Up21 Javier Amezola

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exit innovation

experiential marketing

February 2011

www.exitdesign.com


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exit innovation

multidisplinary teamintegrated approach

Business areas:- exhibition- innovation centres- multimedia content


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business areas /exhibition

Alimentaria Innoval 2010


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business areas /exhibition

F.C. Barcelona


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business areas /innovation centres

Vestas


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business areas /innovation centres

Accenture


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business areas /multimedia content

Barcelona Mobile World Capital


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business areas /multimedia content

Comsaemte


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exhibition trends


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Interactive technologies, augmented reality,hologram, 3D

Tablet

Social media

Brand centres

Integrating physical and digital

exhibition trends


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the new museum of fc barcelona


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1.500 m2 area1,5 M visitors / year12 M income / year

FC Barcelonamuseum is one of themost visited inSpain.

An emblematic space,a business opportunity.

The old Museum


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- increase sale tickets- increase revenues

- new lines of business

Added value: a new player


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1

11synchronised

screens

A 40 m longprojection room

2

An interactivetable and a

singularvideo wall

the mostimportant

moments in FCBarcelona

history

3

Fans tributeAll together

A garden madeof 810 smallsize screens

representing allplayers

4

A soundinstallation

Forest ofsounds

offers theopportunity tothe visitor tolisten live

recordings of

the stadium

The project included basically the design and production of a new space and 4 new exhibit elementsthat helped enhance the complete museum experience based upon new multimedia technologies .


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The array of eleven screens allowed a variety of effects in the film.


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2

an interactive tableand a

singular video wall

both interactivetechnologies presents

the most importantmoments in FC

Barcelona history


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The technical architecture of the interactive table is based upon the usage of load cells (up to 100 cells) inorder to help visitors to interact and select a moment in history with a simple touch of a finger.


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The table makes extensive usage of video and programming technologies.


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The technical architecture of the interactive video wall is based in laser and the visitors can review the entirehistory of FC Barcelona.


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A garden made of 810small size screens

representing all players inFC Barcelona history

3

Fans tributeAll together


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This wall integrates both internet and small format OLED screening technologies.


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4

A sound installationForest of sounds

An sound installationoffers the opportunityto the visitor to listen

live recordings of thestadium during a FC

Barcelona RealMadrid match


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Changes have positioned the museum as a first-class entertainment spot in the city of Barcelona.

Results achievedjul oct10

+ 2,5M+17% visits

+ 30% revenues


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accenture


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Accentureshowcasea newcommunicationchannel

The spacesuggests by itself

knowledge andinnovation.

Customerparticipation.

Interactivity.Surprise.

Have you everbeen at theAccentureshowcase?


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Video wall

A 2x3 video wallallows to projectpresentations in anew and interactiveway.

Text, images andvideo in big format.


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LED Monitors

4 led interactivemonitors allowcustomers tonavigate in differentcontent.


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exit innovation

[email protected]


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exit innovation

Documents

Up21 Javier Amezola