UPDATEAUTUMN EDITION –OCTOBER 2011

2 UPDATE 10/11

Your chance to be part of it …The KMS UK ArT TeAM 2012

Born Bright Collection 2011 Hair: KMS UK Art Team:

Ahkeem Yussuf, Heidi McDonald,Liam Wickham and Hayley Welling

Photography: Jack EamesMake up: Jo SugarStyling: Clare Frith

KMS are on the hunt for four energetic and talented hairdressers to join our UK Art Team in 2012. Are you ready to throw yourself into a fresh new challenge? Do you want to inspire others? If you want to give your career a boost and really show what you are made of, this is the perfect opportunity to get yourself noticed. So what are you waiting for?

Calling all talented, passionate and ambitious stylists – KMS California is looking for you!

CLOSING DATE FOR ENTRY:15th November 2011Call Customer Services on 01323 413200 for your application form

contents

CovEr: Hair: KMS California International Art TeamStyling Products: KMS California

Turn to page 9 for more on KMS California

4 PLAY STRONG SUMMER PARTY featuring the Color Zoom UK Winners 2011

6 LONDON COLLEGE OF FASHION Contemporary

concepts on Color Zoom Play Strong

8 WINNING FORMULA

Interview with Neil Barton

9 DISCOVER NEW KMS CALIFORNIA

Eight pages on the new look KMS, including packaging, philosophy, products and much more …

17 RETAIL

THERAPY Top tips to help you maximise your retail sales over the busy party season

18 PRODUCT UPDATE

20 NEWS UPDATE

23 BORN BRIGHT COLLECTION KMS UK Art Team

You may have noticed some-

thing a bit different about

our latest issue ... come on,

don’t pretend you haven’t

stroked the front cover!

In celebration of the recent

re-launch of KMS California,

we have recreated the soft-touch feeling of

the shampoo bottles on our front page - if

you don’t believe me grab a bottle of KMS and

give it a rub. Find out more about new KMS in

the middle pages.

With exciting events a foot, it’s time to look

forward to the Goldwell Color Zoom finals in

Miami - good luck to our UK Winners, plus the

British Hairdressing Awards in November -

fingers crossed for our Goldwell Ambassadors

and Guest Artists (full list on page 21). Not to

mention Christmas just around the corner too!

This issue is packed full of helpful hints, retail

advice and promotional news to make sure the

party season goes with a bang.

Best wishes for the autumn season,

UPDATE 10/11 3

GolDWEll: 01323 432100 KMS CAlIForNIA: 01323 413200 EDUCATIoN: 020 7318 4000

dates for the diary SALON INTERNATIONAL

EXCEL, LONDON15th–17th October 2011

COLOR ZOOM GLOBAL EVENTSOUTH BEACH, MIAMI

15th–17th October 2011

KMS REGIONAL CLUSTER CLASSES‘Who are you’ Concept and

Product Insight with hands-on session 19th October - Cardiff 20th October – London

24th October – Portsmouth 25th October – Maidstone 27th October – Coventry 31st October – Glasgow

AN EVENING WITH HYPE COIFFURE

An evening of stimulating and inspiring hairdressing, focusing on

Afro Caribbean and Mixed HairMAyfAIr, LONDON

14th November 2010

BHA AWARDSLONDON

28TH NOVEMBER 2011

FELLOWSHIP LUNCHLONDON

5TH DECEMBER 2011

For further information on events, contact your

sales representative, for availability and booking

KMS Cluster Classes and ‘An Evening With’ call

The Academy on 020 7318 4000

9-16

6-7

Samantha Field, Editor and PR Manager

@sammygirl_pr

4 UPDATE 10/11

SUMMER PARTY 2011

After a delicious al fresco BBQ, it was time for the much-anticipated PlayStong catwalk show, which was based on the 2011 Color Zoom trend. The Hurlingham Club had been decked out with a PlayStrong theme, complete with chess pieces and black, red and white seating. The high-octane show showcased visual contrasts of black, white and red, and models moved around the chequer-board stage to give the illusion of a theatrical chess-game brought to life. An amazing contortionist performed with a dancetroop to create the fantasy, concluding with a stunning 7-foot tall transvestite model (the queen), with a huge brunette and red afro, to end the show in spectacular style!

