate; Decision Tree; Independent and Dependent Risk Analysis
Unit 4 Working capital Decision
Planning of Development of Funds Through Management of Assets - Fixed and Current: Working Capital Management; Management of Cash (Various Theoretical Models), Inventories (Including Risk Analysis) and Receivables; Operating Cycle.
Unit 5 Dividend Decision
Retained Earning Vs. Dividend Decision; Gordon Model; Walter Model; MM Approach; Lintner Model;
Unit 6 Contemporary Financial Issues
Leasing, Corporate Restructuring, LBO, Mergers and Acquisition
Reference Books:
1. Prasanna Chandra - Fundamentals of Financial Management : 7th Edition - Tata McGraw Hill
2. Khan, M. Y. and Jain P. K. (4th ed., 2004). Financial Management, Text, Problems & Cases. Tata McGraw Hill Company, New Delhi.
3. I.M. Pandey – Financial Management (Vikas), 9/e,
14
SM-203 Marketing Research 4-0-0
Unit 1 Introduction
Introduction to marketing Research; Various Market Research concepts; process, exploratory, descriptive and conclusive research
Unit 2 Defining a research problem
Defining a research problem and developing a research approach; The marketing decision- making process and the need of different types of research; Types of marketing problems and type of marketing research activity
Unit 3 Research design
Research design and Data collection; Sources of data; use and appraisal of existing information, primary and secondary data; Information from respondents, sampling design, scaling techniques and questionnaire design, interviewing, various methods of survey/ data collection; Information from experiment, experimental design for marketing, Models, Sources of Errors
Unit 4 Data Analysis
Various tools like conjoint, factor analysis; discriminant analysis etc. for analyzing qualitative as well as quantitative data; Use of SPSS for data analysis. Report preparation and presentation.
Unit 5 Marketing Information Systems
Organization Structure and design, its role in planning and control; the place of marketing research, Attitude Measurement.
Unit 6 Report preparation and Presentation
Reference Books:
1. Naresh K. Malhotra: MARKETING RESEARCH: AN APPLIED ORIENTATION, Pearson Education, Asia.
2. Paul E. Green & Donald S. Tull: RESEARCH FOR MARKETING DECISIONS.
3. Aaker, Kumar & Day: MARKETING RESEARCH, John Wiley & Sons
SM-204 Economic Environment of Business 4-0-0
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Unit 1 Introduction
Major economic problems. National income accounting. Expenditure and income approaches to GNP. Measuring inflation and unemployment. Determination of the equilibrium level of income.
Unit 2 Consumption Function
Consumption function. Investment demand. Aggregate demand and equilibrium output. The multiplier process. Government sector.
Unit 3 Fiscal Policy
Fiscal policy. Tax receipts and Transfer payments. Foreign spending. Money, interest and income. Functions of money. Definition of money. Reserve Bank of India and Commercial Banks. Creation of money.
Unit 4 money Control instruments
The instruments of monetary control. The demand for money. Investment expenditure and rate of interest. The IS curve. Money market and the LM curve. Liquidity trap. The IS-LM model. Derivation of the aggregate demand curve.
Unit 5 Monetary and fiscal Policy
Monetary and fiscal polices. Keynesian versus monetarist views. The aggregate supply function: Keynesian and classical. Inflation and unemployment. Stagflation. The Phillips curve. The long-run Phillips curve. Inflation expectations. The rational expectations.
Unit 6 Contemporary Issues
Reference Books:
1. Adhikari M, Economic Environment of Business,2000, 8th Ed. Excel Books
2. Morrison J, The International Businee Environment (Palgrave 2003)
3. George A and Steiner G A – Business, Government and society (Macmillan)
SM-205 Knowledge and Technology Management 3-0-0
Unit 1:
Introduction to Knowledge Management: Essential components of KM model, Analyzing current knowledge state, Formulating a mix of knowledge assets and communities of practice
Unit 2:
Building Knowledge Assets: Capturing expertise, Differentiating between tacit and explicit knowledge, Uncovering tacit knowledge, Sources of knowledge
Unit 3:
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Creating Strategies for Success: Generating a KM-specific vision, Integrating organizational and business goals with KM, Choosing the right KM techniques
Unit 4:
KM audit: Audit of KM, Overcoming barriers and pitfalls, KM strategy, Knowledge Management Implementation and measuring the value of KM
Unit 5:
Understanding Technology: definition, Key concepts, role, importance, need. History of technological developments.
Unit 6:
Technology-Management integration, Life cycle approach to technology management, Technology innovation process.
Reference Books:
1. Amrit Tiwana, The Knowledge Management Toolkit, Pearson Education, New Delhi, 2005.
2. Richard F. Bellaver, John M. Lusa; Knowledge Management Strategy and Technology; Artech
Print on Demand; 1st edition
3. Yogesh Malhotra, Knowledge Management and Business Model Innovation, Idea Group
Publishing, U.K., 2001.
SM-206 Supply Chain Management 3-0-0
Unit 1 IntroductionPerspective of Supply Chain Management, Concept of Strategic fit, Classification of SCs
Unit 2 Inventory ManagementInventory management in Deterministic and uncertain environment, Classification of inventory.
Unit 3 Material PlanningAggregate Planning, Material Requirements Planning (MRP); MRPII, Distribution requirements planning (DRP), Just-In-Time (JIT), Theory of Constrains.
Unit 4 Vendor selectionVendor selection, rating, Supply management, Inbound logistics, Outsourcing, Distribution management, Network design, warehouse management, Risk Pooling, Aspects of Integration, flexibility and agility in SC, Smart Pricing
Unit 5 Demand Management and Customer Service
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Demand Management and Customer ServiceOutbound to customer logistics systems – Demand Management –Traditional Forecasting – CPFRP – customer service – expected cost of stockouts – channels of distribution.
Unit 6 Role of IT in SCMRole of IT in SCM, ERP, e-Business, e-Commerce, Bullwhip effect, Performance Measurement System in SCM. Balance Scorecard, SCORE, Case Study, Supply Chain games.
Reference Books:
1. Sunil Chopra and Peter Meindl, Supply Chain Management –Strategy, Planning and Operation, Pearson/PHI, 3rd Edition, 2007.
2. Coyle, Bardi, Longley, The management of Business Logistics – Asupply Chain Perspective, Thomson Press, 2006.
3. Supply Chain Management by Janat Shah Pearson Publication 2008.
SM-207 Information Technology Management 3-0-0
Unit 1 IntroductionInformation Systems: Concepts, Definitions, Classification and Types, IS success factors; Outsourcing;
Unit 2 Systems Development Process (SDLC), Web Site Management; Managing Data: Exposure to Data Modeling, Databases and Warehousing; Introduction to SQL;
Unit 3 Overview of e-commerce and e-governance (concepts, classification, issues, challenges); IT and Business Process Re-engineering;
Unit 4 Leveraging IT for Collaboration: Enabling IT infrastructure (Overview of networks, www, data centres, XML, Groupware, web services, etc.
Unit 5 Enterprise Systems, IT enabled Supply Chains; Managing IT Security; IT strategic alignment
Unit 6 Porter’s competitive forces model, Competitive advantage through IT
Reference Books:
1. Transforming Organizations in the Digital Economy, by Efraim Turban, Dorothy Leidner, Ephraim Mclean, James Wetherbe
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2. Information Systems Today: Managing in the IT World, by Leonard Jessup and Joseph Valacich (PHI Learning)
3. Management Information Systems – Managing the Digital Firm Kenneth C. Laudon, Jane P.Laudon (Pearson Education Asia)
SM-208 Business and Corporate Law 3-0-0
Unit 1:
Indian Contract Act, 1872: Evolution of business Laws, Essentials of a contract, consideration, void, voidable contracts, Discharge of contracts, remedies to a breach of contract and Quasi contracts.
Unit 2:
Sale of Goods Act, 1930: Sale, Agreement to sell, Goods, conditions and warranties, transfer of ownership in goods, Auctions sale.
Unit 3:
Negotiable Instruments Act, 1881: Promissory note, bill of exchange, Cheque, Crossing and Bouncing of cheques.
Unit 4:
Company Act, 1956: Company and its features, Promotion and Formation of a company, online registration of companies, Types of companies
Unit 5:
Company Act, 1956: Memorandum and Articles of Association, Prospectus, Shares and share capital, shareholders meetings, Directors their appointment, share Qualification, No. of Directorships, Powers and Duties, Compulsory winding up of a company.
Unit 6:
Consumer Protection Act, 1986: Consumer, their Protection, unfair trade practice, Redressal machinery.
Reference Books:
1. Kapoor, N. D.; Elements of Mercanlite Law; Sultan Chands and Sons, 2009.
2. Gulshan S.S. and Kapoor G.K., Business Law including Company Law; New Age Publications, 7th edition.
3. Bajaj, Amit & Puneet; Law of Negotiable Instruments; Macmillan Publishers India (2006)
19
SM-209 Comprehensive Viva Voce 4-0-0
Based on the self study/ activities, participation in events/ attending the invited lectures and overall learning of the subjects and concepts.
SEMESTER III
SM-301 Corporate Evolution and Strategic Management 4-0-0
Unit 1 Nature of Strategic Management
Concept of Strategy; Mintzberg’s 5Ps of Strategy; Strategic Decision Making; Strategic Management Process; Strategists and their roles. Competitive advantage, internal context, organization design.
Unit 2 Strategy Identification
Vision Mission, Goals and Objectives; External Environmental Analysis; Analysing Companies Resource in Competitive Position; RBV model, IO model, SWOT Analysis; Strategies for competing in Global Markets; Strategic Analysis and Choice – BCG, GE, Directional Policy and Hofer’s Matrices; Industry and Competitive Analysis.
Unit 3 Strategic Formulation
Porter’s Generic Strategies,Grand Strategies. Concept of Value Chain, Strategic Alliances ,external context, the spectrum of competition and Niche market, competition in concentrated market, entry and the advantage of incumbency, creating and capturing value in the chain.
Unit 4 Strategy Implementation
Resource Allocation; Structural Considerations and Organisational Design; Leadership and Corporate Culture; Fundamental and Operational Strategies; Plans and Policies.
Unit 5 Strategy Evaluation
Importance and Nature of Strategic Evaluation; Strategic and Operational Control Acquisitions and Mergers, Popularity and reasons for M&A, Problems in achieving acquisition success, Effective acquisition, Corporate restructuring, focusing.
Unit 6 Globalization and strategy
Multi Domestic, Global, Transnational Strategies Business Level and corporate level, International Cooperative Strategy, Network cooperative strategy.
Reference Books:
1. Arthur, A, Thomson and Strickland, A. J. (2002). Strategic Management – Concept and cases. Tata McGraw Hill, New Delhi.
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2. Glueck, W. T. and Lawrence, R. Jauch (2003). Business Policy and Strategic Management.
Frank Bros & Co.
3. Azhar Kazmi (2004). Business Policy and Strategic Management. Tata McGraw Hill, New
Delhi.
SM-302 International Business Environment 4 Credits 4-0-0
Unit 1: International Business and Environment: World Trade in Goods and Services – Major Trends and Developments; Framework for Understanding International Business Environment: Analysis of Physical, Demographic, Economic, Socio-cultural, Political, Legal and Technological Environment of a Foreign Country, Legal Framework of International Business: Key Issues in International Business. Socio-cultural, economic and political forces facing business.
Unit 2: Global Trading Environment: Liberalization of World Trade. FDI and their Impact on the Economy, Multinationals and their Economic Impact; Political and Legal Impact of Multinational Corporations; Strategies for Dealing with Multinations.
