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University Relations: Portal to the UC Davis Experience
Lisa A. Lapin
Assistant Vice Chancellor, University Communications
September 17, 2007
We facilitate connections
• Promote campus visibility and reputation• Build UC Davis community• Cultivate philanthropic support• Grow strategic partnerships – externally and
internally• Provide campus leadership
Technology...
• Enhances our ability to get the word out• Helps keep our audiences engaged• Facilitates the philanthropic process• Supports the UC Davis community
Technology...maximizes our efforts
• Advancement Information System (AIS)• Prospect Management and Tracking System
(PMATS)• Smartcall• Cal Aggie Alumni Association site• E-advocacy
Technology…helps us support the entire campus
Other initiatives:• Digital asset management• Emergency planning and communications
Technology…
• Assists us in telling the UC Davis story• Maximizes our efforts • Helps us support the entire campus