Models were styled by Goldwell Ambassadors Michael Barnes, Shane Bennett,Beverly C, Mark Leeson and Lisa Whiteman. Last year’s Global Color Zoom Winner (Creative Colorist Category) Neil Barton, from Neil Barton Salon in Edinburgh, also created a key look and was interviewed on stage to share his experience of winning last year’s competition.

800 guests attended and over £2,000 was raised for Great Ormond Street’s HairRaising appeal, the biggest Goldwell Summer Party yet!

Guests, including Goldwell customers, press and industry friends were greeted with sunshine, music, Pimms and the beautiful outdoor surroundings of the Hurlingham Club. As people mingled in the wooded scenery, the 15 UK Color Zoom finalists were eager to find out who had won.

The Hurlingham Club in London played host to the Goldwell Summer Party to celebrate and announce the UK Color Zoom Winners.

UPDATE 10/11 5

To celebrate in style, singer and reality TV star Stacey Solomon took to the stage and got the audience up on their feet and dancing, she even posed with guests after her set and handed out autographs. Mega-DJ Brandon Block then rocked the decks to get the dance floor pumping into the early hours with his high-energy mixes.

Meanwhile, in the specially created KMS California room, guests were invited into the KMS photo booth, complete with wind-machine and wacky dress-up props, to snap a memento of the evening. This chilled-out sanctuary offered cocktails, sofas and a sneaky peek of the new KMS California.

The disturbances in London that evening weren’t going to stop this being the biggest and best Goldwell party yet! With 800 plus guests and a dance floor with enough energy to raise a roof…how will Goldwell top it? Well, you’ll have to come along next year to find out!

Images of the party are available to view at www.facebook.com/GoldwellUK

Partner Colorist: LISA WHITEMAN

WebsterWhiteman, London

Creative Colorist: LUCY KEADELL

Elements, Middlesex

New Talent Colorist: INGRIDA AZARIONOK Lexingtons, London

See page 8 for an update on Neil Barton’s Color Zoom year (Global Winner 2010)

Entry Packs for next year’s Color Zoom Competition will be available from February 2012

To register your interest call Customer Services on 01323 432100 or email ukfeedback@kpss-hair.com

Goldwell’s Head of Education, Irene Meikle and William Wilson, Head of Creative Direction - announced this year’s UK Color Zoom winners…

Lisa Whiteman, Lucy Keadell and Ingrida Azarionok will join Goldwell in Miami this October to compete in the Color Zoom Global Challenge, for the chance to become a mem-ber of the International Color Zoom Creative Team 2011 - good luck and congratulations to the UK winners. Below (Left-Right): Ingrida, Nick Wood, Lisa and Lucy

UK Color Zoom Winners

LONDON COLLEGE OF FASHIONcougar COUPLE

gEndErliberation

6 UPDATE 10/11

For the fourth year, Goldwell collaborated with The London College of Fashion for an exciting research project, setting a challenge to the students to source contemporary concepts that link Goldwell with new fashion tones, target markets and experimental ideas. Students from BA (Hons) Fashion: Styling & Photography, BA (Hons) Fashion: Hair & Make Up and BA (Hons) Hair & Make Up for TV were divided into 6 groups and given a theme to interpret – this year it was the Color Zoom trend of “PlayStrong”.

The 6 groups had to research and resource ideas, develop their concepts with story-boards and bring it into reality with a photo shoot and short video.

“Interesting collaborations, real research on colour and character detail, fabulous cultural referencing; Communicating keynote signs, trend drivers, style factors expertly “online” and “offline”, taking on different roles for a testing industry as well as film work, photography and styling. I’m still bumping in to students who tell me it’s one of their most challenging and fun projects!” Maggie Norden, Director of Creative Media, London College of Fashion

Exotic Hybrids

LONDON COLLEGE OF FASHION

dance OF COLOUr

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UPDATE 10/11 7

“The joint Goldwell and LCF project evolves every year and has become a very important part of our brand strategy. The quality of work and level of imagination is incredibly high.”Nick Wood, Managing Director UK, Goldwell

“This is an association we are very proud of. The PlayStrong theme was a strong thread to interpret throughout the whole project. I particu-larly liked the story behind the Cougar Couple, Natural Quirk and iGirl – all very different, but totally relevant in 2011.” Sarah Clohessy, Marketing Director UK, Goldwell