Unit 3: Technology Transfer – Importance and Types, Issues in Transfer of Technology to Developing Countries.
Unit 4: International Financial Environment: Foreign Investment – Types and Flows, Monetary System- Exchange Rate Mechanism and Arrangements, Movements in Foreign Exchange Rates and Impact on Trade and Investment Flows, Global Capital Markets, Euro Currency.
Unit 5: International Economic Institutions and Regional Economic Groups: IMF, World Bank, MIGA, UNCTAD and WTO; ATC, GSP and International Commodity Agreements.
Unit 6: Forms and their Functioning: Multilateralism Vs. Regionalism; EU, NAFTA, ASEAN, SAFTA APEC and other Regional Economic Groupings.
Reference Books:
1. Hodgetts, R. and Luthens, F. (2003). International Management. McGraw Hill Inc.
2. Daniels, John D. and Radebaugh, Lee H. (2005). International Business. Wiley India.
3. Lasserre, Philippe (2005). Global Strategic Management. Palgrave McMillan.
SM-303 Foreign Language 4 Credits 4-0-0
Language such as French, Japanese, German will be covered.
Unit 1: Basics of communication
Unit 2: Syntax and semantics related to foreign language
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Unit 3: Verbal Communication
Unit 4: Written Communication
Unit 5: Simple constructs and case studies
Unit 6: Video/audio based Exercises
4 Electives from any one Group (A or B or C) 4 Credits Each
SEMESTER IV
SM-401 Project Management 4 Credits 4-0-0
Unit 1: Project Management Principles and Strategies, key concepts and principles in project management to describe the roles and responsibilities of the project manager
Unit 2: Definition of project and project management, project life – cycle
Unit 3: Planning the project, project planning process , project charter and project plan, work breakdown structure (WBS) techniques,, project structuring and organization.
Unit 4: Estimating Project Costs, organize project activities, resource and time constraints, final project schedule manually or by using automated tools.
Unit 5: Activity sequencing, precedence network diagram, critical path method, program evaluation and review techniques, project scheduling, basics of scheduling.
Unit 6: Executing the Project, basic needs and requirement of project execution, project tracking and control elements, factor contribute to successful project control.Reference Books:
1. Meredith, J.R. & Mantel, S.J. (2008) Project Management: a managerial approach. 7th ed. Indianapolis: Wiley Publishing.
2. Charvat, J., Project management methodologies: selecting, implementing and supporting methodologies and processes for projects. 2003: John Wiley & Sons.
3. PMI, A Guide to the Project Management Body of Knowledge. 2000.
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SM-402 Corporate Governance
Unit 1: Introduction: CSR, CSR – A New Paradigm, Framework of Corporate Governance
Unit 2: Globalization and CSR, Phases and Generations of CSR
Unit 3: Theories of CSR and Need of CSR, Pyramid of CSR, Corporate Responsibilities and Ethics, Comprehensive Case Studies
Unit 4: Models and Promotion of CSR, Emerging Trends in Corporate Governance, Comprehensive Case Studies on the emerging trends in CSR
Unit 5: The Nature of Ethics in Management Business Standards and Values Value Orientation of the Firm
Unit 6: Measuring the impact of CSR, Steps and Implementation, Collaboration Continuum, Case Study.
Reference Books:
1. Fernando A.C; Business Ethics and Corporate Governance; Pearson Education; 10th edition2. McGregor, Lynn, The human face of Corporate Governance, Palgrave Publishers,
2000.3. Monks, Robert A.G., Corporate Governance, Blackwell Publishers, 2001.
4 Electives from any one Group (D or E or F) 4 Credits Each
ELECTIVES
A-KNOWLEDGE AND TECHNOLOGY MANAGEMENT
SMA-01 Management Information System
Unit 1: Introduction: MIS and information systems; Management support system and classifications.
Unit 2: Role of MIS: Strategic advantage with MIS; Systems approach to problem solving; Business Process Reengineering (BPR); Internet worked enterprise in MIS: Internet, Intranet, Extranet; Enterprise communication and collaboration
23
Unit 3: Decision support systems: MIS support for decision making; Decision support systems; Tools of business support systems: what if analysis, sensitivity analysis, goal seek analysis, optimization analysis, data mining for decision support
Unit 4: Developing MIS systems: System Development Cycle; System Analysis; System Design (DFD and ER diagrams)
Unit 5: Applications: Cross-functional MIS; ERP; CRM; SCM; Transaction processing; Artificial intelligent technologies in business: neural network, fuzzy logic, genetic algorithm, virtual reality;
Unit 6: Executive Information System; Expert Support Systems; Security and Ethical challenges
Reference Books:
1. Jawadekar; Management Information System: Tata-Mcgraw-Hill-publication.
2. Laudon & Laudon; Management Information System; Pearson Education.
3. Honeycutt, Knowledge Management Strategies, Prentice Hall of India, New Delhi, 2000.
SMA-02 Internet Business Models and Business StrategiesUnit 1: Introduction to E-Commerce and its impact on organization, economy, Porter’s framework in the new economy,
Unit 2: Value chain, virtual value chain, Extracting value out of the value chain :(Amazon publishing industry case)
Unit 3: Economics of information, impact on strategy ;Value proposition, business models and revenue models on the web ;Business models, components, dynamic and appraisal
Unit 4: Value configuration and the internet; Market opportunity analysis, customer interface, market communication
Unit 5: Strategy formulation and implementation for online firms, BMG online, ford, dell, eBay, egghead.com, priceline.com, yahoo, MicroAge, wells, Fargo online, Charles schwb, Merryl Lynch etc.
Unit 6: Comprehensive overview and case discussion of impact of internet on various industries Banking, Travel, Insurance, Automobiles, Health care, advertising, telecom, retail etc.
Reference Books:
1. Allan Afuah and Christopher L. Tucci, (2001) Internet Business Models and Strategies, McGraw Hill-Irwin, 2001.
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2. Manuel Castells (2002) The Internet Galaxy: Reflections on the Internet, Business, and Society Oxford University Press; ISBN: 0199241538; (December 2002)
3. Peter S. Cohan (2000) e-Profit: High Payoff Strategies for Capturing the E-Commerce Edge, AMACOM, NY 2000
SMA-03: IT Enabled Services Management
Unit 1: Service: A Conceptual Framework, Strategic Planning for Services, Services Marketing Mix,
Unit 2: Customer Behavior and Services, STP Strategies in Service Marketing, Service Delivery Process, Information Technology and Service Management, IT Enabled Services: Strategic Framework,
Unit 3: Overview of IT Enabled Service: Call Centre, Medical Transcription, Data Processing and Back Office Operation,
Unit 4: Web Enabled Education, Content Development and Multimedia Animation, GIS Services. Ventures in IT Enabled Services and Business Process Outsourcing,
Unit 5: IT Enabled Services: Banking, Insurance. IT Enabled Customer Interaction Services, Call Centre. IT Services: Enterprises Wide Integration, Networking Services, Database Management Services, IT Consulting Services.
Unit 6: Measuring Service Quality and Satisfaction, Customer Relationship Management, Web Enabled Services, Health Care Services, Travel and Tourism Services, Hospitality Services, Telecom Services, Transportation Services, Infrastructure Services.
Reference Books:
1. Management Information Systems, Laudon and Laudon, 7th Edition, PearsonEducation Asia
2. Ralph Stiar and George Reynolds, Fundamentals of Information technology, Thomson
3. Decision Support Systems and Intelligent Systems, Turban and Aronson, PearsonEducation Asia
SMA-04 ERP Implementation
Unit 1: Introduction: ERP Concepts - Enterprise System – Evolution of ERP – Tangible and Intangible Benefits – Emerging Trends in ERP adoption – ERP Implementation Stages – case study.
Unit 2: Pre-Implementation Stage: Need Analysis – Competitive Environment Analysis – Gap Analysis – Cost Elements – Feasibility Analysis – ERP Module –ERP Industries verticals – ERP Architecture – ERP Software – SAP – Baan – IFS – Oracle – People Soft Comparison of ERP
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Software – ERP Package Evaluation Criteria – Package Life Cycle – Request for Information – Functional Requirement Specification – Request for Proposal – Vendor Selection – ERP Consultants – Case Studies.
Unit 3: Implementation: Business Process Reengineering Concepts – Reengineering and Process Improvement – BPR Steps – AS-IS and TO – BE Analysis – Modelling Business Process – Successful BPR – Reengineering – Organisational Readies – Implementation Approaches.
Unit 4: Project Management: Project Team – Steering Committee – Project Manager – Functional Team – IS Team – Security Specialists. Project Deliverables
Unit 5: Change Management – System Integration – Systems Integrations Standards – Middleware Development – Forward And Reverse Engineering –ERP Infrastructure Planning – System Architecture.
Unit 6: Post implementation: Organisational Transformational Model of ES Success – Cross Functional. Organizational and Industrial Impacts. Measuring Business Benefits – Balanced Score Card Method – ABCD Checklist Framework – Capability Maturity Framework – case study.
Reference Books:
1. Liaquat Hossain, Jon David Patrick and M.A. Rashid; Enterprise Resource Planning: Global Opportunities & Challenges; Idea Group Publishing
2. Mahadeo Jaiswal and Ganesh Vanapalli, Text Book of Enterprise Resource Planning, Macmillan India Ltd., Chennai 2005.
3. Alexis Leon, Enterprise Resource Planning Demystified, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2004.
SMA-05 Data Base Management
Unit 1: Introduction to Database; Organization of Database; Components of Database Management Systems;
Unit 2: Data Models; Entity-Relationship Model; Network Data Model; Hierarchy Data Model; Semantic Data Model; Advantages Of DBMS
Unit 3: Basic File Structure Indexed: Sequential; Hashing and File Organization; Relational Data Model; Relational Calculus; Tuple Calculus System; Structured English Query Language; Algebraic Operations
Unit 4: Relational Database Design: Integrity Constraints; Functional Dependencies; Normalization; Physical Database Design;
Unit 5: Decomposition Of Relation Schemes; Query Processing And Optimization SQL Queries; SQL; Oracle Lab; The Client / Server Database Environment
26
Unit 6: Object Oriented Data Models; Network and Hierarchy Models; Security; Data Warehousing; Data and Database Administration; Distributed Databases.Reference Books:
1. Ceri S. Pelagatti. G, Distributed Database systems Principles and Systems, Mc Graw Hill.2. Peter Rob, Elie Semaan Databases Design, Development, & Deployment using Microsoft
Access, TATA MCGRAW – HILL EDITION3. Fred R. McFadden, Modern Database Management, Addison Wesley
SMA-06 Telecommunication for Business
Unit 1: Types of signals: AM; FM; PM; PCM; PDM; TDMA; FDMA; SDMA; CDMA; ASK; FSK; PSK Features
Unit 2: Error detection and correction codes; Hamming codes; cyclic codes; Data compression.
Unit 3: LAN topologies: Workstation; Server; Cables; Types of Ethernet; Broadband and base-band; Optical Fibers; Network Interface Card, Networks and accessories: LAN, MAN, WAN; Hub; Bridges; Switches; Routers; Gateways Cell Relay; Frame Relay; FDDI; ISDN; B-ISDN
Unit 4: Services provided: Services; Protocols; Service Access Points; OSI Model; Broadcasting; Multicasting; Point-to-point communication; IP Addressing Concepts: Concepts of Port; Socket; ATM; Tunneling; Network Address Translation; Virtual Private Network
Unit 5: Network Operating systems: UNIX; Linux; Windows; Novell Netware; Communication: Mobile communication.
