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Javier’s
Language
Services
Why?
• Increasing demand for languages in the job market
• Adequate implementation can open up new markets for products and services
My background
• Media production experience
• International
community groups
My background
• Worked in UK higher and further education establishments
• Multilingual (Spanish, French and Portuguese)
Supporting data
• Spanish is spoken by 8% of EU as first language.
• Spoken by 7% as additional language.
Supporting data
• Spoken by 405 Million people worldwide.
• Most popular foreign language taken in the US.
Key issues to succeed
• Adequate management strategy to guarantee:
• Excellence in customer service.
• Originality and
flexibility in approach.
Customer service
• Relevance to the client.
• Enhanced level of support.
• Flexibility while offering service and invocing clients.
Established players/ competitors
• LivemochaOnline community with
12.000.000 users
Courses in 38 languages (free and paid)
Established players/ competitors
• Busuu • Offers courses in 12
languages on a freemium business model.
• Also business language courses.
• Website has collected prestigious awards.
Typical profile of online language learner
• According to Analytics portal Alexa:
• University graduates• Without children• Access site from
home• Not higher income
earners
Strategies
• The product is also the promotion
• Effective networking • Online presence
which is relevant and efficient ( Facebook, Twitter, Linkedin…)
Google new market tool results:
• Search term: Spanish
• 16,673,000 searches in US
• 4,400,000 searches in France
• 2,740,000 searches in UK
Google new market tool results:
• Search term: Interpreting
• 2,775,000 searches in Germany
• 302,734 searches in US
• 74,155 in UK
Google new market tool results:
• Search term: Translation
• 24,000,000 searches in France
• 22,720,00 searches in Germany
• 9,140,000 in UK
Google new market tool results:
• Search term: Localisation
• 301,000 searches in France
• 22,200 in UK
Do your own research :
• http://translate.google.com/globalmarketfinder/index.html
• www.alexa.com
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