See the video at facebook.com/GoldwellUK

Gender Liberation: Separate yet together; entangled identity with a trompe l’oeil twist. The parting and combing of locks has 2011 texturality, coupling the

brunette waves with a blurred artistry. Cougar Couple: New Feminist? New Softer Masculinity? What lies behind the ‘cougar couple’ for 2011? Recognising

the ever-growing status of earning, this story flirts with both womenomics and empowerment; now both sexes play it strong and have experimented in a

different palette of colour. Exotic Hybrids: Taking a cultural mapping route, these models share London’s multi-colourful, multi-cultural dynamic. They are

travellers with global connections, considering their home-grown ethnicity, now regularly networked in geo-location navigation. Dance of Colour: Unlocking

summer’s colour blocking, linking research sources from art history, this muted muse translates a contemporary graphic into Matisse’s original painting.

iGirl: This techno girl has hair as her weapon and is multi-dimensional. A player in her own interactive zone, enjoying living offline and online simultaneously.

Natural Quirk: This plays to unconventional beauty. The unique quality of grey, the empowerment of red head. Natural quirkiness, reality casting, let your

story be told with new rooted playfulness. Original and ongoing.

8 UPDATE 10/11

What has changed for Neil Barton since winning Color Zoom?

Winning Color Zoom was a dream come true for the team and myself. I have felt my confidence soar since winning, it’s incredible for your work to be recognised in such a way. It’s given me confidence to believe in my creative ideas and to follow them through to the end result.

It’s also given the team a boost as they were involved in the whole process, watching me put together the initial ideas which then won the UK’s Color Zoom prize, and the ultimate prize in Paris. They have been very supportive and encouraged me all the way. Our clients have also been excited as the team talk about what we are up to – they love the fact we have won such a prestigious prize.

What has been the best experience since winning?

The whole experience has been amazing, opening doors to opportunities that I may have not otherwise had the chance to do. I am now looking forward to going to Miami to present at 2011’s Color Zoom which will be fantastic.

What advice would you give to next year’s entrants?

The best advice I can give is for entrants to work well in advance of the deadline, be very organized with the shoot so on the day you have a clear mind to create your vision. Make a moodboard for your inspiration so you can relate your ideas to the rest of the shoot team involved on the day.

Are you proud of the new collection?

The new collection is looking great and I can’t wait for everyone to see it. It was brilliant to work with the International Color Zoom Creative Team, bringing ideas and inspirations together to make the collection.

Will you be encouraging your team members to enter Color Zoom?

Yes, it’s very important for the team to have their own goals to work towards as well as support the salon as a whole. From a personal experience, it was such a great competition to enter as it gives you so much confidence in the work you do.

What does the future hold for Neil Barton?

This year I am going to Miami to present at Color Zoom 2011 which is very exciting. I will be off to London for the British Hairdressing Awards in November as I am a finalist for Scottish Hairdresser of the Year. Next year will be busy too as I am starting to teach a series of cutting and colouring courses for Goldwell which will be a new experience for me. For the salon, we are looking at opening the second Neil Barton Hairdressing in Edinburgh so we have lots happening!

Neil Barton behind the scenesPlayStrong Summer Party 2011

Neil Barton Artistic Team1 Greg Kennedy, Goldwell UK Winner, New Talent Colorist 20102 Amber Lough, Goldwell UK Finalist, New Talent Colorist 20103 Kenneth Gordan, Goldwell UK Finalist, Creative Colorist 20104 Nicola McFarlane, Goldwell UK Finalist, Creative Colorist 2010

NEIL BARTONGoldwell Global Winner Creative Colorist 2010

1 2

3 4

Winning FormulaNeil Barton, Creative Colourist Global Winner of Color Zoom 2010, was the first UK hairdresser to win at the International finals, which were held in Paris last year. For the past 9 months he has been travelling between Edinburgh and Germany, working on the new Color Zoom Collection for 2012, which will be revealed at the International Final in Miami this October. One year since winning Neil shares his experiences, and the highs of becoming a globally recognised talent.

TOP TIP: Share your Color Zoom photo shoot with your team, allocating one look per person. Not only does this save costs, it generates more high-quality Color Zoom entries for your salon. Try to ensure the images work as a collection to maximize the shoot’s PR potential.

DISCOVer

YOUr STYLe YOUr DeSTINY

UPDATE 10/11 9

10 UPDATE 10/11

KMS CALIfOrNIA IS 35 YeArS YOUNg! TO CeLebrATe ITS MILeSTONe Of hAIr perfeCTION, KMS hAS hAD AN eVOLUTIONArY MAKeOVer. Not only has the LA hair brand received a catwalk-ready new look, it’s re-emerging into the spotlight with 12 new products, the latest innovative technology and a super-charged new attitude!