Unit 6: Applications of mobile communications; Wireless communication Technologies: Wireless technologies; Wireless LAN; WAP; XML; XML script.
Reference Books:
1. William Stallings; Business Data Communications, Fifth Edition, Prentice Hall2. Rajneesh Agrawal & Bharat Bhushan Tiwari; Data Communication & Computer Networks;
Kindle books.3. Comer- Computer Networks and Internets; Pearson Education, 4th edition.
SMA-07 Mobile Commerce and Security
Unit 1: Introduction: Generations of mobile computing, Spectrum allocation, Standard Bodies, Players in the Wireless Space, three tier architecture of mobile computing, Mobile Computing through Internet, Basic cellular system, concept of frequency reuse channels, hand-off mechanism, cell splitting
27
Unit 2: GSM & GPRS : GSM features and Architecture , Network Aspects in GSM ,GSM Frequency Allocation, Mobility management, hand-off mechanisms, cell splitting, Security issues used in GSM, GPRS features and architecture, network operations, data services in GPRS, applications and limitations, SMS and MMS services architecture and operation details
Unit 3: Emerging Telecommunication Technologies : Introduction, bluetooth, EDGE, UMTS, Wireless Broadband (WiMAX), Mobile IP, Java Card, WLAN, Ad-hoc Networks, Sensor Networks, Spread Spectrum technology, CDMA, Third generation networks and applications, WAP: Model, architecture & protocol stack.
Unit 4: Security Issues in Mobile Computing : Introduction, Information security, Security techniques and Algorithms, security Protocols, Public Key Infrastructure, Trust, Security Models, Security Frameworks for Mobile Environment
Unit 5: M-Commerce : Introduction to m-commerce :Emerging applications, different players in m-commerce, m-commerce life cycle Mobile financial services, mobile entertainment services, and proactive service management.
Unit 6: Management of mobile commerce services : Content development and distribution to hand-held devices, content caching, pricing of mobile commerce services The emerging issues in mobile commerce : The role of emerging wireless LANs and 3G/4G wireless networks, personalized content management, implementation challenges in m-commerce, futuristic m-commerce services.
Reference Books:
1. Dave Chaffey, “E-Business and E-Commerce Management”, Third Edition, 2009, Pearson Education.
2. Brian Mennecke and Troy Strader, “Mobile Commerce: Technology, Theory and Applications”, Idea Group, 2003.
3. Chan, “E-Commerce fundamentals and Applications”, Wiley India, New Delhi.
SMA-08 Knowledge Management and Innovation
Unit 1: Introduction: Definition, evolution, need, drivers, scope, approaches in Organizations, strategies in organizations, components and functions, understanding knowledge.
Unit 2: Learning organization: five components of learning organization, knowledge sources, and documentation.
Unit 3: Essentials Of Knowledge Management, knowledge creation process, knowledge management techniques, organizational knowledge management architecture and implementation strategies, building the knowledge corporation and implementing knowledge management in organization.
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Unit 4: Knowledge management system life cycle, managing knowledge workers, knowledge audit, and knowledge management practices in organizations, Global dimension to Knowledge management, Environment Scanning and KM, Knowledge Mapping, India: a Knowledge Society, few case studies.
Unit 5: Innovation: Meaning, Innovation and Invention, Types and Sources of Innovation, Process of Innovation, Technology innovation process.
Unit 6: Innovation in corporation/enterprise, innovation in research, strategies of innovation and developing new business.
Reference Books:
1. Amrit Tiwana, The Knowledge Management Toolkit, Pearson Education, New Delhi, 2005.2. Yogesh Malhotra, Knowledge Management and Business Model Innovation, Idea Group Publishing, U.K., 2001.3. Shlomo Maital and d V R Seshadri; INNOVATION MANAGEMENT Strategies, Concepts and Tools for Growth and Profit ; Sage Publications.
SMA-09 Software Project and Quality management
Unit 1: Introduction: Product life Cycle, Project Life Cycle Models for software and Process Models.
Unit 2: Project Management Processes and Activities: Project Initiation, Project Planning and Tracking, Project Closure.
Unit 3: Engineering Activities: Software requirement gathering, estimation, design and development phase, Project management in the testing and maintenance phase.
Unit 4: Introduction to Software Quality: Software Quality Views & Standards – Fundamental measures, size, efforts defects. Software quality metrics, complexity metrics.
Unit 5: Defect Identification and removal efficiency. Function Points – Benchmarking for software quality.
Unit 6: Software Quality Assurance: Reliability models for Software quality – ISO 9000 for software quality – CMM, CMMI, PCMM, PSP and COCOMO – TQM for Software quality.
Reference Books:
1. Software Project Management : Bob Hughes and Mike Cotterell-Tata McGraw Hill
2. Introduction to Software Project Management & Quality Assurance : By Ince, Dorrel, Helen Sharp & Mark Woodman
3. Software Engineering – Ian Sommerville, Addison Wesley, 2004.
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SMA-10 Business Process Reengineering
Unit 1: Introduction to BPR, Nature, significance and rationale of Business Process Reengineering, Reengineering scenario.
Unit 2: Problems issues, scope and trends in BPR, Implementing BPR: Methodology and steps, IT enabled reengineering.
Unit 3: Strategic aspects of BPR, BPR and Total Quality Management, The paradigm of Mass customization, managing organizational change.
Unit 4: Transforming/ Reinventing the enterprise, Team building, Measurement issues in BPR, Operational aspects of BPR, Case studies of success as well as failure.
Unit 5: People view, empowering people, reengineering management. Issues of purpose, culture, process and performance
Unit 6: Change and Management of BPR, Process of Change, Stages in Change, Different change agents in an organization.
Reference Books:
1. Micheal Hammer and James Chamby; Reengineering the Corporation; Paperback
2. R.Radhakrishnan and S.Balasubramanian “Buisness Process Reengineering: Text Cases”, PHI, 2008.
3. Vikram Sethi & William R King, “ Organizational transformation through business process reengineering”, Pearson education, 2006
SMA-11 E-Business and E- Commerce
Unit 1: Introduction to E-Commerce, Forces Driving E-Commerce, Impact of E-Commerce, E-Commerce for Competitive Advantage, Classification of E-Commerce, Application of E-Commerce Technology
Unit 2; Business Models, Framework of E-Commerce., Business to Business, Business to Customer, Customer to Customer, etc.
Unit 3: LAN, WAN, Internet, Intranet, Extranet, TCP/IP, Domain names, FTP applications, WWW, HTTP, Web Browsers, HTML, XML
Unit 4: Securing Business on Network: Security Policy, Procedures and Practices, Site Security, Firewalls, Securing Web Service, Transaction Security, Cryptographic techniques, Public Key Trust Infrastructure, Digital Signatures, Security protocols for Web Commerce.
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Unit 5: Electronic Payment Systems: Online Electronic Payment Systems, Prepaid and Post Paid Electronic Payment Systems, Internet Advertising, Models of Internet advertising.
Unit 6: Launching Your E business- Marketing an E-Business, Search Engines and Directories, CRM in E-commerce, Building a Corporate Website: Practical issues on servers and Application Software, Corporate Web Site Management issues, E-commerce legal issues and Cyber laws, E-commerce and WTO
Reference Books:
1. Efraim Turban et al., ‘Electronic Commerce – A managerial perspective’, Pearson Education
Asia, 2002.
2. Kalakota et al, ‘Frontiers of Electronic Commerce’, Addison Wesley, 2001.
3. Nabil Adam et al, ‘Electronic Commerce – Technical, Business and Legal Issues’. Prentice Hall.
1998.
SMA-12
Sectorial Application and Emerging Issues in KTM
(as decided by the faculty)
Elective-B
SMB-01 Total Quality Management 4.0.0
Unit 1 Introduction
Definition of Quality, Dimensions of Quality, Quality Planning, Quality costs - Analysis Techniques for Quality Costs, Basic concepts of Total Quality Management, Historical Review, Principles of TQM, Leadership – Concepts, Role of Senior Management, Quality Council, Quality Statements, Strategic Planning, Deming Philosophy, Barriers to TQM Implementation.
Unit 2 TQM Principles
Customer satisfaction – Customer Perception of Quality, Customer Complaints, Service Quality, Customer Retention, Employee Involvement – Motivation, Empowerment, Teams, Recognition and Reward, Performance Appraisal, Benefits.
Unit 3 Continuous Process Improvement
Juran’s Trilogy, PDSA Cycle, 5S, Kaizen, Supplier Partnership – Partnering, sourcing, Supplier Selection, Supplier Rating, Relationship Development, Performance Measures – Basic Concepts, Strategy, Performance Measure.
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Unit 4 Statistical Process Control (SPC)
The seven tools of quality, Statistical Fundamentals – Measures of central Tendency and Dispersion, Population and Sample, Normal Curve, Control Charts for variables and attributes, Process capability, Concept of six sigma, New seven Management tools.
Unit 5 TQM Tools
Benchmarking – Reasons to Benchmark, Benchmarking Process, Quality Function Deployment (QFD) – House of Quality, QFD Process, Benefits, Taguchi Quality Loss Function, Total Productive Maintenance (TPM) – Concept, Improvement Needs, FMEA – Stages of FMEA.
Unit 6 Quality Systems
Need for ISO 9000 and Other Quality Systems, ISO 9000:2000 Quality System – Elements, Implementation of Quality System, Documentation, Quality Auditing, TS 16949, ISO 14000 – Concept, Requirements and Benefits.
Reference Books:
1. Oakland, John S. (2006). TQM Text with Cases. Elsevier Publications.2. Charantimath, Poornima M. (2003). Total quality Management. Pearson Education.3. Ho, Samuel K. (2002). TQM An Integrated approach. Kogan Page.
SMB-02 International Logistics Management
Unit 1: INTRODUCTION: International Logistics and Supply chain management: meaning and objectives, importance in global economy , Characteristics of global supply chains,: Supply chain relationship to business performance, -Key tasks of logistics and supply chain managers, Role of Government in controlling international trade and its impact on Logistics and supply chain.
Unit 2: TRANSPORTATION: Strategic importance of transport in global logistics, logistical objectives of transport, International Ocean Transportation, International Air Transportation, and International Land Transportation: types, characteristics and salient features, intermodal transportation in international operations, factors influencing mode and carrier selection decision. Outsourcing And Logistics Service Providers: Intermediaries and Alliances in Global Logistics, Meaning of 3 PL and 4 PL service providers, role in Global logistics, types of services, considerations for hiring 3PL and 4 PL service providers. Concept and need of outsourcing, determinants for outsourcing decisions, role of outsourcing in global supply chain management.
Unit 3: CUSTOMER SERVICE: The marketing and logistics interface, customer service and customer retention, Service driven logistics systems, customer service priorities and standards, customer service strategy. Planning the global supply chain, Network design for global supply chain management, Risk management in the global context, Measuring logistics cost and performance. Benchmarking the supply chain, Performance measurement and evaluation in global supply chains.
Unit 4: GLOBAL TRADE ENVIRONMENT: a. Global trade environment: various trade blocks/FTZ and their impact on supply chain management, Customs and Regulations, Trade Documentation, International Contracts, Terms of Trade, Term of Payment, International Currency, INCO terms,
32
Logistical packaging ,containerization. Decisions in Network design-strategic importance, location of plant, warehouse, facilities; capacity and number of warehouses: Factors influencing network design decisions. Approaches to Inventory Management in Global Supply Chain Management; Distribution Resource Planning; Symptoms of poor Inventory Management, Modeling in Supply chain: inventory models, safety stock determination for service level, and lead time; forecasting models, routing problem.