KMS has stood out for its hedonistic approach, embracing freedom of expression and celebrating individuality. The philosophy remains, but with a more urbane concept – be who you want to be right now, and we’ll help you achieve your look. It’s about REAL LIVES. REAL PEOPLE. YOUR STYLE.

Encompassing these values, KMS has redesigned its packaging to stand out from the crowd. Bold contrasts of

fashion-forward colour combinations create the unexpected. The directional and fun packaging, combined with a soft-touch matt finished feel and glossy bold text, create this stylish must-have range.

Understanding that KMS fans love their heroes, such as MOISTREPAIR revival creme and COLORVITALITY shampoo, the favourites have been kept! There are 12 new products

11

across the range, plus a new subline: FREESHAPE, with heat activated memory technology for unlimited style transformations that last until the next wash. The range now has 9 need-specific sublines.

KMS has a long-standing reputation for performance, natural ingredients and innovation. The new reloaded approach fuses the best of both worlds with TECHNOLOGYNATURE.

This powerful fusion of technology and nature-inspired ingredients creates unparalleled product performance in every style. Each product has a unique combination for perfect results from start to finish.

START:STYLE:FINISH is the KMS belief that a style starts with your shampoo – of which there are 9 brilliant ones to choose from. Turn the page to meet our style heroes …

12 UPDATE 10/11

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geT CONNeCTeD www.kmscalifornia.com

Scan here to see

KMS come to life

NEW! HAIRPLAY dry touch-upInstant conditioning on-the-go, simply use on dull hair to add shine and revive.Client Tip: perfect for reviving a lack-lustre fringe before a night out!

NEW! FREESHAPE hot flex sprayUnlimited heat styling without damage for styles that last until the next wash.Client Tip: use on hair before blow-drying to set your style with heat-activated technology

NEW! FREESHAPE quick blow drySpeeds up drying time by up to 50% while protecting against heat damage. Client Tip: use your usual products then spray quick blow dry as a last step before blow-drying

HAIRPLAY dry waxFlexible hold spray with matte finish for that perfectly “undone” tousled look.Client Tip: for volume, spray all over then tip head upside down and blow dry on a medium setting – big hair in an instant!

HAIRPLAY molding pasteNo.1 worldwide bestseller within the KMS range. Provides texture with a pliable hold. Client Tip: reactivate your style at the end of the day, simply wet hands and reshape

HAIRSTAY style boostA primer for the hair. Boosts the performance of your styling products, helps your style last up to 3x longer! Client Tip: use on its own to enhance natural texture and boost body.

Communication is key to KMS California. With a global network of creative stylists plus a worldwide loyal consumer following, KMS have designed a website to rival all others. Check out KMSCALIFORNIA.COM for the latest news and information from the interactive style grid. Get connected and upload your own reviews, images and ideas. Talk, share and connect with KMS in the UK on Facebook, Twitter and YouTube. Simply search KMSCaliforniauk

UPDATE 10/11 13

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On Monday 8th August KMS California hosted their first ever Blogger Exclusive Press Event in the UK. As blogs become increasingly influential, the time was right to share the KMS re-launch with these directional and exciting online voices. Blog is simply short for Weblog, an online journal of thoughts, ideas, reviews, anything! KMS targeted beauty specific bloggers with a regular following.

Many beauty bloggers are ex-beauty writers and editors, many are everyday people with day jobs who are passionate about beauty and choose to voice their thoughts via a blog. The best bloggers have loyal followings, people who log onto their blogs to find out about the latest hot products – and they are incredibly important with the power potential to make or break a brand!

KMS California invited 16 key beauty bloggers to the Hurlingham Club to give them a sneak peek of the new-look range and give them exclusive access to all the launch information before anyone else. Guests were treated to KMS-themed cocktails before the preview presentation began. Afterwards they were invited to have their hair done by KMS UK Art Team members Hayley Welling from Ciente, and Ahkeem Yussuf from Elements, who demonstrated how the new products work, in particular the FREESHAPE hot flex spray which all of the bloggers found intriguing.

The event was an overwhelming success, with bloggers writing great reviews of new KMS California before it had even launched!