Unit 5: COORDINATION IN SUPPLY CHAIN: Importance of Coordination in Supply Chain, Bullwhip Effect, Effect of lack of Coordination on performance, Obstacles to Coordination, Strategies to achieve coordination, Building Strategic Partnership and Trust In Supply Chain. Role and Importance of IT in Supply Chain Management, IT solutions for Supply Chain Management, Supply Chain Information Technology in Practice.
Unit 6: PERFORMANCE MEASUREMENT AND TRENDS: Dimensions of Performance Metrics, Approaches/tools for Performance Measurement, Measuring logistics cost and performance. Benchmarking the supply chain, Performance measurement and evaluation in global supply chains, Impediments to improve Performance, Trends in International supply chain management.
Reference Books:
1. Douglas Long International Logistics: Global Supply Chain Management Springer- Verlag New
York, LLC;2004
2. Philippe-Pierre Dornier, Panos Kouvelis, Michel Fender Global Operations and Logistics: Text
and Cases Wiley, John & Sons, Incorporated 1998
3. Kent N. Gourdin Global Logistics Management: A Competitive Advantage for the New
Millennium Blackwell Publishing 2006
SMB-03 Retail Management
Unit 1: Retail Management: Introduction, meaning, Characteristics, Retail industry in India, role of retailing Trends in Retailing.
Unit 2: Emergence of organisations of retailing, Retail Location and Layout plan, careers in Retailing.
Unit 3: Retail Market segmentation: Introduction to Market segment, Criteria for effective segmentation, Dimensions of segmentation, customer profiles.
Unit 4: Retailing Channels: Products and merchandise management, structure, nature and channel, criteria for selection of suppliers. Channel choice, product movement, Merchandising plans, Store management.
Unit 5: Retail Pricing: Factors and pricing, Retail pricing strategies, Retail promotion strategies, Retail sales promotion, publicity.
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Unit 6: Relationship Marketing in Retailing: Management of Relationship, Evaluation of Relationship Marketing, Relationship, Marketing Strategies, Retail Research and Retail Audits Case studies in Indian context only.
Reference Books:
1. Retail Management; Barry Berman And Joel Evans; Prentice Hall; 11th Edition
2. James Ogden, Denise Ogdden :- IntegratedRetail Management , Biztantra; 7th edition
3. Retailing Management, Levy And Weitz, Mcgraw Hill
SMB-04 Transportation Management
Unit 1: Introduction to transportation management, Transportation and supply chain economy. Models and inter-relationship.
Unit 2: Transportation regulation and public policy, Motor carriers, Railroads, Domestic water carriers,
Unit 3: Intermodal and special carriers, recent trends and changing scenario in the transportation management. Case studies.
Unit 4: International transportation, costing and pricing in transportation, practices adopted by the successful companies.
Unit 5: Relationship management, Information management and technologies.
Unit 6: Shipper/Carriers network strategies, Security and Culture.
Reference Books:
1. John J. Coyle, Edward J. Bardi, Robert A. Novack; Transportation; 6th Edition
2. Pierre A. David; International Logistics : The management of International Trade Operations
3. Kent N. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium Blackwell Publishing 2006
SMB -05 Service Operations Management.
Unit 1: Introduction to Services Management: Service economy – evolution and growth of service sector – nature and scope of services – characteristics – classification – service market potential – expanded marketing mix for services – service quality – introduction to gaps model and SERVQUAL dimensions.
34
Unit 2: Focus on Customers: Assessing service marketing opportunities – customer expectations and perceptions of services – customer behaviour specific to usage of services.
Unit 3: Markets segmentation – market targeting and selection.
Unit 4: Service Design: Levels of service product – Service life cycle – new service development – service blueprinting – physical evidence and service scape – competitive differentiation of services – service positioning strategies – developing positioning maps – pricing of services – methods and specific issues.
Unit 5: Service Delivery: People in services – service process- distributing service direct distribution, channel function, channels selection, impact of information technology – designing communications mix for promoting services – building service customer relationships and service recovery – role of internal marketing in service delivery.
Unit 6: Marketing Strategies for different services: Formulating service marketing strategies for health, hospitality, tourism, logistics, financial, information technology, educational, entertainment and public utility services.
Reference Books:
1. Robert Johnston, Graham Clark; Service Operations Management; Pearson Education; 3rd Edition
2. James Fitzsimmons, Mona Fitzsimmons; Service Management: Operations, Strategy, Information Technology; 6th edition
3. Richard B. Chase; Operations Management for Competitive Advantage; 6th edition
SMB-06 SCM and Customer Relationship Management
(as decided by the faculty)
SMB-07 Business Process Reengineering
Same as SMA-10
SMB-08 IT in Supply Chain Management
Unit 1: Introduction: Global Supply Chain Strategy, impact of globalization on supply chain management.
Unit 2: Logistics and Inventory management: Managing Product Mix for Short Life Products and Forecasting Error Measurement
Unit 3: Supplier Coordination, Supply Contracts and Options
35
Unit 4: Inventory Modeling for Replenishment Systems
Unit 5: Supply Chain Simulation, application of frameworks and mathematical modeling tools to supply chain management problems.
Unit 6: Supply Chain Sourcing and Channel Strategy, Supply Chain Integration - Application of RFID. IT Adoption and Maintenance in SC, Explore leading-edge use of information technology in supply chain integration, impact of the Internet on distribution and back-end supply chain processes.
Reference Books:
1. Coyle, Bardi, Longley, The management of Business Logistics – Asupply Chain Perspective, Thomson Press, 2006.
2. D onald J Bowersox, Dand J Closs, M Bixby Coluper, Supply Chain Logistics Management, TMH, Second Edition, 2008.
3. Wisner, Keong Leong and Keah-Choon Tan, Principles of Supply Chain Management A Balanced Approach, Thomson Press, 2005.
SMB-09 Sectorial Application of SCM
(as decided by the faculty)
SMB-10 Emerging Issues in SCM
(as decided by the faculty)
C-INFORMATION TECHNOLOGY MANAGEMENT
SMC 01: Strategic Telecommunications Management
Unit 1: Telecom Technology Systems Evolution: Recent Developments in Telecom Industry, Regulation & Liberalization policy. Techno-managerial aspects of telecommunication, role of the telecommunication managers in a dynamic environment.
Unit 2: Economic perspectives of Telecom Systems: Role of telecommunications in socio-economic development; new technologies and services for international telecommunications; business application of global networks. Regional prospectus on development of Telecom.
Unit 3: Business perspectives of Telecom Management: The business of telecommunication; telecommunication as a facilitating infrastructure for economic development of the country, technical survey of the ways and means that voice, data and video traffic are moved long distances, data network, the telephone system.Telecom marketing.
36
Unit 4: Building brand equity for competitive advantage, Customer care, total service quality management, preparing for the new millennium managing change and people development.
Unit 5: Policy perspectives issues: Issues of the monopolization and deregulation of telecom, national telecom policy, various institutions/ organizations like telecom regulatory authority etc; conveyance. Telecom service costing, economic evaluation of telecom projects, telecom project financing.
Unit 6: Current and Emerging perspectives Issues in Telecom Management: Current emerging issues and implications for the industry, Indian markets, policy issues, capacity building, problems, challenges of growth.
Reference Books:
1. Nolan Vincent Jones; Telecommunications Management; Virtualbookworm
2. Richard A. Gershon; Telecommunications and Business Strategy; Routledge; 2 edition
3. James K Shaw ; Strategic Management in Telecommunications; Artech House Telecommunications Library
SMC-02 Data Warehousing and Data Base Management
Unit 1: Concept of Data warehouse, Uses of Data warehouse, Justifying a Data warehouse, Contents of Data warehouse, Data Warehouse design approaches, Relational Data Warehouse, Multi Dimensional Database structures, ETL: Data extraction, Transformation, Cleansing, Loading, Data Mart, Data Warehouse Information flows, Metadata.
Unit 2: Analyzing the contents of a data warehouse: Online analytical processing (OLAP).
Unit 3: Hardware and Software Tools, Concepts of Data Mining,Using Data warehouse for: Business Intelligence and CRM. Introduction to Database; Organization of Database; Components of Database Management Systems; Data Models; Entity-Relationship Model; Network Data Model; Hierarchy Data Model; Semantic Data Model; Advantages Of DBMS
Unit 4: Basic File Structure Indexed: Sequential; Hashing and File Organization; Relational Data Model; Relational Calculus; Tuple Calculus System; Structured English Query Language; Algebraic Operations
Unit 5: Relational Database Design: Integrity Constraints; Functional Dependencies; Normalization; Physical Database Design; Decomposition Of Relation Schemes; Query Processing And Optimization SQL Queries; SQL; The Client / Server Database Environment
Unit 6: Object Oriented Data Models; Network and Hierarchy Models; Security; Data Warehousing; Data and Database Administration; Distributed Databases.
Reference Books:
1. Beynon-Davies P- Database Systems; Palgrave, 2003
37
2. Hoffer- Modern Database Management; Pearson Education, 6 th edition
3. Majumdar and Bhattacharya- Database Management System; Tata McGraw-Hill.
SMC03- Business Systems Analysis and Design
Unit 1: Information System Building Blocks, System Analysis: Fact finding Techniques for Requirement Analysis
Unit 2: Modeling System Requirements with Use Cases, Data Modeling and analysis, Managing Requirement Changes
Unit 3: Process Modeling, Re-engineering Business Processes, Object-Oriented Analysis and Modeling
Unit 4: Application Architecture and Modeling, Database Design, user interface design and prototyping
Unit 5: Issues in Planning and Implementation of IT based Systems
Unit 6: Implementing and Maintaining System.
Reference Books:
1. Jeffrey Whitten & Lonnie D Bentley ; Systems Analysis and Design Methods; Tata Mcgraw Hill
2. Sommerville ; Software Engineering; Pearson Education
3. Roger S. Pressman; Software Engineering; McGrawHill
SMC-04 Knowledge Management and Innovation
Same as SMA-08
SMC-05 Software Project and Quality Management
Same as SMA-09
SMC-06 Mobile commerce and security
Same as SMA-07
SMC-07 BPR and ERP Implementation
38
Unit 1: Introduction to BPR, Nature, significance and rationale of Business Process Reengineering, Reengineering scenario.
Unit 2: Problems issues, scope and trends in BPR, Implementing BPR: Methodology and steps, IT enabled reengineering.
Unit 3: Introduction: ERP Concepts - Enterprise System, Evolution of ERP, Tangible and Intangible Benefits, Emerging Trends in ERP adoption, ERP Implementation Stages, case study.
Unit 4: Pre-Implementation Stage: Need Analysis, Competitive Environment Analysis, Gap Analysis, Cost Elements, Feasibility Analysis, ERP Module, ERP Software, SAP, Baan, Oracle, People Soft Comparison of ERP Softwares, ERP Package Evaluation Criteria, Package Life Cycle, case Studies.
Unit 5: Project Management: Project Team and Change Management.
Unit 6: Post implementation: Post implementation Success, Cross Functional. Organizational and Industrial Impacts. Measuring Business Benefits, case study.