Here’s just a few blogger comments:

“ To style my hair I used the KMS California FREESHAPE hot flex spray that not only maintains your style and protects against heat damage, but also helps you restyle your hair without adding any extra product.” Natayla http://Filthygorgeousmakeup.blogspot.com

“ I’ve got high hopes for the KMS products.” Stacey http://HQofBeauty.blogspot.com

“ exciting news that KMS California is being ‘re-loaded’, i.e. re-launched, and the new identity is pretty hot stuff.” Hayley http://Londonbeautyqueen.com

“ interesting new products which piqued my interest as well as exciting new subline called FREESHAPE.” May http://Maylovesmakeup.com

“ As diehard fans of KMS (Charleen’s fave is the anti-humidity spray and mine is HAIRPLAY makeover spray) we were super excited to see what’s next re: its social media strategy.” Charisse, SoObsessed Network

Do you know if your salon has been blogged about? Do you know any beauty bloggers from your local area? Have you checked reviews about your salon online? It’s time to get connected and find out what people are saying.

blogger exclusive

Top Tips• Always respond to a review, good or bad.

This shows that you care and that you have a voice. Be polite and professional at all times.

• If you have a website or online shop, link any reviews back to your site for great PR, and increased traffic.

• Never expect a review in return for a freebie. Bloggers are special because they have an opinion, not because they can be bought. If you get a great review, fantastic … they like you!

• Give bloggers information that they can use immediately. Images on a disk, top tips that they can blog about, a product to try, relevant photos.

• Research the content of blogs before contacting the blogger. Get to know it a little so that you know what you are talking about

• Have something interesting to talk about: a new service, an innovative idea, a salon opening … and be prepared to offer a complementary service.

14 UPDATE 10/11

Following the dramatic style makeover, KMS embarked on a live Reloaded Tour across the UK to showcase their new look. The KMS California hairdresser-exclusive tour ran for two weeks from 23 August – 1 September covering nine venues: Portsmouth, Maidstone, Coventry, Manchester, Ipswich, London, Glasgow, Cardiff and Newmarket. It was a huge success and informed over 500 salon owners of KMS California’s exciting future and new philosophy; REAL LIVES, REAL PEOPLE, YOUR STYLE.

The tour began with an inspirational presentation given by KMS Global Programs Manager, Alan Earnshaw. Alan has worked with KMS California for 28 years and has played an integral role in the evolution of the brand - from the bottles displaying molecules in the 80’s to the now fashion-forward colourful packaging. Mitch Lucas, UK Sales Director of KMS California and Erin Sanders, UK Brand Manager of KMS California both accompanied Alan to provide the exciting and motivating presentations.

The event began with a brief history of KMS California and the rationale behind the new brand identity. Participants were then introduced to the new eye-catching range, with “ooh’s” and “ahs” signifying that KMS had got their attention. The audience also received an intuitive talk on social media and the benefits for salons and stylists.

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Alan stated “For the past four years we have been testing and improving all of our products, we were determined to hit the market with a magnificent new range and I firmly believe we have achieved this. The new look KMS is current and on trend. It has so many amazing hero products, such as FREESHAPE quick blow dry that reduces drying time by up to 50%, essential for any busy salon and client”.

The audience was introduced to KMS California’s START:STYLE:FINISH concept, meaning every style starts with the perfect shampoo. Attendees were also spoilt with KMS cupcakes, biscuits and a KMS goodie bag!

Alan Earnshaw

UPDATE 10/11 15

DID YOU KNOw?KMS California were among the first professional hair brands to… register with PETA

… launch reconstructing conditioners to repair hair while conditioning

… introduce thermal styling protection

… introduce leave-in conditioners

And today, KMS California has over 2,000 researchers developing new technology to put the brand at the forefront of innovation.

‘AND whO Are YOU’ App

Heidi McDonald KMS UK Art Team Member

Erin Sanders KMS UK Brand Manager

Nick Wood UK Managing Director

Ahkeem Yussuf KMS UK Art Team Member

Hayley Welling KMS UK Art Team Member

Liam Wickham KMS UK Art Team Member

Star in your own KMS Ad with the new App from KMS California. Get ready to tell the world about who you are – simply answer a few fun questions to discover your own unique style, then snap a picture and share! You can post your ad to Facebook, Twitter or text it to your friends.

It’s a great talking point for your clients too. Ask them to complete the App at the end of their appointment to show off their new do!