Reference Books:
1. Liaquat Hossain, Jon David Patrick and M.A. Rashid; Enterprise Resource Planning: Global Opportunities & Challenges; Idea Group Publishing
2. Alexis Leon, Enterprise Resource Planning Demystified, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2004.
3. R.Radhakrishnan and S.Balasubramanian “Buisness Process Reengineering: Text Cases”, PHI, 2008.
SMC-08 e-Governance
(as decided by the faculty)
SMC-09 Telecommunications for Business
Same as SMA-06
SMC-10 Business process reengineering
Same as SMA-10
SMC-11 Sectorial Application of ITM
(as decided by the faculty)
39
SMB-12 Emerging Issues in ITM
(as decided by the faculty)
ELECTIVE –D MARKETING MANAGEMENT
SMD-01 International marketing management
Unit 1: International Marketing: Meaning, Nature and Importance; International Marketing Orientation: E.P.R.G. – Approach: An overview of the International Marketing Management Process; International Marketing Environment.
Unit 2: International Market Segmentation and Positioning; Screening and Selection of Markets; International Market Entry Strategies: Exporting, licensing, Contract Manufacturing, Joint Venture M & A, Setting-up of Wholly Owned Subsidiaries Aboard, Strategic Alliances.
Unit 3: International Product and Pricing Strategies: Product Designing: Product Standardization Vs. Adaptation; Managing Product Line, International Trade Product Life Cycle, New Product Development; Pricing for International Markets: Factors Affecting International Price Determination; Price Quotations and Terms of Sale.
Unit 4: Managing International Distribution and Promotion: Distribution Channel Strategy – International Distribution Channels, their Roles and Functions; Selection and Management of Overseas Agents; International Distribution Logistics; Planning for Trade Fairs and Exhibitions.
Unit 5: International Promotion Mix – Advertising and other Modes of Communication.
Unit 6: Emerging Trends in International Marketing: Regionalism v/s Multilaterism; Trade Blocks; Important Grouping in the World; Legal Dimensions in International Marketing (Role of WTO); Marketing Research for Identifying Opportunities in International Markets.
Reference Books:
1. Bhattacharya, B., Export Marketing Strategies for Success, Global Business Press, New Delhi,
1991.
2. Cateora, Phillip R. and John L. Grahm, International Marketing, 10th ed., Irwin McGraw Hill,
Boston, 1999.
3. Fair-weather, John International Marketing, Prentice Hall of India Private Ltd., New Delhi.(16)
SMD-02 Retail and distribution and Management
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Unit 1: Definition, importance and scope of Retailing: Evolution of Retail Competition,- The Wheel of Retailing, the Accordion.
Unit 2: The Retail Life Cycle; Emerging Trends in Retailing; The Retail Scenario in India; Retail Formats.
Unit 3: Information Gathering in Retailing; Retail Strategic Planning and Operation Management; Retail Financial Strategy; Target Market Selection and Retail.
Unit 4: Location; Store Design and Layout; Visual Merchandising and Displays.
Unit 5: Merchandise Planning, Buying and Handling; Merchandise Pricing; Retail Communication Mix; Promotional Strategy; Retail Human Resources Management; Customer Service, The GAPs Model, Customer Relationship Management.
Unit 6: Retail Management Information Systems; Retail Audits; Online Retailing; Global Retailing; Legal and Ethical Issues in Retailing
Reference Books:
1. Berman B. Evans J. R. (2004), Retail Management, 9th Edition, Pearson Education.
2. Dunne P.M, Lusch R.F. and David A. (2002), Retailing, 4th ed., South-Western, Thomson
Learning Inc.
3. David Mulcahy; Warehouse Distribution and Operations Handbook; McGraw-Hill Handbooks
SMD-03 Marketing of Services
Unit 1: Introduction to Services Marketing: Growing Importance of Services Sector; Meaning and Nature of Services; Classification of Services and Marketing Implications; Services Marketing Process.
Unit 2: Understanding Customers buying Considerations and Behaviour; Customer Expectations and Perceptions; Defining and Measuring Service Quality (Servequal and Servepref).
Unit 3: GAPs Model; Defining and Measuring Customer Satisfaction, Service Recovery.
Unit 4: Services Marketing Mix: Services Design and Development; Service Blueprinting; Service Process; Physical Evidence and Servicescape; Pricing of services.
Unit 5: Services Distribution Management; Managing the Integrated Services Communication Mix; Managing Service Personnel; Employee and Customer Role in Service Delivery.
Unit 6: Marketing Applications in Select Service Industries: Hospitality Services, Tourism Services, Banking Services; Health and Insurance Services.
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Reference Books:
1. Christopher, H. Lovelock, Services Marketing, Prentice Hall International, New Jeresy, 2006.
2. Payne, Adrian, The Essence, of Services Marketing, Prentice Hall of India Ltd., 2008.
3. Zeithmal, V.A. and Bitner, M.J., Services Marketing, McGraw Hill Co. Ltd., 2009.
SMD-04 Advertising and Brand Management
Unit 1: Introduction to Advertisement: Concept and definition of advertisement – Social, Economic and Legal Implications of Advertisement – setting advertisement objective – Ad. Agencies – selection and remuneration – advertisement campaign.
Unit 2: Advertisement Media: Media plan – type and choice criteria – reach and frequency of advertisements- cost of advertisements related to sales – media strategy and scheduling.
Unit 3: Design and Execution of Advertisement: Message development – different types of advertisement – layout – design appeal – copy structure – advertisement production – print – Radio.
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T.V. and web advertisement – Media Research – testing validity and reliability of ads – measuring impact of advertisements.
Unit 4: Brand-concept: Nature and Importance of Brand; Brand vs. Generics, Brand Life Cycle, Brand Name and Brand Management;
Unit 5: Brand Identity: Conceiving, Planning and Executing (Aaker Model), Brand Loyalty, Measures of Loyalty; Brand Equity: Concepts and Measures of Brand Equity-Cost, Price and Consumer Based Methods; Sustaining Brand Equity; Brand Personality: Definition of Brand Personality, Measures of Personality, Formulation of Brand Personality; Brand Image Vs Brand Personality.
Unit 6: Brand Positioning: Concepts and Definitions, Repositioning, Celebrity Endorsement, Brand Extension; Differential Advantage: Strategies for Competitive Advantage, Brand Pyramid; Branding in different sectors; Role of Information in Brand Management; Role of e- communities in Brand Management.
Reference Books:
1. Akaker, David A., Batra, Rajeev and Myers, John G., Advertising Management, Prentice Hall,
New Jersey, 1996.
2. Hard, Norman, The Practice of Advertising, Butter worth Heinemann, Oxford, 2005.
3. Arnold, David, The Handbook of Brand Management, Random Century House, London 2002.
SMD-05 Rural and Social Marketing
Unit 1: Rural Marketing Introduction: Definition; Myths and Reality of Rural Markets; Characteristics of Rural People; Rural market Environment; Rural Infrastructure; Problems of Rural Marketing as regards Product Positioning; Distributions; Language; Media; Transport etc. Challenges for Rural Marketing
Unit 2: Rural Marketing Strategies: Rural Market Segmentation; Product Strategies; Pricing Strategies; Promotion Strategies; Distributor Strategies.
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Unit 3: Rural Marketing Research; Role of IT in Rural Marketing (e-Chaupals etc.) with few case studies; Marketing of Rural and Cottage Industry Products. Future of Rural Marketing in India.
Unit 4: Foundation of Social Marketing: Definition; Nature and Scope; Social Marketing Challenges; Conceptual Framework of Social Marketing; Need for Social Marketing.
Unit 5: Social Marketing Strategies and Applications: Social Markets Segmentation; Product Strategies; Marketing Mix; Pricing Strategies.
Unit 6: Promoter Strategies: Role of Govt. and NGO’s in Social Marketing; Social Marketing; Applied in Family Planning; Medicare; Small Savings; AIDS Prevention
Reference Books:
1. Krishnamacharyulu And Lalitha Ramakrishnan; Rural Marketing; Pearson Education India
2. Kashyap, Pradeep And Raut, Siddartha; Rural Marketing; Biztantra
3. Ruchika Ramakrishnan; Rural Marketing; New Century
SMD-06 Promotion Management and Business to Business Marketing
Unit 1: Introductions / Overview: What is B2B, Character of B2B, Character of B2B.
Unit 2: B2B Purchase Function: Org. Buyer Behavior, Market Opportunities in B2B, Marketing Strategy in B2B, Marketing Strategy in B2B, Weaving Marketing into the Fabric of the firm.
Unit 3: Managing B2B Products: Pricing & Negotiations, Channels, Communicating with Customers (IMC). Advertising, Trade, and PR,One-to-One Media, Sales and Sales Management, Project Presentation
Unit 4: Introduction to Sales Promotion: Scope and role of sale promotion – definition – objective sales promotion sales promotion techniques – trade oriented and consumer oriented.
Unit 5: Sales Promotion Campaign: Sales promotion – Requirement identification – designing of sales promotion campaign – involvement of salesmen and dealers.
Unit 6: Out sourcing sales promotion national and international promotion strategies – Integrated promotion – Coordination within the various promotion techniques – online sales promotions.
Reference Books:
1. Jeffrey Heilbrunn; Marketing Encyclopedia: Issues and Trends Shaping the Future; merican Marketing Association
2. David Ford; Understanding Business Marketing and Purchasing; Cengage Learning Business Press; 3 edition
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3. John Coe; The Fundamentals of Business-to-Business Sales & Marketing; McGraw-Hill; 1 edition
SMD-07 Consumer Behavior
Unit 1: Introduction to consumer behavior –Definition of consumer behavior, applications of consumer behaviour -Consumer behavior and marketing strategy, Consumer research-Primary and secondary methods-tools used-survey, focus groups, personal interviews, projective techniques, Consumer segmentation-bases of segmentation-demographic, behavioural benefit; Consumer modeling-Economic model-psychoanalytical model – sociological model.
Unit 2: Influence of social class -Definition and meaning of social stratification-factors responsible for social stratification-characteristic features of social classes- social influence on consumer behavior. Group Dynamics and consumer reference groups- definition and meaning of group – reasons for formation of group- types of groups relevant to consumer behaviour information
Unit 3: Individual determinants-Perception-factors in perception- meaning of perception- perceptual process-factors responsible for perceptual distortion, Learning- Weber’s law-Classical conditioning-operant conditioning-marketing implications- Components of learning process, Personality and emotion, Personality –meaning and nature – characteristics of personality- stages in the development of personality- personality influences and consumer behaviour
Unit 4: Motivation – needs - goals- dynamic characteristics of motivation – consumer imagery and perceived risk, hard core behavioural perspective-social learning perspective-cognitive approach-biological approach-rational expectations psychoanalytical perspective-Maslow’s hierarchy of needs- Properties of motivation- Three main types of conflicts- Attitudes-definition beliefs- affect- behavioural intention-attitude changing strategies.
Unit 5: Self concept, situational influences and lifestyle-overview, Consumer decision making process,
Unit 6: Consumption and post purchase behaviour: Consumer satisfaction concept, cognitive dissonance, consumer delight, Consumer Value, Consumer Value Delivery Strategies, Competitive advantage through customer value Information – Customer value determination process - Measuring customer satisfaction.
Reference Books:
1. Schiffman L.G. and Kanuk L.L., Consumer Behaviour, 9th Edition, Prentice Hall of India, New Delhi.
2. Seth, J. N. & Mittal, B. (2nd ed., 2003). Customer Behaviour-A Managerial Perspective. Thomson South-Western.
3. Hawkins, D. I. & Roger, J. B. and Kenneth, A.C. (2001). Consumer Behaviour-Building Marketing Strategy. Irwin McGraw-Hill, New York.
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SMD-08 Customer Relationship Management
Unit 1: Introduction: Definition of CRM, CRM as a business strategy, elements of CRM, CRM processes and systems.
Unit 2: Strategy and Organization of CRM: History of CRM, Dynamics of Customer Supplier Relationships, Nature and context of CRM strategy, The relationship oriented organization.
Unit 3: Marketing Aspects of CRM: Customer knowledge, privacy issues, communications and multi channels in CRM, the individualized customer proposition, Relationship policy.
Unit 4: Analytical CRM: Relationship data management, Data analysis and data mining, Segmentation and selection, Retention and crosssell analysis, Effects of marketing activities, Reporting results. Operational CRM: Call centre management, Internet and website, Direct mail.
Unit 5: Collaborative CRM/CRM Subsystems: Contact Management, Campaign Management, Sales Force Automation. Choosing CRM Tools / Software Package: Shortlisting prospective CRM vendors, setting evaluation criteria for the appropriate CRM package, selection CRM implementation.
Unit 6: CRM systems and Implementation: CRM systems, Implementation of CRM systems, Ethical Issues in CRM
Reference Books:
1. Barnes, James G., Secrets of Customer Relationship Management, McGraw Hill, New York,
2001.
2.. McKenna, Regis, Relationship Marketing: Successful Strategies for the Age of the Customers,
Addison Wesley Publishing Company, 2008.
3. Stone, Merlin and Wood rock, Neil, Relationship Marketing, kogan Page, London, 2006.
Group E: Financial Management
SME -01 Security analysis and portfolio management
Unit 1 IntroductionConcepts of investment- Financial and non-financial forms of investment – Objectives of financial investment, investment methods – Security and non-security forms of investment – Sources of investment information- Investment Instruments.
Unit 2 Financial markets:
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primary and secondary markets – major players and instruments in secondary market - Functioning of stock exchanges, trading and settlement procedures at NSE & BSE.. Stock markets guidelines on primary & secondary markets. ). Behaviour of stock market prices, implications of efficiency market hypothesis for security analysis and portfolio management.
Unit 3 Valuation of securities: bond and fixed income instruments valuation –bond pricing theorems, duration of bond and immunisation of interest risk, term structure of interest rate, determination of yield curves, valuation of equity and preference shares (Dividend capitalisation & CAPM)
Unit 4 Risk : Analysis of risk & return, concept of total risk, factors contributing to total risk, systematic and unsystematic risk, default risk, interest rate risk, market risk, management risk, purchasing power risk. Risk & risk aversion. Capital allocation between risky & risk free assets-Utility analysis,
Unit 5 Fundamental & Technical Analysis of equity stock.Concept of intrinsic value. Objectives and beliefs of fundamental analysts. Economy-Industry- Company framework, Economic analysis and forecasting. Theory of Technical analysis, points and figures chart, bar chart, contrary opinions theory, confidence index RSA, RSI, Moving average analysis, Japanese Candlesticks.
Unit 6 Modern portfolio theory :Asset allocation decision. Dominant & Efficient portfolio simple diversification, Markowitz diversification model, selecting an optimal portfolio – Sharpe single index model. Determination of corner portfolio. Process of portfolio management – International Diversification. Portfolio performance evaluation: Sharp & Treynor & Jensen’s measure. Portfolio revision – Active and passive strategies & formula plans in portfolio revision. Mutual funds- types, performance evaluation of mutual funds, functions of Asset Management Companies.
Reference Books:
1 Investment Analysis and Portfolio management – Prasanna Chandra– TMH - 2nd Edition, 2005
2 Investments – Zvi Bodie, & Mohanty – TMH – 6th Edition, 2005.
3. Security Analysis & Portfolio Management, S.Bhat, Excel Books.
.
SME-02 Mergers, Acquisitions & Corporate restructuring
Unit 1 Mergers An Introduction: In the nature of acquisitions and amalgamations. types of merger – motives behind mergers – theories of mergers – operating, financial and managerial synergy of mergers – value creation in horizontal, vertical and conglomerate mergers – internal and external change forces contributing to M & A
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activities A strategic perspective- industry life cycle and product life cycle analysis in M&A decision, strategic approaches to M&A- SWOT analysis, BCG matrix, Porter’s Five forces model
Unit 2 Legal Framework Legal and regulatory frame work of M & A – provisions of company’s act1956, Indian Income Tax act 1961 – SEBI take over code, Provisions ofCompetition Act.
Unit 3 Corporate restructuring:Different methods of restructuring – joint ventures – sell off and spin off – divestitures – equity carve out – leveraged buy outs (LBO) – management buy outs – master limited partnerships – employee stock ownership plans (ESOP)
Unit 4 Merger Process: Dynamics of M&A process- identification of targets negotiation closing the deal. Five-stage model – due diligence (detailed discussion).Process of merger integration – organizational and human aspects –managerial challenges of M & A Unit 5 Valuation:Valuation approaches –discounted cash flow valuation – relative valuation – valuing operating and financial synergy – valuing corporate control – valuing of LBO Methods of financing mergers – cash offer, share exchange ratio – mergers as a capital budgeting decision
Unit 6 Accounting and taxation for amalgamation:Pooling of interest method, purchase method – procedure laid down under Indian companies act of 1956 Takeovers, types, hostile takeover approaches, Takeover defenses – financial defensive measures – Coercive offers and defense – anti-takeover amendments – poison pill defense Legal and regulatory frame work of M & A .
Reference Books:
1. Mergers acquisitions and Business valuation Ravindhar Vadapalli – Excel books, 1/e 2007
2 Ashwath Damodaran – Corporate Finance-Theory And Practice – John Wiley & Sons
3 Company Law & Practice – Taxmann – Recommended book formodule-8
SME-03 Corporate Business taxation and Planning
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Unit 1 Introduction: Definitions, Residential status, Heads of Income, Computation of Taxable Income.
Unit 2Taxation of Companies: Special Provisions in Computation of Profits from Business, Deductions from Gross Total Income, Amalgamations of Companies and fiscal Incentives, Minimum Alternate Tax on Companies, Special Provisions relating to Tax on Distributed Profits of Domestic Companies.
Unit 3 Tax Planning: Concepts relating to Tax Avoidance and Tax Evasion, Tax Planning with reference to: Location of Undertaking, Type of Activity, Ownership Pattern, Dividend Policy, Issue of Bonus Shares, Inter Corporate Dividends and Transfers, Tax Planning relating to: Amalgamations and Mergers of Companies. Tax considerations in respect of specific managerial decisions like Make or Buy, Own or Lease, Close or Continue, Sale in Domestic Markets or Exports, Capital Budgeting Decisions, Managerial Remuneration, Foreign Collaboration and Joint Ventures.
Unit 4 Tax Management: Filing of Returns and Assessments, Penalties and Prosecutions, Appeals and Revisions, Advance Tax, TDS, Advance Rulings, Avoidance of Double Taxation Agreements. Unit 5 Indian Laws and Regulations Governing International Transactions: FEMA; Taxation of foreign income; Foreign investments; Setting up offices and branches abroad; Restrictions on trade in endangered species and other commodities.
Unit 6 Legal Framework of International Business: Nature and complexities; Code and common laws and their implications to business
Reference Books:
1. Ahuja, G. K. & Gupta, Ravi, Systematic Approach to Income Tax. Allahabad, Bharat Law
House.
2. Bhagwati Prasad, Direct Taxes Law & Practice, Wishwa Prakashan.
3. Kanga, J. B. and Palkhivala, N. A., Income Tax, Bombay, N. M. Tripathi.
SME-04 International Financial Management
UNIT 1 Introduction
International financial Environment- The Importance, rewards & risk ofinternational finance- Goals of MNC- International Business methods –Exposure to international risk- International Monetary system- Multilateralfinancial institution-Government influence on exchange rate.
UNIT 2 International flow of funds Balance of payments(determination of currentaccount, capital account & ORA)-International Trade flows-International
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Capital Flows-Agencies that facilitate International flows – Equilibrium,disequilibrium & adjustment of Balance of payment & Trade deficits.
UNIT 3 International Financial Markets Foreign exchange markets-foreignexchange trading-Cash & Spot exchange markets-foreign exchange rates "ation- forward markets-Exchange rate Behavior-Cross Rates-Foreignexchange market participants-arbitrage profit in foreign exchange markets,Swift Mechanism.
UNIT 4 Forecasting foreign Exchange rate Measuring exchange rate movements-Exchange rate equilibrium – Factors effecting foreign exchange rate forecasting exchange rates- international parity relationship: interest rate parity, purchasing power parity & fisher effects.
UNIT 5 Foreign Exchange exposure Management of Transaction exposure-Management of Translation exposure- Management of Economic exposure-Management of political Exposure- Management of Interest rate exposure.
UNIT 6 Foreign exchange risk Management
Hedging against foreign exchange exposure – Forward market- Futures Market- options Market- Currency Swaps-Interest rate Swap- Cross currency Swaps-Hedging through currency of invoicing- Hedging through mixed currency invoicing –Hedging throughselection of supplying country. Country risk analysis, International Capital Budgeting: Concept, Problems associated, Evaluation of a project, Factors affecting, Risk Evaluation, Impact on Value.Long term Asset & Liability management:-Foreign Direct investment –Foreign portfolio investment- International Financial instruments International Bond & Equity market.short term Asst & liability management:-Working Capital Policy-Cash management –Receivable Management- Inventory Management- Short term, Financing decision – international Banking and money market.
Reference Books :
1. Eun & Resnick – International Finance Management ---(TataMcGraw Hill), 4/e
2. Jeff Madura International Finance Management ---(Thomson), 7/e,2004
3. P.G. Apte-International Finance Management- ( Tata McGraw Hill),4/e
SME-05 Investment Banking
Unit 1 Essentials of the Equity/Stock Market:The new issue market/Initial Public Offerings (IPOs) -Publicly Traded Markets: Factors affecting the secondary trading market, stock exchanges, market indices, liquidity and volatility issues -Corporate effects on stock pricing, price/earnings ratios, book value, valuation based on expectations vs historical
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reporting -External and international economic effects on stock market values, liquidity and volatility -Fundamentals of stock market technical analysis -Private Equity/Venture Capital and Direct Investment.
Unit 2 Essentials of the Fixed Income/Bond Market Differences between stocks/equity and bonds/credit markets -Fundamentals and mathematics of the credit, fixed income/bond market -Corporate credit and economic impacts on bond markets, interest rates, yields and credit pricing spreads, Investment Grade vs Non Investment Grade (High Yield/Junk Bonds) -Fundamentals of the workings of the credit markets -Convertible Bonds and Asset Backed Securities -Trading, Positioning, Underwriting and Distribution -Rating Agencies.
Unit 3 Management of Public Offers and Private Placements
Initial Public Offers. Rights Issues and Secondary Public Offers Public Offers of Debt Securities Overseas Capital Market Issues. Exit Offers
Unit 4 Corporate Advisory Services
Business Advisory Services’,Project Advisory Services Financial Restructuring Advisory, Mergers and Acquisitions Advisory
Unit 5 Essentials and interrelationship between and among Issuers/Borrowers, Intermediaries/Underwriters and Investors for the equity and bond markets-Individual investors -Institutional Investors, banks, mutual funds, investment managers, pension funds, insurance companies, and hedge funds -Devising and analyzing an investment strategy.
Unit 6 Legal/Regulatory Compliance,Risk Management and Back Office -Ethics, insider trading, corporate governance, fiduciary responsibilities -Compliance and Regulatory Environment -Credit, Market, Operations/Processing Risk Management -Documentation, Transaction Processing, Financial Control and Reporting .