The App is now available on iphone App Store and Android Marketplace.

Show us your pics on Facebook.com/KMSCaliforniauk

The best of both worlds technology and nature

This powerful fusion of innovation and

ingredients creates unparalleled product

performance in every style!

16 UPDATE 10/11

reTAIL ThrOUgh

reCOMMeNDATION

STep 1 Prep hair with FREESHAPE

shampoo and conditioner.

STep 2 Lightly mist hair with

FREESHAPE hot flex spray

for heat protection and

long-lasting style.

STep 3 Start at fringe and blow

dry hair.

STep 4 Twist sections of hair, apply

heat from the blow dryer to

create a wave. Keep hair in

twists until cool.

STep 5 Use a skinny flat iron to curl

the ends. Break up curls with

fingers. Smooth fringe with a

flat iron.

STep 6 Finish look with HAIRSTAY

medium hold spray.

reTAIL ThrOUgh

reCOMMeNDATION

STep 1 Prep hair with

FREESHAPE shampoo and

deep conditioner.

STep 2 Apply FREESHAPE hot flex

creme to hair and comb

through for heat protection.

STep 3 For faster drying, lightly mist

hair with FREESHAPE quick

blow dry. Using a paddle

brush, blow dry hair.

STep 4 Lightly mist dry hair with

FREESHAPE hot flex spray.

Flat iron, starting as close

to the root as possible.

STep 5 Finally apply SILKSHEEN

polishing serum to hands,

emulsify and detail the ends.

QUICK AND eASY

STepS YOUr CLIeNTS

CAN TrY AT hOMe These can be a great tool to recommend products

without the hard sell. Clients will love these simple

looks and top tips – as seen in Your Hair Magazine.

UPDATE 10/11 17

Retailing Tips

Jon McLeod, Creative Director Paterson SA

Make sure you attract the attention of this year’s seasonal spenders by making the most of your windows. Major retailers have long known the value of their window displays, and many are famous for their creative designs. Take Harrods for example, they have recently allowed fashion powerhouse, Chanel, to take over every window for a special tribute to the french designer – which not only looks amazing (check it out online at www.harrods.com) but has ensured both Harrods and Chanel endless column inches leading into the new season.

So, using your windows to their full potential can be great for PR, great for your image andgreat for your profits! Here are a few window

‘tis the season to spend, spend, spend

displays that have captured my imagination

over the last few weeks, I love these exam-

ples. Let them inspire you to create something

truly exciting, eye-catching and desirable

this season, and watch those shoppers stroll

into your salon…. Samantha Field, PR

The principle foundation in being a successful retail salon is never to sell a thing. Each member of the team should provide maximum information on the products being applied, which allows the client to make an educated and informed choice when purchasing products.

Allow your team to have direct involvement with the product selection rather than them just being given a product to retail. This encourages motivation and retailing enthusiasm throughout the team as a whole.

Our philosophy at PSA is that retailing equals professionalism. The greatest incentive to our team is achieving high retail sales, and those team members who achieve the highest sales are seen as the top professionals within the company.

PRODUCT UPDATE

18 UPDATE 10/11

INPRESS To see more visit

FRONT COVER PROFESSIONAL HAIRDRESSER, SEPT 2011

FRONT COVER HAIRDRESSERS JOURNAL, SEPT 2011 COMPANY HIGH STREET EDIT, AUTUMN 2011

KMS ‘STYLe perfeCTION’ gIfT bOxeS

… what style are you?

Available in FREESHAPE, COLORVITALITY, SILKSHEEN and MOISTREPAIR RRPs start from £25.30

MORE DURABLE. MORE INTENSIVE.MORE VERSATILE.

31% more colour durability than comparable tints*

+26% more brilliance**

8 striking shades

* Compared to intensive red shades offered by alternative professional competitors in the permanent colour segment

** Compared to the previous Topchic MaxReds*** Compared to alternative professional competitors in the permanent

colour segment, as measured by Topchic K Effects

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PERFECT HIGHLIGHTS

+12% more brilliance and intensity than comparable highlifting red colours***

Lightening up to 4 levels in one step even on coloured hair

5 vibrant highlight shades

Great news for Goldwell Dualsenses Scalp Specialist SensitiveFoam Shampoo, which has been endorsed by the German Allergy and Asthma Association (DAAB), the first in the hair care industry to get this recognition.

Scalp Specialist Sensitive Foam Shampoo is perfect for clients with a sensitive scalp, and perfect for relieving sore scalps in the winter months.

UPDATE 10/11 19

HAIR IDEAS (95), SEPT 2011COMPANY, OCTOBER 2011

FOR HIM Specially designed RAW ENERGY GIFT PACKFor style that lasts.RRP £12.95

Pack Contains :

NEW dualsenses FOR MEN Refreshing Mint shampoo 300mlStimulate your scalp and revitilise the senses with a unique cool mint experience!

StyleSign Roughman 150ml Create matte styles to last all day with total control.

It’s that festive time of year again! To celebrate the start of the party season, Goldwell and London College of Fashion have collaborated to design a limited-edition Fashionista Washbag and Umbrella. Illustrated by Spiros Halaris from London College of Fashion exclusively for Goldwell, these are the perfect treats for every glamour-puss this Christmas.

Offer this Fashionista Washbag FREE as Christmas gift to your clients when they purchase any 2 Goldwell retail products!

Celebrate Christmaswith Goldwell and London College of Fashion

Offer a Fashionista Umbrella FREE to loyal clients with a

colour service or as an incentive to attract client bookings in the new year

UP TO 98% NATURALLY DERIVED INGREDIENTS.1

100% DUALSENSES PERFORMANCEn Instantly visible colour brilliance and a healthy, cared-for hair feeling for colour-treated hair.n Free from: Sulphates2, dyes, synthetic fragrances, parabens, silicones and mineral oils.n With Argan Oil and Sea Buckthorn extract from 100% certified organic production.n UP TO 90% COLOUR RETENTION AFTER 30 WASHES.3

TRUE COLORnew

1 Ingredients of natural origin, including water2 Shampoo contains no laureth and lauryl sulfate

3 Based on standardised laboratory wash tests with colorimetric evalution Darmstadt/Germany 2011

Christmas

NEWS UPDATE

20 UPDATE 10/11

an evening with

Beverly CHairdressing Icon, Beverly C MBE, once again wowed the crowd with her much anticipated “evening with” show at the Goldwell Academy in May.

Beverly presented the latest trends and created some stunning editorial looks while answering questions from the audience.

LET’S GO TO THE BIG APPLE…Congratulations to KMS fan Charlotte Duly, who won the KMS Something Borrowed Competition after purchasing a limited edition gift pack in Elements Hairdressing Salon in Teddington. Charlotte will be travelling to New York in November, all expenses paid, courtesy of KMS California and Warner Bros.

Make mine a Coke!Daren Terry from Lotus Styling in Bognor Regis recently created this eccentric look for client Ashley Sutherland to celebrate the 125th anniversary of Coca Cola. Fitness coach Ashley, wanted to let the fizz go to his frizz “Like most people I’ve enjoyed Coke over the years and when I read that they had such a long history and were enjoying a key anniversary I wanted to have a bit of fun.” The cut took almost three hours. It looks like ‘the real thing’ to us (sorry!).

SEEING RED!And huge congratulations goes to Adrian Rowe! Goldwell recently ran a Topchic MaxRed Competition on Facebook to win a gorgeous pair of signature Louboutin red-soled shoes among hundreds of other prizes including Red Letter experience days, Chanel nail varnish, New CID Lipsticks…

Adrian Rowe scooped the top prize of the Louboutins! All winners have now been notified. Become a fan of Goldwelluk on Facebook to make sure you don’t miss out on the next competition!

Happy Birthday Simon Taylor Hairdressing!Simon Taylor Hairdressing in Ely, Cambridgeshire is celebrating 20 years! As a special treat, salon owner Simon took the 17-strong team for a night out to thank them for their hard work, professionalism and excellent customer service: He said: “I am so proud of the work that has been produced at this salon, I’m very lucky to have such a great team around me.”

Student of the YearA shining star of the future was announced at South Nottingham College in June as Alainy Corr was crowned Student of the Year. She received a congratulatory prize from Goldwell while visiting the Goldwell Academy in Mayfair.

NEWS UPDATE

UPDATE 10/11 21

t t t

If you would like to feature on these pages, talk to your sales

representative about PR Support.