Reference Books:
1. Subramanyam, Pratap, Investment banking Tata McGraw-Hill 1st ed.
2. The Business of Investment Banks by Michel Fleuriet
SME-06 Futures, Options and Risk Management
Unit 1 Fundamentals of derivatives: Basics of hedging credit, currency and interest rate risks -Difference between hedging and speculation -Devising and analyzing a borrowing and hedging strategy -Hedge Funds vs Fund Managers/Mutual Funds
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Unit 2 Forwards and Futures; Option fundamentals: calls, puts, and underlying; Hedging with Futures, Option Positions and Strategies; Binomial and Black-Scholes Option Valuation. Introduction to Interest Rate Derivatives; Credit Risk; Credit Derivatives
Unit 3 Interest rate markets-Type of rates, Zero rates, Bond pricing, DeterminingZero rates, Farward rules, Farward rate agreements (FRA), Treasury bond& Treasury note futures, Interest rate derivatives (Black model). Unit 4 Risk management: objective of Risk management, Identifying types of risk, management of translation, transaction and economic exposure. Quantifying risk and Hedging techniques
Unit 5 Credit risk-Bond prices and the probability of default, Historical defaultexperience, Reducing exposure to Credit risk, Credit default swaps, Totalreturn swaps, Credit spread options, Collateralized debt obligation.
Unit 6 Value at Risk (VAR)-Measure, Historical simulation, Model building approach, linear approach, Quadratic model, Monte Carlo simulation, stress testing and back testing.
Reference Books:
1. Futures, Options and Swaps – Robert W Kolb – BlackwellPublishing.
2. Introduction to Derivatives and Risk Management – Chance –Thomson Learning, 6/e, 2004
3. Options Futures & Other Derivatives- John C.Hull - (PearsonEducation), 6/e
SME-07 International Accounting Practices
Unit 1 Introduction – Causes of international differences – some major differences in financial reporting, International classification of financial reporting – international harmonization of accounting – the requirements of international accounting standards.
Unit 2 Financial reporting in USA, UK, Australia and France, Financial reporting in Germany, Netherlands, Japan and Third world, countries with special emphasis on legal issues, accounting standards and, consolidation of accounts.
Unit 3 Issues in International accounting – Consolidation – foreign currency translation – segmental reporting – foreign exchange risk management.
Unit 4 Harmonization in Financial reporting ,Standardization and Harmonization , role of international accounting bodies (IASC) in harmonization.
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Unit 5 Multinational Transfer Pricing – Objectives of transfer pricing – selecting a transfer price – internal revenue code and transfer pricing.
Unit 6 Ethical issues in international accounting – Incidence and implications of window dressing (cases)
Reference Books:
1. Frederick D S Choi – International Finance & Accounting Hand book – John Wiley
2. James A Schweikart – International Accounting: A Case Approach – McGraw Hill
3. Kwabena Anyane-Ntow – International Handbook of Accounting Education and Certification – Pergamon Publishers
SME-08 Project Appraisal and Finance
Unit 1 An Overview of Project Finance: Introduction to project finance and overview of the project finance market, project life cycle and its impact on the feasibility, A study of World Bank Project Reports Project Initiation and Resource Allocation: The Importance of a Proper Allocation of Resources, Process of Resource Allocation at the Corporate Level, Process of Resource Allocation at the Business Unit Level, Generation of Project Ideas and Creativity.
Unit 2 Market And Demand Analysis: Identification of the Target market, choice of the Market Strategy, Projection of Demand using Primary Data and Secondary Data, Projection of Demand using Qualitative Models.
Unit 3Technical Analysis: Selection of Appropriate Technology, Acquisition of Technology, Process of Procurement of Materials, Choice of a Good Location for the Project, Design of the Layout of the Facilities at the Project Site.
Unit 4Financial projections: The Cost of the Project, The Means of Finance, Estimation of Working Capital, Profitability Estimations, Balance Sheet Projections, Projections of Sources and Uses of Funds.
Unit 5 Environmental Appraisal of Projects: Meaning of Environment and Pollution, Pollution Created by Different Industries, Methods of Preventing Pollution, Environmental Regulations in India, Environmental Impact Assessment for Projects. Social Cost Benefit Analysis: The Rationale for SCBA, Different Approaches to SCBA
Unit 6 Valuing Projects: Appraising a Project by Discounting and Non-Discounting Criteria, Appraising Projects with Special Features, FCF Approach, ERR Approach, Real Options – Issues in valuing long term projects, Managing Project Risks: How risk management creates value in project finance.
Reference Books:
1. Prasanna Chandra – Project Planning: Analysis, Selection, Implementation and Review – TMH, 5/e
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2. Narendra Singh – Project Management and Control – HPH , 2003
3.Nicholas – Project Management for Business and Technology:Principles and Practice – Pearson / PHI
SME-09 Commodity and Price risk Management
Unit 1 Commodity Spot Market: Importance and need – Types of Commodity market – Structure Categories of Commodity Markets Agricultural Commodity Market: Overview – Grain Market – Soft Commodities – Livestock and Citrus fruits –
Unit 2 Technical Analysis of Agricultural Commodity Metal Market :Structure of Metal Market (London Metal Exchange) – Industrial Metal – Precious Metal– Characteristics of Metal Prices – Metal Life Cycle and Convenience yield – Technical Analysis of Metal Commodity Energy Market:
Unit 3 World Oil Market – Role of OPEC & Political factors influencing pricing – Price setting of crude oil cargo – Refined product market – Natural Gas market – Spot, Futures and Options – Electricity Market – Technical Analysis of Energy Commodity.
Unit 4 Instruments & Investment Strategies:Commodity Swaps, Swaption, Swing contracts and Real options: Swaps – Swaption.
Unit 5 Weather and Commodity market: Weather Derivatives – Weather and Agriculture derivative – Weather and Crude Oil.
Unit 6 Ways of investment in Commodities: Commodity, the new asset class – Inflation and commodity prices – Diversification – Commodity Indexes and funds (Exchange Traded Funds, Pension Funds)
Reference Books:
1. Options Futures & Other Derivatives- John C.Hull - (Pearson Education), 6/e
2. Options & Futures- Vohra & Bagri - (TMH), 2/e
3. Derivatives- Valuation & Risk Management-Dubofsky & Miller -(Oxford University Press), 2004/05
SME-10 Managing Financial institutions and Markets
Unit 1 Financial Institutions and Economic Development: Nature and Role of Financial System: Financial System and Financial Markets, Efficiency, Stability, Technology, Government Intervention in the Financial System.
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Unit 2 Central Banking and Monetary Policy:Central Banking Functions, Money Creation: Process and control, Monetary Policy.[Will also cover an overview of Money, Prices, Exchange Rates, and Interest Rates: Monetary Expansion, Interest Rates and Exchange Rates, Monetary Expansion and Prices, Real and Nominal Values, Inflation and Interest Rates, Inflation and Exchange Rates, The Indian Financial System: Introduction, The Pre 1951 Period, The Post 1951 period, The Indian Financial System: The Emerging Horizon.
Unit 3 The Indian Financial System:Introduction, Evolution of Modern Commercial Banks: Evolution of Bank Assets, Liabilities and Activities, Banking Structure, Matching Revenues and Costs of Commercial Banks, Recovery of Advances and Documentation. Capital Adequacy, Accounting Policies and related matters, Directed Investments and Credit Programs and Interest Rates, Methods and Procedures in Banks, Regulation and Supervision of the Financial Sector, Treasury and Risk Management in Banks, Marketing of Bank Services, Relationship Banking and Innovations.
Unit 4 Fundamentals of the Foreign Exchange Markets; -How the spot and forward foreign exchange markets work -Basics of currency and cross border risks -Cross border funding and hedging.
Unit 5 International Banking:Offshore Banking, Multinational Banking, Banking Consolidation.
Unit 6 Finance Companies – The Evolution of Finance Companies, The Present Status and the Micro Finance and its importance in Rural Economy. Insurance Companies: Economics of Insurance, The Insurance Industry and its Regulation, LIC and GIC. Development Banks/ Recent Trends Current Developments: eBanking
Reference Books:
1. Bhalla, V. K. (2004). Managing International Investment and Finance. New Delhi, Anmol.
2. Saunders, Anthony, Cornett, Marcia Millon (5th ed., 2005). Financial Institutions Management. Tata McGraw Hill.
3. Bhole, L.M. (4th ed., 2004). Financial Institutes & Markets. Tata McGraw Hill.
SME -11 Econometrics and Financial Model ling
(as decided by the faculty)
SME-12 Sectorial Applications and Emerging Issues in Finance
(as decided by the faculty)
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Group F: Organizational Behavior and Human Resource Management
SMF 01 Management of Industrial relations & Labour Legislation 4.0.0
Unit 1 Industrial Relation Management
Concept- Evaluation – Background of industrial Relations in India- Influencing factors of IR in enterprise and the consequences. Economic, Social and Political environments: Employment Structure – Social Partnership – Wider approaches to industrial relation – Labour Market.
Unit 2 Trade Union
Introduction – Definition and objective – growth of Trade Union in India-trade Unions Act, 1926 and Legal framework-Union recognition-Union Problems-Employees Association-introduction, Objective Membership, Financial Status.
Unit 3 Quality of Work Life
Workers’ Participation in Management – Worker’s Participation in India, shop floor, Plant Level, Board Level – Workers’ Welfare in India scenario- Collective bargaining concepts & Characteristics – Promoting peace.
Unit 4 Industrial Disputes
Meaning, nature and scope of industrial disputes – Cases and Consequences of Industrial Disputes – Prevention and Settlement of industrial disputes in India. Employee Grievances: Causes of grievances – Conciliation, Arbitration and Adjudication procedural aspects for Settlement of Grievances – Standing Orders – Code Discipline.
Unit 5 Labour Welfare
Concept-Objectives-scope-Need –Voluntary welfare measures-Statutory welfare measures-Labour-Welfare funds. Child Labour –Female Labour –Contract Labour –Construction Labour- Agricultural Labour-Disabled-Social security-Implications.
Unit 6 Labour laws
Factories Act, 1948, Payment of wages Act 1936, The minimum wages Act -1948, The industrial disputes Act 1947, The Employees Provident Fund & Misc. Act 1952
Reference Books:
1. Beaumont, P. B. (1995). The Future of Employment Relations. London: Sage Publication.
2. Bareja, J.K. (2000). Industrial Law. Galgotia Publishing House.
3. Monappa, Arun (2002). Industrial Relations. Tata McGraw Hill.
SMF-02 Compensation Management 4.0.0
Unit 1 Introduction
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Compensation: meaning, objectives, nature of compensation. Nature & Significance of wage, salary administration, essentials-Minimum wage – Fair wage, Real wage, Issues and Constraints in Wage Determination in India.
Unit 2 Compensation system design issues
Compensations Philosophies, compensation approaches, decision about compensation, compensation- base to pay, individual Vs team rewards, Perceptions of pay Fairness, legal constraints on pay systems.
Unit 3 Managing Compensation
Strategic Compensation planning, determining compensation-the wage mix, Development of a Base Pay System: Job evaluation systems, the compensation structure- Wage and salary surveys, the wage curve, pay grades and rate ranges, preparing salary matrix, government regulation on compensation, fixing pay, significant compensation issues, Compensation as a retention strategy.
Unit 4 Variable Pay and Executive Compensation
Strategic reasons for Incentive plans, administering incentive plans, Individual incentive plans-Piecework, Standard hour plan, Bonuses, Merit Pay, Group incentive plans- Team compensation, Gain sharing incentive Plans, Enterprise incentive plans- Profit Sharing plans, Stock Options, ESOPs, EVA. Executive compensation elements of executive compensation and its management, International compensation Management.
Unit 5 Managing Employee Benefits
Benefits- meaning, strategic perspectives on benefits-goals for benefits, benefits need analysis, funding benefits, benchmarking benefit schemes, nature and types of benefits, Employee benefits programs- security benefits, retirement security benefits, health care benefits, time-off benefits, benefits administration, employee benefits required by law, discretionary major employee benefits, creating a work life setting, employee services- designing a benefits package.
Unit 6 Job Evaluation, Job Description and Job Specification
Job Analysis & Its Process, Methods of Job Evaluation, Internal and External Equity in Reward Management, Role of Wage Board & Pay Commissions, International Compensation, Knowledge Based Compensation, Team Compensation, Competency Based Compensation.
Reference Books:
1. Henderson, Richard I. (2004). Compensation Management: Rewarding Performance. Prentice
Hall of India Pvt. Ltd.
2.Bergmann & Thomas, J. (2003).Compensation Decision Making. Harcourt College Publications.
3. Micton, R. (2002). Handbook of Wage and Salary Administration. London.
SMF-03 Organizational Change and Intervention Strategies 4.0.0
Unit 1 Organizational Development (OD)
Introduction, History of OD, Values, Assumptions & Beliefs in OD, Theory and Management of OD, Managing the OD process, Action research & OD. Organizational Change: Challenges of change, Process of change, Transformational change, Managing Organizational Transformation.
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Unit 2 Organizational Development Intervention
Overview of Organisation Development Intervention, Types of Interventions, Sensitivity Training, Team Interventions, Third- Party Peacemaking Interventions, Inter Group Interventions, Comprehensive Interventions, MBO, Role Playing, Future Challenges.
Unit 3 Culture & Change process
Power & politics and Organisation Development, Cultural change strategies, Corporate reorganization & sub culture management. Resistance to organisational change.
Unit 4 Behavioural implications of change
The manifest, latent & paradoxical consequences of change, Resigned behavioural compliance, Reaction to Downsizing & Delayering, Managing uncertainty & ambiguity.
Unit 5 Intervention Strategies
Structural, Technological & Process factors in intervention, Advantages & limitations of change technologies, Associated leadership models, Leadership & change process, Leadership & emotional knowledge strategies, Achieving congruence of personnel, structure& culture.
Unit 6 Key Issues in Organisational Development
Issues in Consultant-client Relationships, Action Research, Ethical Issues in Organisational Development and Future of Organisational Development
Reference Books:
1. French, W., Cecil, H. Bell & Jr. (2004). Organizational Development. Prentice Hall of India Pvt. Ltd.
2. Jones, G. R. (2nd edition, 2004). Organizational Theory. Addison-Wesley Publishing Company.
3. Burnes B. (1996). Managing Change: A Strategic Approach to Organizational Dynamics. London, Pitman.
SMF-04 Human Resource Management: Strategies and Systems 4.0.0
Unit 1 Understanding Strategic HRM
Traditional Vs strategic HR, Typology of HR activities, ‘Best fit’ approach Vs ‘Best practice’ approach, HR strategy and the role of national context, sectoral context and organizational context on HR strategy and practices, Investment perspective of human resources. HR Strategy Formulation: Brief overview of strategic planning and planning in SBUs, HR Strategy and HR Planning, HR Strategy in Multinational, Global and Transnational companies, HR contributions to strategy competitive intelligence resource reallocation decisions
Unit 2 Aligning HR Systems with business strategy
Sustained competitive advantage – how HR adds value to the firm HR as scarce resource inimitable resource non-substitutable resource, HRM leading strategy formulation, Alternative HR systems -universalistic contingency configurational, Congruence and Integrated HR systems, Designing congruent HR systems.
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Unit 3 HR Strategy in workforce utilization
Efficient utilization of Human resource cross training and flexible work assignment work teams non-unionization, Strategies for employee shortages, Strategies for employee surpluses.
Unit 4 HR strategy for training and development
Benefits, planning and strategizing training, integrated learning with performance management system and compensation.
Unit 5 High Performance Work Practices
Individual high performance practices, limitations of individual HPWP, Systems of HPWP skill system motivating system, Individual practices Vs systems of practices, Universal practices Vs contingency perspectives.
Unit 6 Strategic HRM in emerging HR issues
HR Strategy in workforce diversity virtual teams flexitime and telecommuting HR outsourcing contingent and temporary workers Global sourcing of labor, Expatriation and repatriation management in global HRM, Gender discrimination and Glass ceiling effect, Employee engagement strategies, Talent management and retention.
Reference Books:
1. Kandula S. R. (2001). Strategic Human Resource Development. Eastern Economy Edition Prentice Hall India.
2. Boxell & Purcell, J. (2003). Strategy And Human Resource Management. Palgrave Mcmillan.
3. Mello, J. A. (2002). Strategic Human Resource Management. Thompson Learning, Cincinnati,
OH:SW.
SMF-05 Cross Cultural and International Human Resource Management 4.0.0
Unit 1 International Organization
Approaches to the study of comparative employment, policy, Convergence theory, The cultural approach, The institutionalist perspective.
Unit 2 International HRM Models
Poole’s adaptation of the Harvard model, The Brewster and Bournois model of International HRM, International HRM, Problems of International Research.
Unit 3 Internationalization of HR Activities
Types of International Business, inter country Differences affecting HRM, causes for International assignments failure. Limitations and advantages of host country nationals (HCN). Parent country nationals (PCN)& Third country national (TCN) : International Staffing Policy, Selecting International Managers, Adaptability & Screening, Managing Knowledge Workers.
Unit 4 Understanding Cross Culture
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Organisation culture & National culture, Cross – culture Theories, Cross – Culture Business Communication & Behaviour, Culture & Organisational Performance.
Unit 5 Training &Maintaining International Compensation
Training for Expatriate Managers, National Differences in Compensation, Factors Influencing International Compensation, Components of Remuneration Package.Expatriate Performance Management, Repatriation, International Labour relations, Problems and solutions.
Unit 6 Human Resource Management and Japan
Some innovative Japanese Management techniques, such as just in time theory, quality circles and Kaizen, Influence of Japanese Management Practices on Western Employment practices.
Reference Books:1. Gupta, S.C (2009). Text book of International HRM, Macmillan Publishing.2. Jackson –Terrence (2002). International HRM A Cross cultural Approach. Sage Publications.3. Harzing & Ruysseveldt (2004). International Human resource Management. Sage Publications
Ltd. London.
SMF-06 Manpower Development for Technological change & Performance Management 4.0.0
Unit 1 Manpower Management
HR Management in the 21st Century; Environmental Context of Human Resource Management; The Emerging Profile of Human Resources; Special Features of New Technology; Concept and Process of Technological Innovation; Organizational Implications of Technological Change; Human Resource Implications of Technological Change; Performance/Potential Evaluation in the Context of New Technology; Technology Transfer with Human Face.Unit 2 Globalisation, Technology and Human Resource Issues Technology and Culture , Technology Management ,Changing Technology and New Leadership Skills , Economic Theory of Choice and Employee Benefits , Training and Development.
Unit 3 Performance Management
Concepts and issues, definiition, performance, principles, role of performance management in organisation. Framework and key factors to successful performance system.
Unit 4 Evaluating HR function
Overview of evaluation scope strategic impact level of analysis Criteria Level of Constituents ethical dimensions, Approaches to evaluation audit approach analytical approach quantitative and qualitative measures outcome and process criteria, Balanced Scorecard perspective, Benchmarking, Accounting for HRM.
Unit 5 HR Scorecard
Creating an HR Scorecard, Measuring HR alignment 2 dimensions of alignment assessing internal and external alignment Systems alignment Map. 7 step Model for implementing HR’s strategic role.
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Unit 6 Innovation and New Technology New age tools like: Balanced Scorecard, HR Scorecard, Competency Mapping and Knowledge Management for New-age Technology, ; New issues in Manpower Training and Career Development
Reference Books:
1. Michael, Armstrong (1999). Performance Management. Kogan Page.
2. Chadha, P. (2003). Performance Management: It’s About Performing – Not Just Appraising.
McMillan India Ltd.
3.. Dwivedi, R.S. (2000). Managing Human Resources and Personnel Management in India
Enterprises. Galgotia Publishing Company.
SMF-07 Management of Training and development 4.0.0
Unit 1 Introduction
The Changing Organizations, HR and the Training Functions, Models of Training; Systematic Model, the Transitional Model, The Learning Organisation, Training as Consultancy, Understanding Learning Concepts. T & D to Lifetime Education.
Unit 2 Training Needs Analysis
The Process and Approaches of TNA, Team Work for Conducting Training Needs Analysis, TNA and Training Process Design.
Unit 3 Training Design & Evaluation
Understanding & Developing the Objectives of Training, Facilitation of Training with Focus on Trainee (Motivation of Trainee, Reinforcement, Goal setting), Training with Focus on Training Design (Learning Environment, Pre-training Communication etc.) Facilitation of Transfer with Focus on Organization Intervention (Supervisor Support, Peer Support, Trainer Support, Reward Systems, Climate etc.)
Unit 4 Effective Trainer
Selecting the trainer and preparing a lesson plan, skills of an effective Trainer, Programme methods and techniques. Implementation and Evaluation of Training Programme. Levels of Evaluation, CIPP Model, CIRO model, Training Audit and Cost Analysis.
Unit 5 Management Development
Approaches to Management Development, Sources of Knowledge / Skill acquisition, Types of management Development Programmes. EDP’s / Seminars and Conferences, Symposia.
Unit 6 Emerging Trends in Training
New learning interventions, Technology in training-CBT- multimedia training, e- learning/online learning- distance learning, competency based Training, Assessment Centres.
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Reference Books:
1. Raymond Noe, A. (2005). Employees Training and Development”, McGraw Hill Publication.
2. O’ Connor, Browner & Delaney (2003). Training for Organizations. Thompson Learning Press.
3. Blanchard, P. N. & Thacker, W. J. (1998). Effective Training: Systems, Strategies and Practices. Prentice Hall, New Jersey.
SMF-08 Interpersonal processes and Counseling skills for Managers 4.0.0
Unit 1 Managerial Process
Nature of Management, functions of managers , leadership and managerial effectiveness, Managerial conflict .
Unit 2 Interpersonal & Group Process
Interpersonal communication, Interpersonal feedback, Interpersonal behavior and influence relationships, Interpersonal style.Group Process: An overview of group formation, Group development and effectiveness, formal and informal groups, reasons for formation of groups, theories of group , group behavior .
Unit 3 Introduction to Counselling
Definition & Need, Counseling, Psychotherapy and Instruction, Approaches to Counseling, Goals of Counseling, Counseling Process.
Unit 4 Counselling Procedures
The Counselling Environment, Intake, Referral procedures, Guidelines for effective counselling, Advanced skills in Counselling, Action strategies. Counselling Skills, Verbal & Non- Verbal communication, Listening Barriers, Counsellor’ Qualities, Core conditions of Counselling. Role of Conflict in Counselling: Values of counselling, Counselling service, Manager counsellor.
Unit 5 Organisational Application of Counselling Skills.
Change management, Downsizing, Mentoring, Team Management / Conflict Resolution, Crisis / Trauma. Problem Subordinates: Identifying problem subordinates, Types of problem subordinates, Dealing with problem subordinates.
Unit 6 Ethics in Counselling
Ethical Principles, Common Ethical Violations.
Reference Book:
1. Singh, Kavita (2007).Counselling Skills for Managers, PHI.
2. Bailez, Roz (1991). 50 Activities for Developing Counselling Skills in Managers.
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