KMS NURTURING NEW TALENTIn June KMS sponsored 2 shows as part of Free-range Fashion Week, which showcases fresh, innovative and ambitious talent, with an ethical and sustainable theme. The two shows, one at Winchester Great Hall and the other at the Old Truman Brewery in London supported fashion students from Winchester School of Art with their graduate shows. The team went on to present their collections at Graduate Fashion Week – ones to watch indeed!

GOOD EVENING

VIETNAM!Vietnam has been a hugely important market for Goldwell since they launched there in 2008. This August, Goldwell launched StyleSign and Colorance in spectacular style with a 6-day tour, from Ho Chi Minh to Hanoi. William Wilson, Head of Technical and Creative Direction for the UK, travelled to Vietnam to support the launch by creating beautiful colour work, using Colorance, live on stage.

“

A fun experience and interesting to see the development in Vietnam of the hair industry since my last visit in 1993.” William Wilson

Good luck to our

BHA FinalistsMark Leeson Hair, Body & Mind

Artistic Team of the Year

Mark Leeson Mark Lesson Hair, Body & Mind

British Colour Technican of the Year

Dorothy Sturgeon Shane Bennett Salon,

British Colour Technican of the Year

Julie Cherry Shane Bennett Salon,

Northern Ireland Hairdresser of the Year

Neil Barton Neil Barton Salon

Scottish Hairdresser of the Year

Terri Kay Mark Lesson Hair, Body & Mind Eastern Hairdresser of the Year

and a special congratulations to Mark Leeson for his nomination for

British Hairdresser of the Year

The British Hairdresser Awards 2011 takes place on 28th November at

Park Lane Hilton, London

Miss England ContestThe Team from Harrington Robertson in Earl Shilton spent Tuesday 19th July at the Miss England Contest held in Birmingham at The Hilton Metropole creating beautiful looks for the gorgeous Miss England 2011 Contestants.

Jackie Harrington said “We had a fabulous day working along side some great Stylists from all over the UK. This is our third year for Miss England. It has become an annual event for the salon that our team really enjoy.”

Charity Fund RaiserJanet Ginnings, owner of high-profile salon Janet Ginnings in Mayfair, London, recently hosted a Bollywood-themed party to launch ‘Today and Tomorrow’ – a registered charity to raise money for education support projects in Greater London. The event, held at the Premier Best Western Hotel in Marble Arch included a special performance by Bollywood super-star Sofia Hayat and Bollywood dance troop Karan. Janet is hoping to raise £90,000 in 3 years for the charity and will be climbing Mount Kilamanjaro next year with her team. Visit www.todayandtomorrow.com to find out more about the charity.

22 UPDATE 09/11

DEDICAT ED TO COLOR PERFEC T ION.

SUCCEED WITH KNOWLEDGE AND INSPIRATION

GOLDWELL Education Portfolio 2012.Do you want to move your career forward? Increase your success? Set yourself new goals and achieve them with fun, passion and the GOLDWELL Education Program 2012.

Whether it’s well founded colour skills, extraordinary creativity, fascinating trends, salon management or client satisfaction: in targeted seminars qualified, dedicated educators and guest artists teach you everything you need to develop yourself further professionally and personally.

Request the new GOLDWELL Education Portfolio now by phone on 020 7318 4000 or ask your GOLDWELL Educator or Sales Representative.

bOrNbrightHair by KMS UK Art Team: Ahkeem Yussuf, Heidi McDonald, Liam Wickham and Hayley Welling Photography: Jack Eames Make up: Jo Sugar Styling: Clare Frith

The team were challenged to come up with an idea that encompassed the philosophy behind the new KMS: “REAL LIVES. REAL PEOPLE. YOUR STYLE.” The concept of this shoot evolved from the image of a woman in bright clothing standing in the corner of an androgynous room.

The shoot takes place in an anonymous room (shot on location in a residential house, Queens Park, London) which is given personality by themodel who appears in it, creating a real situation

in the viewers imagination. It is impossible to tell where the room is, it is up to the viewer to make up their own mind by imagining where the model may be going or coming from.

The focus is beautiful hair, hair which often contradicts the clothing. There is no boundary to your style, expect the unexpected, everyone is unique and interesting. It reflects the personality of the KMS UK Art Team, in their own words, eclectic, soulful, confident and opinionated.

Every shot has its own personality while working as a collection. Only four models were used for this shoot, but it appears as if there were more.

Styling incorporates vivid brights with plenty of clash. There is a variety of texture to offer a range of luxe, through to street styles.

UPDATE 10/11 23

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